JOOB Indonesia

What JOOB Indonesia does

JOOB Indonesia is a Jakarta-based, privately held technology company founded in 2023 that operates an integrated three-product platform serving the Indonesian employment and small business ecosystem. Its core offering, Grab JOOB, is a free AI-powered job portal connecting job seekers with employers, claiming 30,000,000+ monthly active users, 35,000+ partner companies, and 30,000+ active listings, with sub-two-minute profile creation and AI-assisted candidate screening. The platform is registered with Indonesia's Ministry of Manpower (Kemnaker), providing regulatory visibility on the national labor channel.

The second product, Gajiya by JOOB, is an earned wage access service that allows employees to withdraw already-earned salary before payday without interest or hidden fees, currently deployed across 30+ companies with 500+ employees. Gajiya monetizes through employer partnerships and transaction fees rather than consumer interest charges, distinguishing it from loan-based fintech models. The third product, JOOB Modal, provides collateral-free business financing to SMEs through partnership with OJK-registered P2P lending platforms, with interest rates starting at 1.83% per month and loan decisions targeted within 24 hours. JOOB Modal has processed 300+ loan applications cumulatively.

JOOB's revenue model is hybrid: free job postings on Grab JOOB supplemented by premium employer features, transaction fees on Gajiya's EWA flow, and interest on JOOB Modal's loan book. The company pursues a multi-channel go-to-market combining self-serve mobile and web platforms, WhatsApp-based inside sales and customer support, community-led engagement through workshops (Bizschool) and state-backed SME networks (Rumah BUMN), and direct B2B outreach for employer and SME clients. As of April 2026, JOOB has expanded to 10 of Indonesia's largest cities and has secured at least one funding round from Hashed (2024).

Name

JOOB Indonesia

Legal name

JOOB

Website

https://joob.asia/

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

JOOB Indonesia is a Jakarta-based integrated platform combining a free AI-powered job portal, an earned wage access service, and OJK-registered SME business financing to serve Indonesian job seekers, employers, and small business owners under one ecosystem.

Ownership category

akta.pro rank

Product category

Integrated Workforce & Financial Services Platform

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

Keywords

• Job recruitment platform
• Earned wage access
• P2P business financing
• AI candidate screening
• Workforce financial wellness

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Grab JOOB Job Portal: Job portal services connecting job seekers with employers. Free job postings for employers; platform monetizes through employer premium features and volume of hiring transactions.
2. Gajiya Earned Wage Access: Earned wage access service allowing employees to access already-earned salary before payday. Revenue derived from employer partnerships and transaction processing fees. Not a loan product.
3. JOOB Modal Business Financing: P2P lending-based business financing with interest rates starting from 1.83%. JOOB Modal partners with OJK-registered financial institutions. Revenue from interest on loans extended to SMEs.
4. Business Consultation Services: Free business consultation included with financing services; adds value to loan products and builds customer relationships

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

JOOB Indonesia operates an integrated digital ecosystem combining three core products: Grab JOOB (an AI-powered job portal connecting job seekers with employers, registered with Kemnaker), Gajiya by JOOB (an earned wage access mobile application allowing employees to withdraw already-earned salary before payday without interest), and JOOB Modal (a P2P business financing service via OJK-registered partners providing collateral-free loans to SMEs from 1.83% interest). The platform serves 30M+ monthly active users and 35,000+ partner companies across 10 Indonesian cities.

Product overview

JOOB is an integrated ecosystem platform combining three core products: Grab JOOB (AI-powered job portal for recruitment), Gajiya (salary access/Waage solution for employee financial wellness), and JOOB Modal (OJK-registered P2P business financing). Founded in 2023, the platform connects job seekers, employees, and business owners, serving 30,000,000+ monthly active users with 35,000+ partner companies.

Differentiator

Problem solved

Functional benefit

Brands

• Grab JOOB: Job portal for finding careers and the best talent, connecting job seekers with employers.
• Gajiya
• JOOB Modal

Products and services

• Grab JOOB AI-powered job portal that connects job seekers with employers. Features include AI candidate screening, Magic Filter for precision filtering, standardized CV format for easy comparison, and free job postings for employers. Registered with Kemnaker (Kementerian Ketenagakerjaan RI). Targets individual job seekers and employer HR departments across Indonesia.
• Gajiya by JOOB Mobile-based earned wage access (Waage) solution that allows employees to withdraw their already-earned salary before payday without interest or hidden fees. Features real-time salary balance monitoring and same-day fund transfers upon approval. Targets corporate employers offering employee financial wellness benefits and their workforces.
• JOOB Modal P2P lending-based business financing platform providing fast, transparent access to capital for SMEs. Uses AI-powered data-driven credit assessment to enable collateral-free loans starting from 1.83% interest, with decisions within 1x24 hours and flexible loan amounts (plafon). Registered with and supervised by OJK through partner P2P lending platforms. Includes free business consultation services. Targets Indonesian SME business owners seeking working capital or expansion financing.

Quantifiable outcome

• 30 million+ monthly active users
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• BizschoolminorStrategic or Co-development Partner · 3 March 2026JOOB supported Bizschool workshop on financial literacy for MSMEs, helping small business owners understand financial management.
• Rumah BUMN BandungminorStrategic or Co-development Partner · 18 February 2026JOOB partnered with Rumah BUMN Bandung to support SME development through financial wellness programs and business education.
• Kemnaker (Kementerian Ketenagakerjaan RI)coreStrategic or Co-development PartnerGrab JOOB is officially registered/listed with the Ministry of Manpower (Kemnaker), providing legitimacy and visibility for job listings on the platform.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Jobstreet Indonesia: Indonesia's leading job portal, owned by Seek. Directly competes with JOOB's Grab JOOB in the SMB and enterprise recruitment marketplace, with overlapping employer and job seeker audiences.
• Glints: Indonesia- and Southeast Asia-focused talent recruitment and skill development platform. Directly competes with JOOB in the job marketplace category, particularly for entry-level and professional talent.
• Funding Societies: Southeast Asia's largest P2P lending platform, operating in Indonesia with OJK registration. Directly comparable to JOOB Modal in providing SME business financing through regulated P2P lending infrastructure.
• KoinWorks: Indonesian P2P lending and fintech platform serving SMEs and individuals. Direct competitor to JOOB Modal in the OJK-regulated business financing space, with overlapping target customers.
• Gaji.id: Indonesian earned wage access (EWA) platform providing employees with early salary access. Direct competitor to JOOB's Gajiya product, serving the same corporate workforce and HR customer segments.

Emerging players

• Dealls: Indonesian early-career job platform that connects fresh graduates and student talent with employers. Comparable to JOOB's job portal for the entry-level and first-job candidate segment.
• Dana: Major Indonesian digital wallet and payments platform with growing employee financial wellness features. Tangentially comparable to JOOB's Gajiya for employee financial-product distribution, though primarily a consumer wallet.

Broad incumbents

• LinkedIn: Global professional networking and recruitment platform. Competes with JOOB for high-skill and white-collar recruitment, while operating as a much broader incumbent with international scale.
• Indeed: Global job search engine with strong presence in Indonesia. Competes with JOOB's core job portal across the broad SMB and enterprise recruitment market.
• Mekari: Indonesian SaaS incumbent offering HR, payroll, and accounting software. Overlaps with JOOB through HR and workforce management functionality, and could expand into adjacent financial services for corporates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/joobasia
• Instagraminstagram.com/joob.asia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOOB Indonesia