Mondovino

What Mondovino does

Mondovino (legal entity: Wijnkoperij Mondovino B.V., KvK 39071496) is a privately held Dutch wine retailer founded in 2000 and headquartered in Zwolle, with a second showroom in Dronten. The company sells more than 1,100 wines from 17 countries through a dual-channel model: physical retail in Zwolle and Dronten, and an e-commerce webshop serving the Netherlands and Belgium with PostNL delivery. Beyond transactional retail, Mondovino monetizes a layered ecosystem including a wine subscription (Wijnabonnement), customizable wine packages (Wijnpakket), gift cards (Cadeaubon), corporate gifting (Mondovino Zakelijk), wine tastings, wine courses via Wijnstudio, and the Gavi Winefestival annual event. The team is small (1–10 employees, with six team members named on the website), and the company is a partner in the Les Généreux cooperative of Dutch quality wine merchants, which enables joint direct sourcing from winemakers.

The underlying technology stack is conventional e-commerce rather than proprietary software: the website (mondovino.nl) is a transactional storefront with extensive filtering (by color, country, grape variety, region, price, and taste profile), integrated payments via iDEAL, Bancontact, PayPal, Apple Pay, and major cards through Rabo Omnikassa, and a Kiyoh-powered customer review module displaying a 9.7/10 rating from 2,379 reviews. No APIs, SDKs, or mobile applications are disclosed, and the company explicitly does not have a downloadable app. Adjacent retail lines — Riedel glassware, Dolomia mineral water, and gift accessories — extend the basket, while value-added content (wine-food pairing guide, tasting notes, expert recommendations from Hubrecht Duijker and De Grote Hamersma) functions as merchandising and SEO rather than a distinct technology product.

Mondovino's business model is one-time transactional retail with no subscription minimums or enterprise lock-in. Pricing is per-bottle with volume discounts (typically 12+ bottles trigger per-bottle reductions), and free delivery is offered in the Netherlands and Belgium from €59.50 (standard fee €7.95 below threshold). Revenue is generated from three channels — individual DTC, horeca (restaurants and wine bars), and gift/corporate purchases — without any disclosed enterprise contracts. The company has never raised external capital, has no parent company, and has grown organically for 25 years, building brand recognition via 'Beste Wijnwinkel van Nederland' recognition and Les Généreux's four-consecutive-year 'Beste Wijnassortiment tot 10 euro' award in the Wijnalmanak.

Name

Mondovino

Legal name

Wijnkoperij Mondovino

Website

https://mondovino.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Mondovino is a 25-year-old Dutch wine retailer operating two physical stores in Zwolle and Dronten plus an e-commerce webshop shipping over 1,100 wines from 17 countries to the Netherlands and Belgium, serving individual consumers, hospitality accounts, and corporate gift buyers.

Ownership category

akta.pro rank

Product category

Specialty Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Fine Wine & Luxury Spirits Retail (CRANABAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine retail store
• Online wine shop
• Wine subscription box
• Wine tasting events
• Wine education courses

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wine Retail Sales (B2C and B2B): Mondovino generates revenue through direct retail wine sales to consumers via two physical stores (Zwolle and Dronten) and an online webshop. They also supply wines to restaurants and wine bars (horeca sector). Revenue is generated through one-time transaction sales with volume discounts offered (e.g., 12+ bottles at reduced per-bottle price).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mondovino is a Dutch specialty wine retailer (Wijnkoperij Mondovino, KvK 39071496) that curates and sells more than 1,100 wines from 17 countries through two physical shops in Zwolle and Dronten and an online webshop serving the Netherlands and Belgium. Beyond bottle sales, the company monetizes a recurring wine subscription, paid in-store wine tastings, structured wine education courses, gift and corporate packages, and personalized wine advisory. The core proposition is expert curation plus omnichannel convenience for individual wine drinkers, with selective horeca/hospitality supply.

Product overview

Mondovino operates as an omnichannel wine retailer combining physical stores in Zwolle and Dronten with a comprehensive online e-commerce platform offering over 1,000 wines from 17 countries. The core product is the online wine shop (mondovino.nl) which serves as both a transactional platform and discovery tool featuring wines categorized by color, country, grape variety, region, and taste profile. Supporting the retail business are value-added services including wine subscriptions (Wijnabonnement), curated wine packages (Wijnpakket), wine tastings (Wijnproeverijen), and wine courses. The company also offers personalized services like the Wijnspijswijzer food pairing tool and Persoonlijk Wijnadvies consultations. Distinct offerings include the Mondovino Top 25 curated collection and Modelwijnen taste-based classification system. Additional products encompass wine accessories (Riedel glassware), mineral water (Dolomia), gift cards (Cadeaubon), and business gifting solutions (Mondovino Zakelijk).

