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Reset Tech

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uuid02lwcwz

Namestring
Reset Tech
Legal namestring
Reset Tech
Websiteurl
reset.tech
Company typeenum
Private
Founded yearint
2019
Descriptiontext

Reset Tech is a global public policy organization and philanthropic network that combines research, policy analysis, advocacy, and grantmaking to push for technology that protects children, consumers, and public safety. The organization targets policymakers across the UK, Europe, Canada, and the United States, advocating that Big Tech companies prioritize safety over profit, build products that are secure by design, stop enabling criminal scam enterprises, and cease monopolistic practices. Its work is delivered through research publications, direct policy engagement, and downstream funding to partner non-profits and NGOs that counter digital threats.

The organization is structured as a federated network of wholly-owned operating subsidiaries with legal entities in the United States (Reset Tech and Reset Tech Action), the United Kingdom (Reset Tech UK Limited), Germany (Reset Tech GmbH), and Australia (Reset Tech Australia Limited). It was founded in 2019 with initial support from the Sandler Foundation and Luminate, and is funded by a broad range of European and North American foundations and philanthropies. The "Reset" trademark is registered in the US, UK, EU, and Australia. Leadership comprises a CEO (Ben Scott), COO (Vivian Ntinyari), Chief of Staff (Kerry Gregory), and Data Protection Officer (Molly Waiting), supported by a team of researchers, policy experts, storytellers, and operational specialists.

Reset Tech has no commercial products, software platforms, or technology services, and generates no commercial revenue; it is funded exclusively by philanthropic grants. The organization does not publish revenue, headcount, or detailed grant totals, and operates as a non-profit governed by a Board of Directors overseeing global operations.

Short descriptiontext

Reset Tech is a global public policy organization and philanthropic network, founded in 2019, that combines research, advocacy, and grantmaking to push for technology safety regulation targeting Big Tech across the UK, Europe, Canada, the US, and Australia.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersWashington, United States
HQ citystring
Washington
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices4 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
public policy advocacy, technology regulation, digital safety research, Big Tech accountability, philanthropic grantmaking
Industry2 codes
1Science, Technology & Innovation Administration (National R&D Policy)
CodeBPAIAAAKPrimaryYes
2Digital Development & ICT4D / GovTech Technical Assistance
CodeBPADAEALPrimaryNo
NAICS code1 code
  • Research and Development in the Social Sciences and Humanities54172
SIC code1 code
  • Services-Social Services8300
Product category
Public Policy Advocacy
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Philanthropic funding
TypeLicensing Royalties
Description

Reset Tech is funded by a broad range of foundations and philanthropies from across Europe and North America. Created in 2019 with support from the Sandler Foundation and Luminate. The organization does not generate commercial revenue.

reset.tech
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Reset Tech is a non-profit public policy organization that conducts research, advocates for regulation of large technology platforms, and provides funding to aligned civil society organizations working on child online safety, consumer protection, and democratic safeguards from digital harms. It operates in the US, UK, Germany, and Australia, and functions as part of a wider philanthropic network supported by foundations including the Sandler Foundation and Luminate.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Reset Tech is a public policy organization, not a technology product company. The organization does not offer commercial products, software platforms, or technology services. Instead, Reset Tech operates as a philanthropic network that combines research, policy analysis, advocacy, and funding to advocate for technology that protects children, consumers, and public safety. Their work is focused on ensuring Big Tech companies prioritize child safety and consumer protection over profit, and build products that are safe and secure by design. The organization works across the UK, Europe, Canada, and the United States, and was created in 2019 with support from the Sandler Foundation and Luminate.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Mozilla Foundation funds research, advocacy, and grantmaking to shape a healthier internet through policy engagement and ecosystem investment — closely aligned with Reset Tech's combination of research, advocacy, and downstream funding of partner organizations.

TypeDirect peer
Description

The Stanford Internet Observatory produces interdisciplinary research on internet abuse and disinformation, frequently informing platform and regulatory policy — directly comparable to Reset Tech's research-driven approach to online harms.

