Swissfeel
Swissfeel GmbH develops fully washable mattresses and bedding built on proprietary Swiss mineral foam, primarily serving European hospitality clients with hygiene lifecycle services, Mattress-as-a-Service subscriptions, and end-of-life recycling.
- Company typePrivate
- Founded2004
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Swissfeel does
Swissfeel GmbH is a Swiss-based manufacturer founded in 2004 that develops fully washable mattresses, pillows, toppers, and bed systems, primarily for the hospitality sector. Its core technology is Swiss Mineralschaum, a proprietary mineral-based foam produced exclusively in Switzerland from mineral oil; combined with a fabric cover, this two-material architecture enables complete washing and recyclability. The company holds OEKO-TEX and Service Allergie Suisse certifications and claims to be the only brand offering a washability guarantee for mattresses, with professional washing extending mattress life from approximately 5 years to up to 15 years.
The business operates a hybrid B2B/B2C model with four revenue streams: one-time hardware sales of mattresses and bedding; the Mattress as a Service (MaaS) subscription offering for hotels bundling provision, monitoring, and washing; recurring washing and hygiene services; and end-of-life Matratzen-Recycling. Direct enterprise field sales target the hospitality vertical, supported by direct-to-consumer online shops for Switzerland (swissfeel.com) and the EU market (hotel4home.com). A 10-year diminishing warranty (100% in year 1 down to 10% in year 10) underpins hardware sales pricing.
The company maintains wholly-owned subsidiaries in Germany (Lehrte) and Austria (Vienna), serves the DACH region plus the Netherlands, and is led by Philipp Hangartner (Teilhaber & CEO). Named enterprise customers include Schwarzwald Panorama Hotel, Hotel Hof Weissbad, and numa Group, with the latter positioned as a pan-European partner. The Matrack system provides digital lifecycle monitoring for each mattress, and end-of-life recycling closes the sustainability loop by repurposing foam into other bedding products and recycling fabric through partners.
Swissfeel firmographics
Firmographics- Name
- Swissfeel
- Legal name
- SWISSFEEL GmbH
- Website
- https://swissfeel.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Swissfeel GmbH develops fully washable mattresses and bedding built on proprietary Swiss mineral foam, primarily serving European hospitality clients with hygiene lifecycle services, Mattress-as-a-Service subscriptions, and end-of-life recycling.
- Ownership category
- akta.pro rank
Swissfeel industry classification
Industry- Product category
- Bedding Manufacturing
- NAICS
- Mattress Manufacturing (337910), Mattress Manufacturing (33791)
- SIC
- Household Furniture (2510), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)
- akta.pro secondary industries
- Hospitality/Short-Term Rental Linen Service (Airbnb/Small Hotels) (HSAJAMAK), Hotel / Hospitality Laundry Pickup & Delivery (HSAJACAF), Pillows & Pillow Systems Retail (CRAIABAC)
Keywords
Where Swissfeel is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Swissfeel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Mattress and Bedding Hardware Sales: Direct sales of mattresses, pillows, toppers, and bed systems to hotels and end consumers through online shops and direct sales. Products are priced with a tiered depreciation warranty (10-year diminishing warranty starting at 100% in year 1 down to 10% in year 10).
- Mattress as a Service (MaaS): Subscription-like model for hospitality clients where mattresses are provided as a service, including lifecycle management, washing services, and monitoring through the Matrack system.
- Washing and Hygiene Services: Professional washing service for mattresses that restores hygiene to 100% and extends mattress lifespan. Can be offered as annual Hygiene+ service or on-demand.
- Matratzen-Recycling (End-of-Life): At end of life, Swissfeel takes back mattresses and works with partners to recycle materials - foam becomes bedding pillows or furniture padding, fabric is also recycled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 10-year diminishing value warranty |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Swissfeel product offering
Product offeringCore offering
Swissfeel designs and manufactures washable mattresses, pillows, toppers, and complete bed systems (Bettsystem) made from its proprietary Swiss Mineralschaum mineral foam. The company primarily serves the hospitality industry with a hygiene- and lifecycle-oriented value proposition, supported by the Matrack monitoring platform, an industrial washing service, a recycling program, and a Mattress-as-a-Service (MaaS) subscription model.
Product overview
Swissfeel is a physical products company offering a unified portfolio of sleep products built around their proprietary Swiss mineral foam technology. The product range consists of five core offerings: Kissen (Pillows), Topper, Matratzen (Mattresses), Hotelmatratze (Hotel Mattresses), and Bettsystem (Bed Systems). All products share two common materials—mineral foam and fabric—which can be fully washed. The products are designed for extended lifespan through the company's washing service, which can triple durability in hospitality settings. Swissfeel also offers a related service ecosystem including the SWISSFEEL Hygiene-Lifecycle, Mattress as a Service, and washing services for their products.
