Vistalux

What Vistalux does

Vistalux OÜ is a privately held Estonian fenestration retailer and installer headquartered in Tallinn, operating for over 15 years with a team of 1-10 employees. The company serves residential homeowners across Estonia undertaking new-build or renovation projects, providing a complete full-service project solution that spans consultation, on-site measurement, product quotation, production coordination, professional installation, and after-sales support. Its primary customer segment is residential property owners, with a secondary focus on passive-house and low-energy construction projects requiring PHI-certified thermal performance.

The product portfolio is built on proprietary VistaLux branding layered over European-sourced components. Core offerings include seven PVC window models (VistaLux Intertec 3D, Passive Line Ultra, Passive Line+, Elegant, Plus, Classic, MultiSlide) using Veka and Aluplast multi-chamber profiles with triple-glazed 48mm packages achieving Uw values as low as 0.66 W/m²K; over 15 exterior door models from Polish manufacturer Wiked (SoftLine, WoodLine, MasterLine, GlassDesign, GlassLoft, GlassFront, 3D series); three VistaSlide sliding door tiers (Smart with remote control, Elegant, Comfort); VistaTerrace Plus terrace doors; four VistaAlu aluminum systems including the PHI-certified Genesis 90; VistaDoor aluminum exterior doors with optional smart-lock hardware; and VELUX roof windows sold as an authorized dealer. Notable technology differentiators include Slim-Frame architecture providing up to 20% more glass surface area, passive house certification on premium lines, and triple-glazed packages across nearly the entire range.

The business model is a direct-to-consumer, sales-led, quote-based operation. Customers initiate contact via website inquiry forms or phone, receive a personalized quote within 24 hours, and proceed through measurement (free in Harju County, fee-based elsewhere), production, delivery, and installation on a single contract. Pricing is positionally premium — entry-level exterior doors start around €1,840, premium aluminum doors with smart locks reach ~€4,987, and PVC windows span from budget Classic to premium Passive Line Ultra — with a 4-7 year warranty and optional Sundecor window treatments as add-ons. Indicative VAT-inclusive pricing is published on a subset of products, but the standard path is bespoke quotation. Vistalux advertises a 5.0 Google Business rating and supplies to Estonian customers only; revenue is not publicly disclosed and no external funding has been announced.

Name

Vistalux

Legal name

Vistalux OÜ

Website

https://vistalux.ee

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vistalux is an Estonian residential fenestration retailer and installer offering proprietary VistaLux PVC windows, exterior doors, sliding doors, and aluminum systems — plus VELUX roof windows — with full-service project delivery across Estonia.

Ownership category

akta.pro rank

Product category

Windows and Doors Retail

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Windows (IMADAIAC)

akta.pro secondary industries

Window Replacement (Residential) (HSAPAJAA), Custom Window & Door Fabrication & Replacement (HSAPAJAI)

Keywords

• PVC windows
• Exterior doors
• Sliding doors
• Aluminum windows
• Window installation

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Window and Door Product Sales: Direct sales of proprietary VistaLux branded windows, doors, and sliding systems to residential customers. Products include PVC windows (VistaLux Intertec 3D, Passive Line Ultra/Plus, Elegant, Plus, Classic), external doors (SoftLine, WoodLine, MasterLine, GlassDesign, GlassLoft, GlassFront, VistaDoor), sliding doors (VistaSlide Smart/Elegant/Comfort), terrace doors (VistaTerrace Plus), aluminum products (VistaAlu Star/Genesis/UltraGlide), and VELUX roof windows.
2. Professional Installation Services: Complete project solution including professional measurement, delivery, and installation services by qualified specialists.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vistalux is an Estonian building material retailer and installer specializing in windows, exterior doors, sliding doors, terrace doors, and aluminum window/door systems. The company sells proprietary VistaLux-branded PVC windows, Wiked external doors, VistaSlide sliding doors, VistaAlu aluminum systems, and VELUX roof windows. It provides complete project solutions covering consultation, on-site measurement, production, delivery, and professional installation with 4-7 year warranties across Estonia.

