Horatec Gmbh

What Horatec Gmbh does

Horatec GmbH is a German B2B manufacturer of custom furniture components serving the carpentry and joinery trade (Tischler- und Schreinerhandwerk). The company produces ready-made furniture parts — cutting, edge banding, drilling and milling operations starting from lot size 1 — assembled from wood-based materials (including over 130 Egger decors), hardware (Blum, Hettich, Lamello) and front components (PerfectSense, lacquered fronts, veneer fronts, grip recesses). It operates three production facilities in North Rhine-Westphalia: headquarters with Werk 1 and Werk 2 in Hövelhof, and Werk 3 in Augustdorf (a 9,000 sqm site acquired from W.S. Holzfertigung GmbH in August 2019, targeted to double capacity). The technology stack is an Industry 4.0 automated machine park with CNC machining centers, robotic saw cells, and 24/7 automatic order processing that delivers binding delivery dates within three minutes.

The business model combines quote-based one-time sales of custom components with recurring software license revenue and embedded marketing tools. Proprietary software — Roomdesigner (3D planning), Möbeldesigner (2D/3D design), Heureka (pricing), SketchUp PlugIn and SimLab Composer integration — feeds directly into production scheduling and the horaXpress express program (47-hour factory delivery). Auxiliary services include planning support, image generation, and sample dispatch. Go-to-market is hybrid sales-led/PLG: direct sales to carpentry SMBs supported by a customer service team, paired with a self-serve Möbelplaner webshop, software downloads, an 110+ page catalog, and white-label marketing tools (Tischlerwebsite, embedded Möbelplaner für Websites) that allow carpentry customers to extend Horatec's planner into their own end-customer channels. The company is privately held and led by Managing Director Wolfgang Thorwesten; it is domiciled in Germany and operates solely in the domestic market with no disclosed external investors, subsidiaries, or public listing.

Name

Horatec Gmbh

Legal name

Horatec GmbH

Website

https://horatec.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Horatec GmbH is a German B2B manufacturer of custom furniture components (cutting, edging, drilling, milling from lot size 1) for carpentry and joinery SMBs, operating three automated production facilities and a proprietary software ecosystem including Roomdesigner, Möbeldesigner and the horaXpress 47-hour express program.

Ownership category

akta.pro rank

Headquarters

HQ city

Hövelhof

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Furniture Component Manufacturing: Production and sale of customized furniture ready-made parts including cutting, edge banding, drilling and milling starting from quantity 1. Products include wood materials, hardware, drawers, sliding/folding systems, sliding doors, and front components.
2. Software Licenses and Tools: Sale of software components including Roomdesigner, Möbeldesigner, SketchUp Plugin, and SimLab Composer Pro licenses to support furniture planning and design.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Horatec GmbH is a German manufacturer that produces custom furniture components (Möbelfertigteile) and wood-based materials for the carpentry and joinery trades. The company combines Industry 4.0 production facilities with CNC machining, automated saw cells, and supporting software tools (Roomdesigner, Möbeldesigner, Möbelplaner) to deliver made-to-order components in lot size 1, including fronts, drawers, sliding doors, hardware technology, and coated panels from partner brands such as Egger, Blum, Hettich, and Lamello.

Product overview

Horatec GmbH is a manufacturer and supplier of custom furniture components for professional tradespeople (Tischler/Schreiner - carpenters and joiners). The company operates a B2B model producing furniture parts from piece quantity 1, offering cutting, edging, drilling, and milling services. The product portfolio includes wood-based materials (chipboard, MDF, decorative panels) from EGGER in over 130 decors, hardware components (drawers, connectors, sliding/hinge systems) from brands like Blum, Hettich, and Lamello, and front components (lacquered fronts, PerfectSense panels, veneer fronts). The company has developed a proprietary software ecosystem including Roomdesigner (3D room/furniture planning), Möbeldesigner (2D/3D furniture design), Heureka (pricing), SketchUp PlugIn, and SimLab Composer (rendering), plus marketing tools including Tischlerwebsite and Möbelplaner for end-customer websites. Services include horaXpress (47-hour express delivery), planning service, image service, and sample service. The Horatec-Prinzip (Horatec Principle) is a comprehensive concept integrating products, planning, processing, and services.

Differentiator

Problem solved

Functional benefit

Products and services

• Möbelfertigteile (Custom Furniture Components)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• W.S. Holzfertigung GmbHcoreStrategic or Co-development Partner · 1 August 2019Acquired assets including property, machinery, and all 25 employees. Facility became Werk 3 in Augustdorf, located 13 km from Hövelhof headquarters.
• EggercoreTechnology or IntegrationBrand partner providing wood-based materials. Over 130 decors from Egger including panel and edge materials. Egger collection provides current commercial and constructive data updated regularly.
• BlumcoreTechnology or IntegrationBrand partner for furniture hardware including AvanTech YOU, Merivobox, and Cabloxx locking systems.
• HettichcoreTechnology or IntegrationBrand partner for hardware solutions including AvanTech YOU drawer system.
• LamellocoreTechnology or IntegrationBrand partner for connection hardware including Clamex P-14 Flexus connector system.
• Cleaf presented by EggercoreTechnology or IntegrationJoint collection combining Cleaf's Italian aesthetics with Egger's distribution structure. 27 diverse decors available in Roomdesigner and Möbeldesigner.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Würth: German direct-sales distributor of fasteners, hardware, and furniture fittings to trades and SMBs. Comparable in selling furniture-relevant components and consumables through a field-sales and digital-channel model targeting carpentry and woodworking trades.
• Salice: Italian manufacturer of furniture hardware (hinges, drawer runners, lift systems) sold to furniture producers and trade customers. Comparable as a competing furniture fittings brand with overlapping channel into German and European carpentry trade.
• Grass: Austrian manufacturer of furniture hardware (drawer runners, hinges, flap systems) sold to furniture makers and carpenters. Directly comparable in serving component needs of joiners and competing for the same hardware-attached value pool.
• Häfele: German-headquartered global supplier of furniture fittings, hardware, and components sold to carpenters, joiners, and furniture makers. Closely comparable to Horatec in serving the Tischlerhandwerk channel with a broad component/hardware catalog and planning tools.

Broad incumbents

• Homag Group: German woodworking machinery and integrated production systems supplier. Comparable as a broader industry incumbent in furniture manufacturing technology, including lot-size-1 automated production relevant to Horatec's Industry 4.0 positioning.
• Blum: Austrian manufacturer of premium furniture hardware (drawer systems, hinges, runners) widely used by German carpenters. Overlaps with Horatec as both a brand partner and broader competitor in furniture fittings; serves an overlapping customer base.
• Egger: Austrian wood-based materials manufacturer whose panels, laminates, and PerfectSense products are core inputs for Horatec. Comparable as a major industry incumbent that also sells finished and semi-finished furniture components alongside raw panel materials.
• Hettich: German furniture fittings manufacturer offering drawer systems, runners, and connectors. Comparable as a hardware partner and broader competitor to Horatec within furniture component supply to the carpentry trade.

Regional players

• Schüller Möbelwerk: German kitchen manufacturer that sources made-to-spec furniture components from suppliers like Horatec. Comparable as a regional incumbent whose component procurement strategy mirrors the carpentry trade's reliance on industrial component manufacturers.
• REHAU: German polymer-based solutions provider with furniture and interior product lines (edgebands, surface solutions, furniture components). Comparable as a regional supplier of furniture-related components and surface technologies for the carpentry and furniture industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/horatecgmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horatec Gmbh