Puthri
Puthri is India's first developmental project creating career intentionality among underprivileged girl students in government schools. Operated by Avtar Human Capital Trust, it delivers mentoring, psychometric assessment, and scholarships across 64 schools in Tamil Nadu and Puducherry.
- Company typePrivate
- Founded2016
- HeadquartersChennai, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Puthri does
Puthri is India's first developmental project specifically focused on creating career intentionality among underprivileged girl students studying in government and government-aided schools. Operated by Avtar Human Capital Trust (AHCT), a not-for-profit public charitable trust registered in India, the program delivers structured mentoring, career coaching, role-model sessions, psychometric assessment, scholarships, and an eight-dimensional life-skills curriculum (covering Health, Hygiene, Self-Defence, Financial Acumen, Nutrition, Analytical Thinking, Digital Knowledge, and Entrepreneurship) to students from class 8 through class 12 and into post-school transitions. Founded in 2016 by Dr. Saundarya Rajesh, Puthri reaches beneficiaries through a volunteer-driven, community-led model delivered directly inside the school ecosystem, with formal permission from the Tamil Nadu Government to operate across state schools.
The program's core products include the PCCA (Puthri Career Choice Assessment) psychometric tool for mapping personality to career clusters, the PCP (Puthri Career Pathing Program) 30-hour post-school certificate course, the Puthri 4 Tech digital literacy program (partnered with Cognizant Outreach), and the MITR initiative for adolescent boys. Signature events include Udyog Utsav (career visioning conference), Prayag (volunteer celebration), and Talent Search competitions. As of early 2022, the program reached 5,000+ scholars across 64 schools in Chennai, Coimbatore, Salem, Dindigul, Puducherry, and surrounding districts, supported by 271+ active mentors and corporate CSR partners including Dow Chemical, Flex India, Danfoss, and Cognizant.
Puthri is funded entirely through philanthropic channels: individual sponsorships at Rs. 5,000 per scholar per annum via CC Avenue online payments and direct bank transfer to Avtar Human Capital Trust's SBI account, corporate CSR grants and school adoptions (Rs. 5 lakh to sponsor 100 scholars for a year), and in-kind contributions from corporate partners (volunteers, venues, tech support). Donations are eligible for 50% tax deduction under Section 80G. AHCT holds 12AA certification, FCRA compliance (2021), and GuideStar India transparency validation, enabling it to receive both domestic and foreign contributions. No equity funding rounds or commercial revenue streams exist; the organization has no disclosed financial statements and operates as a trust rather than a commercial enterprise.
Puthri firmographics
Firmographics- Name
- Puthri
- Legal name
- Avtar Human Capital Trust
- Website
- https://puthri.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Puthri is India's first developmental project creating career intentionality among underprivileged girl students in government schools. Operated by Avtar Human Capital Trust, it delivers mentoring, psychometric assessment, and scholarships across 64 schools in Tamil Nadu and Puducherry.
- Ownership category
- akta.pro rank
Puthri industry classification
Industry- Product category
- Non-profit Education & Career Development
- NAICS
- Educational Support Services (61171), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL)
- akta.pro secondary industries
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Peer Support, Mentoring & Student Leadership (SEL) (EDAKAMAO), Leadership, Character Education & Values Development (EDAMAIAG)
Keywords
Where Puthri is headquartered
LocationHeadquarters
- HQ city
- Chennai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Puthri business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: Individual donors sponsor a Puthri scholar for Rs. 5000 per annum or make one-time/donation contributions through the website. Donations are voluntary and non-refundable. Donations qualify for 50% tax deduction under Section 80G of the Income Tax Act of India.
- Corporate Sponsorship and CSR Partnerships: Corporates adopt schools (sponsoring 100 scholars for a year), provide technical expertise for project management, sponsor venues for training programs, and fund scholarships for tertiary education. Companies like Dow Chemical provide engineering scholarships and internship placements; Danfoss sponsors Udyog Utsav events.
