Suvarna Sutera

What Suvarna Sutera does

Suvarna Sutera is a 2,600-hectare mixed-use township (kota mandiri) under development in Kabupaten Tangerang, Indonesia, operated by PT Delta Mega Persada, a wholly-owned subsidiary of publicly listed PT Alam Sutera Realty Tbk (IDX: ASRI). The project has been in development since 2012 and is organized into six superclusters (Padi Golf Estate, Jati, Sari, Padma, Respati, Cemara) housing more than a dozen residential clusters spanning entry-level (Bayleaf from Rp 597 million) through mid-market (Astha, Yeona, Dakota, Bahana, Dhana) to premium tiers (Akeno, Eldora, Helios Prime) with unit land areas from 48 m² to 240 m². Commercial products include Ruko Evergreen, Ruko Terrace 8/9, Ruko Fedora, Ruko Astha Arcade, Ruko Sigma Terrace, and Pasar 8 Suvarna Sutera market facility, alongside an 80-hectare Kedaton Golf course, 3,000 sqm Sports Lounge, schools, mosque, and forthcoming Tunas Suvarna Hospital.

The underlying technical platform integrates underground fiber optic networks, automated boom gates, a 24-hour centralized CCTV command center, smart door locks (code/card/fingerprint), smart home systems controlling lighting, air conditioning, and CCTV status, bio septic tanks, solar water heaters, and up to 40% open green space. Go-to-market is direct sales through two on-site marketing offices, supported by an extensive bank-financing network of 21 KPR partners (BCA, BNI, BTN, Mandiri, Danamon, Maybank, NOBU, BRI, UOB, OCBC, CIMB Niaga, and others), digital channels (website with KPR simulation, Instagram, TikTok, YouTube, Facebook, 360-degree virtual tours), community and launch events (Bayleaf launch drew 300+ participants), and property expos (BCA Expoversary at ICE BSD). Revenue is generated primarily through one-time residential and commercial property sales, with recurring monthly IPL (Iuran Pengelolaan Lingkungan) environment management fees of approximately Rp 460,000 per household. Customers span four segments: Gen Z first-time buyers, growing middle-income families, premium/investor buyers, and SME commercial operators.

Strategically, the township is anchored by a February 2026 MoU with PT MRT Jakarta for three East-West Line stations within the township area, a 2023 joint venture with Astra Land Indonesia (PT Lazuli Karya Sarana), and continuous new cluster launches across 2024–2026 accompanied by aggressive promotional programs (Easy Move, FTTH) bundling DP subsidies, tax waivers, and free IPL.

Name

Suvarna Sutera

Legal name

PT Delta Mega Persada

Website

https://suvarnasutera.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Suvarna Sutera is a 2,600-hectare mixed-use township in Kabupaten Tangerang, Indonesia, developed by PT Delta Mega Persada under PT Alam Sutera Realty Tbk since 2012, selling residential clusters (entry-level to premium) and commercial shophouses to individual homebuyers and SME operators across the Greater Jakarta commuter belt.

Ownership category

akta.pro rank

Product category

Integrated Township Development

NAICS

Land Subdivision (2372)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro industry

PRIMARYBPAJAHAF

Mixed-Use Community Association Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/HOA/Condominium Association Management

Keywords

• Residential property development
• Mixed-use township
• Landed housing clusters
• Commercial shophouse units
• Integrated real estate

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Residential Property Sales: Primary revenue from selling residential units (houses) across multiple clusters and price segments (entry-level from Rp 597M to premium above Rp 3B). Properties include landed houses, cluster homes, and commercial units (ruko). Sales are conducted directly through the developer's marketing team and through KPR financing partnerships with banks.
2. Commercial Property Sales: Revenue from selling and leasing commercial units (ruko/shophouses) within the township. Commercial products include Ruko Evergreen, Ruko Terrace 8, Ruko Terrace 9, Pasar 8 Suvarna Sutera, Ruko Fedora, Ruko Astha Arcade, and Ruko Sigma Terrace. These serve the daily needs of township residents.
3. IPL (Iuran Pengelolaan Lingkungan): Monthly environment management fees charged to residents for security, cleanliness, and maintenance of community facilities. At Suvarna Sutera, IPL is approximately Rp 460,000 per month depending on land area.
4. Land Development and Township Management: Revenue from developing and managing the 2,600-hectare mixed-use township, including land plots (kavling residensial and kavling komersial), integrated commercial areas, and community facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Suvarna Sutera develops, sells, and manages residential housing and commercial shophouses within a 2,600-hectare integrated mixed-use township in Kabupaten Tangerang, Indonesia. The offering spans entry-level landed houses (from Rp 597 million) to premium clusters (above Rp 3 billion), alongside ruko commercial units, supported by an integrated ecosystem including an 80-hectare golf course, sports centers, schools, healthcare, smart home infrastructure, and planned MRT stations.

