MPS Groep

What MPS Groep does

MPS Groep is a Dutch foundation founded in 1995 that develops and manages sustainability certification programs, compliance standards, and data-driven tools for the international ornamental horticulture (floriculture) sector. Its core platform is the MPS-ABC environmental certification, supported by specialized programs including MPS-GAP (good agricultural practices benchmarked against GLOBALG.A.P.), MPS-Compact (a simplified tier for small growers under €250,000 turnover), MPS-SQ (social compliance based on ILO guidelines), and trade-oriented schemes (MPS-Florimark Trade, Florimark TraceCert, Florimark GTP). The proprietary MPS-MIND environmental indicator system applies color-coded substance zoning across environmental zones, and the HortiFootprint Calculator provides life-cycle assessment per the European FloriPEFCR standard.

The technology backbone is a cloud-based Customer Portal where growers record consumption of crop protection agents, fertilizers, energy, water, and waste; quarterly scores (A+/A/B/C) are published to the MPS-Trade Portal, which Affiliate Members (traders, retailers, auctioneers) access for a €1,685 annual fee. Certification audits are conducted by sister organization MPS-ECAS under ISO/IEC 17065 accreditation, providing structural independence from standard-setting. MPS operates through direct sales supported by ~12 regional coordinators spanning Europe, Africa, Central/South America, Asia-Pacific, Japan, and North America, with a five-person grower- and stakeholder-represented board including Royal FloraHolland and Glastuinbouw Nederland seats.

MPS monetizes via recurring subscription fees (certifications, Affiliate Memberships, HortiFootprint Calculator SaaS) and serves a two-sided market: thousands of certified growers on the supply side and major floriculture traders and retailers (Dutch Flower Group, Royal FloraHolland, Royal Lemkes, Waterdrinker, Greenyard) on the demand side. MPS standards are benchmarked in all three FSI Baskets and serve as a de facto market-access requirement for European retailer supply chains, with the upcoming EU EmpCo Directive (effective September 2026) creating additional compliance-driven demand.

Name

MPS Groep

Legal name

MPS Groep

Website

https://my-mps.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

MPS Groep develops and manages sustainability certification programs (MPS-ABC, MPS-GAP, MPS-Compact, MPS-SQ) and data tools for the global ornamental horticulture sector, serving growers, traders, retailers, and auctioneers with subscription-based certification, LCA software, and trade-portal data services.

Ownership category

akta.pro rank

Product category

Horticulture Certification

NAICS

Testing Laboratories and Services (54138)

akta.pro primary industry

Environmental, Climate & Sustainability Standards & Reporting Cooperation (BPADANAI)

akta.pro secondary industries

Environmental Monitoring Program (EMP) Design & Regulatory Verification (AFALADAI), Social Compliance & Labor Standards Certification (SMETA/SA8000) (AFALAMAM), Supplier Quality Assurance & Vendor Approval Programs (AFALALAB)

Keywords

• Horticulture certification
• Sustainability compliance
• Environmental certification
• Supply chain transparency
• Crop protection tracking

Headquarters

HQ city

Honselersdijk

HQ country

Netherlands

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Certification Services (MPS-ABC, MPS-GAP, MPS-SQ, MPS-Compact, etc.): MPS charges subscription/recurring fees for participation in its certification programmes. Growers, traders, and other supply chain actors pay periodic fees to register, submit data, and receive certification after audits. The certification subscription covers access to the online registration environment, quarterly score calculations, and independent audit by MPS-ECAS. Fees vary by certificate type, company size, and number of locations.
2. Affiliate Membership (Trade Portal Access): Annual fee for access to the MPS-Trade Portal, providing up-to-date certification information and additional sustainability data. Annual fee is €1,685 for standard Affiliate Membership, reduced to €1,404 for companies holding an MPS-Florimark label.
3. HortiFootprint Calculator Subscription: Software-as-a-service tool for measuring environmental impact of floriculture production. Users subscribe to access the LCA calculation tool and generate footprint reports.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

MPS Groep develops and manages certification programs, compliance standards, and data-driven tools for the international ornamental horticulture (floriculture) supply chain. Its offering includes the MPS-ABC, MPS-GAP, MPS-Compact, MPS-Socially Qualified, and MPS-Florimark Trade certification schemes, add-on modules such as MPS-Insights, MPS-ProductProof, MPS-GreenerGrown, MPS-Quality, and the MPS-Group label, plus digital platforms (MPS-Trade Portal, MPS-Customer Portal, MPS-Vignette) and the proprietary HortiFootprint Calculator and MPS-MIND environmental indicator system.