Product overview

Vistalux is a comprehensive window and door solutions provider based in Estonia, offering a full-range portfolio of opening treatments and exterior solutions. The product lineup includes seven proprietary plastic window models (VistaLux Intertec 3D, Passive Line Ultra, Passive Line+, Elegant, Plus, Classic, MultiSlide) using Veka and Aluplast profiles; over 15 exterior door models including Wiked brand doors (SoftLine, WoodLine, MasterLine, GlassDesign, GlassLoft, GlassFront, 3D series) and VistaDoor aluminum doors; three VistaSlide sliding door models (Smart with remote control, Elegant, Comfort); VistaTerrace Plus terrace doors; four VistaAlu aluminum window and door systems including passive house certified Genesis 90; and VELUX roof windows (GLL, GLU, GGL, GGU, GPL, GPU series). The company provides complete project solutions including quotes, measurements, installation, and 4-10 year warranties, operating across Estonia with 15+ years of experience and 3.2M+ windows produced.

Differentiator

Problem solved

Functional benefit

Brands

• VistaLux: The company's own brand for PVC windows, sliding doors, and terrace doors.

Products and services

• VistaLux PVC Windows (Plastikaknad) Energy-saving PVC windows manufactured using Veka and Aluplast multi-chamber profiles. The product line spans seven models: VistaLux Intertec 3D (Slim-Frame, Uw 0.81 W/m²K, energy class A), Passive Line Ultra (Uw 0.66 W/m²K, premium passive-house), Passive Line+ (Uw 0.73 W/m²K), Elegant (Uw 0.83 W/m²K, modern design), Plus (Uw 0.79 W/m²K, value choice), Classic (Uw 1.36 W/m²K, economy/renovation), and MultiSlide 80mm (sliding window). Thermal conductivity starts from Uw 0.6 W/m²K. Warranties range from 60 to 80 months depending on model.
• Wiked Exterior Doors (Välisuksed) Warm external doors from Polish manufacturer Wiked, drawn from the Crystal Sky and Top Trends collections. The series includes SoftLine (S1, S2, S5), WoodLine (WL03), MasterLine (ML01, ML02), GlassDesign (GD04), GlassLoft (GL03), GlassFront (GF04), 3D05, 3D07, VistaDoor 1, VistaDoor 32, and VistaDoor 43A. Ud values start from 0.87 W/m²K with RC2 security class. Profile depths include PRIMA TERMO 78mm and OPTIMUM TERMO 76mm. Delivery 5-7 weeks. Starting prices range from approximately €1,100 to €2,400 including VAT.
• VistaSlide Sliding Doors (Lükanduksed) Panorama and HST sliding doors up to 6x2.5m creating maximum light and spacious living feeling. Three models: VistaSlide Smart (intelligent/remote-controlled, Uw=0.88 W/m²K, 40mm triple-glazed), VistaSlide Elegant (premium, Uw=0.78 W/m²K, 48mm triple-glazed, max size 6500x2700mm), and VistaSlide Comfort (universal, Uw=0.84 W/m²K, 48mm triple-glazed, max size 6000x2500mm). 50-month warranty. Smart system options with remote control included.
• VistaTerrace Plus Terrace Doors (Terrassiuksed) Classic terrace and balcony doors made with Aluplast profiles, an integral part of modern buildings providing access to balcony or terrace. Features Uw=0.79 W/m²K, 48mm triple-glazed glass, standard handles, double-sided laminate, and anti-theft latches. 60-month warranty.
• VistaAlu Aluminum Window and Sliding Door Systems Modern aluminum windows and sliding doors with large glass surfaces offering elegant design and durability. Four systems: VistaAlu Star (45mm thermal break, modern design, hidden drainage), VistaAlu Genesis 75 (75mm depth, 90-degree corner combinations, latest insulation materials), VistaAlu Genesis 90 (PHI certified passive house system, Uw < 0.8 W/m²K, 55mm chamber-type thermal break, three thermal variants), and VistaAlu UltraGlide (two-track aluminum sliding system, max sash weight 250-400kg, 6-53mm glass). 8-12 week delivery.
• VistaDoor Aluminum Exterior Doors (Alumiinium välisuksed) Strong aluminum exterior doors with modern smart solutions combining security, durability, and contemporary design. Aliplast Genesis 75mm profile-based series including VistaDoor PL-65 (recessed external handle), ML-03 (RAL7016 aluminum), ML-09 (Oak decorative parts), ML-13 (premium features), and LL-11 (Aluminum decorative parts). All with Uw=0.99 W/m²K and 60-month warranty. Smart lock versions with fingerprint reader add approximately €1,348-€1,395. Starting prices range from €3,105.18 to €4,986.91 + VAT.
• VELUX Roof Windows (Katuseaknad) Authorized VELUX dealer offering the complete range of roof windows including GLL (top-hung pivot), GLU (top-hung pivot with energy efficiency), GGL (center-pivot with upper handle for better views), GGU (center-pivot, maintenance-free polyurethane finish), GPL (bottom-operated dual-system), and GPU (bottom-operated top-hung). Triple-glazed with Uw=1.1 W/m²K. Up to 120-month warranty on newer variants. Includes electric and solar energy models with professional installation.
• Full-Service Window and Door Project Solution End-to-end project service bundled with every window and door purchase, including initial consultation, project-based quotation (response within 24 hours), on-site measurement (free in Harju County, fees elsewhere), order processing, production, delivery, professional installation by qualified Vistalux installers, and post-installation after-sales service and warranty. 4-7 year product warranty plus installation documentation provided.

