KINSHIFT

What KINSHIFT does

KINSHIFT is a privately-held professional services consulting firm founded in 2021 by Kelly Davis (Chief Strategy Officer) and Simran Chaudhri (Chief Medical Officer). The firm specializes in trauma-informed, anti-racist, and resilience-informed organizational transformation, targeting health and service organizations including public health agencies, healthcare systems, maternal and reproductive health organizations, and community-based non-profits. The firm markets a four-pillar service portfolio — Facilitate + Mediate, Plan + Strategize, Build + Implement, and Analyze + Evaluate — that covers meeting facilitation, mediation, strategic and program planning, change management, leadership coaching, crisis management, and research/evaluation. Each engagement is bespoke and consultative, leveraging the founders' direct prior experience leading institutional change at the NYC Department of Health and Mental Hygiene, including a project spanning 14 maternity hospitals that was the first in the country to work at the nexus of population health, care standardization, and organizational resilience.

The firm's underlying "technology" is a proprietary consulting methodology rather than a software product. It combines evidence-based project and change management, resilience-building frameworks, and inclusive stakeholder strategies, rooted in the founders' combined expertise in anti-racist and trauma-informed care developed through prior roles at NYC DOHMH and (for Simran Chaudhri) the WHO, UNICEF, and the UK National Health Service. KINSHIFT has no app, no API, no patents, no proprietary AI models, and no disclosed data assets; its intellectual property is the methodology itself and the founders' credibility. Marketing is content-driven and relationship-based, leveraging a Resources Library, LinkedIn and Twitter/X presence, and testimonial endorsements from senior public health officials.

KINSHIFT's business model is professional services revenue from project-based or retainer consulting contracts with health and service organizations. No pricing tiers or rate cards are publicly disclosed; clients are directed to contact the firm directly. Go-to-market is sales-led and consultative, driven by founder credibility and referral relationships with institutional decision-makers. The company is bootstrapped — no institutional investors, no funding rounds, and no parent company have been disclosed. The firm has no publicly disclosed headcount, revenue, or operating geographies beyond references to expanding its model "across the country."

Name

KINSHIFT

Legal name

KINSHIFT

Website

https://kinshift.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

KINSHIFT is a 2021-founded, founder-led consulting firm that helps health and service organizations implement trauma-informed, anti-racist organizational transformation through facilitation, strategic planning, change management, and research services.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Coaching, Mentoring & Facilitation Services (BPACANAI)

Keywords

• Organizational transformation consulting
• Trauma-informed care advisory
• Anti-racism consulting
• Change management services
• Healthcare organizational resilience

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting and Advisory Services: KINSHIFT generates revenue through professional consulting engagements with health and service organizations. Services include facilitation and mediation, strategic planning, project and change management, and research and evaluation. Engagements are customized to client needs and appear to be structured as project-based or retainer-based consulting contracts rather than standardized product sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

KINSHIFT is a professional consulting firm that delivers four interconnected services—Facilitate + Mediate, Plan + Strategize, Build + Implement, and Analyze + Evaluate—to health and service organizations seeking trauma-informed, anti-racist organizational transformation. Engagements are bespoke and combine facilitation, strategic planning, change management, leadership coaching, and research/evaluation to help institutions strengthen strategic vision, foster resilient cultures, and align values with practice.

Product overview

KINSHIFT is a consulting services firm offering a unified portfolio of four interconnected service offerings: Facilitate + Mediate, Plan + Strategize, Build + Implement, and Analyze + Evaluate. These services are designed to work together as a comprehensive organizational transformation solution for health and service organizations seeking trauma-informed, anti-racist approaches to institutional change. The firm merges evidence-based project and change management, resilience-building frameworks, and inclusive stakeholder strategies to fill resource and operational gaps.

Differentiator

Problem solved

Functional benefit

Products and services

• Facilitate + Mediate
• Plan + Strategize
• Build + Implement
• Analyze + Evaluate

Quantifiable outcome

• One large hospital saw immediate improvement in metrics of change and workforce confidence to enact institutional improvements after engaging KINSHIFT.
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BCT Partners: Research and consulting firm focused on social impact, equity, and organizational change for public agencies and non-profits. Comparable to KINSHIFT in combining research/evaluation with equity-centered organizational consulting for public-sector clients.
• The Winters Group: DEI and organizational development consultancy focused on inclusion, equity, and cultural transformation work for mission-driven organizations. Comparable to KINSHIFT in centering anti-racism and culture change as core consulting offerings for institutional clients.
• Bridgespan Group: Nonprofit and mission-driven sector consulting firm advising health, education, and social service organizations on strategy, capacity building, and organizational change. Closely comparable to KINSHIFT in serving non-profit and public health clients with bespoke transformation engagements.
• Cook Ross: DEI consulting firm providing coaching, leadership development, and organizational inclusion strategy. Comparable to KINSHIFT in combining leadership coaching and facilitation with anti-racism-centered organizational transformation services.
• Visions, Inc. Diversity, equity, and inclusion consulting practice working with institutions on systemic change, leadership development, and organizational culture. Comparable to KINSHIFT in delivering anti-racism-focused facilitation and organizational transformation.
• BTS: Strategy execution and change management consultancy helping organizations align people, strategy, and culture. Comparable to KINSHIFT in offering change management, leadership coaching, and strategy execution as core offerings to complex institutions.

Broad incumbents

• McKinsey & Company: Global management consulting firm with growing health equity and organizational practices. Comparable to KINSHIFT on organizational transformation and health-system strategy, but serving far larger mandates with a broader portfolio of services.
• Deloitte: Global professional services firm with dedicated human capital, DEI, and public health transformation practices. Comparable to KINSHIFT on change management and organizational resilience, but at vastly larger scale and broader service scope.
• Russell Reynolds Associates: Global leadership advisory and executive search firm offering leadership coaching, assessment, and organizational advisory. Comparable to KINSHIFT's leadership coaching and strategic planning offerings, though at far broader scale and across corporate clients.
• Heidrick & Struggles: Global leadership advisory firm providing executive search, leadership assessment, and organizational consulting. Comparable to KINSHIFT on leadership coaching and culture/change work, but operating at much larger scale and across corporate and non-profit clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/_kinshift_
• LinkedInlinkedin.com/company/kinshift

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KINSHIFT