Hershey India
- Company typePrivate
- Founded-
- HeadquartersMumbai, India
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Hershey India firmographics
Firmographics- Name
- Hershey India
- Legal name
- Hershey India Private Limited
- Website
- https://hersheyland.in
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Hershey India industry classification
Industry- Product category
- Confectionery
- NAICS
- Chocolate and Confectionery Manufacturing (31135), Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (31134)
- SIC
- Sugar & Confectionery Products (2060), Food And Kindred Products (2000)
- akta.pro primary industry
- Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD)
- akta.pro secondary industries
- Chocolate & Candy Snacks Manufacturing (AFAKAIAM), Chocolate, Sweet Spreads & Syrups Manufacturing (AFAKADAK)
Keywords
Where Hershey India is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Hershey India business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Consumer Packaged Goods Sales: Hershey India generates revenue through the manufacture and sale of chocolate products, cocoa-based items, flavored syrups, spreads, and plant-based beverages to consumers in India through retail and e-commerce channels. Products are sold as one-time consumer purchases with repeat purchase behavior driven by brand loyalty and consumption patterns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for HERSHEY'S products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Hershey India product offering
Product offeringCore offering
Hershey India manufactures and distributes a portfolio of confectionery and cocoa-based products in India, including chocolate bars and confectionery, chocolate syrups, chocolate spreads, cocoa products, and plant-based beverages. It operates as a consumer packaged goods business focused on the Indian market, leveraging its parent's global brand and product portfolio.
Product overview
Hershey India operates Hersheyland.in as a consumer marketing portal for The Hershey Company's product portfolio in India. The offering consists of a portfolio of chocolate and confectionery brands rather than a unified software platform. Core products include HERSHEY'S KISSES, BARS, EXOTIC DARK chocolates, SYRUPS (Chocolate, Strawberry, Caramel flavors), SPREADS (Cocoa, Cocoa with Almond), COCOA (Natural Unsweetened, Hot Chocolate), FLAVORED MILKSHAKES, plus the plant-based SOFIT beverage brand, JOLLY RANCHER hard candies, and CHOCOTUBES. These products are positioned as consumer packaged goods for retail purchase through third-party e-commerce platforms like Amazon India, with the Hersheyland website serving as a brand and recipe information hub rather than a transactional platform.
Differentiator
Problem solved
Functional benefit
Brands
- SOFIT: Plant-based drink brand offering soy and almond beverages in various flavors
- HERSHEY'S KISSES
- HERSHEY'S BARS
- HSY'S EXOTIC DARK
- HERSHEY'S SYRUP
- HERSHEY'S SPREADS
- HERSHEY'S COCOA
- HERSHEY'S MILKSHAKE
- JOLLY RANCHER
- CHOCOTUBES
Products and services
- Chocolate Bars and Confectionery
- Chocolate Syrups
- Chocolate Spreads
- Cocoa Products
- Plant-Based Beverages
Companies that use Hershey India
Customer profileSegments2 records
Ideal customer profiles1 record
Hershey India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hershey India partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Amazon IndiacoreAmazon India serves as a primary e-commerce distribution partner for Hershey India products. Product pages on hersheyland.in feature direct 'Buy Now' links to Amazon India, enabling consumers to purchase products through the platform.
- Microsoft AdvertisingminorMicrosoft Advertising is used for digital advertising purposes, capturing website usage data through cookies and other tracking technologies to determine product popularity and online activity for targeted marketing.
Scale indicators1 record
Recent moves1 record
Expansion highlights6 records
Hershey India competitors and assessment
Company assessmentDirect peers
- Amul (GCMMF): Amul is India's largest dairy cooperative with an expanding chocolate range (Amul Chocolate, dark chocolate variants) and dominant distribution. Comparable for chocolate products and adjacent dairy-based beverages (milkshakes) competing with Hershey's portfolio.
- Parle Products: Parle is a leading Indian confectionery and biscuits company (Parle-G, Melody, Milano). Comparable as a mass-market confectionery peer with deep Indian retail penetration and price-point competition against Hershey India.
- Ferrero India: Ferrero markets Ferrero Rocher, Kinder Joy, and Tic Tacs in India. Comparable to Hershey India as a premium-positioned global confectionery brand with localized distribution and gifting/festive occasion focus.
- Mars International India: Mars sells Snickers, Galaxy, and other global chocolate brands in India through its India operations. Comparable as a global confectionery peer replicating a global brand playbook in the Indian market, much like Hershey India.
- Mondelez India (Cadbury): Mondelez India operates the Cadbury chocolate portfolio (Dairy Milk, Silk, Bournvita) and is the dominant chocolate and confectionery player in India. Directly comparable to Hershey India on product category, target consumer, and retail channels.
Broad incumbents
- Britannia Industries: Britannia is one of India's largest food companies with biscuits and emerging chocolate-covered products. Comparable as a broad FMCG incumbent with overlapping retail channels and brand-building scale.
- Nestlé India: Nestlé India manufactures and sells confectionery (KitKat, Munch), chocolates (Milk), and beverages in India. Comparable as a broad incumbent in chocolate/confectionery with deeper mass-market distribution and a wider food portfolio than Hershey India.
Others
- Barry Callebaut: Barry Callebaut is the world's largest B2B chocolate and cocoa manufacturer. Comparable as an upstream chocolate-industry participant whose cocoa sourcing, pricing, and product decisions directly affect Hershey India's input costs and category dynamics.
Emerging players
- ITC Limited (Fabelle): ITC's Fabelle is a premium chocolate brand sold through ITC's hospitality and select retail channels in India. Comparable as a premium-chocolate challenger targeting India's gifting and indulgence occasions.
Regional players
- Lotus Chocolate Company: Lotus Chocolate is an Indian-origin chocolate manufacturer producing bars and cocoa products primarily for the domestic market. Comparable as an India-focused chocolate manufacturer competing in similar mid-tier price segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Hershey India social profiles
Digital presenceHershey India financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hershey India leadership team
Management profileNumber of profiles
Hershey India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hershey India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hershey India
What does Hershey India do?
Hershey India manufactures and distributes a portfolio of confectionery and cocoa-based products in India, including chocolate bars and confectionery, chocolate syrups, chocolate spreads, cocoa products, and plant-based beverages. It operates as a consumer packaged goods business focused on the Indian market, leveraging its parent's global brand and product portfolio.
Is Hershey India a public or private company?
Hershey India is a private company. It is classified as corporate owned and is currently operating.
When was Hershey India founded?
Hershey India was founded in -1.
Where is Hershey India based?
Hershey India is headquartered in Mumbai, India, in the Asia region.
How does Hershey India make money?
One revenue line is on record: consumer Packaged Goods Sales.
Who are Hershey India's main competitors?
Direct peers on record are Amul (GCMMF), Parle Products, Ferrero India, Mars International India and Mondelez India (Cadbury). Broad incumbents are Britannia Industries and Nestlé India. Barry Callebaut is listed as an others. ITC Limited (Fabelle) is listed as an emerging player. Lotus Chocolate Company is listed as a regional player.
Does Hershey India have an API?
No public API is recorded for Hershey India.
What industry is Hershey India in?
Hershey India's product category is Confectionery. Its primary akta.pro industry code is AFAKAAAD, Confectionery Manufacturing (Chocolate, Candy, Gum), with a secondary code of AFAKAIAM, Chocolate & Candy Snacks Manufacturing. Its NAICS code is 31135 and its SIC code is 2060.