Supreme Restaurant Equipment

What Supreme Restaurant Equipment does

Supreme Restaurant Equipment is a privately held regional distributor of commercial restaurant equipment, supplies, and used kitchen equipment headquartered in Ooltewah, Tennessee, with a second showroom in Dalton, Georgia. The company sells new commercial cooking equipment, refrigeration, beverage and bar equipment, dishwashing, food preparation, ice machines, smallwares, tabletop, furniture, storage, cleaning supplies, concessions, food display, and plumbing components, organized into 14 product categories totaling more than 9,000 SKUs from manufacturer brands such as Winco, Vollrath, and Turbo Air. Beyond distribution, the company offers commercial kitchen design services for new-build and remodel projects.

The company generates revenue through hardware sales transacted via two company-owned showrooms and a quote-based online catalog at supremerestaurantequipment.com, where customers build a quote basket and staff follow up to confirm availability and pricing. Pricing is opaque and quote-driven rather than list-price e-commerce; transactions can include pickup, delivery, and installation. Customers are predominantly restaurant operators in the Chattanooga, Tennessee region and surrounding Southeast markets, including full-service restaurants, fast-casual, catering, and bar/pub operators. Financing is offered through a partnership with Navitas Credit Corp to ease cash-flow constraints on equipment purchases.

The firm operates as an independent, founder/owner-operated business with no disclosed parent company, private equity backing, or outside funding. Its go-to-market relies on showroom presence, an e-commerce catalog, phone-based direct sales, and a newsletter, with marketing primarily driven by word-of-mouth and direct customer engagement in the local market.

Name

Supreme Restaurant Equipment

Legal name

Supreme Restaurant Equipment

Website

https://supremerestaurantequipment.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Supreme Restaurant Equipment is a privately held, regional distributor of new and used commercial restaurant equipment and supplies, selling more than 9,000 products across 14 categories through two showrooms in Ooltewah, Tennessee and Dalton, Georgia to restaurant operators in the Chattanooga region.

Ownership category

akta.pro rank

Product category

Commercial Kitchen Equipment Distribution

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Refrigeration & Service Industry Machinery (3580), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industries

Commercial Cooking Equipment & Parts Wholesale (AFAIALAJ), Food Preparation Equipment & Smallwares Wholesale (AFAIALAK), Tabletop & Front-of-House Supplies Wholesale (AFAIALAF), Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Commercial kitchen equipment
• Restaurant supplies
• Cooking equipment
• Commercial refrigeration
• Food service equipment

Headquarters

HQ city

Ooltewah

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Equipment and Supplies Sales: Sale of commercial restaurant equipment including cooking equipment, refrigeration, beverage & bar supplies, food preparation equipment, and smallwares. Products are sold through showrooms and an online catalog with quote-based ordering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Supreme Restaurant Equipment distributes commercial restaurant equipment, refrigeration, smallwares, tabletop, and food service supplies through two physical showrooms (Ooltewah, TN and Dalton, GA) and an online catalog. The company also sells pre-owned restaurant equipment and provides commercial kitchen design services to restaurant operators in the Chattanooga, Tennessee region and surrounding areas.