Product overview

MPS Groep is a certification and sustainability intelligence organization serving the international ornamental horticulture sector. The product portfolio consists of a core certification platform (MPS-ABC) with multiple specialized certifications (MPS-GAP, MPS-Compact, MPS-SQ) addressing different market segments from small-scale growers to large international operations. Supporting tools include the HortiFootprint Calculator for LCA calculations, MPS-Insights for non-certified sustainability tracking, and add-on certifications (MPS-ProductProof, MPS-GreenerGrown) for differentiated market positioning. Trade-focused offerings include MPS-Florimark Trade, Florimark TraceCert, and Florimark GTP for supply chain certification. Access to certification data is provided through the Affiliate Membership program and MPS-Trade Portal platform, enabling retailers and traders to verify supplier sustainability credentials. The ecosystem is anchored by the MPS-MIND environmental indicator system that processes quarterly data to calculate color-coded sustainability scores across environmental zones.

Differentiator

Problem solved

Functional benefit

Brands

• MPS-ABC: Environmental certification standard that helps companies measure and reduce environmental impact through registration of crop protection agents, fertilizers, energy, water, and waste.
• MPS-GAP
• MPS-Compact
• MPS-Socially Qualified
• MPS-ProductProof
• MPS-GreenerGrown
• MPS-Insights
• MPS-Quality
• MPS-Group label
• MPS-Florimark Trade
• Florimark TraceCert
• Florimark GTP
• HortiFootprint Calculator
• Affiliate Members

Products and services

• MPS-ABC Core MPS certification scheme tracking and benchmarking environmental performance of growers, including use of crop protection agents, water, energy, and waste. Sold to commercial ornamental growers who need to demonstrate sustainability.
• MPS-GAP Certification scheme that benchmarks MPS-ABC against GLOBALG.A.P. for Good Agricultural Practice, offered to growers needing a globally recognized agricultural assurance standard.
• MPS-Compact Simplified certification scheme for smaller growers and producers in the ornamental horticulture chain who need a more accessible entry into MPS-ABC certification.
• MPS-Socially Qualified (MPS-SQ) Social compliance certification scheme covering working conditions, health & safety, and labor practices for growers and their supply chain.
• MPS-Florimark Trade Quality management certification scheme for traders, wholesalers, and retailers in the floriculture supply chain, based on ISO 9001 with sector-specific extensions.
• Florimark GTP Add-on certification for trade companies that connects the MPS-Trade Portal to the MPS-ABC certification, supporting cross-border compliance.
• Florimark TraceCert Add-on certification providing independently certified chain-of-custody for trade companies handling flowers and plants.
• Florimark GTP Lijnrijders Variant of Florimark GTP suited to specific participants in the trade chain (line-riders).
• MPS-Insights Add-on data and insights product that helps growers and trade companies analyze their sustainability performance and benchmark against peers.
• MPS-ProductProof Add-on product verification service that supports claims attached to certified products.
• MPS-GreenerGrown Add-on label for growers producing plants with a demonstrably reduced environmental impact under the MPS framework.
• MPS-Quality Add-on quality assurance product for growers and trade companies.
• MPS-Group label Add-on group label for grower cooperatives and groups certifying collectively under the MPS framework.
• MPS-Vignette Digital label (vignette) attached to certified plants to communicate sustainability and compliance information to downstream buyers and consumers.
• Affiliate Membership Paid membership tier for breeders, propagators, traders, and wholesale florists that grants access to the MPS-Trade Portal and affiliated services to support their grower network.
• HortiFootprint Calculator Standalone calculator that quantifies the environmental footprint of horticultural products across crop protection, water, energy, and waste, used to support sustainability claims and reporting.

