High Road Wine & Spirits
High Road Wine & Spirits is a privately held, Chicago-based wholesale importer and distributor of hand-crafted wines, spirits, beer, sake, and exclusive Riedel glassware, serving the Illinois on-premise hospitality trade through a territory-segmented direct sales force and digital catalog.
- Company typePrivate
- Founded-
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What High Road Wine & Spirits does
High Road Wine & Spirits is a privately held, Chicago-based wholesale importer and distributor of wines, spirits, beer, sake, and glassware, operating exclusively within the Illinois on-premise and hospitality trade. The company runs a territory-structured direct sales motion with representatives covering City Downtown, West Suburbs, central City, Southside, North Side, and North suburbs, supported by a Director of Sales, Director of Trade Development, brand management for spirits and domestic wines, and trade development/customer service functions. Leadership consists of Managing Partner Ken Fredrickson, MS and Director of Sales Fernando Beteta, MS — both Master Sommeliers — lending rare credentialed expertise to the sales process.
The product portfolio is organized into four lines: wines from seven major producing regions (Argentina, Austria-Germany, Italy, France, New Zealand, Spain-Portugal, and the United States including California, Michigan, Oregon, Washington, and New York), spirits across nine categories (Agave, Bitters/Specialty/RTD, Brandy-Cognac, Gin, Liqueur, Rum, Whiskey, Vermouth, Vodka), beer and sake (including Japanese sake breweries and Menabrea from Italy), and exclusive Illinois distribution of Riedel varietal-specific glassware for on-premise accounts. The portfolio is curated around hand-crafted, biodynamic, and organic producers rather than broad-line mass-market brands, reinforcing a craft- and quality-led positioning.
Commercially, High Road monetizes through wholesale per-order transactions with a $300 minimum or a $16 delivery fee, a $30 will-call or late-order surcharge, and per-bottle case-breaking fees on bottles priced at $15 or under. A digital flipbook price catalog (most recent edition dated July 2026) and portfolio tasting events supplement the relationship-driven sales motion. Operating hours are Monday through Friday, 9 a.m. to 5 p.m., with a 4 p.m. order cutoff for next-day delivery. Revenue, customer count, and parent/ownership structure are not disclosed in the available source data, and no institutional capital beyond a single $100,000 raise on 2020-12-14 is on record.
High Road Wine & Spirits firmographics
Firmographics- Name
- High Road Wine & Spirits
- Legal name
- High Road Wine & Spirits
- Website
- https://highroadws.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- High Road Wine & Spirits is a privately held, Chicago-based wholesale importer and distributor of hand-crafted wines, spirits, beer, sake, and exclusive Riedel glassware, serving the Illinois on-premise hospitality trade through a territory-segmented direct sales force and digital catalog.
- Ownership category
- akta.pro rank
High Road Wine & Spirits industry classification
Industry- Product category
- Wholesale Beverage Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
Keywords
Where High Road Wine & Spirits is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
High Road Wine & Spirits business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Beverage Distribution: The company generates revenue through wholesale distribution and importing of wines, spirits, beer, sake, and glassware to trade customers (restaurants, hospitality businesses) in Illinois. Products are sold on a per-order basis with minimum order requirements and delivery fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard wholesale pricing with minimum order or delivery fee option |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
High Road Wine & Spirits product offering
Product offeringCore offering
High Road Wine & Spirits imports and wholesale-distributes hand-crafted wines, spirits, beer, sake, and glassware to trade customers in Illinois. The portfolio spans wines from seven major regions, spirits across nine categories, beer and sake, and an exclusive Illinois distribution of Riedel glassware for restaurants. Products are sold to on-premise and retail accounts through a territory-based direct sales team with delivery logistics built around a $300 minimum order or $16 delivery fee.
Product overview
High Road Wine & Spirits is a service-minded wholesale importer and distributor of hand-crafted wines, spirits, beer, sake, and glassware based in Chicago, Illinois. The company operates as a unified portfolio combining multiple product categories: wine distribution from seven major wine-producing regions (Argentina, Austria-Germany, Italy, France, New Zealand, Spain-Portugal, and United States), spirits distribution across nine categories (Agave, Bitters/Specialty/RTD, Brandy-Cognac, Gin, Liqueur, Rum, Whiskey, Vermouth, Vodka), beer and sake offerings, and exclusive distribution of Riedel glassware for Illinois restaurants. Products are accessible through a digital flipbook catalog and the company's portfolio website, with ordering requiring wholesale customer credit application and minimum purchase thresholds.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Distribution Wholesale distribution of hand-crafted wines from Argentina, Austria-Germany, Italy, France, New Zealand, Spain-Portugal, and the United States (California, Michigan, Oregon, Washington State, New York State) to Illinois hospitality and retail accounts.
