Sketchnoting 101

What Sketchnoting 101 does

Sketchnoting 101 is a solo-operator educational services business that teaches visual note-taking (sketchnoting) to teams and individuals. The company is operated by founder April Reissmann, who began sketchnoting in 2017 after encountering it during a Design Thinking facilitator training in Prague and launched Sketchnoting101.com as a formal business in 2023. There are no employees; the founder delivers all services alongside her husband Pavel, traveling globally without a fixed office.

Name

Sketchnoting 101

Legal name

Sketchnoting101.com

Website

https://sketchnoting101.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Development Training

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

akta.pro industry

PRIMARYMPAGAOAJ

Virtual Training, Workshops & Masterclasses (Interactive Sessions)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Virtual & Hybrid Events

SECONDARYTHAJAKAA

Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture)

Travel & Hospitality/Tours, Attractions & Experiences/Workshops & Classes (Arts, Crafts, Skills & Local Lessons)

Keywords

• Visual thinking training
• Sketchnoting workshops
• Team building events
• Creative coaching services
• Graphic recording education

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Team Workshops: 3-hour team workshops offered at $2,800 base price plus goodies and travel expenses. Virtual version offered at $2,800 plus goodies. These are one-time professional service engagements tailored to organizations.
2. Coaching Sessions: One-on-one coaching delivered as full-day sessions ($2,800/day) or hourly sessions ($180/hour). Both include optional goodies add-ons and travel expenses for in-person coaching.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Sketchnoting 101 delivers in-person, virtual, and hybrid 3-hour Team Workshops for groups of 2-70 people, plus one-on-one Coaching sessions (full-day or hourly). Both services teach introductory-level visual notetaking to professionals, students, and organizational teams. Optional tiered physical "Goodies" packages provide workshop materials at three price points per person.

Product overview

Sketchnoting 101 is an educational service provider offering a single unified brand of visual thinking training through two core products: Team Workshops and one-on-one Coaching. These services are delivered by founder April Reissmann, who provides sketchnoting instruction to help professionals and students learn visual note-taking. Optional add-on Goodies packages (Levels I-III) provide physical materials for workshop participants. The company does not offer software, platform, or SaaS products.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Workshops 3-hour skill-building workshop for teams of 2-70 participants that covers sketchnoting basics, key benefits, overcoming common deterrents, and hands-on exercises tailored to the client's organization and industry. Available in-person, virtual, or hybrid. No prior drawing experience required. Priced at $2,800 per session plus tiered Goodies and travel expenses for in-person delivery.
• Coaching One-on-one personalized sketchnoting instruction for professionals or students. Offered as full-day sessions ($2,800/day plus Goodies and travel for in-person) or hourly virtual sessions ($180/hour plus Goodies). Designed to introduce sketchnoting, help learners overcome drawing fears, or further develop an existing practice.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Skillshare: Large online learning marketplace that hosts sketchnoting and visual thinking classes. Represents the scaled, asynchronous alternative to Sketchnoting 101's live workshops, and a potential distribution channel or competitive threat.
• Duarte: Established presentation and visual storytelling firm (resourced by Nancy Duarte) offering workshops, courses, and tools for communicators. Operates at larger scale and broader scope than Sketchnoting 101 but in an adjacent visual communication category.

Others

• Creative Mornings: Global monthly lecture/workshop series for creative professionals. Operates a complementary community-led learning format rather than direct sketchnoting training, but reaches a similar creative-professional audience.
• Sketchnote Army: Community and resource hub curated by Mike Rohde (author of The Sketchnote Handbook) showcasing sketchnoters and examples. Functions as an ecosystem/inspirational resource adjacent to Sketchnoting 101's teaching business.

Direct peers

• ImageThink: Graphic recording and visual facilitation firm offering live scribing, workshops, and visual thinking training for enterprises. Serves the same corporate buyer seeking visual collaboration enablement.
• The Grove Consultants International: Founded by David Sibbet, the Grove offers visual facilitation, graphic recording, and team-based visual thinking workshops. Competes in the same premium visual-thinking-training category for organizational clients.
• Verbal to Visual: Doug Neill's sketchnoting teaching business offering workshops, online courses, and books. Directly competes with Sketchnoting 101 in the same niche of teaching sketchnoting to non-artists and professionals.
• Sunni Brown: Pioneer of the doodling/visual thinking movement and author of The Doodle Revolution. Offers workshops, keynotes, and training that overlap directly with Sketchnoting 101's value proposition of using visual thinking for communication and collaboration.
• Ink Factory: Graphic recording and visual facilitation studio delivering live scribing, workshops, and training to corporate clients. Operates in the same visual thinking services niche as Sketchnoting 101.

Emerging players

• BrightCarbon: Presentation and visual storytelling consultancy offering training and workshops on visual communication. Overlaps with Sketchnoting 101's audience of professionals who want to communicate more visually, but with a broader presentation-design focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sketchnoting101

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sketchnoting 101