Quantifiable outcome

• Up to 70% energy savings compared to older window systems
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• VELUXcoreChannel Partner/ Reseller/ DistributorAuthorized VELUX dealer offering complete range of VELUX roof windows (GLL, GLU, GGL, GGU, GPL, GPU models) with professional installation services. VELUX is a global leader in roof windows providing products with Uw=1.1 W/m²K and up to 120-month warranty.
• VekacoreTechnology or IntegrationGerman PVC profile manufacturer providing high-quality multi-chamber profiles for VistaLux PVC window systems. Known for excellent thermal insulation properties and durability.
• AluplastcoreTechnology or IntegrationPVC profile supplier for VistaLux window systems, providing profiles for various window models including terrace doors and multi-slide systems.
• WikedcoreTechnology or IntegrationPolish external door manufacturer providing Wiked brand doors in Crystal Sky and Top Trends collections. VistaLux offers SoftLine, WoodLine, MasterLine, GlassDesign, GlassLoft, and GlassFront door series from Wiked with Uw values 0.82-0.87 W/m²K and RC2 security class.
• AliplastcoreTechnology or IntegrationAluminum profile manufacturer providing Genesis 75mm and other aluminum systems for VistaAlu window and door products including VistaDoor aluminum external doors.
• SundecorminorChannel Partner/ Reseller/ DistributorWindow treatment and window covering partner providing complementary products such as insect screens, blinds, and shutters for VistaLux window installations.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Internorm: Austrian premium window and door manufacturer with deep passive-house certifications. Highly comparable to Vistalux through its PHI-certified, triple-glazed offerings and residential premium positioning, though at substantially greater scale and geographic reach.
• Crystal Windows: UK-based window and door manufacturer with retail and trade channels. Comparable to Vistalux through integrated window/door sales with installation services, though at significantly larger scale and broader product breadth.
• Fakro: Polish roof window manufacturer. Comparable to Vistalux through direct product overlap in the roof-window category (Vistalux resells VELUX; Fakro is a competing roof-window brand targeting similar residential customers).

Broad incumbents

• Schüco: German global leader in window, door, and façade systems. Comparable to Vistalux as a broad incumbent offering overlapping aluminum and PVC window/door products, but operating across a far wider portfolio and geography.
• Reynaers: Belgian aluminum window, door, and façade systems manufacturer. Comparable to Vistalux's VistaAlu Genesis line through aluminum thermal-break systems and PHI-grade performance, though serving a much broader European project market.
• Bauhaus Eesti: International home improvement chain with Estonian operations. Comparable to Vistalux as a competitor for window/door purchases, but with a vastly broader DIY/renovation assortment and self-installation customer base.

Regional players

• Puumarket AS: Estonian building materials retailer with nationwide branches. Comparable to Vistalux as a direct competitor in the Estonian building-materials retail market, but with a much broader product range beyond windows and doors.
• Espak AS: Estonian building materials and home improvement wholesaler/retailer. Comparable to Vistalux as a domestic competitor for window and door sourcing, though with broader DIY/construction materials focus and trade-channel emphasis.

Others

• VELUX: Danish global leader in roof windows and skylights. Comparable to Vistalux as its authorized dealer partner and a key product-line anchor; they are connected commercially rather than as direct head-to-head competitors.
• AdamS: Polish window and door manufacturer supplying Vistalux's VistaTerrace Plus and PVC components. Comparable as a technology supplier partner with overlapping window/door product lines, not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/vistalux-windows

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vistalux