SuperReal
SuperReal is a Madrid-based AI marketing transformation firm that builds bespoke, AI-powered marketing operating systems for enterprise marketing teams, combining a brand-specific GenAI platform (SuperStudio), an adoption framework (SuperAcademy), and a content production system (SuperCraft).
- Company typePrivate
- Founded2015
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SuperReal does
SuperReal S.L. is a Madrid-based, privately held AI marketing transformation company that partners with enterprise marketing teams to build internal, AI-powered marketing systems. The company targets organizations with substantial marketing operations — exemplified by deployments supporting 200+ person marketing organizations and 50+ brand portfolios — and delivers bespoke engagements that combine an AI platform, an operating model, and an adoption program. SuperReal operates as a subsidiary of MIO Group, a Madrid-based integrated ecosystem spanning digital asset creation, strategic marketing, and media activation, and is registered as a Spanish private limited company (Sociedad Limitada).
The company's core offering is an integrated three-product platform: SuperStudio, a GenAI operating system that converts brand guidelines and institutional knowledge into a brand-specific 'digital twin' embedding tone of voice, rules, and workflows; SuperAcademy, a three-phase (Inspire-Educate-Act) adoption framework designed to convert AI access into sustained behavioral change within marketing teams; and SuperCraft, a content production framework (Think-Design-Deliver) that orchestrates human talent and GenAI across text, image, video, audio, and multimodal outputs. SuperStudio integrates third-party models from Adobe Firefly, OpenAI, Google, AWS, Azure, Midjourney, Runway, and ElevenLabs, with SuperReal's proprietary value concentrated in the brand-specific configuration layer, custom generative image models (e.g., 'Silby' for Silbö), and named client digital twins (e.g., 'Maia' for Movistar, 'mIA' for Mahou San Miguel).
Commercially, SuperReal operates a direct, consultative enterprise sales motion with no self-serve or product-led distribution. Pricing is not publicly disclosed; all engagement inquiries route through a 'Book a call' contact mechanism to [email protected], indicating quote-based, bespoke contracts. The named customer base spans Movistar (telecommunications), Repsol (energy), Bankinter (banking), Mahou San Miguel (beverages), Securitas Direct (security systems), Palladium Hotel Group (hospitality), Fundador (spirits), and Silbö Telecom (startup). Revenue mechanics resemble professional services — integrated platform, operating model, and adoption program delivered per engagement — rather than subscription SaaS, with each client receiving a customized digital twin configuration.
SuperReal firmographics
Firmographics- Name
- SuperReal
- Legal name
- SuperReal S.L.
- Website
- https://superreal.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SuperReal is a Madrid-based AI marketing transformation firm that builds bespoke, AI-powered marketing operating systems for enterprise marketing teams, combining a brand-specific GenAI platform (SuperStudio), an adoption framework (SuperAcademy), and a content production system (SuperCraft).
- Ownership category
- akta.pro rank
SuperReal industry classification
Industry- Product category
- AI Marketing Transformation Services
- NAICS
- Advertising Agencies (541810), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising (7310), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
- akta.pro secondary industry
- Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)
Keywords
Where SuperReal is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
SuperReal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Enterprise AI Transformation Services: SuperReal generates revenue through bespoke enterprise engagements, delivering integrated solutions comprising an AI platform (SuperStudio), an operating model, and an adoption program (SuperAcademy/SuperCraft). Each engagement is tailored to the client's needs, suggesting a project-based or retainer-based professional services model rather than a SaaS subscription. The 'Book a call' contact mechanism implies consultative, sales-driven engagement.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
SuperReal product offering
Product offeringCore offering
SuperReal partners with enterprise marketing teams to build internal AI-powered marketing systems, delivered as an integrated package of an AI platform (SuperStudio brand digital twin), an operating model, and an adoption program (SuperAcademy and SuperCraft frameworks). Engagements are bespoke, sales-led, and combine GenAI content production with organizational behavior change to embed AI into daily marketing workflows at enterprise scale.
Product overview
SuperReal is an AI-powered marketing transformation company offering an integrated three-product platform: SuperStudio (the brand's AI operating system/digital twin), SuperAcademy (the AI adoption and capability-building framework), and SuperCraft (the AI content production framework). These three solutions work together as a unified system where SuperStudio provides the AI operating layer with brand knowledge, SuperAcademy ensures teams adopt and use AI effectively in daily work, and SuperCraft defines how content flows from strategy to delivery using hybrid human-AI workflows. The company partners with enterprise marketing teams to build internal AI-powered systems, serving major clients including Movistar, Repsol, Bankinter, Mahou San Miguel, Securitas Direct, Palladium Hotel Group, Silbö Telecom, and Fundador.