Differentiator

Problem solved

Functional benefit

Brands

• Mondovino Modelwijnen: Wine tasting profile categories including 'Fris tot zacht' (Fresh to soft) and 'Zacht, rijk' (Soft, rich) for customer wine selection guidance
• Les Généreux Partnership
• Mondovino Top 25
• Mondovino Exclusief
• Mondovino Zakelijk

Products and services

• Wine Webshop (online store) Online shop selling more than 1,000 wines from 17 countries to consumers in the Netherlands and Belgium, with shipping, click & collect, and customer reviews around 9.7/10.
• Mondovino Wine Subscription Recurring wine subscription box delivering curated Mondovino wines to subscribers in the Netherlands and Belgium at a regular cadence.
• Wine Tastings (Proeverijen) Paid in-store wine tasting events held at the Zwolle and/or Dronten wine shops, presenting curated selections to attendees for educational and discovery purposes.
• Wine Courses (Cursussen) Structured, paid wine education courses for consumers seeking deeper knowledge, taught using Mondovino's curated portfolio.
• Gift Packages / Wine Gifts Ready-to-give curated wine gift packages sold through the webshop for personal and corporate gifting use cases.
• Personal Wine Advice Bespoke wine advisory, including food-and-wine pairing and selection support, offered directly by the Mondovino team to consumers (and referenced via the Les Généreux association).
• Horeca Supply (Hospitality Wholesale) Wine supply program for hospitality customers (horeca), providing curated multi-origin wines to restaurants, bars, and similar venues.
• Wine Shop Zwolle Walk-in wine retail shop in Zwolle, Netherlands, selling the Mondovino curated portfolio, hosting tastings and courses, and serving as a click & collect point.
• Wine Shop Dronten Walk-in wine retail shop in Dronten, Netherlands, selling the Mondovino curated portfolio, hosting tastings and courses, and serving as a click & collect point.

Quantifiable outcome

• Customer satisfaction rating of 9.7/10 from 2379 reviews

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

One partnership is on record.

• Les GénéreuxcoreStrategic or Co-development PartnerLes Généreux is a cooperative of Dutch quality wine merchants. Mondovino is a partner in this cooperative. The partnership enables joint purchasing directly from winemakers, bypassing intermediaries, resulting in competitive pricing. Each wine is tasted at least three times by wine professionals before purchase. Les Généreux has won the 'Beste Wijnassortiment tot 10 euro' award in the Wijnalmanak for four consecutive years.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Bol.com: The Netherlands' largest online marketplace, including a growing wine category sold by third-party merchants. Functions as an indirect competitor and emerging channel that can disintermediate specialists like Mondovino in commodity wine purchases while complementing them on selection.

Direct peers

• Gall & Gall: The largest wine and liquor retail chain in the Netherlands, operating ~100+ physical stores plus a national e-commerce site. Directly comparable to Mondovino as a multi-channel Dutch wine specialist serving both consumers and horeca, but at vastly greater scale.
• Grandcru Wijnen: Dutch wine specialist with a broad multi-country assortment, multiple retail locations, and online ordering. Directly comparable to Mondovino on dual-channel retail, country breadth, and horeca supply.
• Wijnbeurs: Established Dutch online wine club / retailer with an emphasis on subscription-style recurring shipments. Closely comparable to Mondovino on the Wijnabonnement proposition, with overlapping customer segments and similar mid-market positioning.
• Grapedistrict: Dutch online wine retailer offering curated wines from multiple countries, including private-label and imported ranges. Directly comparable to Mondovino's e-commerce channel, with similar country-of-origin breadth and curated positioning but a digital-first model.
• Wijnvoordeel: Large Dutch online wine retailer known for discount pricing and frequent promotions. Directly comparable on assortment and price-tiered catalog, but competing primarily on value rather than expert curation like Mondovino.

Broad incumbents

• Albert Heijn: The Netherlands' largest supermarket chain, with an extensive own-label and branded wine range across all price tiers. A broad incumbent competitor that captures much of routine wine purchasing away from specialists like Mondovino through convenience and price.
• Delhaize: Leading Belgian supermarket chain with a substantial wine range, overlapping Mondovino's Belgian delivery footprint. A broad incumbent competitor in Belgium that competes on convenience, private label, and promotions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mondovino

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mondovino