TypeDirect peer
Description

EFF is a leading digital civil liberties organization that combines litigation, policy analysis, and grassroots advocacy on technology regulation and online rights — closely matching Reset Tech's integrated advocacy and research model.

TypeEmerging player
Description

OGP is a multilateral initiative that funds and supports civic groups working on government transparency and digital governance reform — adjacent to Reset Tech's mission of holding technology firms and policymakers accountable.

TypeDirect peer
Description

Open Rights Group is a UK-based digital rights organization that campaigns on privacy, surveillance, and platform regulation — sharing Reset Tech's UK policy footprint and advocacy orientation.

TypeDirect peer
Description

Fight for the Future is a digital rights advocacy group that campaigns on issues like net neutrality, online privacy, and algorithmic accountability — overlapping with Reset Tech's consumer-protection and platform-accountability advocacy.

TypeDirect peer
Description

FPF is a non-profit that produces research and policy guidance on emerging data and technology issues, serving as a think tank and convener between industry, regulators, and civil society — directly comparable to Reset Tech's policy research and stakeholder engagement model.

TypeDirect peer
Description

CDT is a US-based non-profit that advocates for internet policy and civil liberties, producing research and engaging regulators on online harms, privacy, and platform accountability — directly comparable to Reset Tech's policy advocacy and research focus.

TypeDirect peer
Description

AI Now Institute is a research and policy organization examining the social implications of artificial intelligence and advocating for accountable AI governance — directly comparable to Reset Tech's evidence-based advocacy against Big Tech harms.

TypeEmerging player
Description

Tactical Tech is a Berlin-based non-profit producing research and public engagement on data, technology, and society — sharing Reset Tech's Berlin office footprint and the broader European tech-accountability mission.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries4 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Reset Tech

Public Policy Advocacyreset.tech

Reset Tech is a global public policy organization and philanthropic network, founded in 2019, that combines research, advocacy, and grantmaking to push for technology safety regulation targeting Big Tech across the UK, Europe, Canada, the US, and Australia.

What Reset Tech does

Reset Tech is a global public policy organization and philanthropic network that combines research, policy analysis, advocacy, and grantmaking to push for technology that protects children, consumers, and public safety. The organization targets policymakers across the UK, Europe, Canada, and the United States, advocating that Big Tech companies prioritize safety over profit, build products that are secure by design, stop enabling criminal scam enterprises, and cease monopolistic practices. Its work is delivered through research publications, direct policy engagement, and downstream funding to partner non-profits and NGOs that counter digital threats.

The organization is structured as a federated network of wholly-owned operating subsidiaries with legal entities in the United States (Reset Tech and Reset Tech Action), the United Kingdom (Reset Tech UK Limited), Germany (Reset Tech GmbH), and Australia (Reset Tech Australia Limited). It was founded in 2019 with initial support from the Sandler Foundation and Luminate, and is funded by a broad range of European and North American foundations and philanthropies. The "Reset" trademark is registered in the US, UK, EU, and Australia. Leadership comprises a CEO (Ben Scott), COO (Vivian Ntinyari), Chief of Staff (Kerry Gregory), and Data Protection Officer (Molly Waiting), supported by a team of researchers, policy experts, storytellers, and operational specialists.

Reset Tech has no commercial products, software platforms, or technology services, and generates no commercial revenue; it is funded exclusively by philanthropic grants. The organization does not publish revenue, headcount, or detailed grant totals, and operates as a non-profit governed by a Board of Directors overseeing global operations.

