Hitachi Drives & Automation Gmbh

What Hitachi Drives & Automation Gmbh does

Hitachi Drives & Automation GmbH (legally registered as Hitachi Industrial Equipment Systems Europe GmbH, HRB 47791, Düsseldorf) is the German operating subsidiary of Hitachi Industrial Components & Equipment Ltd. of Tokyo, part of the broader Hitachi, Ltd. conglomerate. The company sells industrial automation and drive technology products into the DACH region, with a portfolio spanning multiple frequency inverter series (WJ-C1, WJ200, WL200, NE-S1, S1, S1 IP55, SJ-P1, SJ700D), programmable logic controllers (HX IoT PAC, EHV+, Micro-EHV+, HX-RIO3 remote I/O), HMI panels (EH-TPJ multi-touch, EH-TP700 projective capacitive, EH-TPS cost-optimized), industrial inkjet and CO2 laser coders (UX, RX2, LM), IE2/IE3/IE4 efficiency class motors, custom cabinet/enclosure solutions across IP55–IP66 ratings, and a CP-Trans remote maintenance router for IoT applications. Products integrate with PROFINET, EtherCAT, Profibus, DeviceNet, and Modbus-RTU/TCP, and are supported by ProDrive configuration software and EPLAN Data Portal engineering macros. The platform centers on a modular inverter architecture shared across power classes, with built-in PLC functionality, sensorless vector control, positioning with encoder feedback, and functional safety certifications up to STO SIL3 / ISO 13849-1 Cat 4 PLe.

The business generates revenue through two primary streams: hardware sales of automation components and associated professional services (field service, repair, customer service, montage/installation, and warranty/service contract management). Pricing is quote-based and not publicly disclosed, consistent with project-driven industrial B2B sales. Go-to-market combines direct sales from the Düsseldorf headquarters in Germany with general distribution partners Stesag (Switzerland, Lostorf) and Reliste (Austria, Brunn am Gebirge) covering the broader DACH region. A technology and service center in Lohmar, Germany provides technical support. End customers span machine builders, end users, and dealers across pump/fan, material handling, lifting, wood processing, plastics, food, packaging, machine tools, and general industrial manufacturing. The entity is wholly owned by the Hitachi group; no independent funding rounds are disclosed, and the operating company is a private limited liability company registered in Germany.

Name

Hitachi Drives & Automation Gmbh

Legal name

Hitachi Industrial Equipment Systems Europe GmbH

Website

https://hitachi-da.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

Hitachi Drives & Automation GmbH is a Düsseldorf-based German subsidiary of Hitachi, Ltd. that sells industrial automation products — frequency inverters, PLCs, HMIs, motors, and coding printers — to machine builders and industrial manufacturers across the DACH region.

Ownership category

akta.pro rank

Product category

Industrial Automation

NAICS

Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612), Relay and Industrial Control Manufacturing (335314)

SIC

Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG)

akta.pro secondary industries

Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ), AC Motors (Induction, Synchronous) (IMAGACAA)

Keywords

• Frequency inverters
• Programmable logic controllers
• Human-machine interfaces
• Industrial automation components
• Industrial motors

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automation Component Sales: Primary revenue from selling industrial automation components including frequency inverters, PLCs, HMIs, motors, and industrial printers. Products range from entry-level to high-performance industrial-grade equipment for various automation applications.
2. Service and Support: Revenue generated from field service, repair, customer service, montage services, and technical support services. The company provides service offerings including error diagnosis, hardware problem resolution, and warranty and service contract management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hitachi Drives & Automation GmbH manufactures and sells industrial drive and automation technology components, primarily frequency inverters in multiple performance classes (WJ-C1, WJ200, WL200, NE-S1, SJ-P1, S1, SJ700D series), PLC controllers (HX, EHV+, Micro-EHV+), HMI touch panels (EH-TPJ, EH-TPS, EH-TP700), industrial motors (IE2/IE3/IE4 efficiency classes), inkjet and CO2 laser coders, remote maintenance routers, and custom cabinet solutions for industrial manufacturing applications across the DACH region.

Product overview

Hitachi Drives & Automation GmbH offers a comprehensive portfolio of industrial automation and drive technology products. The core offering centers on multiple frequency inverter series (WJ-C1, WJ200, WL200, NE-S1, SJ-P1, S1, SJ700D) ranging from compact entry-level to high-performance modular solutions. Complementary products include HMI touch panels (EH-TPJ, EH-TPS, EH-TP700 series), programmable logic controllers (SPS HX, EHV+, Micro-EHV+ series), remote I/O systems (HX-RIO3), industrial inkjet and CO2 laser coders (UX, RX2, LM series), gear motors (1TZ9 series in IE2, IE3, IE4 efficiency classes), and custom cabinet solutions (IP55, IP54-56, IP66). A remote maintenance router (CP-Trans) enables IoT connectivity. The product ecosystem supports industrial communication protocols including PROFINET, EtherCAT, Profibus, DeviceNet, and Modbus-RTU, with software tools like ProDrive for configuration and EPLAN integration for engineering.

