Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg

What Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg does

Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg (SPSG) is a public-law cultural foundation established in 1995 that manages and preserves more than 30 museum palaces and an extensive network of historic gardens across the German states of Berlin and Brandenburg, including the UNESCO World Heritage Site "Palaces and Parks of Potsdam and Berlin" designated in 1990. The foundation also fulfills statutory regional monument-protection functions and operates through a wholly-owned service subsidiary, Fridericus Servicegesellschaft mbH, which provides event supervision, cleaning, and operational support; together the two entities employ approximately 1,120 people (around 580 at SPSG and 540 at Fridericus). The organization welcomes more than 3.5 million visitors annually.

The foundation's commercial product surface is built around a proprietary online ticket shop (tickets.spsg.de, operated by SIRUP GmbH) selling time-slot admission tickets, sanssouci+ and charlottenburg+ combination tickets, Peacock Island ferry tickets, and Jahreskarte annual passes, supported by Matomo web analytics, Brevo email marketing, and a free SANSSOUCI mobile app on iOS and Android providing multilingual multimedia tours. Distribution is supplemented by physical visitor centers in Sanssouci Park, a group-booking service, dedicated event-location rentals for weddings, conferences, and corporate events, and a museum-shop network of 8 shops plus 22 sales points operated by Museumshop Freunde der Preußischen Schlösser und Gärten GmbH.

SPSG's revenue mix combines public appropriations from the Federal Government Commissioner for Culture and the Media (BKM), the State of Brandenburg, and the State of Berlin with earned income from ticket sales, event rentals, and museum-shop sales, plus donations and sponsorships routed through the Freunde der Preußischen Schlösser und Gärten e.V. association and external foundations (Deutsche Stiftung Denkmalschutz, Kulturstiftung des Bundes, Ernst von Siemens Kunststiftung, World Monuments Fund, among others). Pricing follows a unit-pricing model with pay-as-you-go tickets typically ranging from €5 to €16, annual passes on a 12-month subscription basis, and event-rental fees from €400 (Paretz vestibule wedding) to €1,000+ (Caputh courtyard events).

Name

Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg

Legal name

Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg

Website

https://spsg.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg is a public-law cultural foundation established in 1995 that manages more than 30 museum palaces and historic gardens across Berlin and Brandenburg — including the UNESCO World Heritage Palaces and Parks of Potsdam and Berlin — serving roughly 3.5 million visitors annually through ticketed admissions, annual passes, event rentals, and museum shops.

Ownership category

akta.pro rank

Product category

Heritage Museum Services

NAICS

Historical Sites (71212), Museums (71211), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Iconic Architecture & Signature Buildings (Cathedrals, Palaces, Castles) (THAJACAE)

akta.pro secondary industries

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK), Historic/Heritage Conference Hotels (THAGALAL), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Cultural heritage management
• Historic palace museum services
• Public garden operations
• Museum ticket sales
• Event venue rentals

Headquarters

HQ city

Potsdam

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Admission Tickets: Revenue from selling time-slot tickets to individual palaces and combined tickets (sanssouci+, charlottenburg+) for one-time admission to multiple sites
2. Annual Passes: Revenue from annual pass vouchers valid for 12 months, entitling holders to visit all open palaces except Belvedere Pfingstberg, Sacrow Palace, and Stern Hunting Lodge, including special exhibitions
3. Event Venue Rentals: Revenue from renting palace venues for conferences, seminars, weddings, gala dinners, concerts, and private celebrations
4. Ferry Tickets (Peacock Island): Revenue from ferry transportation to Peacock Island including family tickets
5. Museum Shops: 8 museum shops in Berlin and Potsdam plus 22 sales points that generate revenue supporting preservation work
6. Donations and Sponsorship: Funding from donors, sponsors, and the Freunde der Preußischen Schlösser und Gärten e.V. association for restoration and conservation projects

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

SPSG manages and preserves more than 30 museum palaces and numerous historic parks across Berlin and Brandenburg, including the UNESCO World Heritage Palaces and Parks of Potsdam and Berlin. It sells timed admission tickets, combination tickets (Sanssouci+ and Charlottenburg+), annual passes, ferry tickets to Peacock Island, and rents palace venues for weddings, conferences, and private events, while operating eight museum shops and a multilingual digital guide app.