Reset Tech firmographics

Firmographics
Name
Reset Tech
Legal name
Reset Tech
Website
https://reset.tech
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
11–50 employees
Short description
Reset Tech is a global public policy organization and philanthropic network, founded in 2019, that combines research, advocacy, and grantmaking to push for technology safety regulation targeting Big Tech across the UK, Europe, Canada, the US, and Australia.
Ownership category
akta.pro rank

Reset Tech industry classification

Industry
Product category
Public Policy Advocacy
NAICS
Research and Development in the Social Sciences and Humanities (54172)
SIC
Services-Social Services (8300)
akta.pro primary industry
Science, Technology & Innovation Administration (National R&D Policy) (BPAIAAAK)
akta.pro secondary industry
Digital Development & ICT4D / GovTech Technical Assistance (BPADAEAL)

Keywords

  • Public policy advocacy
  • Technology regulation
  • Digital safety research
  • Big Tech accountability
  • Philanthropic grantmaking

Where Reset Tech is headquartered

Location

Headquarters

HQ city
Washington
HQ country
United States
HQ region
North America

Offices4 records

Markets served

Reset Tech business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Revenue model

  1. Philanthropic funding: Reset Tech is funded by a broad range of foundations and philanthropies from across Europe and North America. Created in 2019 with support from the Sandler Foundation and Luminate. The organization does not generate commercial revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Reset Tech product offering

Product offering

Core offering

Reset Tech is a non-profit public policy organization that conducts research, advocates for regulation of large technology platforms, and provides funding to aligned civil society organizations working on child online safety, consumer protection, and democratic safeguards from digital harms. It operates in the US, UK, Germany, and Australia, and functions as part of a wider philanthropic network supported by foundations including the Sandler Foundation and Luminate.

Product overview

Reset Tech is a public policy organization, not a technology product company. The organization does not offer commercial products, software platforms, or technology services. Instead, Reset Tech operates as a philanthropic network that combines research, policy analysis, advocacy, and funding to advocate for technology that protects children, consumers, and public safety. Their work is focused on ensuring Big Tech companies prioritize child safety and consumer protection over profit, and build products that are safe and secure by design. The organization works across the UK, Europe, Canada, and the United States, and was created in 2019 with support from the Sandler Foundation and Luminate.

Differentiator

Problem solved

Functional benefit

Companies that use Reset Tech

Customer profile

Segments3 records

Ideal customer profiles2 records

Reset Tech technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Reset Tech partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Reset Tech competitors and assessment

Company assessment

Direct peers

  • Mozilla Foundation: Mozilla Foundation funds research, advocacy, and grantmaking to shape a healthier internet through policy engagement and ecosystem investment — closely aligned with Reset Tech's combination of research, advocacy, and downstream funding of partner organizations.
  • Stanford Internet Observatory: The Stanford Internet Observatory produces interdisciplinary research on internet abuse and disinformation, frequently informing platform and regulatory policy — directly comparable to Reset Tech's research-driven approach to online harms.
  • Electronic Frontier Foundation: EFF is a leading digital civil liberties organization that combines litigation, policy analysis, and grassroots advocacy on technology regulation and online rights — closely matching Reset Tech's integrated advocacy and research model.
  • Open Rights Group: Open Rights Group is a UK-based digital rights organization that campaigns on privacy, surveillance, and platform regulation — sharing Reset Tech's UK policy footprint and advocacy orientation.
  • Fight for the Future: Fight for the Future is a digital rights advocacy group that campaigns on issues like net neutrality, online privacy, and algorithmic accountability — overlapping with Reset Tech's consumer-protection and platform-accountability advocacy.
  • Future of Privacy Forum: FPF is a non-profit that produces research and policy guidance on emerging data and technology issues, serving as a think tank and convener between industry, regulators, and civil society — directly comparable to Reset Tech's policy research and stakeholder engagement model.
  • Center for Democracy & Technology: CDT is a US-based non-profit that advocates for internet policy and civil liberties, producing research and engaging regulators on online harms, privacy, and platform accountability — directly comparable to Reset Tech's policy advocacy and research focus.
  • AI Now Institute: AI Now Institute is a research and policy organization examining the social implications of artificial intelligence and advocating for accountable AI governance — directly comparable to Reset Tech's evidence-based advocacy against Big Tech harms.

