Mds Group
MDS Group is a family-owned Tunisian manufacturer and distributor of single-use food packaging, party supplies, kitchenware, and household products, operating through Masmoudi Distribution, UPC manufacturing, and the La Fête retail chain to serve 3,000 B2B and B2C customers across Tunisia.
- Company typePrivate
- Founded1978
- HeadquartersLa Soukra, Tunisia
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mds Group does
MDS Group is a privately held, family-owned Tunisian company headquartered in La Soukra that manufactures and distributes single-use food packaging, party supplies, kitchenware, and household cleaning products. The group operates through three core subsidiaries: Masmoudi Distribution SARL (national distribution of single-use food packaging to B2B clients including restaurants, hotels, and caterers), STAF / Société Tunisienne des Articles de Fête (the La Fête retail chain of 4 party-supplies boutiques), and UPC / Universal Packaging Company (the in-house manufacturing arm producing aluminum food containers and transparent stretch films for own brands such as Stark and Pro Chef, as well as private-label customers). MDS Group also distributes over 150 international partner brands — including Tramontina, Goldplast, Gemar, Presto, and Procos-SA — into the Tunisian market through direct B2B sales, retail stores, and a network of resellers and importers.
The business is anchored by a national distribution footprint covering Sfax (since 2002) and Ariana (since 2014), an industrial manufacturing base (UPC, established 2013), and a 40-year brand heritage tracing to the 1978 founding of Etablissements MASMOUDI by Abderrahmen MASMOUDI. Today the group is led by Chairman Wissem MASMOUDI, with his brothers Amir MASMOUDI serving as General Manager and Slim MASMOUDI as Partner Manager overseeing logistics and export sales. Revenue is generated through hardware sales (manufactured and distributed physical goods) plus private-label manufacturing royalties, serving an active base of approximately 3,000 customers segmented horizontally across B2B food service, B2C consumers, and professional resellers. Operations remain concentrated in Tunisia within North Africa, with no disclosed digital channels, no e-commerce platform, no mobile app, and no AI/ML capabilities documented.
The group's value proposition rests on a vertically integrated model — combining manufacturing, distribution, and retail under one roof — combined with exclusive access to international brands and claimed market-leadership status in Tunisian food packaging and party supplies. Pricing is not publicly disclosed and is structured on a per-quote basis depending on customer type and volume. The company has no external institutional investors and no public listing; ownership and control remain entirely within the MASMOUDI family.
Mds Group firmographics
Firmographics- Name
- Mds Group
- Legal name
- MDS Group
- Website
- https://mds-group.tn
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Short description
- MDS Group is a family-owned Tunisian manufacturer and distributor of single-use food packaging, party supplies, kitchenware, and household products, operating through Masmoudi Distribution, UPC manufacturing, and the La Fête retail chain to serve 3,000 B2B and B2C customers across Tunisia.
- Ownership category
- akta.pro rank
Mds Group industry classification
Industry- Product category
- Food Packaging
- NAICS
- Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)
- akta.pro secondary industry
- Plastic Trays, Clamshells & Blister Packaging Manufacturing (IMANAEAE)
Keywords
Where Mds Group is headquartered
LocationHeadquarters
- HQ city
- La Soukra
- HQ country
- Tunisia
- HQ region
- Africa
Offices4 records
Markets served
Mds Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Distribution and Manufacturing: MDS Group generates revenue through manufacturing and distributing single-use food packaging products, party supplies, and household items. Revenue comes from direct sales to B2B clients (restaurants, hotels, caterers) and B2C sales through La Fête retail stores.
- Private Label Manufacturing: UPC (Universal Packaging Company) manufactures products under private label for distributors and retail partners
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Mds Group product offering
Product offeringCore offering
MDS Group manufactures and distributes single-use food packaging (aluminum containers, transparent stretch films), party supplies, kitchenware, and household cleaning products in Tunisia. Operations span three wholly-owned subsidiaries: Masmoudi Distribution SARL (B2B distribution), UPC/Universal Packaging Company (industrial manufacturing of aluminum and stretch film packaging), and STAF (La Fête retail chain for party supplies). The group serves 3,000 customers through direct B2B sales, 4 La Fête retail stores, and a reseller/importer network with 150 international brand partners.
Product overview
MDS Group is a Tunisian leader in the manufacture and distribution of single-use food packaging products, party supplies, and household items. The company operates a multi-brand portfolio including its own brands Stark and Pro Chef for food packaging, and the retail brand La Fête for party supplies. The group comprises distribution subsidiary MDS Distribution ('Le Professionnel Authentique'), manufacturing subsidiary UPC (Universal Packaging Company) which produces aluminum packaging and stretch films for both proprietary and private-label products, and the STAF (Société Tunisienne des Articles de Fête) retail chain. The company serves 3,000 customers through 150 partner relationships.
Differentiator
Problem solved
Functional benefit
Brands
- La Fête: Party supplies retail brand operating 3+ stores nationally in Tunisia
- STARK
- Pro Chef
Products and services
- Stark
Companies that use Mds Group
Customer profileSegments3 records
Ideal customer profiles3 records
Mds Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mds Group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- TramontinacoreInternational kitchenware and cookware brand whose products are distributed through MDS Group's network in Tunisia
- Balloon TimecoreParty decorations brand specializing in balloons, distributed through MDS Group's La Fête retail chain
- Procos-SAcoreProfessional party supplies brand distributed through MDS Group network
- RianiminorParty supplies brand partner for the Tunisian market
- PrestocoreLeading party supplies and decorations brand distributed through MDS Group
- Presto FiestominorParty celebration brand under the Presto umbrella
- Prestige LineminorPremium party supplies line distributed through MDS Group
- Party DecominorParty decoration products brand partner
- Milano Party FashionminorItalian-inspired party fashion and decoration brand
- GrimtoutminorParty supplies brand available through MDS Group distribution
- GoldplastcoreItalian manufacturer of plastic party and household items distributed in Tunisia
- GemarcoreLeading balloon manufacturer brand distributed through MDS Group
- FashionminorFashion-themed party supplies brand
- SolchimminorChemical and cleaning products brand partner
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Mds Group competitors and assessment
Company assessmentDirect peers
- Tramontina: Brazilian kitchenware and housewares manufacturer distributed globally — overlapping with MDS's household/kitchenware category through Stark and as one of MDS's 150 brand partners.
- Dart Container Corporation: Manufacturer of single-use foodservice products (foam, plastic, paper containers, cutlery). Directly comparable in product category and target end-market (foodservice operators) to MDS's distribution and manufacturing business.
- Pactiv Evergreen Inc. North American foodservice and food merchandising packaging manufacturer producing plates, containers, films, and aluminum products — a direct product-line analog to MDS's UPC food packaging range.
- Genpak LLC: North American foodservice packaging manufacturer producing containers, tableware, and films. Similar in product scope (single-use disposables and food packaging) and customer type to MDS Group.
- Goldplast: Italian producer of plastic party and household items including disposable tableware. Directly comparable to MDS as both a manufacturer and brand supplier of party/household disposables; Goldplast is also one of MDS's 150 brand partners, reflecting overlapping product portfolios.
- Gemar Balloons: Italian balloon manufacturer and party decoration brand. Directly comparable to MDS's party supplies category (La Party brand) and is also an MDS distribution partner, indicating overlapping product portfolios.
- Sabert Corporation: Global foodservice packaging manufacturer with a focus on sustainable disposables and prepared-food packaging. Comparable product mix and customer base (restaurants, caterers) to MDS.
Broad incumbents
- Sealed Air Corporation: Global packaging company with food protection, foodservice films, and protective packaging — overlapping with MDS's stretch film and food packaging lines, though much larger and more diversified.
- Huhtamäki Oyj: Global food packaging manufacturer with foodservice disposables, tableware, and flexible packaging product lines comparable to MDS's single-use packaging portfolio. Much larger scale with global footprint, but operates in the same foodservice packaging category.
- Party City Holdco Inc. Specialty retail chain for party supplies and celebrations. Comparable to MDS's La Party retail business in product category and end customer, though operating at vastly larger scale in North America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mds Group social profiles
Digital presenceMds Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mds Group leadership team
Management profileNumber of profiles
Profiles3 records
Mds Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Mds Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mds Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mds Group
What does Mds Group do?
MDS Group manufactures and distributes single-use food packaging (aluminum containers, transparent stretch films), party supplies, kitchenware, and household cleaning products in Tunisia. Operations span three wholly-owned subsidiaries: Masmoudi Distribution SARL (B2B distribution), UPC/Universal Packaging Company (industrial manufacturing of aluminum and stretch film packaging), and STAF (La Fête retail chain for party supplies). The group serves 3,000 customers through direct B2B sales, 4 La Fête retail stores, and a reseller/importer network with 150 international brand partners.
Is Mds Group a public or private company?
Mds Group is a private company. It is classified as family owned and is currently operating.
When was Mds Group founded?
Mds Group was founded in 1978.
Where is Mds Group based?
Mds Group is headquartered in La Soukra, Tunisia, in the Africa region.
How does Mds Group make money?
Two revenue lines are on record. Product Distribution and Manufacturing is the primary driver. The others are private Label Manufacturing.
Who are Mds Group's main competitors?
Direct peers on record are Tramontina, Dart Container Corporation, Pactiv Evergreen Inc., Genpak LLC, Goldplast, Gemar Balloons and Sabert Corporation. Broad incumbents are Sealed Air Corporation, Huhtamäki Oyj and Party City Holdco Inc..
Does Mds Group have an API?
No public API is recorded for Mds Group.
What industry is Mds Group in?
Mds Group's product category is Food Packaging. Its primary akta.pro industry code is CRADALAD, Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery), with a secondary code of IMANAEAE, Plastic Trays, Clamshells & Blister Packaging Manufacturing. Its NAICS code is 311 and its SIC code is 2000.