Tenaya at Yosemite

Name

Tenaya at Yosemite

Legal name

DNC Parks & Resorts at Tenaya, Inc.

Website

https://visittenaya.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Other Traveler Accommodation (72119), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Mountain & Alpine Lodges (THAGAIAE), Mountain & Wilderness Lodges (THAAAHAE), Mountain & Ski Homes (THAMAAAG)

Keywords

• Destination resort lodging
• National park hospitality
• Guided park tours
• Mountain resort dining
• Spa and wellness services

Headquarters

HQ city

Fish Camp

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Lodging Accommodations: Primary revenue stream from room bookings across Lodge rooms, Lodge suites, Cottages, and Waybound cabin accommodations. Various room types and price points based on season and room category.
2. Food & Beverage: Multiple on-site dining venues including Jackalope's Bar & Grill, Embers, Timberloft Pizzeria, Gold Rush Barbecue, Bearfoot Bar, Parkside Deli, and room service.
3. Guided Tours: Yosemite 360° Tours including shared and private guided experiences covering summer tours, winter tours, Firefall tours, Tuolumne tours, and guided hiking tours. Revenue from tour fees.
4. On-site Activities & Experiences: Revenue from activities including archery lessons, climbing wall, mountain biking, guided e-bike adventures, gold panning, guided flashlight hikes, glass blowing, Sierra stargazing, and spa services at Ascent Spa.
5. Spa Services: Ascent Spa offering massage, body treatments, facials, and wellness experiences.
6. Retail & General Store: On-site gift shop and general store selling logo apparel, children's clothing, toys, books, souvenirs, and giant sequoia saplings.
7. Private Events & Weddings: Catering and venue rental for weddings, meetings, social events, and group activities including team building experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Tenaya at Yosemite operates a destination resort just outside the south entrance of Yosemite National Park, selling overnight lodging accommodations across the Lodge at Tenaya, the Cottages at Tenaya, and Waybound Yosemite cabins. The property layers on six on-site dining venues, the Ascent Spa, a year-round on-site activities program, and its own Yosemite 360° guided tour operation, plus curated off-site partner experiences.

Product overview

Tenaya at Yosemite is a destination resort near Yosemite National Park offering a portfolio of lodging, dining, activities, and wellness services. The core lodging portfolio includes The Lodge at Tenaya (Lodge Rooms and Lodge Suites), The Cottages at Tenaya, and Waybound Yosemite cabins. Dining options span six venues from casual (Jackalope's Bar & Grill, Timberloft Pizzeria, Gold Rush Barbecue, Bearfoot Bar, Parkside Deli) to elevated (Embers). Activity offerings include Yosemite 360° Tours (guided shared and private park tours), on-site activities (archery, climbing, mountain biking, spa), and off-site partner experiences. The resort also provides special packages, seasonal itineraries, pet-friendly options, ADA accommodations, and private event/wedding services.

Differentiator

Problem solved

Functional benefit

Brands

• Waybound Yosemite: Modern creekside cabin enclave set apart from the main resort, centered around elevated amenities and an exclusive clubhouse with access to Tenaya's activities.
• Ascent Spa
• Jackalope's Bar & Grill
• Embers
• Timberloft Pizzeria
• Gold Rush Barbecue
• Bearfoot Bar
• Parkside Deli
• Yosemite 360° Tours

