Amish Furniture Gallery

What Amish Furniture Gallery does

Amish Furniture Gallery, operating under the brand name Unplugged Furniture, is a privately held specialty furniture retailer headquartered in Batavia, Illinois. The company sells handcrafted solid hardwood furniture built by Amish craftspeople through both a custom Design & Build process and a catalog of complementary third-party branded products. The assortment spans living room (920+ items), dining room, bedroom, home office, mattresses, and home accents, with distributed partner brands that include Robin Bruce, Rowe, and Stressless.

The company's go-to-market combines six physical retail showrooms across two states — three in Illinois (Batavia, Naperville, Crystal Lake) and three in Colorado (Centennial, Westminster, Denver) — with a national e-commerce catalog that supports both in-store browsing and online ordering. It offers consumer financing through Wells Fargo via Nationwide Marketing Group, allowing customers to apply for credit either in-store or online. Each custom build is quoted individually and clearance items carry per-transaction pricing, indicating a transaction-based revenue model.

The company differentiates primarily on its Amish-built construction and a lifetime warranty commitment, both of which position it in the premium segment of the consumer furniture market. The company sells exclusively to retail consumers (B2C); no enterprise, contract, or B2B distribution is evident in the available material.

Name

Amish Furniture Gallery

Legal name

Amish Furniture Gallery

Website

https://unpluggedfurniture.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Amish Furniture Gallery (branded as Unplugged Furniture) is a privately held specialty retailer of handcrafted Amish-built solid hardwood furniture, serving retail consumers through six showrooms in Illinois and Colorado and a national e-commerce catalog.

Ownership category

akta.pro rank

Product category

Furniture Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

akta.pro secondary industry

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

Keywords

• Custom hardwood furniture
• Amish furniture retail
• Living room furniture
• Bedroom furniture sets
• Home accents decor

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Furniture Sales: The company generates revenue primarily through the sale of custom-built Amish hardwood furniture. Customers select from templates or work with designers to create custom pieces. Revenue is generated on a per-transaction basis for one-time furniture purchases across categories including living room, dining room, bedroom, and home office furniture.
2. Branded Furniture and Mattress Sales: Revenue from the sale of third-party branded furniture, mattresses, and home accents. The company carries brands including Beautyrest, Serta, Stearns & Foster, Stressless, Rowe Furniture, Craftmaster Furniture, and others. These products include mattresses, living room furniture, outdoor furniture, rugs, and lighting.
3. Financing Services: The company offers financing options through Wells Fargo Bank, allowing customers to buy today and pay over time with flexible financing options. This enables higher-ticket purchases and supports the revenue model by making premium furniture accessible to more customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Amish Furniture Gallery sells handcrafted solid hardwood furniture, primarily custom-built through a three-step Design & Build process, alongside partner-brand furniture, mattresses, lighting, and rugs. The company operates six retail showrooms in Illinois and Colorado plus an e-commerce storefront at unpluggedfurniture.com, and supports purchases with Wells Fargo financing and a lifetime warranty on hardwood pieces.

Product overview

Amish Furniture Gallery operates as a furniture retail platform combining its own Unplugged Furniture brand with multiple partner brands. The core offering is custom Amish-crafted hardwood furniture featuring solid wood construction in Mission, Shaker, and Transitional styles, available through a three-step Design & Build process. The product portfolio spans six main categories: Living Room (920+ items including sectionals, sofas, recliners), Dining Room (77+ items including tables and chairs), Bedroom (23+ items including beds and bedroom sets), Home Office (44+ items), and Home Accents/Appliances (2,961+ items including lighting and rugs). The company also offers mattresses through partner brands including Beautyrest, Serta, and Stearns & Foster, plus upholstered furniture from Robin Bruce, Rowe Furniture, Craftmaster Furniture, and Stressless by Ekornes. Financing services are available through Wells Fargo. All hardwood furniture comes with a lifetime warranty against manufacturer and material defects.

Differentiator

Problem solved

Functional benefit

Products and services

• Unplugged Furniture (own-brand custom hardwood furniture) The company's flagship Amish-crafted hardwood furniture brand, featuring solid wood construction in Mission, Shaker, and Transitional styles with hundreds of customizable wood types, stains, and finishes.
• Living Room Furniture
• Dining Room Furniture
• Bedroom Furniture
• Home Office Furniture
• Home Accents and Appliances
• Beautyrest Mattresses
• Serta Mattresses
• Stearns & Foster Mattresses
• Robin Bruce Upholstered Furniture
• Rowe Furniture
• Stressless by Ekornes
• Craftmaster Furniture
• Quoizel Lighting
• Oriental Weavers Rugs
• Clearance Furniture
• Design & Build Custom Furniture Service
• Wells Fargo Financing

Quantifiable outcome

• Lifetime warranty covers all manufacturer and material defects for as long as the customer owns the furniture
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• RH (Restoration Hardware): RH operates a national chain of large-format galleries selling premium home furnishings across multiple categories including custom upholstery. Comparable on premium positioning and gallery-led experience, but with a much larger and broader portfolio.
• Pottery Barn: Pottery Barn is a multi-channel premium home furnishings retailer (owned by Williams-Sonoma) selling household furniture, custom upholstery, and home accents. Comparable premium brand positioning and custom options at broader national scale.
• Rooms To Go: Rooms To Go is a large multi-state furniture retailer with showrooms, broad household furniture assortment, and in-house financing. Comparable showroom-plus-financing model, though at lower price points and with less customization.

Direct peers

• Stickley: Stickley is a heritage maker of solid wood Mission and Craftsman-style furniture sold through company-owned showrooms and dealers. Closely comparable on hardwood construction, Mission/Shaker aesthetics, and craftsmanship-led positioning.
• Havertys: Havertys is a multi-state regional furniture retailer operating showrooms across the South and Midwest, selling premium branded and private-label household furniture. Comparable mid-premium positioning, multi-store footprint, and reliance on third-party brands.
• Raymour & Flanigan: Raymour & Flanigan is a large regional furniture retailer in the Northeast and Mid-Atlantic with showrooms, custom-order programs, and broad household furniture assortment. Comparable multi-store showroom model and customization offerings.
• Ethan Allen: Ethan Allen is a vertically integrated designer and retailer of custom-built household furniture sold through company-owned and independent designer showrooms. Highly comparable on custom configurability, in-store consultation, and premium positioning.
• Arhaus: Arhaus is a premium home furnishings retailer operating showrooms across the US, offering custom upholstery and sustainably sourced furniture. Comparable target customer (affluent homeowners), showroom-led GTM, and emphasis on craftsmanship and customization.
• Bassett Furniture: Bassett is a vertically integrated custom furniture manufacturer-retailer with company-owned stores. Closely comparable custom-build model, in-store design consultation, and multi-category household furniture positioning.

Emerging players

• Medley Home: Medley is a direct-to-consumer custom furniture brand selling sustainable, made-to-order upholstered and wood furniture online. Comparable on custom-build positioning and premium sustainability narrative, though operating at smaller scale and without showrooms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/amishfurnituregallery
• LinkedInlinkedin.com/company/the-amish-furniture-gallery-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amish Furniture Gallery