What HNA does

HNA S.E.N.C.R.L. is a private, partner-owned multidisciplinary accounting firm headquartered in Montréal, Quebec, founded in 1984 and operating for more than 40 years. The firm is structured as a Quebec S.E.N.C.R.L. (Société en nom collectif à responsabilité limitée) and ranks among the top 20 multidisciplinary accounting firms in Quebec. It delivers four core service lines through integrated teams: value-added advisory (business acquisition, sale and transfer, strategic planning, startup and turnaround support), certification (audit, examination, compilation, and due diligence engagements), taxation (return preparation, audit support, corporate structure optimization, and shareholder distribution strategy), and integrated accounting (bookkeeping, investment accounting, financial reporting, payroll management including implementation and migration to the Nethris cloud platform, and T5/T3 slip production). The firm operates from two offices in Montréal and Québec City, serving entrepreneurs and SMBs across Quebec.

The firm's underlying technology is built primarily on third-party cloud-based accounting and payroll platforms — notably Nethris, which HNA implements and migrates clients to as part of its integrated accounting offering — together with a proprietary client portal (espace.hna.ca) and payment platform (paiement.hna.ca). No proprietary AI/ML or data platform is disclosed. HNA monetizes through traditional professional-services billings: quote-based, engagement-scope fees for advisory, certification, tax, and accounting engagements, with pricing not publicly disclosed. Its go-to-market is sales-led and relationship-driven, executed by associates and directors, and supported by referral networks, a content-marketing engine (fiscal bulletins, advisory articles, email newsletter), and an active presence on Facebook and LinkedIn. The firm is controlled by its partners (no external institutional or PE ownership is disclosed), with recent governance changes including the November 2025 appointment of Daniel St-Laurent as Managing Partner and a reconstituted board of directors.

Name

HNA

Legal name

HNA S.E.N.C.R.L.

Website

https://hardynormand.com

Company type

Private

Founded year

1984

Operating status

Operating

Short description

HNA S.E.N.C.R.L. is a private, partner-owned multidisciplinary accounting firm in Quebec, founded in 1984, ranked among the province's top 20 firms. It delivers advisory, certification, tax, and integrated accounting services to entrepreneurs and SMBs from offices in Montréal and Québec City.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services – Advisory: Revenue generated from value-added advisory services including business acquisition, sale and transfer, strategic management and planning, and business startup or turnaround. These are billable consulting engagements.
2. Professional Services – Certification: Revenue from audit, review, compilation engagements, and due diligence verifications performed by licensed accountants.
3. Professional Services – Tax: Revenue from tax return preparation, tax audit support, corporate structure optimization, and shareholder distribution strategy recommendations.
4. Professional Services – Integrated Accounting: Revenue from bookkeeping, investment accounting, financial reporting, payroll management (including Nethris implementation/migration), T5 and T3 slip production, and internal financial statement preparation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

HNA is a multidisciplinary accounting firm offering four integrated service lines to Quebec entrepreneurs and SMBs: (1) value-added advisory (business acquisition, sale, transfer, strategic planning, startup/turnaround), (2) certification (audit, review, compilation, due diligence), (3) taxation (return preparation, audit support, corporate structure optimization, shareholder distribution strategy), and (4) integrated accounting (bookkeeping, investment accounting, payroll management with Nethris implementation, financial reporting, T5/T3 slips). Services are delivered through a partner-led, relationship-based model from offices in Montréal and Québec.

Product overview

HNA is a multidisciplinary accounting firm (cabinet comptable multidisciplinaire) ranked among the top 20 largest accounting firms in Quebec. It operates as a single integrated professional services firm rather than a software platform. The firm's portfolio consists of four core service lines delivered through integrated teams: (1) Services-conseils à valeur ajoutée (value-added advisory services), (2) Certification (audit and assurance), (3) Fiscalité (taxation), and (4) Comptabilité intégrée (integrated accounting and payroll). The firm serves entrepreneurs across Montreal and Quebec City, combining advisory, audit, tax, and accounting expertise within a single organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Value-Added Advisory Services (Services-conseils à valeur ajoutée)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• KPMG Quebec: Big Four firm with significant Montreal and Quebec City operations delivering audit, tax and advisory services that compete with HNA at the upper end of its target market.
• EY Quebec: Big Four firm with Quebec presence delivering audit, tax, transaction and advisory services; competes with HNA on cross-border, transaction and tax mandates for Quebec-based entrepreneurs.
• PwC Canada: Big Four firm operating in Montreal and Quebec City offering assurance, tax and advisory services that compete with HNA, especially for clients scaling beyond the SME segment.
• BDO Canada: Large national and global accounting and advisory network with substantial Quebec presence; overlaps HNA across audit, tax and business advisory for entrepreneurs and mid-market clients.
• Deloitte Quebec: Big Four firm with full Montréal and Québec City practices covering audit, consulting and tax; competes with HNA for Quebec mid-market and entrepreneur clients needing larger-scale engagements.

Direct peers

• Baker Tilly Canada: Canadian mid-tier multidisciplinary accounting and advisory network with Quebec coverage, competing for the same audit, tax and advisory mandates that HNA serves.
• Grant Thornton Canada: Canadian mid-tier accounting and advisory network providing assurance, tax and business advisory to mid-market and entrepreneur clients, comparable in target segment and service mix.
• Mallette: Quebec-headquartered multidisciplinary firm offering assurance, tax, advisory and integrated accounting to SMBs and entrepreneurs, closely mirroring HNA's service mix and regional focus.
• Raymond Chabot Grant Thornton: Quebec-based multidisciplinary accounting and advisory firm combining audit, tax, consulting and restructuring services under one roof - the closest scale and geographic comparable to HNA's top-20 Quebec multidisciplinary model.
• MNP LLP: National Canadian mid-tier firm with strong Quebec presence delivering assurance, tax, advisory and cloud-accounting services to entrepreneurs and mid-market clients, comparable in breadth and target market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hna.ca
• LinkedInlinkedin.com/company/hna-ca

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HNA