Happy Lucky's, LLC

What Happy Lucky's, LLC does

Happy Lucky's, LLC is a specialty tea retailer founded in 2009 and headquartered in Fort Collins, Colorado. The company is privately held and operates with 11-50 employees. It sells loose-leaf teas, custom blends, teaware, and gift boxes through both a direct-to-consumer e-commerce site and a physical teahouse, and it monetizes a subscription service, in-person classes and events, and a wholesale program built around its Matcha Cafe Blend. Its catalog includes 84+ proprietary custom blends developed under Master Tea Blender Andy Boone, with leaf sourced from more than 10 countries.

The business is built on founder-led curation rather than technology automation: George and Kari Grossman lead operations and product, Andy Boone owns blending expertise, and the company has accumulated 2,619 verified customer reviews since launch. Distribution is multi-modal: DTC e-commerce for nationwide buyers, the Fort Collins teahouse for local experiential traffic, a wholesale channel pushing the Matcha Cafe Blend into cafés and foodservice, subscriptions for recurring revenue, and event/class programming for community engagement. Two notable partnerships, the Ajiri Tea Foundation (a Kenyan social-enterprise tea initiative) and the Fort Collins Museum of Discovery's "Museum of DiscoverTea," extend the brand into social-impact sourcing and educational/experiential venues.

Revenue mechanics are diversified across channels but there is no evidence of venture funding, app-based distribution, API integration, or AI/ML tooling. The company's defensibility rests on its proprietary blend portfolio, credentialed blender, 15-year operating history, and multi-channel retail footprint rather than on technology platform advantages.

Name

Happy Lucky's, LLC

Legal name

Happy Lucky's, LLC

Website

https://happyluckys.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Happy Lucky's, LLC is a privately held specialty tea retailer founded in 2009 in Fort Collins, Colorado. It sells 84+ proprietary loose-leaf blends, teaware, and gifts via DTC e-commerce, a teahouse, wholesale, subscriptions, and classes.

Ownership category

akta.pro rank

Product category

Specialty Tea Retail

NAICS

Coffee and Tea Manufacturing (311920)

akta.pro primary industry

Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

Keywords

• Loose leaf tea
• Tea blends
• Specialty teaware
• Tea retail
• Matcha products

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Tea Sales: Primary revenue stream from selling loose leaf teas across 15+ categories (white, green, yellow, oolong, black, pu-er, matcha, chai, rooibos, yerba mate, blooming, mushroom, chocolate, herbal blends, and more). Products sold by the ounce at varying price points.
2. Teaware Sales: Sale of tea brewing equipment including kettles, tea sets, teapots, cast iron, travel teaware, cups/mugs, storage, brewing accessories, and cold brew filters.
3. Subscriptions: Recurring subscription service for regular tea deliveries, offering convenience and loyalty benefits to customers.
4. Gift Box Sales: Pre-curated gift box bundles including 'Nourish Your Happy' line with various themes (Wellness Kit, Chai Them All, Choice City Select, Tea All Day, Matcha Madness Winner's Circle).
5. Wholesale: B2B wholesale programs for Matcha Cafe Blend and other products for business customers.
6. Events and Classes: Revenue from tea-related events, classes, and experiences offered at the teahouse.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Happy Lucky's Teahouse is a specialty tea retailer that sells loose leaf teas, custom-crafted tea blends, and teaware through its e-commerce platform and a brick-and-mortar teahouse in Fort Collins, Colorado. The company offers 15+ categories of pure leaf teas sourced from 10+ countries plus 84+ proprietary house blends developed in-house by Master Tea Blender Andy Boone, along with teaware, gift boxes, subscription services, and wholesale supply.

Product overview

Happy Lucky's Teahouse is a specialty tea retailer offering a diverse portfolio of pure leaf teas and custom-crafted tea blends. The core offering includes single-origin teas from major growing regions (White, Green, Yellow, Oolong, Black, Pu-er), house-created signature blends, and specialty categories (Matcha, Masala Chai, Rooibos, Yerba Mate, Blooming Tea, Chocolate Tea). Complementary product lines include Teaware (kettles, teapots, brewing accessories), curated Gift Boxes and Bundles, and branded apparel. All custom blends are hand-crafted by Master Tea Blender Andy Boone, with ingredients organically sourced whenever possible.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature House Tea Blends

Quantifiable outcome

• 29% of green tea drinkers have a lower risk of cardiovascular disease
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Fort Collins Museum of DiscoverTeaminorStrategic or Co-development Partner · 1 January 2021Collaboration product 'Fort Collins Museum of DiscoverTea' - a custom blend crafted with local flora in mind, embodying the adventurous spirit of the quizzical mind.
• Ajiri Tea FoundationminorStrategic or Co-development PartnerKenyan social enterprise that produces tea for Happy Lucky's. Ajiri Tea Foundation creates employment for women and donates profits to pay orphans' school fees in western Kenya. Both loose leaf and bagged Kenyan teas are packed in handmade boxes with labels made from dried banana leaves crafted by female artisans.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Adagio Teas: Online specialty tea retailer offering loose leaf teas, custom blending, and a large catalog of single-origin and flavored teas. Closely comparable to Happy Lucky's in DTC e-commerce model, custom blend program, and broad category coverage.
• Harney & Sons: Family-owned specialty tea company selling loose leaf teas, blends, and iced teas via DTC and wholesale. Highly comparable as a multi-generational, family-run specialist with similar product breadth and B2B presence.
• The Republic of Tea: Specialty tea brand offering premium loose leaf and bagged teas, focused on health and wellness positioning. Comparable through shared functional tea focus, curated catalog, and direct-to-consumer sales model.
• DAVIDsTEA: Specialty tea retailer offering loose leaf teas, teaware, and gift sets across DTC and physical stores. Directly comparable in product mix (tea + teaware + gift boxes), multi-channel distribution, and subscription offering.
• Art of Tea: Premium loose leaf tea supplier with strong wholesale and foodservice programs plus DTC sales. Comparable via shared B2B wholesale angle (including for cafes), custom blending capability, and curated loose leaf catalog.
• Stash Tea: Specialty tea company offering loose leaf, bagged, and iced teas with strong DTC and grocery distribution. Comparable in product breadth (loose leaf + flavored blends) and direct-to-consumer focus, though with broader mass-market reach.
• Smith Teamaker: Portland-based specialty tea maker and retailer offering loose leaf teas and custom blends through DTC and a flagship teahouse. Highly comparable through shared brick-and-mortar teahouse + DTC model and artisanal blending approach.

Broad incumbents

• Teavana (Starbucks): Mass-market specialty tea brand owned by Starbucks, offering loose leaf and packaged teas in retail and cafes. Comparable as a broad incumbent in the same category but with materially larger scale, marketing, and distribution.
• Twinings: Established global tea brand with broad portfolio of bagged and loose leaf teas sold through grocery and DTC. Comparable as a category incumbent competing on the same shelves and online channels, though with mass-market positioning.
• Yogi Tea: Functional wellness tea brand offering herbal and Ayurvedic blends with strong grocery and natural channel presence. Comparable through the shared functional/wellness positioning and Ayurvedic blend portfolio targeting health-conscious consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happy Lucky's, LLC