Animal Society

What Animal Society does

Animal Society e.V. is a German non-profit animal rights advocacy organization headquartered at Kriegsbergstraße 28, 70174 Stuttgart, operating under the legal form of an eingetragener Verein (registered association). The organization self-describes as the world's first animal rights group dedicated to securing political representation of animals in democratic systems. Its functional focus is systemic political change rather than direct animal welfare services.

Its offerings consist of advocacy initiatives and programs rather than technology products. Two active petition campaigns form the core of its public work: a call for the European Commission to ban cage animal farming (10,882 of 20,000 signatures collected at source capture) and a call for a dedicated federal Ministry for Animals in Germany separate from the Ministry of Agriculture (28,391 of 50,000 signatures collected). A membership program supplements these campaigns; at the time of source capture the organization was running a drive seeking 200 new members by December 31, with 96 memberships achieved (48% of target) and incentive gifts offered to new joiners. A 2023 in-person demonstration in Stuttgart is referenced as part of the organization's public engagement strategy.

Technology is minimal: the organization operates a website (animalsociety.org) built on a content management system used for publishing campaign pages, petitions, and a newsletter signup form. No mobile app, API, SDK, or proprietary technical capability is disclosed. Revenue is generated through recurring membership dues and donations from individual supporters — primarily German-speaking and EU-based animal rights advocates — with no publicly disclosed pricing, no institutional funding, and no headcount or financial figures available. The organization holds an ACE (Animal Charity Evaluators) review badge displayed on its website as a third-party effectiveness accreditation.

Name

Animal Society

Legal name

Animal Society e.V.

Website

https://animalsociety.de

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Animal Rights Advocacy

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

akta.pro secondary industry

Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)

Keywords

• Animal rights advocacy
• Nonprofit organization
• Petition campaigns
• Membership programs
• Animal welfare policy

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Membership Dues: The organization recruits members who pay dues to support the organization's advocacy work. They run targeted membership campaigns seeking new supporters with incentive gifts.
2. Donations: The organization accepts donations from supporters to fund campaigns, petitions, demonstrations, and political advocacy efforts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Animal Society e.V. is a German non-profit animal rights organization that advocates for the political representation of animals in democratic systems. It runs petition campaigns (such as the EU cage-free farming petition and the German Ministry for Animals petition), conducts advocacy campaigns, organizes public demonstrations, and recruits members and donors to fund its political advocacy work.

Product overview

Animal Society is a non-profit animal rights advocacy organization, not a technology product company. Their offerings consist of advocacy initiatives and programs including petition campaigns (such as the cage-free Europe petition and the dedicated animal ministry petition), ongoing advocacy campaigns, and a membership program. These are advocacy/activism offerings rather than technology products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• Petition: Für ein Europa ohne Käfige (Europe without cages) A petition campaign calling for the European Commission to ban cage animal farming, targeting roughly 300 million animals in the EU kept in cages. Open for public signature by individual supporters.
• Petition: Ein Ministerium für Tiere auf Bundesebene (Ministry for Animals at federal level) A petition campaign calling for the establishment of a dedicated animal welfare ministry in Germany at the federal level, separate from the Federal Ministry of Agriculture. Open for public signature by individual supporters.
• Kampagnen (Campaigns) Advocacy campaigns that demonstrate what a truly compassionate democracy could look like, focusing on political representation for animals through education, action, and political pressure.
• Mitgliedschaft (Membership) A membership program inviting supporters to join Animal Society and strengthen animal rights advocacy work. New members receive a welcome gift; annual membership dues support the organization's advocacy efforts.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Animal Charity EvaluatorscoreOthersAnimal Charity Evaluators (ACE) evaluates and reviews animal charities globally. Animal Society displays the ACE badge on their website, indicating they have undergone ACE's charity review process and been recognized for effectiveness.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Albert Schweitzer Foundation: German animal rights foundation focused on political advocacy, corporate campaigns, and lawmaker engagement; the closest DACH-region peer with an analogous political-advocacy-led strategy.
• PETA Deutschland: German arm of the global animal rights organization, pursuing system-change advocacy through campaigns, corporate pressure, and political lobbying; comparable on tactics and rights-framed positioning.
• Animal Legal Defense Fund: US-based nonprofit working at the intersection of law, policy, and animal rights, focused on legislative change and legal recognition; comparable as a policy-led rather than service-delivery organization.
• Vier Pfoten International (Four Paws): Vienna-headquartered animal welfare and rights organization with strong DACH presence, running both advocacy campaigns and direct animal welfare programs; comparable in geographic scope and advocacy depth.
• Deutscher Tierschutzbund: Germany's largest umbrella animal welfare association with hundreds of thousands of members; directly comparable as a German membership-based advocacy organization even though it also runs shelters.
• Compassion in World Farming: International NGO that originated and has led the EU 'End the Cage Age' campaign — the exact policy push Animal Society's EU cage-free petition supports; directly comparable on cause, geography, and advocacy tactics.
• Eurogroup for Animals: Brussels-based umbrella advocating for stronger EU animal welfare legislation across species and issue areas; directly comparable as an EU-policy advocacy counterpart that lobbies the same institutions Animal Society targets.
• Animal Equality: International advocacy organization running EU-level corporate and legislative campaigns against factory farming, comparable in cause focus, EU footprint, and systemic-change orientation.

Others

• Animal Charity Evaluators: Independent evaluator that has issued an ACE badge to Animal Society and channels donor funding toward top-rated animal charities; connected as an ecosystem gatekeeper rather than a competitor.

Broad incumbents

• Greenpeace Germany: Much larger German advocacy organization with broader environmental scope but overlapping campaign, petition, and demonstration tactics useful as a structural benchmark for scale and supporter mobilization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/animalsociety.de
• LinkedInlinkedin.com/company/animal-society-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animal Society