- In-Kind Support: Corporates and partners provide non-monetary support including volunteer mentors, career coaches, role models, venue access, tech support for back-end operations, website hosting, and gamifying app development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Individual scholar sponsorship - Rs. 5000 per annum per Puthri scholar |
| One time/ perpetual license | Annual | Corporate school adoption - sponsor 100 scholars for one year |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Puthri product offering
Product offeringCore offering
Puthri delivers a structured, school-based career-intentionality program for underprivileged girl students in government and government-aided schools across Tamil Nadu and Puducherry. The Puthri Model combines Mentoring, Career Coaching, Role Model Sessions, an 8-dimensional life-skills curriculum, psychometric career assessment (PCCA), a post-school Career Pathing Program (PCP), tertiary education scholarships, and signature career events (Udyog Utsav). All programs are funded through individual donations, corporate CSR partnerships, and in-kind support, and delivered via a volunteer network of 271+ mentors and career coaches.
Product overview
Puthri is a non-profit charitable organization operating as India's first developmental project focused on creating Career Intentionality among underprivileged girl students. The organization offers a structured program centered around the Puthri Model, which combines Mentoring, Role Model Sessions, Career Coaching, and Scholarships with the 8 Dimensions framework (Health, Hygiene, Self-Defence, Financial Acumen, Nutrition, Analytical Thinking, Digital Knowledge, and Entrepreneurship). Key products include PCCA (a psychometric career assessment), PCP (Career Pathing Program), and Puthri 4 Tech Program. The organization conducts signature events like Udyog Utsav (career visioning conference), Prayag (volunteer celebration), and Talent Search competitions. Puthri is an initiative by Avtar Human Capital Trust (AHCT), operating across schools in Chennai, Puducherry, and Coimbatore.
Differentiator
Problem solved
Functional benefit
Brands
- MITR (Men Impacting Trust & Respect): A gender sensitivity initiative working with adolescent boys (classes 9-12) to create male allies for women counterparts in future workplaces, covering intrapersonal skills, interpersonal skills, self-management skills, and gender sensitivity.
- PCP (Puthri Career Pathing Program)
- PCCA (Puthri Career Choice Assessment)
- Puthri Scholarship Program
Products and services
- Puthri Model India's first developmental project creating Career Intentionality among underprivileged girl students in government and government-aided schools; structured framework covering 8 dimensions (Health, Hygiene, Self-Defence, Financial Acumen, Nutrition, Analytical Thinking, Digital Knowledge, Entrepreneurship) combined with Mentoring, Career Coaching, and Role Model Sessions. Delivered in 64+ schools across Tamil Nadu and Puducherry for Class 8-12 scholars.
- Puthri Career Pathing Program (PCP) 30-hour certificate program for Higher Secondary graduates (Class 12) and post-school Puthri scholars covering counselling, exposure, communicative English, industry awareness, job-interview skills, leaders' talks, role-model sessions, career guidance, selling-skills training, digital learning, and life-skills mentoring, with 360-degree support including internships, workshops, and job-placement assistance.
- Puthri Career Choice Assessment (PCCA) Proprietary psychometric assessment tool that reads basic personality traits, identifies scholar strengths, links them with passions, and suggests suitable career clusters; assists students completing Class 10, 11, and 12 in making informed career decisions.
- Puthri 4 Tech Program Technology skills and digital literacy program for Puthri scholars in Class 9-12 who prefer to enhance skills in technology, digital literacy, and coding, delivered with Cognizant Outreach support.
- Puthri Scholarship Program Financial assistance program for deserving Puthri scholars pursuing tertiary education, involving screening, selection, donor identification, post-enrolment funding, academic-progress evaluation, and continued mentoring until goals are achieved. Corporate partners such as Dow Chemical fund engineering scholarships and internships.
- MITR (Men Impacting Trust & Respect) Gender-sensitivity initiative working with adolescent boys in Classes 9-12 to educate them on intrapersonal skills, interpersonal skills, self-management skills, and gender sensitivity through workshops led by trained mentors and gender experts; designed to create male allies for women counterparts in future workplaces.
- Udyog Utsav Annual career-visioning conference and career expo turning the spotlight on India's underprivileged daughters, helping them choose educational courses and career paths; features knowledge-sharing sessions with corporate and industry experts and attracts 800+ students.
- Prayag Annual event celebrating and recognizing volunteers and stakeholders, featuring cultural activities, bonding opportunities, certificate awards, new-venture announcements, and celebration of Project Puthri successes.
- Talent Search Event series identifying Star Puthris through talent contests including Elocution Contest, Poster Making, Essay Writing, and AdZap, showcasing and recognizing scholar achievements.