Products and services

• The Lodge at Tenaya The main Lodge offering hotel rooms and suites near Yosemite National Park with contemporary mountain-inspired decor, spa-inspired bathrooms, and proximity to dining, Ascent Spa, and resort amenities; targeted at leisure travelers, families, and couples.
• Lodge Rooms Hotel rooms within the main lodge offering flexible bed configurations (king or two queen beds), generous square footage, large windows, and Premium, Spa, Deluxe, and Oversize Deluxe variants; for individual leisure and family guests.
• Lodge Suites Expanded-layout suites in the main Lodge featuring king beds, separate living areas, and elevated bath features; includes Contemporary Suite (850 sq ft), Garden Suite (550 sq ft), Luxury Suite (800 sq ft), and Deluxe Suite (650 sq ft), with adults-only levels available; for couples and guests seeking elevated space.
• The Cottages at Tenaya Condominium-style accommodations tucked into the pines, offering 335 sq ft studio-style Cottage Rooms (king or two queen beds) and 490 sq ft Cottage Suites with separate living and sleeping areas; for guests wanting extra space and privacy a short walk from the main Lodge.
• Waybound Yosemite Cabins Modern creekside cabin enclave set apart from the main resort, featuring private Haven cabins, an exclusive clubhouse, and access to Tenaya activities on the guest's own terms; for guests seeking upscale independence near the park.
• Yosemite 360° Tours Guided tour experiences led by expert local guides offering immersive journeys across Yosemite National Park, including shared Summer, Winter, and Firefall Express tours and Private Guided, Tuolumne, Hiking, Step-On, and Firefall private tours; for outdoor enthusiasts and Yosemite visitors.
• Ascent Spa On-site wellness facility featuring saunas, steam rooms, and restorative treatments including massage, body treatments, facials, and recovery and ritual experiences; for adult guests and couples.
• Jackalope's Bar & Grill On-site casual dining venue at the resort offering American cuisine with Sierra-inspired flavors, outdoor dog-friendly patio seating, and mountain views; for resort guests and group diners.
• Embers On-site elevated dining restaurant at the resort offering refined cuisine in an intimate setting near Yosemite; for couples and adults seeking a fine-dining experience.
• Timberloft Pizzeria On-site casual wood-fired pizzeria offering handcrafted pizzas with mountain-inspired toppings; for families and casual resort guests.
• Gold Rush Barbecue On-site California Gold Rush-themed barbecue restaurant featuring classic BBQ dishes and historic Western ambiance; for casual and group dining experiences.
• Bearfoot Bar On-site poolside bar offering refreshments and casual bites for resort guests using the swimming facilities.
• Parkside Deli On-site quick-service deli offering meals and convenience items for resort guests.
• On-Site Activities Program Year-round and seasonal activities included with a resort stay, offering archery lessons, climbing wall, mountain biking, family game room, guided nature walks, evening telescopes, dive-in movies, badminton, ice skating, sledding, and snowshoeing; for families and active leisure guests.
• Off-Site Partner Experiences Curated external adventures booked through local outfitters, including Yosemite Mountain Sugar Pine Railroad, Yosemite Trails Horseback Adventures, Yosemite Adventure Company, Wawona Stables, skiing and snowboarding, tubing, and Golden Chain Theatre; for guests wanting excursions beyond the resort.
• Wedding & Private Events Event services for weddings and group events, including venue selection, wedding services, recommended vendors, catering, meeting spaces, team-building activities, and the Yosemite Green Meetings program; for couples and event organizers.
• Meeting & Social Events Corporate and group meeting facilities and services with flexible indoor and outdoor spaces, group catering, team-building programs, and sustainable Yosemite Green Meetings practices; for corporate planners and group organizers.
• ADA Accessible Rooms Accessible accommodations including Accessible King Cottage Rooms, Accessible King Lodge Rooms (350 sq ft), and Accessible Double Lodge Rooms (350 sq ft), featuring ADA-compliant features, roll-in showers, grab bars, and accessible parking; for guests with accessibility and mobility needs.
• Dog-Friendly Accommodations & Kennel Services Pet-friendly Lodge rooms and Cottages featuring in-room dog beds, water bowls, toys, treats, an off-leash play area, and Dog Concierge service, plus on-site kennels at $20-50/hour depending on pets and duration; for pet owners traveling with dogs.

Quantifiable outcome

• Ranked #1 Best Hotel in Yosemite, CA by U.S. News & World Report 2026
• +4 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Rush Creek Lodge & Spa: Direct Yosemite-area mountain lodge and spa competing for the same family and outdoor-adventure traveler segments, with comparable room types, on-site dining, and spa offerings. Most analogous independent competitor to Tenaya.
• Yosemite Valley Lodge: In-park lodge operated by Aramark offering standard rooms and on-site dining for Yosemite visitors. Competes for price-sensitive leisure travelers who prefer to stay inside the park versus adjacent resorts like Tenaya.
• Big Sur Lodge: National-park-adjacent lodge in Big Sur with cottage-style accommodations, on-site dining, and curated outdoor activities. Same fundamental model of lodging-plus-activities in a marquee California natural setting.
• The Ahwahnee (Majestic Yosemite Hotel): Iconic historic Yosemite hotel operated by Aramark under NPS concession, competing for premium leisure, history, and group-event demand in the same Yosemite catchment. Comparable full-service, destination-resort model with national landmark positioning.
• Evergreen Lodge at Yosemite: Independent Yosemite-area lodge offering cabin and hotel accommodations, on-site dining, and guided park activities. Targets a similar family and outdoor-adventure guest base with a more rustic, value-tier positioning.

Broad incumbents

• Xanterra Travel Collection: Large national-park hospitality concessioner operating lodging, F&B, and tours across U.S. national parks. Operates Yosemite's Ahwahnee and competes for concession contracts that shape the broader competitive landscape Tenaya operates in.
• Aramark (Parks & Destinations): Major U.S. hospitality services and national-park concessioner. Operates the in-park Yosemite lodges and competes for the same Yosemite visitor flow as a peer concession-management platform rather than a single property.

Emerging players

• Under Canvas Yosemite: Luxury glamping operator with a Yosemite location offering upscale tented accommodations and guided outdoor experiences. Represents the experiential edge of Yosemite-area lodging that competes with Tenaya for outdoor-luxury travelers.
• AutoCamp Yosemite: Glamping/Airstream resort near Yosemite targeting design-conscious millennial and family travelers. Competes for the same Yosemite leisure demand with a differentiated, experience-driven cabin product at a lower price point than Tenaya.

Regional players

• Château du Sureau (and other Sierra/mountain luxury resorts): Comparable upscale mountain lodge and spa destinations in California's Sierra Nevada that compete for the regional luxury leisure traveler, wedding, and wellness market, though without Yosemite's specific draw.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TenayaatYosemite
• Instagraminstagram.com/tenayaatyosemite/?hl=en
• LinkedInlinkedin.com/company/tenaya-at-yosemite

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tenaya at Yosemite