Product overview

Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg (SPSG) operates as a cultural heritage institution managing over 30 museum palaces and numerous parks across Brandenburg and Berlin, attracting approximately 3.5 million visitors annually. The core offering consists of time-slot admission tickets to individual palaces (including Sanssouci, Charlottenburg, Neues Palais, and Rheinsberg) and combination tickets (Sanssouci+ and Charlottenburg+) that bundle access to multiple palaces. The SANSSOUCI App provides multimedia guided tours in multiple languages. SPSG also offers event venue rentals, group tour packages, annual passes (Jahreskarte), ferry services to Peacock Island (Pfaueninsel), and themed annual programs like the 2026 'Kunst | Politik' (Art | Politics) theme year. The organization maintains a digital presence through an online ticket shop (operated by SIRUP GmbH) with payment processing via Nexi and PayPal.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Palace Admission Tickets Time-slot entry tickets to individual SPSG palaces including Schloss Sanssouci, Schloss Charlottenburg, Neues Palais, Schloss Rheinsberg, Schlossmuseum Oranienburg, and other sites, sold to individual visitors and families.

Quantifiable outcome

• Over 3.5 million visitors annually
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and major.

• Fridericus Servicegesellschaft der Preußischen Schlösser und Gärten mbHcoreStrategic or Co-development PartnerWholly-owned subsidiary company with approximately 540 employees providing services including event supervision, cleaning, and operational support. SPSG and Fridericus work together at all levels in an objective, respectful, and collegial manner.
• Freunde der Preußischen Schlösser und Gärten e.V.coreStrategic or Co-development PartnerFriends association supporting preservation of former royal palaces and gardens since 1983. Founded the Museumshop Freunde der Preußischen Schlösser und Gärten GmbH in 1997.
• Museumshop Freunde der Preußischen Schlösser und Gärten GmbHmajorChannel Partner/ Reseller/ Distributor8 museum shops in Berlin and Potsdam and 22 sales points using transactions to subsidize preservation of cultural and historical sites.
• SIRUP GmbHmajorTechnology or IntegrationTechnical operator of the foundation's website and ticket shop, providing platform infrastructure and technical support.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Stiftung Preußische Schlösser und Gärten (Hohenzollern Castle / Prussian Palaces Foundation peers in Brandenburg consortium): Other German palace and castle foundations such as Stiftung Hohenzollernscher Kunstbesitz and the broader Prussian heritage ecosystem that share donor/sponsorship networks with SPSG.
• VisitBerlin / Berlin Tourismus & Kongress GmbH: Berlin's official tourism marketing organization and a channel partner that drives visitor traffic to SPSG's Charlottenburg and other Berlin palaces.

Direct peers

• Schloss Schönbrunn Kultur- und Betriebsgesellschaft: Operating company managing the UNESCO-listed Schönbrunn Palace in Vienna. Operates ticketing, guided tours, event venues, and museum shops — direct functional overlap with SPSG.
• Château de Versailles (Établissement public du musée et du domaine national de Versailles): Public establishment managing a UNESCO-listed royal palace complex in France. Closest peer to SPSG: comparable palace/garden scope, public cultural institution model, multi-site ticketing and annual passes.
• Bayerische Schlösserverwaltung: Bavarian state institution managing palaces, castles, and gardens including Neuschwanstein. Same German state-cultural-foundation mandate as SPSG with public funding and visitor revenue.
• Staatliche Schlösser und Gärten Baden-Württemberg: Manages palaces and gardens across Baden-Württemberg with combined annual tickets (Saisonkarte). Direct German peer with comparable ticketing structure and state-funded heritage mandate.
• Historic Royal Palaces (UK): Independent charity managing unoccupied royal palaces in the UK (Tower of London, Hampton Court, Kensington Palace). Highly comparable mission, ticketing model, and multi-palace visitor management.
• English Heritage Trust: UK charity managing 400+ historic sites including palaces, castles, and gardens. Directly comparable in portfolio scale, membership/annual-pass model, and heritage conservation mandate.
• National Trust (UK): Largest conservation charity in Europe managing historic houses, gardens, and palaces with membership-based access. Closely mirrors SPSG's palace-and-gardens portfolio and membership revenue model.
• Château de Fontainebleau (Centre des monuments nationaux): UNESCO-listed French royal palace and museum. Operated under France's Centre des monuments nationaux with ticketing, exhibitions, and visitor services analogous to SPSG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SPSGmuseum

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg