Sublime Butter

What Sublime Butter does

Sublime Butter Ltd. is a privately held British food producer founded in 2018 in London, specializing in flavoured compound butters, roasting fats, Hong Kong-style XO sauces, and truffle-infused oils. The product portfolio is organized into three collections: the core numbered butter range (e.g., No. 1 Pink Himalayan Salt, No. 5 Garlic & Herb, No. 15 Curry) made with Red Tractor Certified British dairy from grass-fed Jersey cows at approximately 82% butterfat, the Ridiculous limited-edition sub-brand featuring rare ingredients such as British Isles lobster, Devon crab, Cinco Jotas Jamón Ibérico, Hokkaido scallops, and Stichelton blue cheese presented in 180g caviar tins (priced £14-£59), and the Sublime Creations pantry line spanning The XO, The Other XO, Rarest Oil of Black/White Truffle, and Better Roasting Fat (priced £12-£19.50). The company's underlying capability is chef-driven, small-batch recipe development leveraging Red Tractor certified British dairy, natural ingredients with no artificial additives, and a core range that is allergen-free.

Sublime Butter operates a dual-channel go-to-market. Direct-to-consumer sales run through sublimebutter.com with next-day chilled shipping on orders placed Monday-Wednesday and free shipping above £60; the wholesale channel comprises 167 UK stockists spanning premium retailers (Selfridges, Whole Foods Market across 7 UK locations, Fenwick) plus independent farm shops, butchers, fishmongers, and delicatessens reached via a dedicated trade account program. Pricing is unit-based across all SKUs with no subscription or recurring contract model, anchored by a 10% first-order coupon (WELCOME10). Marketing combines celebrity chef endorsements (James Martin, Tom Kerridge, Ainsley Harriott), ITV media exposure via Ainsley's Good Mood Food, recipe content marketing, Instagram, and PR coverage in The Guardian and Daily Mail.

The company has accumulated 12 Great Taste Awards from the Guild of Fine Food, including a Golden Fork in 2021 for No. 55 (Lobster, Crab, Caviar & Lemon) and three-star awards for No. 5 Garlic & Herb. Recent strategic activity centers on co-branded collaborations (Clawson Farms Stilton Butter in December 2024, Harth Chocolate Hot Chocolate Butter in February 2026), a new experiential channel via the Sublime Butter Club at Mortimer House (2024), and international trade-show recognition at Food & Hotel Asia Singapore (2024). Sublime Butter is bootstrapped with no disclosed funding rounds, operates with 1-10 employees, and is registered in England and Wales as a private limited company.

Name

Sublime Butter

Legal name

Sublime Butter Ltd.

Website

https://sublimebutter.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sublime Butter Ltd. is a UK-based producer of flavoured butters, roasting fats, truffle oils, and XO sauces, serving home cooks and premium food retailers through direct e-commerce and a network of 167 UK stockists.

Ownership category

akta.pro rank

Product category

Specialty Butters and Gourmet Condiments

NAICS

Creamery Butter Manufacturing (311512)

SIC

Dairy Products (2020)

akta.pro primary industry

Salted & Unsalted Butter Manufacturing (Retail/Consumer Packs) (AFAHACAC)

akta.pro secondary industry

Recombined/Blended Butter & Spreadable Butter Blends (Butter + Vegetable Oils) (AFAHACAH)

Keywords

• Flavoured butter products
• Specialty dairy products
• Gourmet condiments manufacturing
• Compound butter production
• Artisan cooking fats

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through their website for flavoured butters, XO sauces, truffle oils, and roasting fat. Next-day shipping available with free shipping on orders over £60.
2. Wholesale/Trade Distribution: Supply to 167 UK stockists including premium retailers (Selfridges, Whole Foods Market, Fenwick), farm shops, butchers, fishmongers, and delicatessens through trade accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sublime Butter produces and sells award-winning flavoured compound butters, premium roasting fats, Hong Kong-style XO sauces, and small-batch truffle-infused olive oils made with Red Tractor Certified British dairy and natural ingredients. The company offers a core flavoured butter range (£4.75-£4.95), an ultra-premium limited-edition "Ridiculous" range featuring rare luxury ingredients (£14-£59), and a "Sublime Creations" pantry range. Products are sold direct-to-consumer via sublimebutter.com and through 167 UK retail stockists including Selfridges, Whole Foods Market, and Fenwick.

Product overview

Sublime Butter is a British dairy company offering flavoured butter products across three main collections: the core Sublime Butter range (numbered varieties like No. 1 Pink Himalayan Salt, No. 5 Garlic & Herb, No. 6 Garlic Rosemary & Mint, No. 8 Red Chilli, No. 11 Lemon Caper & Dill, No. 12 Truffle Parmesan, No. 17 Chimichurri, and No. 19 Bearnaise), the premium Ridiculous limited edition sub-brand (featuring ultra-luxury butters like Lobster Crab Caviar, Chocolate Cherry, Bone Marrow Truffle, and Jamon Iberico varieties in 180g caviar tins), and Sublime Creations (a pantry range including The XO and Other XO chilli sauces, Black and White Truffle Oils, and Better Roasting Fat). The company emphasises Red Tractor Certified British dairy, natural ingredients with no artificial additives, and has earned multiple Great Taste Awards across its product range.

Differentiator

Problem solved

Functional benefit

Products and services

• Sublime Butter Core Range The signature flavoured butter collection made with Red Tractor Certified British dairy, offered in numbered varieties (No. 1 Pink Himalayan Salt, No. 5 Garlic & Herb, No. 6 Garlic Rosemary & Mint, No. 8 Red Chilli Smoked Salt & Lime, No. 11 Lemon Caper & Dill, No. 12 Truffle Parmesan & Black Pepper, No. 15 Curry, No. 17 Chimichurri, No. 19 Béarnaise). Targeted at home cooks and chefs seeking versatile flavour enhancers. Priced £4.75-£4.95.
• Ridiculous Limited Edition Butters Luxury limited-edition flavoured butters featuring rare ingredients and premium combinations including No. 55 Lobster Crab Caviar & Lemon (won the Great Taste Golden Fork 2021), No. 72 Valrhona Chocolate & Morello Cherries, No. 76 Roasted Bone Marrow & Stichelton Blue & Winter Truffle, No. 78 Jamón Ibérico & Spanish Saffron, No. 88 The XO, No. 100 Lagavulin Smoked Duck & Grand Marnier, No. 33 Clawson Farms Stilton Butter, and No. 20 Hot Chocolate Butter. Priced £14-£59 in 180g caviar tins.
• Sublime Creations Pantry Range Pantry range of premium condiments and oils including The XO Hong Kong-style sauce (Hokkaido scallops and pork), The Other XO (vegan and gluten-free alternative), Rarest Oil of Black Truffle, Rarest Oil of White Truffle, and Better Roasting Fat. Priced £12-£19.50.
• The XO Hong Kong-Style Sauce Hong Kong-style XO sauce using Hokkaido scallops, prawns, and pork with chilli-infused oil. Won 2 stars at the 2023 Great Taste Awards. Contains allergens including scallops, soybeans, and wheat flour. Priced at £19.50.
• Better Roasting Fat Award-winning roasting fat combining butter, goose fat, beef dripping, confit garlic, rosemary, thyme, bay, and pink peppercorns with pink Himalayan salt. Won Gold at the Farm Shop & Deli Show (NEC) and recognized with Gold at FHA Singapore. Designed for roast potatoes and Yorkshire puddings. Priced at £12.
• Rarest Oil of Black Truffle Black truffle-infused extra virgin olive oil with rosemary and nutmeg, made in tiny batches with all-natural ingredients. 100ml bottle designed to last when used sparingly. Priced at £16.
• Rarest Oil of White Truffle White truffle-infused extra virgin olive oil using first-pressing 100% picual olives from Andalusia, with smoked garlic and wild thyme. Designed for eggs, pasta, and antipasti. Priced at £16.
• No. 1 — Pink Himalayan Salt Butter (200g) 200g salted butter with creamy richness and pink Himalayan salt. Ingredients: unsalted butter (minimum 80% fat), salt, pink Himalayan salt (0.8%). Priced at £4.95.
• No. 55 — British Isles Lobster, Devon Crab, Sicilian Lemon, Caviar & Fennel Butter Hand-churned limited-edition butter with British Isles lobster, Devon crab, caviar, and fennel. Presented in a 180g caviar tin. Winner of the Great Taste Golden Fork 2021. Priced at £42.
• No. 15 — Curry Butter New addition to the Sublime Butter core range, introduced in 2024 as the most aromatic butter to date — an ode to favourite home-cooked curries and biryanis. Priced at £4.75.
• No. 20 — Sublime x Harth Hot Chocolate Butter Limited-edition collaboration butter with Harth Chocolate, designed for warm croissants, waffles, and pancakes. Priced at £14.