Differentiator
Problem solved
Functional benefit
Brands
- SuperStudio: The brand's AI operating system - a GenAI operating system designed for enterprise marketing organizations that transforms brand guidelines, documentation and institutional knowledge into an active system.
- SuperAcademy
- SuperCraft
Products and services
- SuperStudio A GenAI operating system that turns a brand's guidelines, documentation, and institutional knowledge into a living digital twin, embedding brand knowledge, tone of voice, rules, and workflows into a single operating layer. Enables enterprise marketing teams to create, adapt, and scale brand-consistent content across teams, markets, channels, and languages.
- SuperAcademy An AI adoption and capability-building framework designed to ensure GenAI becomes part of daily marketing work through sustained behavior change. Structured around three phases (Inspire, Educate, Act) and focused on role-based enablement and real production usage rather than one-off training.
- SuperCraft A content production framework for the AI era that orchestrates human talent and GenAI into a single production system built for volume, speed, and consistency. Defines Think-Design-Deliver workflows spanning text, images, video concepts, and voiceovers, and supports content adaptation and scaling across teams and markets.
Quantifiable outcome
- Supports a 200+ person marketing organization with increased productivity through structured workflows and reduced friction
- +3 more outcomes
Companies that use SuperReal
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
SuperReal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
SuperReal partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
SuperReal competitors and assessment
Company assessmentEmerging players
- Jasper: Enterprise AI content platform used by marketing teams to generate on-brand copy and creative, overlapping with SuperStudio's text and image generation capabilities.
- Persado: Enterprise AI platform that generates and optimizes brand-compliant marketing language for large organizations, comparable to SuperReal's brand-governance and adoption-driven value proposition.
- Writer: Enterprise generative AI platform with brand-guardrails and knowledge-grounded content generation, competing for the same marketing operating-system slot as SuperStudio.
- Celtra: Creative automation platform that helps enterprise brands scale digital ad and content production, addressing the same brand-consistency-at-scale problem SuperCraft targets.
- Typeface: Enterprise GenAI marketing platform that helps brands create personalized content at scale using brand-aware AI, a near-direct technical competitor to SuperStudio.
Direct peers
- Monks (S4 Capital): Digital-first marketing and technology services group offering AI-enabled content production, brand experiences and operating-model transformation for global enterprise marketers.
- Dept Agency: Global digital agency combining technology, data and creative to deliver end-to-end digital transformation for enterprise marketing organizations, directly comparable to SuperReal's integrated transformation model.
- AKQA: Creative technology agency that designs digital products, services and experiences for enterprise brands, with a comparable focus on blending strategy, design and emerging tech into client transformation engagements.
- Oliver (Inside Ideas Group): In-house agency builder that partners with enterprise brands to design and operate embedded creative teams and production systems, directly comparable to SuperReal's transformation-plus-adoption model.
Broad incumbents
- Adobe GenStudio: Adobe's integrated brand-aware GenAI content production suite, a direct enterprise incumbent competitor to SuperReal's SuperStudio digital-twin offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SuperReal social profiles
Digital presenceSuperReal financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperReal leadership team
Management profileNumber of profiles
SuperReal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperReal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperReal
What does SuperReal do?
SuperReal partners with enterprise marketing teams to build internal AI-powered marketing systems, delivered as an integrated package of an AI platform (SuperStudio brand digital twin), an operating model, and an adoption program (SuperAcademy and SuperCraft frameworks). Engagements are bespoke, sales-led, and combine GenAI content production with organizational behavior change to embed AI into daily marketing workflows at enterprise scale.
Is SuperReal a public or private company?
SuperReal is a private company. It is classified as corporate owned and is currently operating.
When was SuperReal founded?
SuperReal was founded in 2015. It employs 11 to 50 people.
Where is SuperReal based?
SuperReal is headquartered in Madrid, Spain, in the Europe region.
How does SuperReal make money?
One revenue line is on record: enterprise AI Transformation Services.
Who are SuperReal's main competitors?
Emerging players on record are Jasper, Persado, Writer, Celtra and Typeface. Direct peers are Monks (S4 Capital), Dept Agency, AKQA and Oliver (Inside Ideas Group). Adobe GenStudio is listed as a broad incumbent.
Does SuperReal have an API?
No public API is recorded for SuperReal.
What industry is SuperReal in?
SuperReal's product category is AI Marketing Transformation Services. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI), with a secondary code of BPAFAKAM, Marketing Automation Operations for Demand Gen (Email/CRM Workflows). Its NAICS code is 541810 and its SIC code is 7310.