Product overview

Supreme Restaurant Equipment operates a B2B e-commerce platform offering a comprehensive catalog of commercial restaurant equipment and supplies, alongside used equipment sales and commercial kitchen design services. The product portfolio includes 14 major equipment categories totaling over 9,000 products: Equipment & Supplies (the primary product line), Cooking Equipment (broilers, ovens, ranges, fryers, griddles, combi ovens with 928 products), Refrigeration (reach-in units, prep tables, walk-in coolers with 740 products), Beverage & Bar Equipment (bar supplies, blenders, coffee makers with 948 products), Dish Washing Equipment (dishwashers, glass washers with 236 products), Food Preparation (processors, mixers, slicers with 137 products), Ice Machines (makers, bins, dispensers with 472 products), Smallwares & Kitchen Accessories (cutlery, cookware, utensils with 1,114 products), Tabletop (dinnerware, glassware, flatware with 1,821 products), Furniture (outdoor furniture, booths, tables with 235 products), Storage & Transportation (shelving, racks with 826 products), Cleaning & Facility (chemicals, brushes with 285 products), Concessions & Food Service (warmers, servingware with 911 products), Food Display & Merchandising (display cases, risers with 179 products), Plumbing (faucets, sinks with 183 products), and Used Equipment. The company also provides commercial kitchen design services and maintains showrooms in Ooltewah, Tennessee and Dalton, Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment & Supplies A comprehensive catalog of commercial restaurant equipment and supplies sold to restaurant operators through showrooms and an online quote-based ordering system, covering cooking equipment, refrigeration, beverage & bar equipment, food preparation, tabletop, smallwares, furniture, ice machines, dish washing, storage, cleaning, concessions, food display, and plumbing categories totaling more than 9,000 products.
• Used Restaurant Equipment Pre-owned commercial restaurant equipment available for purchase at reduced prices, offering a lower-cost procurement option for restaurant operators.
• Commercial Kitchen Design Services Professional commercial kitchen design services provided to restaurant operators to plan efficient kitchen layouts and select appropriate equipment placement for new or renovated foodservice operations.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Restaurant Store: The Restaurant Store is a chain of showroom-based restaurant supply stores offering commercial kitchen equipment and supplies to operators. Its showroom-driven, multi-location retail format closely mirrors Supreme's operating model.
• Boelter Companies: Boelter is a commercial kitchen design, equipment, and supply provider serving restaurants, hospitality, and foodservice operators nationwide. It combines design services with equipment distribution in the same way Supreme does, but at meaningfully larger scale.
• KaTom Restaurant Supply: KaTom is a Tennessee-based commercial restaurant equipment and supplies distributor with a large catalog, e-commerce platform, and kitchen design services — a direct regional/national peer offering overlapping products and design capabilities to restaurant operators.
• Sam Tell Companies: Sam Tell is a family-owned commercial kitchen equipment distributor serving the Northeast and Mid-Atlantic with design services and a multi-category catalog — comparable in operating philosophy (consultative sales, design services) to Supreme.
• Restaurant Depot: Restaurant Depot operates membership-based warehouse cash-and-carry stores selling restaurant equipment, supplies, and food to foodservice operators. It competes for the same small-business and startup restaurant buyers Supreme serves, including used/budget equipment shoppers.
• WebstaurantStore: WebstaurantStore is the largest online restaurant supply and equipment retailer in the U.S., selling commercial kitchen equipment, smallwares, and tabletop across the same product categories as Supreme. It competes directly via transparent online pricing and broad catalog — Supreme's primary national digital competitor.
• Ace Mart Restaurant Supply: Ace Mart is a regional restaurant equipment and supply retailer serving the southern U.S. with multiple showrooms, a broad product catalog, and kitchen design services — a close regional analog to Supreme's Tennessee/Georgia footprint.

Broad incumbents

• Edward Don & Company: Edward Don is one of the largest broadline foodservice equipment and supply distributors in the U.S., serving restaurants, hospitality, healthcare, and institutional customers. It overlaps with Supreme across restaurant operator accounts but operates at vastly greater scale and breadth.
• TriMark Foodservice Equipment & Supplies: TriMark is a large diversified foodservice equipment and supplies distributor serving restaurants, hospitality, and institutional customers across the U.S. It competes for the same restaurant operator accounts but with a much broader geographic and customer footprint.
• Clark Associates (parent of WebstaurantStore): Clark Associates is the parent company of WebstaurantStore and The Restaurant Store — the dominant U.S. foodservice equipment distributor. It represents the consolidation trajectory of the industry that Supreme operates in, and a key indirect peer through its showroom and digital brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/supremerestaurantequipment
• LinkedInlinkedin.com/company/supreme-restaurant-equipment-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supreme Restaurant Equipment