Quantifiable outcome

• Shelf life of 8+ weeks for core butter range
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Harth ChocolatecoreStrategic or Co-development Partner · 3 February 2026Collaboration to create No. 20 Sublime x Harth Hot Chocolate Butter - a rare butter designed for spreading on croissants, waffles, and pastries. Limited edition product priced at £14, described as 'the very first Sublime collaboration of 2026'.
• Clawson FarmsflagshipStrategic or Co-development Partner · 11 December 2024Collaboration to create Clawson Farms Stilton® Butter with Beef Dripping, White Truffle & Confit Garlic - described as 'The Dairy Collab of the Century'. A limited edition product combining Clawson's Stilton cheese with Sublime's butter expertise, featuring rare ingredients and sold through both sublimebutter.com and clawsonfarms.co.uk.
• Mortimer HouseminorStrategic or Co-development Partner · 1 January 2024Partnership to launch the inaugural Sublime Butter Club - an exclusive membership experience at Mortimer House combining the butter brand with a curated dining/ifestyle environment.
• Ainsley Harriott / ITVcoreGTM or Marketing PartnerFeatured on ITV's Ainsley's Good Mood Food show where celebrity chef Ainsley Harriott demonstrated using Sublime Butter to make Steak au Poivre. This media partnership provided significant brand exposure and credibility through chef endorsement.
• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorStocking partner with Sublime products available in multiple Whole Foods Market UK locations including Richmond, High Street Kensington, Fulham, Camden, Clapham, Piccadilly, and Stoke Newington.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bordier Beurre: French artisan butter maker producing hand-churned, premium flavoured and compound butters for retail and foodservice. Closely aligned with Sublime on premium positioning, compound butter formulations, and chef-driven brand storytelling.
• Rodda's: Cornish clotted cream and butter producer with strong UK retail presence. Comparable as a UK-based premium dairy brand with similar geographic, ingredient-quality, and artisan-positioning dynamics to Sublime.
• Welsh Lady: Welsh premium butter brand made from Welsh cream. Directly comparable as a small-batch, regional British butter brand with premium retail positioning and chef-led marketing.
• Isigny Sainte-Mère: French cooperative producing premium PDO butter and dairy creams. Comparable premium butter manufacturing, with overlapping retail and foodservice channels and similar AOP/terroir-led brand storytelling.
• TruffleHunter: UK-based specialty producer of truffle oils, butters, and condiments. Directly comparable on product extension into truffle-infused oils and premium positioning across UK farm shops and delicatessens.
• Maldon Sea Salt: UK premium salt brand stocked across the same premium retailers (Selfridges, Whole Foods, farm shops). Comparable as a small, founder-driven British premium pantry brand with chef endorsement and award recognition.
• Tracklements: UK premium condiment and sauce producer (mustards, ketchups, XO-style sauces) with similar farm shop, delicatessen, and Selfridges/Fortnum & Mason distribution. Comparable on premium pantry positioning and limited-edition extensions.

Broad incumbents

• Kerrygold: Ireland's flagship premium butter brand, owned by Ornua, with global distribution. Overlaps Sublime's premium butter positioning but at vastly larger scale, broader product portfolio, and mainstream mass-retail presence.
• Lurpak: Arla-owned premium Danish butter brand with global distribution. Operates in the same premium-butter category but at much larger scale across multiple mainstream and specialty channels.
• Président: Major French butter and cheese brand (Lactalis). Overlaps in premium butter retail across UK and EU markets but operates across a much broader dairy portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sublimebutter
• Xx.com/sublimebutter
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sublime-butter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sublime Butter