Product overview

Suvarna Sutera is a 2,600-hectare integrated township development (mixed-use development) in Tangerang Regency, developed by PT Delta Mega Persada under PT Alam Sutera Realty Tbk since 2012. The offering consists of a platform-plus-cluster architecture: residential housing organized into six superclusters (Padi Golf Estate, Jati, Sari, Padma, Respati, Cemara), each containing multiple clusters (such as Bayleaf, Astha, Dhana, Dakota, Eldora, Bahana, Akeno, Yeona, Caksana, Agra, Basanta, Helios Prime, and Flex), plus commercial shophouse products (Ruko Evergreen, Ruko Terrace 8, Ruko Terrace 9, Pasar 8, Ruko Fedora, Ruko Astha Arcade, Ruko Sigma Terrace). The portfolio spans entry-level to premium segments with unit types from 48 m2 to 240 m2 land area and prices ranging from Rp 597 million to over Rp 3 billion.

Differentiator

Problem solved

Functional benefit

Products and services

• Bayleaf Residential Cluster (Respati) Modern minimalist residential cluster in Supercluster Respati targeting Gen Z buyers, featuring four unit types from 48-96 m2 land area with sports facilities and smart security.
• Akeno Residential Cluster (Cemara) Premium residential cluster with Japanese modern design inspired by warm sunlight and meaningful Japanese lifestyle, integrating smart home features and communal lounge spaces. Three unit types (Aozuki, Akari, Aoi) in Cemara supercluster from Rp 1.6 billion.
• Eldora Residential Cluster (Sari) Premium cluster in Superklaster Sari with European-inspired living concept. Features three unit types (Elodea, Ercilla, Evernia) with 3,000 m2 Sports Lounge including pool, basketball court, and jogging track. Prices from Rp 3 billion.
• Dakota Residential Cluster (Padma) Premium cluster in Padma supercluster with modern tropical minimalist concept. Features three unit types (Datura 7x15m, Diantha 8x15m, Davidia 9x15m) with sports lounge, swimming pool, and 24-hour CCTV security. Prices from Rp 1.7 billion.
• Astha Residential Cluster (Respati) Cluster in Superklaster Respati launched in 2022, inspired by Sanskrit meaning of the number eight symbolizing luck and prosperity. Features automatic boom gate, underground utilities, and smart door locks. Three unit types (Aster, Anyelir, Alamanda) from Rp 840 million.
• Bahana Residential Cluster (Sari) Cluster in Superklaster Sari with three unit types (Bougenville, Buttercup, Bassia) featuring modern and green design, located near commercial area and Laurensia school. Includes Sports Lounge with 3,000 m2 facilities.
• Dhana Residential Cluster (Jati) Single-story house cluster in Superklaster Jati with multiple unit types ranging from 4x17m to 8x17m land area, featuring sports lounge, children's playground, and jogging track.
• Padi Golf Estate Residential Cluster Premium residential cluster within the Padi Golf Estate supercluster, offering upscale housing adjacent to the 80-hectare Kedaton Golf facility.
• Yeona Residential Cluster (Korean Modern) Residential cluster in Superklaster Sari with Korean modern style concept on 119 m2 land area with 105 m2 building, 3 bedrooms, 2 bathrooms. Features smart door lock, solar water heater, and 3 CCTV units. Installments from Rp 9 million/month.
• Caksana Residential Cluster Residential cluster with contemporary tropical concept designed by architect Muhammad Sagita, launched at year-end 2024.
• Agra Residential Cluster Residential cluster launched in early 2024 within the Suvarna Sutera township.
• Ruko Evergreen Commercial Units Two-to-three-story shophouse commercial units located on Cemara Utama road near Pasar 8 Suvarna Sutera, with two unit types: Corner (72 m2 land, 189 m2 building) and Standard (60 m2 land, 108 m2 building). Prices from Rp 1.8 billion.
• Ruko Terrace 8 Commercial Units Commercial shophouse units in Terrace 8 area within the Suvarna Sutera township.
• Ruko Terrace 9 Commercial Units Commercial shophouse units in Terrace 9 area within the Suvarna Sutera township.
• Pasar 8 Suvarna Sutera Market Modern market facility within the Suvarna Sutera township serving daily needs of residents.
• Ruko Fedora Commercial Units Commercial shophouse units under the Fedora brand within Suvarna Sutera.
• Ruko Astha Arcade Commercial Units Commercial shophouse arcade units in the Astha area within Superklaster Respati. Sold out within one month in 2022.
• Ruko Sigma Terrace Commercial Units Commercial shophouse units in the developing Sigma Terrace area within Supercluster Respati, promising sustainable business growth potential.
• IPL Environment Management Service Monthly environment management service charged to residents for security, cleanliness, and maintenance of community facilities. Approximately Rp 460,000 per month depending on land area.

