HOAKI BOOKS SL

What HOAKI BOOKS SL does

HOAKI BOOKS SL is a Barcelona-headquartered, privately-held Spanish publishing company (Sociedad Limitada) that specializes in illustrated reference books on design, fashion, visual culture, crafts, architecture, and photography. Its catalog spans sub-categories including graphic design, typography, branding, fashion design and patternmaking, jewelry, ceramics, textile crafts, street art, tattoo, illustration, and interior design, with titles published in English, Spanish, French, and Portuguese under the brand "HOAKI BOOKS Publishing." Books are authored by internationally recognized contributors such as Wang Shaoqiang, Anastasia Young, Gianni Pucci, and Antonio Donnanno, and are produced with high-quality photography and editorial values; published examples include NEW JEWELLERY TECHNIQUES (2024), TYPOGRAPHY FOR SCREEN (2023), FABRICS IN FASHION DESIGN, NEW BROOCHES (2022), and MENDING AND ALTERATIONS MADE SIMPLE (2025).

The business operates a dual-channel model: a direct-to-consumer e-commerce storefront at hoaki.com (with international shipping — 48 hours within Spain, 4-5 days abroad) and a B2B trade wholesale channel supported by downloadable catalogues in English and French. Three dedicated regional sales contacts serve Spain (Josep Casanellas), Latin America (Carlos Carrió), and other international markets (Lucy Powell). Pricing follows a fixed unit-pricing model per title, ranging from approximately €7.64 to €45.00, on a one-time-purchase basis with no subscription or recurring component.

The company targets three principal customer personas: design and creative professionals (primary), design and fashion students, and craft enthusiasts and hobbyists. The company is independently owned with no disclosed external funding rounds, no parent company, no M&A activity, and no disclosed leadership beyond the regional commercial contacts; revenue, headcount, and ownership composition are not publicly disclosed. No AI, proprietary software, or technology platform capabilities are associated with the business — it operates as a conventional editorial and print publisher.

Name

HOAKI BOOKS SL

Legal name

Hoaki Books SL

Website

https://hoaki.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

HOAKI BOOKS SL is a Barcelona-based independent publisher of illustrated reference books on design, fashion, visual culture, crafts, architecture, and photography, sold via DTC e-commerce and trade wholesale in multiple languages to creative professionals, students, and hobbyists.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)

Keywords

• Book publishing
• Design books
• Fashion publishing
• Visual culture books
• Art techniques books

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Book Sales: The company generates revenue through direct sales of published books on design, fashion, and visual culture. Books are sold as one-time purchases through the company's e-commerce website with prices ranging from approximately €7.64 to €45.00 or more per book. The company offers books in multiple languages (English, Spanish, French, Portuguese) and provides international shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

HOAKI BOOKS SL is an independent Spanish publisher that produces and sells physical books focused on design, fashion, and visual culture, covering topics such as graphic design, typography, fashion design and patternmaking, textiles, jewelry, street art, architecture, photography, and art techniques. Books are offered in multiple languages (English, Spanish, French, Portuguese) and sold primarily through the company's own e-commerce website, with international shipping to Spain and abroad.

Product overview

HOAKI BOOKS SL is a Barcelona-based publishing company specializing in books on design, fashion, and visual culture. The company offers a catalog of books covering Arts and crafts, Design (graphic, product, advertising, branding, prints, illustration, colour, typography, editorial, packaging), Fashion (design, illustration, textile design, knitting, sewing, jewelry), Art techniques (drawing, painting, collage, colour, illustration, colouring), Architecture, and Photography. The product portfolio includes individual book titles such as NEW JEWELLERY TECHNIQUES, REDESIGNING LOGOS, INDIE TYPE, TYPOGRAPHY FOR SCREEN, DINNER TIME, NEW BRACELETS, HATS & CAPS, FASHION PATTERNMAKING TECHNIQUES FOR ACCESSORIES, MENDING AND ALTERATIONS MADE SIMPLE, FABRICS IN FASHION DESIGN, HUMAN FIGURE DRAWING, and NEW BROOCHES. Books are available in multiple languages (English, Spanish, French) and are distributed through an e-commerce platform.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Phaidon Press: UK/US publisher of books on art, architecture, design, fashion, photography, and visual culture. Comparable specialty trade positioning to HOAKI, with similarly curated, visually rich, expert-authored titles aimed at creative professionals and consumers.
• Laurence King Publishing: UK publisher focused on design, illustration, fashion, and visual arts books. Comparable to HOAKI in target audience (creative professionals and students), specialty trade positioning, and breadth across design sub-disciplines.
• Gestalten: Berlin-based publisher of design, visual culture, architecture, and contemporary lifestyle books. Directly comparable to HOAKI on editorial scope (design, fashion, crafts, architecture) and on its multilingual, internationally distributed specialty book program.
• Princeton Architectural Press: US publisher of architecture, design, landscape, and visual culture books. Comparable to HOAKI in editorial concentration on architecture, design, and visual culture for an international creative-professional audience.
• Frame Publishers: Dutch publisher specializing in interior design, architecture, and graphic design books with international distribution. Closely matches HOAKI's niche focus on design, architecture, and visual culture for professional and enthusiast buyers.
• Promopress: Spanish publisher of design, architecture, and visual culture books based in Barcelona. The hoaki.com logo URL references 'promopress-logo', strongly suggesting a corporate relationship, and both publishers serve the same Spanish- and English-speaking design/fashion audience with similarly curated specialty titles.
• Taschen: German publisher specializing in art, design, architecture, fashion, and photography books with global multilingual distribution. Closely comparable to HOAKI in niche specialty focus, premium pricing, and reliance on visually-driven, expert-authored titles for creative professional and enthusiast audiences.

Broad incumbents

• Thames & Hudson: Long-established UK/international illustrated book publisher with a broad art, design, architecture, and visual culture catalog. Overlaps with HOAKI's design and visual culture titles but at much greater scale and scope.
• Chronicle Books: US publisher with a wide catalog including design, art, craft, and lifestyle titles. Overlaps with HOAKI on craft and design subcategories but operates as a broad trade publisher rather than a design-focused specialist.
• Rizzoli International Publications: Established US publisher with broad coverage of art, fashion, design, photography, architecture, and lifestyle titles. Overlaps with HOAKI on fashion and design titles but operates a much wider portfolio, making it a broader incumbent rather than a pure niche peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hoaki-books-sl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOAKI BOOKS SL