Suada
Suada is a UK-based EdTech company offering a mobile-first Learning Experience Platform that uses teach-back methodology and behavioral science principles to deliver science-backed training for sports organizations, enterprises, charities, and educational institutions, with integrated AI coaching and blockchain certifications.
- Company typePrivate
- Founded2019
- HeadquartersKettering, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Suada does
Suada is a UK-based EdTech company that operates a mobile-first Learning Experience Platform (LXP) targeting sports organizations, educational institutions, enterprises, and charities. Founded in 2018 and headquartered in Kettering, England, the company employs 11-50 staff and is led by Founder and CEO David Thomson with co-founders Lewie Curry and Beka Tomashvili (CTO), plus Chief Science Officer Professor Dean Mobbs from CalTech. The platform's core differentiator is its teach-back methodology, in which learners record videos explaining what they have learned for peer and coach feedback, combined with behavioral science principles drawn from Dr. Robert Cialdini's persuasion research, spaced repetition (circuit learning), and adaptive learning mechanics.
The platform integrates an AI Coach providing 24/7 personalized assistance in any language, social learning features mirroring social media UX, blockchain-secured digital badges and micro-credentials through a partnership with aCredible.com, digital workbooks with offline capability, gamification, and neurodivergent-friendly content formats (transcripts, subtitles, audio, multi-language). Products include the core Suada LXP, a standalone Sales Mastery 6-week course, and the CC-OS (Charity Communications Operating System) sub-brand targeting healthcare/pharma-sponsored patient communities. Named customers include BSI (which achieved record-breaking sales in its 119-year history post-training), YMCA, Coutts, Premier Global NASM, CIMSPA, and Barclays.
Suada operates a subscription-based revenue model with annual billing and quote-driven B2B sales led primarily by David Thomson via Calendly demos. GTM is sales-led with event-driven thought leadership components, notably a keynote to 500-plus attendees at the CIMSPA annual conference, supplemented by content marketing, LinkedIn, and case-study-driven demand generation. The company is privately held, founder-controlled, with no disclosed institutional funding or parent company affiliation.
Suada firmographics
Firmographics- Name
- Suada
- Legal name
- Suada Corporation Limited
- Website
- https://suada.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Suada is a UK-based EdTech company offering a mobile-first Learning Experience Platform that uses teach-back methodology and behavioral science principles to deliver science-backed training for sports organizations, enterprises, charities, and educational institutions, with integrated AI coaching and blockchain certifications.
- Ownership category
- akta.pro rank
Suada industry classification
Industry- Product category
- Learning Experience Platform
- NAICS
- Computer Training (611420), Professional and Management Development Training (61143), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS) (EDAFAAAE)
- akta.pro secondary industries
- Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines) (EDAFAKAG), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Low-Code/No-Code Application Platforms (HDAEAKAA)
Keywords
Where Suada is headquartered
LocationHeadquarters
- HQ city
- Kettering
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Suada business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Learning Experience Platform Access: Suada provides its mobile-optimised social learning platform to organisations for training their employees, learners, and teams. The platform is offered as a subscription-based service where organisations pay for access to deploy courses, coaching, and training programmes.
- Sales Mastery Training Course: A 6-week immersive sales training programme delivered through the Suada platform covering 12 modules including Positive Mental Attitude, Framing, Memory, Fact Finding, Opening, Questions, Socrates, Pitching, Negotiation, Influence (Cialdini's principles), NLP, and Closing. Includes structured weekly masterminds with cohort and certified coach, assessments, and certification upon completion.
- Enterprise Custom Course Creation: Organisations can use the platform to create bespoke courses for internal training. Premier Global is cited as implementing Suada as their internal training platform after initial engagement.