Emerging players

  • Open Government Partnership: OGP is a multilateral initiative that funds and supports civic groups working on government transparency and digital governance reform — adjacent to Reset Tech's mission of holding technology firms and policymakers accountable.
  • Tactical Tech: Tactical Tech is a Berlin-based non-profit producing research and public engagement on data, technology, and society — sharing Reset Tech's Berlin office footprint and the broader European tech-accountability mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Reset Tech social profiles

Digital presence

Reset Tech financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Reset Tech leadership team

Management profile

Number of profiles

Profiles4 records

Reset Tech subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

Reset Tech funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Reset Tech M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reset Tech

What does Reset Tech do?

Reset Tech is a non-profit public policy organization that conducts research, advocates for regulation of large technology platforms, and provides funding to aligned civil society organizations working on child online safety, consumer protection, and democratic safeguards from digital harms. It operates in the US, UK, Germany, and Australia, and functions as part of a wider philanthropic network supported by foundations including the Sandler Foundation and Luminate.

Is Reset Tech a public or private company?

Reset Tech is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Reset Tech founded?

Reset Tech was founded in 2019. It employs 11 to 50 people.

Where is Reset Tech based?

Reset Tech is headquartered in Washington, United States, in the North America region.

How does Reset Tech make money?

One revenue line is on record: philanthropic funding.

Who are Reset Tech's main competitors?

Direct peers on record are Mozilla Foundation, Stanford Internet Observatory, Electronic Frontier Foundation, Open Rights Group, Fight for the Future, Future of Privacy Forum, Center for Democracy & Technology and AI Now Institute. Emerging players are Open Government Partnership and Tactical Tech.

Does Reset Tech have an API?

No public API is recorded for Reset Tech.

What industry is Reset Tech in?

Reset Tech's product category is Public Policy Advocacy. Its primary akta.pro industry code is BPAIAAAK, Science, Technology & Innovation Administration (National R&D Policy), with a secondary code of BPADAEAL, Digital Development & ICT4D / GovTech Technical Assistance. Its NAICS code is 54172 and its SIC code is 8300.

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Live signals
ABCForeign 'AI slopaganda' network targets Australian politicians with deepfakesReset Tech tracked over 200 Facebook pages deepfaking Australian politicians, linking them to a Sri Lanka-based network. The network operates 1,864 pages globally, monetized by Facebook, and targets political systems worldwide. Meta is reviewing the pages and will take action against policy violations.NzzStudie enthüllt Netzwerk für politischen Clickbait in PakistanAn unpublished study by Reset Tech found a network of 6,601 social media accounts using AI-generated content to spread political clickbait, with over 4 billion views. The network, based partly in Pakistan, targeted German audiences, with 53% of its Facebook pages monetized. The researchers call for platforms to disclose which accounts earn money.FortuneThe 'manosphere' is actually a multibillion-dollar industry for courses and supplements, report saysA report by Reset Tech and Equimundo identifies the 'manosphere' as a multibillion-dollar industry that monetizes Gen Z men's insecurities through online courses, supplements, and influencer content. The study attributes this economic boom to algorithmic systems on social media platforms that promote these solutions for belonging and self-sufficiency. Researchers are calling for greater platform accountability and consumer protection measures similar to those implemented in the European Union.WIREDThe ‘Manosphere’ Isn’t a Movement. It’s a Multibillion-Dollar Grievance IndustryResearchers from Reset Tech and Equimundo published a 153-page study characterizing the online 'manosphere' as a commercially driven industry rather than an organic movement, estimating it generates billions in revenue through paid communities, unregulated supplements, crypto schemes, and high-ticket coaching programs. The report found that Andrew Tate's 'Real World' subscription platform alone generates approximately $184 million in annual gross revenue, while top influencers earn $1 million to $10 million annually across multiple income streams. The study also found that looksmaxxing-related content across TikTok, Instagram, and Facebook accumulated over 14.6 billion views, driven in part by algorithmic amplification rather than organic interest.