What Swapsss does

Swapsss (legal entity SWAPSSS S.A.S) is a France-headquartered (Angers) services company founded in July 2019 by Tatsuya Baba to help Japanese companies enter and operate in European markets. Its core offering, European Market Expansion Support, covers EU regulatory compliance (notably cosmetics under EC 1223/2009, including CPNP notification and ingredient/label checks), market research, local advisory, exhibition support, and appointment acquisition across France, Germany, the UK, Belgium, and Switzerland. The customer base is composed of small Japanese SMEs (typically under 100 employees) across cosmetics, food, automotive SaaS, medical, interior design, and toy verticals.

Beyond the advisory core, Swapsss operates two additional service lines. BPO Services provides multilingual (Japanese, French, English) back-office process outsourcing to Japanese clients, scaled up as a dedicated offering in 2025. The Web Business line builds multilingual websites, cross-border e-commerce sites, and bespoke systems, and was added in March 2020 in response to the COVID-19 shift to digital channels. Pricing is project-based for advisory and web work, with BPO on retainer and EU Cosmetics Regulation packaged at €150/€450/€900 per ingredient check.

The business is bootstrapped (registered capital €10,000, no external funding disclosed) and operates with 1–10 employees. Go-to-market is direct plus institutional referral, formalized through 2024 partnerships with JETRO and Tokyo NEXs Tokyo. Revenue mechanics are service-fee based with no disclosed recurring software or platform ARR component.

Name

Swapsss

Legal name

SWAPSSS S.A.S (Swapsss株式会社)

Website

https://swapsss.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Swapsss (SWAPSSS S.A.S) is an Angers, France-based consultancy founded in 2019 that helps Japanese SMEs — primarily under 100 employees — enter and operate in European markets through regulatory compliance (EU cosmetics, food, medical), BPO, and multilingual web/e-commerce services.

Ownership category

akta.pro rank

Product category

European Market Entry Advisory & EU Regulatory Compliance Services

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customs Valuation & Transfer Pricing (Customs) Advisory (TLACAGAD)

Keywords

• European market entry
• EU regulatory compliance
• Cross-border e-commerce
• Multilingual BPO services
• Cosmetics export compliance

Headquarters

HQ city

Angers

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. European Expansion Advisory and Consulting: Advisory services for Japanese companies entering European markets, covering regulatory compliance (EPR, CE, REACH, CLP), market strategy, VAT registration, distributor/partner identification, and sales channel design. Delivered as consulting engagements with fixed-scope or hourly advisory.
2. EU Regulatory Compliance Services (Cosmetics): EU cosmetics regulation compliance services including ingredient checks (Trial: €150, Basic: €450, Premium: €900 per product), CPNP registration, PIF creation, CPSR, and EU Responsible Person designation. Tiered per-product pricing with volume discounts (5% for 5 products, up to 50% for larger volumes).
3. Official Document Preparation: Creation of European official documents including DoC (Declaration of Conformity), SDS (Safety Data Sheet), REACH compliance certificates, SVHC certificates, CE marking documentation, and other regulatory-required paperwork for EU export and market entry.
4. Exhibition and Appointment Acquisition Services: Support for European trade shows (Ambiente Frankfurt, etc.) including pre-show appointment acquisition with European distributors and retailers, on-site interpretation, direction, and follow-up. Also covers B2B appointment acquisition with European buyers, distributors, and retailers.
5. BPO Services (Multilingual): Outsourced business process operations including multilingual customer support (Japanese, English, French, German), overseas enterprise liaison, customs documentation support, market research, and European regulatory administrative support. Can be structured as spot, monthly, or project-based engagements.
6. Web Design and Development: Multilingual website creation and cross-border e-commerce site development, with pricing based on project scope. Web production follows agile methodology with payment milestones (30% initiation, 30% interim, 40% at delivery). Minimum production period of 1.5 months. Includes ongoing operational support and maintenance.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Swapsss is a France-based professional services firm that supports Japanese small and medium enterprises (SMEs) entering European markets. Its core offerings span EU regulatory compliance (EPR, CE, REACH, CLP, cosmetics regulation), preparation of official EU documents (SDS, DoC, CE marking), cosmetics export compliance (CPNP/PIF/CPSR), European exhibition and appointment acquisition services, multilingual BPO operations, and multilingual website / cross-border e-commerce site development. Services cover the full European market entry lifecycle from initial advisory through ongoing post-entry operational support.