- Volunteering Program Multi-faceted volunteering opportunity with seven teams: MENTOR (personal advocacy), ROLE MODEL (leadership by example), CAREER COACH (professional guidance), LAMP (content development), LINK (school-network management), PLUS (social media and PR), and PAVE (volunteer coordination and fundraising). Open to working professionals from IT, HR, corporate, and academia backgrounds.
Quantifiable outcome
- Over 5,000 girls impacted since launch; goal to reach 10,000 annually
- +6 more outcomes
Companies that use Puthri
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Puthri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Puthri partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- Flex IndiacoreFlex India was the Title Sponsor of Puthri Ilakku, the 5-year celebration event held on August 6, 2022 in Chennai. Flex employees serve as volunteers and mentors. DEI is a key part of Flex's strategy. Flex is also involved in MITR (Men Impacting Trust and Respect) initiative launch. The company is recognized as a core partner for technological skills development.
- Vidyuth Software Solutions (OPC) Pvt LtdsupportingTechnology partner for Project Puthri. Provided tech support for back-end operations, website hosting and updates, and gamifying app development for the initiative.
- Danfoss Industries Pvt LtdcoreDanfoss was the Primary Sponsor for Udyog Utsav 2021, a virtual career visioning conference. The company conducts knowledge sharing sessions on manufacturing sector career opportunities, including sessions by Head of Operations and Head of HR. Danfoss representatives spoke to Puthri scholars about opportunities in supply chain, operations, R&D, sales, finance, and marketing in the manufacturing sector.
- Dow Chemical International Private Limited (Dow India)coreDow Chemical provides engineering scholarships to selected Puthri scholars who pass a rigorous aptitude test. The company funds tuition fees for 4 years of engineering study, provides coaching in Physics, Mathematics, and Chemistry, offers internship opportunities, and supports post-completion job placement. Three scholars (Kamalisri, Ramya, and Sneha) from GHSS Thoraipakkam were sponsored for engineering education. Described as a 3-phased immersive engagement programme: Scout (identify talent), Nurture (coaching and financing), Employ (job placement).
- Cognizant OutreachcoreCognizant Outreach supports the Puthri 4 Tech Program, providing technology, digital literacy, and coding instruction to Puthri scholars in grades 9-12. This program targets girls interested in building tech skills and represents a structured pathway into technology careers.
- Aram Foundation Charitable TrustsupportingImplementation partner based at Coimbatore. Supported Udyog Utsav 2019 event held at PSG College of Arts and Science, Coimbatore, helping coordinate approximately 480 Puthri scholars from the region.
- Dr.MGR Janaki College for Women, ChennaisupportingVenue partner for the inaugural Udyog Utsav 2017-2018. The event brought together organizations and institutions with approximately 1000 Puthris participating.
- PSG College of Arts and Science, CoimbatoresupportingVenue and implementation partner for Udyog Utsav 2018. Hosted prestigious entrepreneurial business houses with 500+ Puthris benefiting from the event.
- Sathyabama University, ChennaisupportingVenue partner for Udyog Utsav 2019 with diverse industry experts demystifying technicalities and opportunities. Over 1000 Puthris benefited. Also supported 2022 Udyog Utsav with knowledge sharing sessions.
- Pondicherry UniversitysupportingHost venue for Udyog Utsav 2023 with over 300 Puthri scholars from government and aided schools. Event presided by Dr Supriya K. Vinod, Professor and Principal, College of Physiotherapy, Mother Theresa PG and Research Institute of Health Sciences.
- Kumaraguru College of Liberal Arts & Science (KCLAS), CoimbatoresupportingVenue for Udyog Utsav 2023 event presided by M. Prathap, IAS, Commissioner, Corporation of Coimbatore, who honoured winners of the Talent Search Competition.
- Corporate and Institutional Partners (Udyog Utsav)supportingMultiple companies and institutions have participated in Udyog Utsav events including Comcast, Zoho Corp, RNTBCI, Saint Gobain, Caterpillar, Deloitte, Dun & Bradstreet, CIPET, PMI, Rotary Club of Madras East, Rotary Club of Madras Vadapalani, HSBC, PayPal, News 7 Tamil, Viruksha Trust, Creative Ville, Brand Blitz, and others.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Puthri competitors and assessment
Company assessmentBroad incumbents
- Pratham Education Foundation: One of India's largest education NGOs operating across learning levels, geographies, and age groups. Broader scope than Puthri but comparable in school-based delivery, volunteer mobilization, and large corporate/individual donor base.
