Art of Packaging

What Art of Packaging does

Art of Packaging, also operating under the trade name AOFP Studio, is a Vancouver, British Columbia-based graphic design and branding studio specializing in packaging design for consumer brands. The firm is privately held, founder-owned, and operates without disclosed external investors, funding rounds, or parent affiliations. Its service offering spans naming, brand identity, illustration, typography, structural packaging engineering, information design, art direction, and print production oversight, delivered through project-based engagements that typically involve two to three rounds of concept exploration followed by finessing toward production-ready deliverables.

The studio serves early-stage to growth-phase artisanal, craft, and premium consumer brands in food and beverage, home fragrance, and adjacent CPG categories. Documented client work includes specialty coffee (Earnest Pursuit, Kaito, Redshift), luxury candles (CLAY), craft beverages (Top Hat Kombucha, Reagan Brewery), artisanal preserves (INVASATI), dairy (UKR Dairy), frozen desserts (Say Hello Sweets), frozen waffles (Good Waffles), meal delivery (FED), microgreens (Nutritionaide), and produce branding (Altonics, Koko Farm). Portfolio projects span Canada, the United States, the United Kingdom (Scotland), France, Italy, and Ukraine, demonstrating international reach despite a single-studio operating base.

Revenue is generated exclusively through one-time professional services project fees, with no disclosed recurring contracts, subscription pricing, or productized offerings. Client acquisition is portfolio-driven inbound, relying on packaging.art as the primary discovery surface, supported by Instagram (@aofp_studio) and Pinterest (@aofp_studio). No public pricing exists, no headcount is disclosed, no software platform or API is offered, and no AI/ML capabilities are referenced. The studio's technical differentiation lies in cross-substrate fluency — metal tins, glass bottles, squeeze tubes, paperboard cartons, corrugated mailers, produce stickers, and direct-to-product surfaces such as eggshell — and in handling multi-geography regulatory labeling, including EU export and bilingual French/English copy.

Name

Art of Packaging

Legal name

Art of Packaging

Website

https://packaging.art

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Art of Packaging is a Vancouver-based boutique branding and packaging design studio serving early-stage to growth-phase specialty food, beverage, home fragrance, and CPG brands across North America and Europe through project-based design engagements.

Ownership category

akta.pro rank

Product category

Packaging Design Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Packaging & Product Brand Design (BPAFAEAG)

akta.pro secondary industries

Packaging Design & Labeling (MPAAAEAD), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Packaging design services
• Brand identity design
• Graphic communication design
• Structural packaging engineering
• CPG branding studio

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Branding and Graphic Communication Design Services: Project-based professional services engagements spanning naming, brand identity, graphic design, illustration, packaging design, structural design, art direction, and production oversight. Projects are scoped individually — typically two to three rounds of concept exploration followed by finessing to production-ready form. Revenue is earned through one-time project fees, not recurring contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Art of Packaging is a Vancouver-based graphic communication design studio delivering integrated branding and packaging design services to specialty consumer brands. The studio takes projects from high-level concept through two-to-three rounds of creative exploration, then finesses selected directions into production-ready deliverables spanning naming, brand identity, graphic design, illustration, structural packaging engineering, art direction, and print production oversight. Revenue is earned through one-time project-based professional services fees rather than recurring contracts.

Product overview

Art of Packaging is a Vancouver-based branding and graphic communication design studio offering creative services as a unified practice rather than a platform architecture. The core offering spans branding, graphic design, packaging design, naming, art direction, structural packaging engineering, illustration, and information design. Portfolio includes completed projects for client brands across specialty coffee (Earnest Pursuit, Kaito, Redshift), luxury candles (CLAY), craft beverages (Top Hat Kombucha, Reagan Brewery), food preserves (INVASATI), dairy products (UKR Dairy), frozen desserts (Say Hello Sweets), frozen waffles (GOOD Waffles), meal delivery (FED), produce branding (Altonics, Koko Farm), microgreens (Nutritionaide), and various other consumer goods categories. Services include concept development through two-to-three creative rounds, brand identity systems, structural packaging design, print production, and art direction through final photography.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding and Packaging Design Services Project-based integrated design service for specialty consumer brands spanning naming, brand identity, graphic design, illustration, packaging design, structural packaging engineering, art direction, and print production oversight. Engagements typically run two to three rounds of concept exploration followed by finessing into production-ready form. Clients include CPG startups, specialty food and beverage brands, and artisanal producers in North America, Europe, and the UK.

Quantifiable outcome

• Projects span 13+ named client brands across North America, UK, France, Italy, and Ukraine, demonstrating international reach and category breadth.

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Jones Knowles Ritchie (JKR): Global independent brand design agency with deep packaging design expertise across food, beverage, beauty, and confectionery. Comparable to Art of Packaging in integrated brand-to-packaging approach, though JKR operates at larger scale with offices across multiple continents.
• Stranger & Stranger: Independent London-based packaging design studio specializing in spirits, beverage, and premium food packaging. Directly comparable to Art of Packaging in boutique scale, packaging-only focus, and craft/luxury CPG client base across multiple geographies.
• Bulletproof Design: Independent global brand and packaging design agency with studios in London, New York, and Singapore. Directly comparable to Art of Packaging in vertical scope (naming through packaging) and CPG/beverage client focus.
• Mucca: Milan-based independent branding and design studio with strong packaging design capabilities. Comparable to Art of Packaging in boutique scale, integrated design approach, and portfolio breadth across categories including food and beverage.
• Pearlfisher: London-based independent brand design agency specializing in brand identity and packaging design for premium CPG, food and beverage, and luxury consumer brands. Closely comparable to Art of Packaging in vertical integration (concept through production), boutique positioning, and craft/premium CPG client focus.
• DesignBridge: London-based independent brand and packaging design agency serving global CPG brands across food, beverage, beauty, and lifestyle. Comparable to Art of Packaging in integrated brand identity and packaging design services for premium CPG clients.
• Bruce Mau Design: Toronto-based independent design studio with broad brand, environmental, and packaging work for global clients. Canadian geographic peer to Art of Packaging with comparable boutique-to-mid scale and brand-led approach.

Broad incumbents

• Landor & Fitch: Global branding and design consultancy (WPP-owned) with deep packaging design capabilities across categories. Comparable to Art of Packaging in integrated brand-and-packaging work but at enterprise scale with significantly broader resources and global footprint.
• Pentagram: Largest independent global design firm with partners across multiple US and international cities, offering brand identity and packaging design at the highest end of the market. Broader incumbent comparable to Art of Packaging in design-only services model but operating at materially larger scale and broader portfolio.

Emerging players

• Franke+Faye: Independent design studio focused on brand identity and packaging for premium and craft consumer brands. Comparable to Art of Packaging in boutique scale, CPG category focus, and portfolio-driven inbound model — emerging as a peer in the same craft/premium CPG design niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/aofp_studio
• Pinterestca.pinterest.com/aofp_studio
• Xx.com/aofp_studio
• LinkedInlinkedin.com/company/aofp_studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art of Packaging