Product overview

Swapsss is a consulting and services company that provides a comprehensive suite of services for Japanese companies expanding into European markets. The offering consists of three main divisions: (1) European Market Expansion Support covering EU regulatory compliance (cosmetics, CE, REACH, EPR), official document preparation, and appointment acquisition; (2) Web Business including multilingual website production, cross-border EC site development, and custom system/application development; and (3) BPO Services providing multilingual business process outsourcing leveraging their France-based European hub. The company integrates these services to support the entire market entry lifecycle from regulatory compliance through to sales channel development and ongoing operations.

Differentiator

Problem solved

Functional benefit

Products and services

• EU Cosmetics Regulation Services (EU化粧品規制対応業務) Compliance support for EU Cosmetics Regulation 1223/2009 including ingredient checks (prohibited/restricted ingredients, fragrance allergens, REACH/SVHC, Annex, nano, POPs), CPNP registration, PIF creation, CPSR documentation, and EU Responsible Person designation. Offered via three tiers: Trial (€150 per product, 7 business days), Basic (€450 per product, 14 business days, detailed PDF report), and Premium (€900 per product, 25 business days, certificate-level report with CPNP/CPSR/PIF linkage). Targeted at Japanese cosmetics brands and manufacturers exporting to European markets.
• Official Documents for Europe (欧州向け公式書類作成業務) Creation of official European documents including SDS (Safety Data Sheet, CLP-compliant), REACH registration, CE marking documentation, Declaration of Conformity (DoC), REACH/SVHC compliance certificates, and certificates of conformity for various product categories. Targeted at Japanese exporters of general merchandise, industrial products, chemicals, machinery, packaging materials, and textiles requiring EU regulatory documentation.
• European Market Appointment Acquisition (欧州市場アポイント獲得業務) Business development service for acquiring appointments with European distributors, retailers, and buyers. Includes target list creation, multilingual outreach, appointment scheduling, and trade show appointment acquisition. Targeted at Japanese companies seeking sales channel development in France, Germany, UK, Spain, Belgium, and Italy.
• European Market Advisory Program (欧州進出アドバイザリー・プログラム) Initial advisory service for Japanese companies entering the European market, providing consultation to clarify applicable regulations, necessary documentation, tax requirements (VAT, EPR), and market entry priorities. Targeted at Japanese SMEs at the early evaluation stage of European expansion.
• Overseas Business Outsourcing / BPO Services (海外業務代行・BPOサービス) Multilingual business process outsourcing leveraging European time zone advantage for contact management, inquiry response, translation (Japanese/English/French/German), customs documentation support, market research, and ongoing operational assistance for Japanese companies without overseas offices. Structured as spot, monthly, or project-based engagements. Targeted at Japanese SMEs needing ongoing European operational support without setting up their own European entity.
• Multilingual Website Production (多言語ホームページ制作) Creation of multilingual corporate websites with English, French, German (and other language) translation, responsive design, SEO optimization, and payment gateway integration. Built using scratch development (not template platforms such as BASE or カラーミーショップ). Targeted at Japanese SMEs requiring a European-facing web presence.
• Cross-border EC Site Production (越境ECサイト制作) Custom-built cross-border e-commerce sites targeting European markets (France, Germany, UK) with multi-currency support, multilingual listings, real-time exchange rate conversion, and integrated BPO for multilingual customer service, international shipping, customs clearance, and VAT-exempt transaction database configuration. Combines direct e-commerce with marketplace presence (Amazon, etc.). Targeted at Japanese brands and retailers entering European e-commerce.
• System Development (システム開発) Custom system development including database design, smartphone application development (particularly education-focused), and cloud server construction using AWS for business process automation. Uses agile methodology with phased updates and incremental feature rollout aligned with client strategy. Targeted at Japanese SMEs requiring bespoke business systems.
• European Exhibition Support (欧州展示会支援業務) Support services for European trade shows including exhibitor preparation, target customer list creation, appointment acquisition with European distributors and retailers, on-site Japanese-language interpretation and direction, and exhibition coordination. Includes support at Ambiente Frankfurt and other European B2B exhibitions. Targeted at Japanese manufacturers and brands exhibiting at European trade shows.
• EU Product Regulation Services (EU規制対応業務) EU product regulation support covering EPR registration, CE marking, REACH compliance, CLP compliance, VAT registration, and EU Responsible Person designation for non-cosmetics product categories. Targeted at Japanese exporters of general merchandise, industrial products, chemicals, machinery, packaging materials, and textiles requiring EU regulatory compliance.