- Teach For India: Large pan-India education non-profit placing fellows in low-income schools. Comparable in volunteer-driven (fellows) school intervention model and corporate partnerships, though broader in scope than Puthri's girl-child focus.
- CRY (Child Rights and You): Established pan-India child rights non-profit supporting underprivileged children's education, health, and protection. Comparable in individual-donor mobilization, child-rights advocacy positioning, and FCRA-eligible fundraising at much larger scale.
Emerging players
- Barefoot College: Tilonia-based non-profit training rural women (including grandmothers) as solar engineers, teachers, and health workers. Comparable in empowerment-of-underprivileged-women mission, India-based school/rural delivery model, and international recognition.
Regional players
- Mann Deshi Foundation: Maharashtra-based non-profit focused on rural women's economic empowerment through entrepreneurship, financial literacy, and skills training. Comparable in women's empowerment mission and financial-acumen curriculum (a Puthri 8-dimension pillar), though focused on adult rural women.
Direct peers
- Breakthrough: India and US-based human rights non-profit focused on gender equity, ending violence against women, and adolescent life skills. Comparable in adolescent girl life-skills curriculum in schools, gender-sensitivity programming, and donor-supported delivery.
- Educate Girls: India-focused non-profit working with government schools to enroll and retain out-of-school girls, with a strong Rajasthan/Madhya Pradesh footprint. Closest direct peer — same girl-child education-in-government-schools thesis as Puthri, though heavier on enrollment than career intentionality.
- Nanhi Kali (Mahindra Foundation): Project of the Mahindra Foundation providing comprehensive educational support to underprivileged girls from Class 1 to 10 (and beyond). Directly comparable in target beneficiary (underprivileged schoolgirls), corporate sponsorship model, and pan-Indian government-school delivery model.
- Akanksha Foundation: Mumbai/Pune-based non-profit running schools and after-school programs for underprivileged children, with significant emphasis on life skills, mentoring, and scholarship support to college. Closely comparable in mentoring-plus-scholarship model serving low-income students.
- Magic Bus: India-focused youth employability non-profit delivering life skills and livelihoods curriculum through schools and communities. Comparable in life-skills curriculum for adolescents, government-school delivery model, and corporate-funded career readiness outcomes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Puthri social profiles
Digital presencePuthri compliance and trust
Trust signalCompliance5 records
Puthri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Puthri leadership team
Management profileNumber of profiles
Profiles6 records
Puthri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Puthri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Puthri
What does Puthri do?
Puthri delivers a structured, school-based career-intentionality program for underprivileged girl students in government and government-aided schools across Tamil Nadu and Puducherry. The Puthri Model combines Mentoring, Career Coaching, Role Model Sessions, an 8-dimensional life-skills curriculum, psychometric career assessment (PCCA), a post-school Career Pathing Program (PCP), tertiary education scholarships, and signature career events (Udyog Utsav). All programs are funded through individual donations, corporate CSR partnerships, and in-kind support, and delivered via a volunteer network of 271+ mentors and career coaches.
Is Puthri a public or private company?
Puthri is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Puthri founded?
Puthri was founded in 2016. It employs 11 to 50 people.
Where is Puthri based?
Puthri is headquartered in Chennai, India, in the Asia region.
How does Puthri make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorship and CSR Partnerships and in-Kind Support.
Who are Puthri's main competitors?
Broad incumbents on record are Pratham Education Foundation, Teach For India and CRY (Child Rights and You). Barefoot College is listed as an emerging player. Mann Deshi Foundation is listed as a regional player. Direct peers are Breakthrough, Educate Girls, Nanhi Kali (Mahindra Foundation), Akanksha Foundation and Magic Bus.
Does Puthri have an API?
No public API is recorded for Puthri.
What industry is Puthri in?
Puthri's product category is Non-profit Education & Career Development. Its primary akta.pro industry code is BPAGADAL, Dropout Prevention, Alternative Education & Re-Engagement Nonprofits, with a secondary code of BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits. Its NAICS code is 61171 and its SIC code is 8200.