- Spirits Distribution Wholesale distribution of spirits spanning Agave Spirits, Bitters/Specialty/RTD, Brandy-Cognac, Gin, Liqueur, Rum, Whiskey, Vermouth, and Vodka to Illinois trade customers.
- Beer & Sake Distribution Wholesale distribution of beer, cider, and sake products including Menabrea from Italy and Japanese sake breweries to Illinois hospitality and retail accounts.
- Riedel Glassware Distribution Exclusive wholesale distribution of Riedel glassware for Illinois restaurants, covering the Austrian family-owned maker's varietal-specific stemware including Vinum and Performance series.
- HRWS Price Catalog (Flipbook) Digital price catalog in flipbook format displaying the company's wine, spirits, beer, sake, and glassware offerings with pricing information for trade customers.
- Wholesale Distribution Services Service-minded wholesale distribution in Illinois with $300 minimum orders, $16 delivery fee, $30 will call or late order fees, and next-day delivery with a 4:00 p.m. order cutoff.
Companies that use High Road Wine & Spirits
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
High Road Wine & Spirits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
High Road Wine & Spirits partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RiedelcoreHigh Road Wine & Spirits is the exclusive distributor of Riedel glassware for restaurants in Illinois. Riedel, founded in 1756, is an Austrian family-owned company recognized worldwide as the pioneer of varietal-specific stemware. This partnership brings Riedel's precision-crafted glassware directly to the Illinois hospitality industry with tailored support and product guidance.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
High Road Wine & Spirits competitors and assessment
Company assessmentDirect peers
- Winebow Group: Mid-size wine and spirits importer-distributor focused on premium and craft producers; comparable to High Road in curating hand-picked international portfolios for on-premise accounts.
- Kobrand Corporation: Specialty wine and spirits importer-distributor with a portfolio of premium international brands; comparable to High Road in importing hand-crafted producers and supplying restaurants.
- Vias Imports: Specialty Italian wine importer-distributor with a portfolio of family-owned producers; comparable in focus on handcrafted, region-specific wines and on-premise distribution.
- Southern Glazer's Wine and Spirits: Largest U.S. wine and spirits distributor with operations in Illinois; competes directly with High Road for restaurant and hospitality accounts in the same Chicago territory, though at much larger scale.
- Republic National Distributing Company (RNDC): National wine and spirits wholesaler operating in Illinois, competing head-to-head with High Road for premium on-premise accounts across Chicago.
- Breakthru Beverage Group: Major U.S. wine, spirits, and beer distributor with an Illinois operation; directly overlaps with High Road's hospitality customer base in Chicago.
- Skurnik Wines: Family-owned specialty wine importer and distributor focused on artisanal and low-intervention producers; closely mirrors High Road's craft/biodynamic portfolio strategy and direct-to-restaurant model.
- Terlato Wines: Illinois-based premium wine producer and distributor; comparable as a Chicago-rooted wine distributor serving on-premise customers with a curated high-end portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
High Road Wine & Spirits financial estimates
Financial estimateRevenue estimate
Valuation estimate
High Road Wine & Spirits leadership team
Management profileNumber of profiles
Profiles18 records
High Road Wine & Spirits funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
High Road Wine & Spirits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about High Road Wine & Spirits
What does High Road Wine & Spirits do?
High Road Wine & Spirits imports and wholesale-distributes hand-crafted wines, spirits, beer, sake, and glassware to trade customers in Illinois. The portfolio spans wines from seven major regions, spirits across nine categories, beer and sake, and an exclusive Illinois distribution of Riedel glassware for restaurants. Products are sold to on-premise and retail accounts through a territory-based direct sales team with delivery logistics built around a $300 minimum order or $16 delivery fee.
Is High Road Wine & Spirits a public or private company?
High Road Wine & Spirits is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was High Road Wine & Spirits founded?
High Road Wine & Spirits was founded in -1. It employs 1 to 10 people.
Where is High Road Wine & Spirits based?
High Road Wine & Spirits is headquartered in Chicago, United States, in the North America region.
How does High Road Wine & Spirits make money?
One revenue line is on record: wholesale Beverage Distribution.
Who are High Road Wine & Spirits's main competitors?
Direct peers on record are Winebow Group, Kobrand Corporation, Vias Imports, Southern Glazer's Wine and Spirits, Republic National Distributing Company (RNDC), Breakthru Beverage Group, Skurnik Wines and Terlato Wines.
Does High Road Wine & Spirits have an API?
No public API is recorded for High Road Wine & Spirits.
What industry is High Road Wine & Spirits in?
High Road Wine & Spirits's product category is Wholesale Beverage Distribution. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution. Its NAICS code is 42482 and its SIC code is 5180.