Quantifiable outcome

• Obtained 76 distributor and retailer appointments across Europe (France, Germany, UK, Spain, Belgium) at a single B2B trade show for Japanese exhibitors
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 日本中小企業庁 / JETRO (日本貿易振興機構)coreGTM or Marketing PartnerSwapsss is registered as a partner company with JETRO (Japan External Trade Organization) for overseas business development support of regional small and medium enterprises. This partnership enables referrals of Japanese SMEs seeking European market entry support, positioning Swapsss as an endorsed service provider for European expansion advisory.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ramboll Group: Engineering and sustainability consultancy with a regulatory advisory practice covering EU chemicals (REACH), circular economy, and sustainability compliance. Comparable because Ramboll operates in the same EU regulatory advisory space as Swapsss, scaled to enterprise clients.
• KPMG (Trade & Customs Services): Big 4 practice providing global trade compliance, customs, and indirect tax services including Japan-EU corridor work. Comparable in trade regulatory advisory content, with established Japan desks and broader service integration.
• TÜV SÜD: German-origin testing and certification body offering CE marking, REACH, and EU product compliance services for manufacturers entering European markets. Comparable to Swapsss on EU regulatory scope; larger and more brand-recognised but less specialised in Japanese SME clients.
• Bureau Veritas: International TIC group providing CE marking, REACH support, and EU regulatory compliance services for exporters including Japanese firms. Comparable on regulatory advisory content, though structured around large-enterprise testing engagements.
• SGS SA: World-leading testing, inspection, and certification firm with established REACH, CE marking, and EU regulatory services used by Asia-headquartered exporters. Comparable because SGS covers the same EU market-entry regulatory layer Swapsss offers, augmented by global TIC infrastructure.
• Deloitte (Global Trade Advisory): Big 4 trade and customs advisory practice serving multinational clients on EU import/export compliance, customs valuation, and market entry. Comparable to Swapsss's European market-entry advisory offering, but at much larger scale and enterprise price points.
• Intertek: Global TIC firm offering regulatory compliance support including CE marking, REACH, and product-safety testing for global manufacturers exporting to the EU. Comparable to Swapsss in providing EU market-entry compliance services but at significantly greater scale and geographic breadth.
• ERM (Environmental Resources Management): Global environmental and sustainability consultancy with a substantial EU REACH and chemical regulatory compliance practice serving multinational manufacturers. Comparable because it provides the same category of EU regulatory advisory services that Swapsss delivers, but at much larger scale and a broader client base.

Direct peers

• knoell (formerly RPSEA / knoell Germany): Specialist EU regulatory consultancy focused on REACH, biocides, and chemical regulatory compliance for global manufacturers. Most directly comparable to Swapsss on REACH/EU regulatory depth, though knoell serves larger chemical industry clients.
• CIRS (Chemical Inspection & Regulation Service): Specialised chemical regulatory consultancy providing REACH and EU regulatory compliance services with strong Asia-headquartered exporter focus. Closely comparable to Swapsss's EU regulatory advisory practice, including the Japanese chemicals exporter angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/swapsss-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swapsss