Differentiator

Problem solved

Functional benefit

Products and services

• Frequenzumrichter Serie SJ-P1 High-performance modular frequency inverter for demanding industrial applications with triple rating (VLD/LD/ND), Auto-Tuning for PM and induction motors, STO SIL3 certified, integrated SPS functionality, and power range 0.75-315 kW at 400V class.
• Frequenzumrichter Serie WL200 Compact u/f frequency inverter with 10-year calculated lifespan, designed for pumps, fans, and simple conveyor applications. Includes STO safety function (EN/ISO 13849-1 Category 3 PLd), built-in brake chopper, programmable SPS functionality, and RS485/Modbus-RTU interface.
• Frequenzumrichter Serie WJ200 Robust small and compact frequency inverter with sensorless vector control, up to 200% starting torque, Safe Stop (PLd) per ISO 13849-1, integrated SPS functionality, position control with incremental encoder feedback, PM motor support, and Mini-USB interface for PC software configuration.
• Frequenzumrichter Serie WJ-C1 Compact drive solution with high user-friendliness, designed for basic industrial automation applications.
• Frequenzumrichter Serie NE-S1 Economical frequency inverter up to 4 kW with special energy-saving function that automatically adjusts voltage and current to optimize efficiency and reduce unnecessary losses.
• Frequenzumrichter Serie S1 Standard frequency inverter for a wide range of applications, with high availability from German warehouse.
• Frequenzumrichter Serie S1 IP55 Frequency inverter with IP55 protection rating for harsh environments, available from German warehouse for high availability.
• Frequenzumrichter Serie SJ700D High-performance frequency inverter for highest requirements including angle synchronization and torque control with encoder feedback.
• HMI EH-TPJ Serie Innovative true glass display with multi-touch technology and PoE (Power over Ethernet) power supply for industrial automation visualization.
• HMI EH-TPS Serie Cost-effective HMI solution with resistive touch display, Linux OS, and up to 4 GB flash memory for industrial automation applications.
• HMI EH-TP700 Serie Brilliant high-resolution HMI series with projective capacitive glass touch display for industrial automation visualization.
• SPS HX Serie Next-generation industrial controller with IoT PAC (Programmable Automation Controller) for high-end automation applications.
• SPS EHV+ Serie

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Partnerships

Three partnerships are on record, tiered integration partnership and generalvertretung (general distribution).

• EPLANintegration partnershipTechnology or Integration · 14 July 2020EPLAN provides the Data Portal where Hitachi offers engineering macros for SJ-P1 frequency inverters. These macros contain 2D and 3D drawings and type designations for the SJ-P1 series up to 132 kW, enabling efficient schematic integration in EPLAN-based engineering drawings.
• Stesaggeneralvertretung (general distribution)Channel Partner/ Reseller/ DistributorStesag is the general distribution representative (Generalvertretung) for Hitachi Drives & Automation in Switzerland. Located at Güterstr.1, CH-4654 Lostorf, they handle sales and distribution of Hitachi automation products in the Swiss market.
• Reliste Ges.M.B.Hgeneralvertretung (general distribution)Channel Partner/ Reseller/ DistributorReliste is the general distribution representative (Generalvertretung) for Hitachi Drives & Automation in Austria. Located at Enzersdorfer Str. 8-10, A-2345 Brunn am Gebirge, they handle sales and distribution of Hitachi automation products in the Austrian market.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SEW-Eurodrive: German-headquartered drive and gear-motor specialist offering MOVITRAC/MOVIDRIVE inverters and drive electronics. Regional DACH competitor with deep machine-builder relationships similar to Hitachi DA.
• ABB: Swiss-Swedish automation major offering ACS series low-voltage drives and AC500 PLCs. Closely overlaps with Hitachi DA's frequency inverter and PLC portfolio and is a benchmark competitor across European machine builders.
• Schneider Electric: French automation leader with Altivar variable-speed drives and Modicon PLCs/HMIs. Competes directly with Hitachi DA in European industrial OEMs and panel builders across drives and controllers.
• Danfoss Drives: Danish manufacturer of VLT and VACON variable frequency drives. One of the most direct competitors in industrial frequency inverters with strong European distribution overlap with Hitachi DA.
• Rockwell Automation: US automation leader with Allen-Bradley PowerFlex drives and ControlLogix/CompactLogix PLCs. Competes with Hitachi DA in industrial drives and controllers, especially in multinational OEMs serving DACH customers.
• Lenze: German automation company offering i500/i550 frequency inverters, controllers, and motors. Direct regional competitor in DACH targeting the same machine-builder and OEM segment.
• Yaskawa: Japanese motion and drive specialist (V1000, A1000, GA500 inverters, MPiec controllers). Directly competes with Hitachi DA's SJ-P1 and WJ200 series in industrial VFD applications.
• Eaton: US-based industrial manufacturer with PowerXL DG1/DH1 drives and easyE4 PLCs. Competes with Hitachi DA in the broader industrial VFD and control category, particularly via European distribution.
• Mitsubishi Electric: Japanese automation conglomerate with FR-A800/FR-E800 inverters and MELSEC PLCs. Competes with Hitachi DA across both drives and PLC categories and has a strong DACH industrial footprint.

Broad incumbents

• Siemens: Germany-headquartered industrial conglomerate and the dominant European player in drives (SINAMICS), PLCs (SIMATIC), and HMIs. Directly competes with Hitachi DA across virtually every product line in its DACH home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/companies/hitachidrives%26automationgmbh

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hitachi Drives & Automation Gmbh