Suede Projects

What Suede Projects does

Suede Projects is an independent design and creative studio founded in 2012 by Bob Sattler, operating from Lakewood, California. The studio delivers project-based creative services across branding and brand development, graphic design, art and creative direction, book and editorial design, campaign development, and multi-platform content creation. Its client portfolio spans fashion, footwear, music instruments, beauty/cosmetics, beverage/brewing, retail, and lifestyle brands, with notable engagements including Vans' "Off The Wall" campaign, Urban Decay's 20th anniversary brand book, Fender's Vintera product booklet, and branding work for Beachwood Brewing, Buck Mason, Element, Diamond Supply Co., and Puma Sportstyle. The studio operates on a professional services model with project-by-project custom quotations and no publicly disclosed pricing.

The business is privately held, founder-owned, and bootstrapped with no evidence of institutional investment or external funding. There is no disclosed headcount; the studio is described as a small team led by Sattler. Client acquisition is driven by direct relationships, referrals, and industry reputation rather than formal sales or marketing channels, with visibility maintained through a portfolio website and an Instagram presence. The studio also operates under the trade name "SUEDE."

Operationally, Suede Projects has executed work across multiple U.S. states (California, North Carolina) and internationally (Chile), though these appear to be project-based engagements for existing clients rather than a deliberate geographic expansion strategy. The website copyright spans 2012-2023, and no product launches, funding events, acquisitions, or leadership changes beyond the founding have been documented in available sources. There are no disclosed AI/ML capabilities, proprietary technology platforms, or software products; the studio's output is entirely human-driven creative services.

Name

Suede Projects

Legal name

Suede Projects

Website

https://suedeprojects.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Suede Projects is an independent design and creative studio founded in 2012, providing branding, graphic design, art direction, book design, and campaign development services to cultural and commercial brands across fashion, footwear, music, beauty, beverage, and lifestyle industries.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

akta.pro secondary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

Keywords

• Creative design studio
• Brand identity design
• Graphic design services
• Art direction
• Creative direction

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Design Services: Project-based creative services including branding, graphic design, art direction, campaign development, and content creation for cultural and commercial clients. Work is delivered across multiple platforms and media formats.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Suede Projects is an independent design and creative studio that provides branding, graphic design, art direction, creative direction, book design, campaign development, and multi-platform content creation services for cultural and commercial brands. The studio delivers project-based creative work spanning identity packages, packaging design, photoshoot art direction, video production, book design, signage, and campaign execution for clients across fashion, footwear, beauty, beverage, music instruments, and lifestyle industries.

Product overview

Suede Projects is an independent design and creative studio that provides comprehensive visual communication services to clients across culture and commerce industries. The company offers a unified suite of creative services organized around branding and brand development, graphic design, art and creative direction, book design and editorial work, campaign development, and multi-platform content creation. Rather than a software platform with discrete products, Suede Projects delivers project-based creative services spanning identity packages, packaging design, photoshoot art direction, video production, book design, signage, and campaign execution for clients including Beachwood Brewing, Urban Decay, Diamond Supply Co., Vans, Element, Puma, Fender, Buck Mason, and various lifestyle brands. The studio was founded in 2012 by Bob Sattler and operates from Lakewood, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Brand Development Strategic brand identity creation and brand evolution services including logo design, brand statements, taglines, and comprehensive brand packages for clients across various industries.
• Graphic Design
• Art Direction & Creative Direction
• Book Design & Editorial
• Campaign Development
• Content Creation
• Logo Design

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Pentagram: Pentagram is the world's largest independently owned design studio, operating on a partner-led model with comparable services across branding, graphic design, and art direction. It is the most direct analog to Suede Projects' independent, founder-led creative studio model.
• Mucca: Mucca is an independent design studio specializing in branding, packaging, and editorial design for consumer brands. It is comparable on service scope and client type to Suede Projects.
• Order Design: Order Design is a brand design studio focused on identity, packaging, and creative direction for consumer brands. It is a direct competitor for the same mid-size premium brand assignments that Suede Projects serves.
• Manual: Manual is an independent creative agency that develops brand identities, packaging, and campaigns for lifestyle, beverage, and fashion clients. It is closely comparable to Suede Projects on client type and service mix.
• Civilization: Civilization is an independent design and branding studio that creates identities, packaging, and campaigns for cultural and lifestyle brands. It overlaps directly with Suede Projects' work for fashion, beverage, and lifestyle clients.
• &Walsh: &Walsh is an independent design studio led by Jessica Walsh offering branding, art direction, and campaign work for fashion, beauty, and cultural clients. It competes for the same premium brand assignments as Suede Projects.
• COLLINS: COLLINS is an independent brand and design consultancy that designs brand systems, identities, and experiences for ambitious consumer brands. It directly competes with Suede Projects for branding and creative direction engagements.

Emerging players

• Koto: Koto is a brand design agency building identities for tech and consumer brands. It is a partial competitor for the brand development work Suede Projects performs, but skews more toward tech and startup clients.

Broad incumbents

• R/GA: R/GA is a global digital agency offering branding, design, and content creation services. It is a broader incumbent with overlapping capabilities in the campaign and brand design work Suede Projects delivers.
• Wieden+Kennedy: Wieden+Kennedy is a major independent creative agency known for brand campaigns and creative direction for global brands. It competes for the larger creative mandates that Suede Projects occasionally services, but at a much broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/suedeprojects
• LinkedInlinkedin.com/company/bsprojects

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suede Projects