Quantifiable outcome

• 45% reduction in resources used in floriculture supply chain through chain transparency communication
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MPS-ECAScoreStrategic or Co-development PartnerMPS-ECAS is the certified and independent accreditation body within the MPS Group. While MPS develops and manages certification programmes, MPS-ECAS performs all certification audits and issues certificates. They are organisationally and operationally strictly separate to ensure independence and impartiality of certifications. Both entities are part of the same corporate group but operate independently under international accreditation standards (ISO/IEC 17065).
• HortiFootprint CalculatorcoreTechnology or IntegrationMPS offers the HortiFootprint Calculator, an innovative software tool that measures the environmental impact (LCA) of horticultural production according to the European FloriPEFCR standard. This tool integrates with the MPS platform and helps growers make more sustainable choices. The tool is accessible through the MPS-Trade Portal.
• Floriculture Sustainability Initiative (FSI)coreStrategic or Co-development PartnerMPS is a founding partner and active participant in the Floriculture Sustainability Initiative (FSI), which brings together members of the international floriculture sector around responsible production, responsible conduct, and integrated reporting. MPS certifications are benchmarked and recognised in all three FSI Baskets of Standards. MPS and FSI collaborate on innovative projects including the Chain Transparency Project.
• The Sustainable Trade Initiative (IDH)minorStrategic or Co-development PartnerIDH co-initiated and co-funded the Chain Transparency Project together with MPS and FSI. IDH helped bring together floriculture chain partners to study and reduce the environmental impact of crop protection agent use across the supply chain.
• Royal FloraHollandcoreChannel Partner/ Reseller/ DistributorRoyal FloraHolland is both a customer (Affiliate Member), a governance stakeholder (two board members on the MPS Board), and a distribution channel — MPS qualification scores are displayed at the Royal FloraHolland auction clock, creating market visibility and a de facto requirement for Dutch growers.
• GLOBALG.A.P.coreStrategic or Co-development PartnerMPS-GAP is benchmarked against GLOBALG.A.P. standards, meaning growers with MPS-GAP certification automatically meet GLOBALG.A.P. recording requirements. MPS-ECAS can also conduct GLOBALG.A.P. audits. This benchmark relationship gives MPS certifications international credibility.
• Floricultura, Anthura, VD Salm, Dümmen Orange, VertifyminorStrategic or Co-development PartnerThese companies participated in the Chain Transparency Project 2.0 (2017-2019), which demonstrated 45% resource reduction and 47% environmental impact reduction through inter-chain communication about crop protection agents. They supported both operational implementation and research thinking.
• Koppert BiologicalsminorStrategic or Co-development PartnerKoppert Biologicals participated in the Chain Transparency Project as a reference group member and reviewed project results twice yearly. Koppert supplies biological pest control solutions that MPS-certified growers use as part of integrated pest management.
• NQA (National Quality Assurance)minorImplementation/ SI/ Consulting PartnerNQA is an accredited certification body referenced by MPS for certification audits alongside MPS-ECAS. Jan van Sark at NQA handles certification audit inquiries for MPS-Florimark Trade and related standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GLOBALG.A.P. GLOBALG.A.P. is the global benchmark for Good Agricultural Practices across crops; MPS-GAP is explicitly benchmarked against it and MPS-ECAS can perform GLOBALG.A.P. audits. They compete head-to-head for retailer-mandated agricultural certifications, especially in international floriculture.
• SCS Global Services: SCS Global Services provides independent third-party certification and auditing across sustainability, agriculture and forestry standards. It is comparable to MPS in offering domain-specific certification plus sustainability verification, and overlaps in chain-of-custody and verified-claim programmes.

Broad incumbents

• Control Union: Control Union is a global certification body active across agriculture, forestry, textiles and sustainability standards (Organic, FSC, Fairtrade, Rainforest Alliance). It competes with MPS-ECAS for audit mandates and with the MPS platform for certification data services in floriculture and adjacent crops.
• Bureau Veritas: Bureau Veritas is a global testing, inspection and certification (TIC) major with extensive agri-food and sustainability certification offerings. It overlaps with MPS-ECAS for auditing services and with MPS's broader certification portfolio in horticulture-adjacent supply chains.
• Rainforest Alliance: Rainforest Alliance runs a globally recognised sustainable-agriculture certification scheme that some retailers accept in lieu of, or alongside, MPS certification. It competes with MPS-ABC and MPS-GAP for buyer-mandated sustainability credentials in floriculture and ornamentals.
• SGS: SGS is one of the world's largest testing, inspection and certification companies, offering agricultural and sustainability assurance across many crops and standards. It is a broad incumbent that competes with MPS for certification audits and retailer due-diligence mandates.
• NSF International: NSF International is a global public-health and safety organisation offering agricultural, food safety and sustainability certifications. It competes with MPS's quality (MPS-Quality) and supply-chain offerings, and increasingly with sustainability assurance programmes in horticulture.

Regional players

• Kiwa: Kiwa is a leading Dutch-headquartered testing, inspection and certification (TIC) group with strong European roots. It competes with MPS-ECAS in the Netherlands and broader EU market for ISO 9001, sustainability and chain-quality audits.

Others

• IDH - The Sustainable Trade Initiative: IDH is a foundation that convenes supply-chain actors and co-funds sustainability projects (including the Chain Transparency Project with MPS and FSI). It is an ecosystem partner rather than direct competitor, but it influences how standards like MPS are adopted and scaled internationally.

Emerging players

• Fairtrade International: Fairtrade International operates a consumer-recognised social and environmental certification used by retailers for cut flowers (e.g., roses from Kenya, Ecuador). It overlaps with MPS-SQ on social compliance and competes for retailer-mandated ethical sourcing in the same floriculture supply chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mps-drivenbysustainability

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MPS Groep