Differentiator
Problem solved
Functional benefit
Brands
- HSP Ecco Classic: Mineral foam mattress product line for hospitality, mentioned in customer testimonials as HSP Ecco Classic Matratze.
Products and services
- Swissfeel Matratze (Mattress)
Quantifiable outcome
- 35-40 million mattresses discarded annually in Europe can be extended to 15-year lifespan through washing
- +2 more outcomes
Companies that use Swissfeel
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Swissfeel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Swissfeel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Hotel4HomecoreEU online sales channel partner operating hotel4home.com/swissfeel for European market distribution. Enables EU customers to purchase SWISSFEEL hospitality products online.
- ONFLOW GmbHminorBranding agency based in Rapperswil-Jona, Switzerland (Alte Jonastrasse 51, CH-8640). Responsible for SWISSFEEL brand identity and design.
- International Hospitality Association (IHA)minorIndustry association membership providing hospitality industry recognition and networking.
- Service Allergie SuissecoreSubsidiary of the Swiss Allergy Center. Certifies SWISSFEEL mattresses as suitable for house dust mite allergy sufferers - key product certification.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Swissfeel competitors and assessment
Company assessmentDirect peers
- Hypnos: UK-based heritage bedmaker with a major hospitality and hotel contract business. Closest comparable in terms of premium bed offerings sold to hotel groups and focus on long-life, quality mattresses.
- Müsli Sleep: Munich-based natural and organic mattress brand with a strong DACH presence and sustainability narrative. Comparable on geography, premium positioning, and natural-materials marketing.
- King Koil: International mattress brand with a dedicated hospitality/hotel segment supplying premium beds to hotel groups worldwide. Directly comparable on hotel-channel GTM and premium bed positioning.
- Magniflex: Italian mattress manufacturer with washable, hypoallergenic, and OEKO-TEX-certified products and an explicit hospitality/hotel offering. Directly comparable on product positioning and target market.
Emerging players
- Emma Sleep: Frankfurt-headquartered European mattress brand that scaled rapidly across multiple countries. Comparable European footprint and product category, though primarily B2C/DTC rather than B2B hospitality.
Others
- Standard Textile: Global supplier of textiles and linen programs to the hospitality industry. Different product (linens vs. mattresses) but serves the same hotel procurement buyers and is a logical adjacent or bundled-solution peer.
Broad incumbents
- Tempur Sealy: Global mattress incumbent with both consumer and hospitality/hotel segments. Represents the dominant scale competitor whose entry into washable formats would directly threaten Swissfeel's niche.
- Hästens: Swedish luxury bed maker with international premium positioning and select hotel partnerships. Comparable at the ultra-premium end of the bed category with strong brand storytelling.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Swissfeel social profiles
Digital presenceSwissfeel compliance and trust
Trust signalCompliance2 records
Swissfeel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swissfeel leadership team
Management profileNumber of profiles
Profiles1 record
Swissfeel subsidiaries and ownership
Company hierarchySubsidiaries2 records
Swissfeel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swissfeel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swissfeel
What does Swissfeel do?
Swissfeel designs and manufactures washable mattresses, pillows, toppers, and complete bed systems (Bettsystem) made from its proprietary Swiss Mineralschaum mineral foam. The company primarily serves the hospitality industry with a hygiene- and lifecycle-oriented value proposition, supported by the Matrack monitoring platform, an industrial washing service, a recycling program, and a Mattress-as-a-Service (MaaS) subscription model.
Is Swissfeel a public or private company?
Swissfeel is a private company. It is classified as management employee owned and is currently operating.
When was Swissfeel founded?
Swissfeel was founded in 2004. It employs 1 to 10 people.
Where is Swissfeel based?
Swissfeel is headquartered in Zürich, Switzerland, in the Europe region.
How does Swissfeel make money?
Four revenue lines are on record. Mattress and Bedding Hardware Sales are the primary driver. The others are mattress as a Service (MaaS), washing and Hygiene Services and matratzen-Recycling (End-of-Life).
Who are Swissfeel's main competitors?
Direct peers on record are Hypnos, Müsli Sleep, King Koil and Magniflex. Emma Sleep is listed as an emerging player. Standard Textile is listed as an others. Broad incumbents are Tempur Sealy and Hästens.
Does Swissfeel have an API?
No public API is recorded for Swissfeel.
What industry is Swissfeel in?
Swissfeel's product category is Bedding Manufacturing. Its primary akta.pro industry code is IMAOAKAE, Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors), with a secondary code of HSAJAMAK, Hospitality/Short-Term Rental Linen Service (Airbnb/Small Hotels). Its NAICS code is 337910 and its SIC code is 2510.