- CC-OS (Charity Communications Operating System): A platform solution for charities to host patient communities, enabling safe patient-to-patient communication with verified knowledge, governed by the charity. Represents a vertical-specific product offering for healthcare/pharma sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platform access with demo-led sales process |
| Subscription | Annual | Sales Mastery Course - 6-week programme |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Suada product offering
Product offeringCore offering
Suada provides a mobile-first Learning Experience Platform (LXP) that enables organisations to deliver, track, and certify training using science-backed methodologies. Core capabilities include a teach-back video mastery function, an integrated AI Coach available 24/7 in any language, blockchain-secured digital credentials via aCredible.com, peer-to-peer social learning, and an administrator dashboard for course creation and analytics. The platform is offered to enterprise clients, with two named commercial offerings: the Sales Mastery Course (a 6-week persuasion training programme) and CC-OS (a charity-hosted patient community platform).
Product overview
Suada offers a unified Learning Experience Platform (LXP) designed to restore human engagement in online learning. The core Suada platform provides mobile-first social learning with teach-back methodology, AI coaching, and peer collaboration. The portfolio includes the core Suada LXP, the standalone Sales Mastery Course for sales training, and CC-OS for charity-patient community hosting. Key integrated features include Teach-Back Mastery, AI Coach, Certifications & Micro-Credentialing (blockchain-secured via aCredible.com), Digital Workbooks, Gamification, and Administrator Experience with analytics.
Differentiator
Problem solved
Functional benefit
Brands
- CC-OS (Charity Communications Operating System): A platform for charities to host patient communities, enabling verified knowledge sharing and AI-powered conversations from real patient experience and scientific information.
- Sales Mastery
Products and services
- Suada Learning Experience Platform (LXP) A mobile-first social learning platform sold to organisations that enables them to deploy courses, coaching, and training programmes with built-in teach-back video mastery, AI coaching, social collaboration, and analytics dashboards. Targeted at enterprise and mid-market organisations seeking to improve knowledge retention and team performance.
- Sales Mastery Course A 6-week immersive sales training programme delivered through the Suada platform, covering 12 modules including framing, fact finding, questioning, pitching, negotiation, Cialdini's principles of influence, NLP, and closing. Includes weekly masterminds with a certified coach, assessments, and certification upon completion. Designed for individual learners and sales teams.
- CC-OS (Charity Communications Operating System) A platform that enables charities to host safe patient communities where individuals with specific conditions can communicate and access verified knowledge without misinformation. Built on the Suada infrastructure with pharma-partner funding and charity governance of content.
Quantifiable outcome
- Record-breaking sales performance: BSI achieved best sales in 119-year history following Suada training
- +4 more outcomes
Companies that use Suada
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Suada technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature9 records
Suada partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- aCredible.comcoreStrategic technology partnership for blockchain-based certification and digital badging. aCredible.com provides the blockchain infrastructure for tamper-proof micro-credentials and certifications that are automatically awarded and instantly verifiable. This partnership enables Suada to offer industry-recognized digital credentials secured on the blockchain.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Suada competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Suada social profiles
Digital presenceSuada compliance and trust
Trust signalCompliance2 records
Suada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suada leadership team
Management profileNumber of profiles
Profiles5 records
Suada funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suada
What does Suada do?
Suada provides a mobile-first Learning Experience Platform (LXP) that enables organisations to deliver, track, and certify training using science-backed methodologies. Core capabilities include a teach-back video mastery function, an integrated AI Coach available 24/7 in any language, blockchain-secured digital credentials via aCredible.com, peer-to-peer social learning, and an administrator dashboard for course creation and analytics. The platform is offered to enterprise clients, with two named commercial offerings: the Sales Mastery Course (a 6-week persuasion training programme) and CC-OS (a charity-hosted patient community platform).
Is Suada a public or private company?
Suada is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Suada founded?
Suada was founded in 2019. It employs 11 to 50 people.
Where is Suada based?
Suada is headquartered in Kettering, United Kingdom, in the Europe region.
How does Suada make money?
Four revenue lines are on record. Learning Experience Platform Access are the primary driver. The others are sales Mastery Training Course, enterprise Custom Course Creation and CC-OS (Charity Communications Operating System).
Does Suada have an API?
No public API is recorded for Suada.
What industry is Suada in?
Suada's product category is Learning Experience Platform. Its primary akta.pro industry code is EDAFAAAE, Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS), with a secondary code of EDAFAKAG, Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines). Its NAICS code is 611420 and its SIC code is 7372.