Quantifiable outcome

• Property appreciation driven by planned MRT East-West Line infrastructure with 3 stations in the township area
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered flagship and minor.

• PT MRT JakartaflagshipStrategic or Co-development Partner · 4 February 2026Alam Sutera Group and Suvarna Sutera signed an MoU with PT MRT Jakarta on 4 February 2026 for the continued study of MRT East-West Line Phase 2 Kembangan–Balaraja (29.9 km). The partnership aims to integrate 3 MRT stations within the Alam Sutera and Suvarna Sutera township areas. Attended by Jakarta Governor Pramono Anung, Banten Governor Andra Soni, and Tangerang Regent Moh. Maesyal Rasyid. Seven developers participated including Lippo Land, Paramount, Summarecon, Metland, and Intiland alongside Alam Sutera.
• Veritas Edukasi LingkunganminorStrategic or Co-development PartnerEnvironmental education organization partnered with Alam Sutera Group and Suvarna Sutera for the 'Ayok Tangerang Langit Biru' (Ayok TLB) campaign, addressing illegal waste burning and promoting proper waste management. Activities include school education programs (16 schools reached), community workshops, waste collection (plogging), and the 2025 Jalan Sehat Generasi Bersih Festival with 2,000 participants.
• Starkids Event OrganizerminorGTM or Marketing PartnerEvent organizer partnership for the Bayleaf cluster launch 'Kids On Stage: MC & Singing Competition' event, which attracted 150 participants and featured Igo (Indonesian Idol 2010 champion) as a judge.
• PT Lazuli Karya Sarana (Astra Land Indonesia)flagshipStrategic or Co-development PartnerJoint venture with Astra Land Indonesia (a partnership between Astra Property and Hongkong Land) for the Astra Land development within the Suvarna Sutera township. Groundbreaking ceremony held on 1 August 2023, representing a major strategic partnership for integrated property development.
• Ciputra HospitalminorStrategic or Co-development PartnerHealthcare partner contributing to resident wellness programs. Dr. Ruth Natalia A Lingkubi Sp.PD from Ciputra Hospital conducted a Health Talk on GERD at the Bayleaf cluster launch event.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PT Intiland Development Tbk: Indonesian developer of mixed-use townships including Serpong-area projects. Direct competitor in residential clusters and a co-participant in the MRT East-West Line Phase 2 MoU study alongside Alam Sutera.
• PT Lippo Karawaci Tbk: Major Indonesian township and property developer (Lippo Karawaci township, broader Lippo Land portfolio). Direct competitor in mixed-use townships; co-participant alongside Alam Sutera in the MRT East-West Line Phase 2 MoU study.
• PT Metropolitan Development Tbk: Developer of Metropolitan Town and other Jakarta-area mixed-use developments. Comparable in targeting mid-market and premium segments with integrated commercial and residential products.
• PT Pakuwon Jati Tbk: Developer of Pakuwon Town and superblock projects in Surabaya and Jakarta. Comparable scaled Indonesian developer with multi-segment residential product portfolio, integrated commercial components, and recurring property management revenue.
• PT Ciputra Development Tbk: Publicly-listed Indonesian developer of Ciputra World and various CitraLand townships. Competes across residential and commercial segments with similar mixed-use township strategy and similar price-segment coverage from entry-level to premium.
• Sinar Mas Land (BSD City): Developer of BSD City, one of Indonesia's largest integrated townships adjacent to Suvarna Sutera's Tangerang corridor. Competes directly on residential clusters, commercial ruko, and integrated lifestyle amenities targeting the same Greater Jakarta buyer segments.
• PT Summarecon Agung Tbk: Publicly-listed Indonesian developer of large-scale integrated townships (Summarecon Serpong, Summarecon Bekasi, Summarecon Bandung). Closest direct competitor operating in the same Greater Jakarta mixed-use township format with comparable residential clusters and commercial components.
• PT PP Properti Tbk: Publicly-listed Indonesian property developer focused on mixed-use townships and residential clusters across Indonesia. Competes in similar price segments with comparable cluster-based product offerings.
• Paramount Estate (Paramount Land): Developer of Paramount Serpong and Gading Serpong townships adjacent to Suvarna Sutera in the Tangerang corridor. Direct competitor targeting similar mid-market and premium family segments with comparable integrated facilities.

Broad incumbents

• Hongkong Land: International real estate developer participating in the Astra Land Indonesia JV within Suvarna Sutera. While operating globally at much larger scale, Hongkong Land is a strategic partner whose involvement validates the township's investment thesis and signals institutional comparable economics for premium Indonesian mixed-use developments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/Suvarna Sutera
• Instagraminstagram.com/suvarnasutera.official
• TikToktiktok.com/@suvarnasutera.official
• Xx.com/suvarna_sutera
• Facebookfacebook.com/SuvarnaSutera.Official
• LinkedInlinkedin.com/company/suvarna-sutera

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suvarna Sutera