Heal Trafficking

What Heal Trafficking does

HEAL Trafficking (Health, Education, Advocacy, Leadership) is a U.S. nonprofit organization founded in 2012 and headquartered in Long Beach, California. The organization develops and disseminates evidence-based, survivor-centered frameworks that equip healthcare professionals to recognize, respond to, and prevent human trafficking in clinical settings. Its core intellectual property consists of three flagship resources co-developed with healthcare systems and survivor-led organizations: the Human Trafficking Protocol Toolkit for Healthcare Settings (developed with Hope for Justice), the PEARR Tool (Provide Privacy, Educate, Ask, Respect, Respond; developed with CommonSpirit Health and Pacific Survivor Center), and the Training Assessment Rubric (developed with the Laboratory to Combat Human Trafficking). These tools are downloaded freely and adopted in 55+ countries, with the Assessment Tool referenced in the 2020 U.S. State Department Trafficking in Persons Report.

The organization's commercial activity spans a portfolio of live virtual training programs priced from $50 to $499 per registration — including the 90-minute Foundations for Recognition and Response course, the four-part HEAL Essentials Certificate program, and specialized labor-trafficking case-based trainings — alongside customized Technical Assistance engagements, a Speakers' Bureau, and the free monthly HEAL Hour webinar series. Go-to-market combines self-serve online registration (mid-market individual professionals), direct enterprise engagement with hospitals and universities (technical assistance and contracted trainings), and channel partnerships such as the Boston Children's Hospital Center for Educational Excellence and the American Hospital Association's Hospitals Against Violence initiative. Pricing models include pay-as-you-go course fees, bundled certificate subscriptions, and freemium community engagement, with group discounts and continuing education credits (NASW) layered on top.

Customers span a horizontal mix of healthcare professionals (physicians, nurses, PAs, emergency medicine providers), social service providers, public health practitioners, educators, law enforcement, and survivor leaders. HEAL trains these segments through both direct delivery and a Train the Trainer Academy that has educated 350 professionals who collectively trained over 100,000 peers worldwide. An online Community Forum connects 5,500+ professionals across sectors, creating peer-to-peer learning that complements the paid training funnel. In 2025, HEAL reported engaging 400+ organizations and training 3,000+ professionals across all programs.

Name

Heal Trafficking

Legal name

Heal Trafficking Inc

Website

https://healtrafficking.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

HEAL Trafficking is a U.S. nonprofit that develops evidence-based clinical tools (Protocol Toolkit, PEARR Tool, Assessment Rubric) and delivers training, technical assistance, and a professional community forum to equip healthcare providers worldwide to recognize and respond to human trafficking.

Ownership category

akta.pro rank

Product category

Human trafficking healthcare training and education

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Reentry, Rehabilitation & Reintegration Programs (Education, Vocational, Case Management) (BPAKANAH)

Keywords

• Human trafficking training
• Healthcare protocol development
• Trauma-informed care education
• Anti-trafficking technical assistance
• Survivor-centered healthcare

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Training and Education Services: Revenue from registration fees for virtual training courses including Human Trafficking: Foundations for Recognition and Response, Essentials Certificate program, and advanced specialized trainings. Pricing ranges from $50-$125 per individual course with group discounts available.
2. Technical Assistance: Customized organizational support for developing comprehensive, survivor-centered response protocols and training programs for healthcare institutions.
3. Speakers Bureau: Fees for connecting organizations with experienced healthcare professionals, survivor leaders, and subject matter experts for tailored, evidence-based presentations.
4. Full Certificate Program: The HEAL Essentials Certificate in Anti-Trafficking Response is offered as a bundled four-part program at $499, providing a structured learning arc from foundational understanding to ethical engagement, trauma-informed practice, and coordinated systems response.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

HEAL Trafficking provides evidence-based training programs, technical assistance, and standardized tools that equip healthcare professionals and institutions to recognize, respond to, and prevent human trafficking using a public health framework. Core deliverables include the Protocol Toolkit for Healthcare Settings, the PEARR Tool, the Training Assessment Rubric, virtual certificate and foundations courses, a Train the Trainer Academy, a Speakers Bureau, and a moderated Community Forum for 5,500+ multidisciplinary professionals.

Product overview

HEAL Trafficking operates as a nonprofit training and education organization offering a portfolio of core evidence-based tools and training services for healthcare professionals. Its flagship resources include the Protocol Toolkit for Healthcare Settings, the PEARR Tool (Provide Privacy, Educate, Ask, Respect, Respond), the Training Assessment Rubric, and the HEALing Labor Trafficking Case Studies workbook—all designed to equip healthcare settings to develop survivor-centered response protocols. These are complemented by a suite of live virtual training programs including the Human Trafficking: Foundations for Recognition and Response course, the HEAL Essentials Certificate (a four-part structured program), the Train the Trainer Academy, and the free HEAL Hour series. Additional services include Technical Assistance, a Speakers' Bureau, the HEAL Community Forum (a professional networking platform with approximately 5,500 members), and localized adaptations such as the Brazilian Protocol Toolkit and California SB 963 compliance guide.

Differentiator

Problem solved

Functional benefit

Brands

• PEARR Tool: Provide Privacy, Educate, Ask, Respect, Respond - A trauma-informed conversation guide for healthcare providers to recognize and respond to human trafficking and other forms of violence.
• HEAL Essentials Certificate
• Human Trafficking: Foundations for Recognition and Response
• Train the Trainer Academy
• HEAL Hour

Products and services

• Human Trafficking Protocol Toolkit for Healthcare Settings A systems toolkit that helps healthcare institutions across emergency departments, hospitals, clinics, private offices, and school-based health centers develop and implement survivor-centered response protocols for human trafficking. Includes Part I (Introduction), Part II (Steps for Protocol Development), Part III (Protocol Components), and Part IV (Moving Forward).
• PEARR Tool (Provide Privacy, Educate, Ask, Respect, Respond) A trauma-informed conversation guide that gives healthcare professionals a structured approach (Provide Privacy, Educate, Ask, Respect, Respond) to recognize and respond to human trafficking and other forms of violence, including a PEARR Quick Guide with sample conversation scripts and updated trauma-informed language.
• HEAL Training Assessment Rubric (Assessment Tool) A self-scoring rubric for evaluating the effectiveness and comprehensiveness of anti-trafficking training curricula for health professionals, covering Design, Overview (Definitions, Types, Dynamics, Vulnerability Factors), Health Impact, Identification and Assessment, and Response and Follow-Up with a maximum score of 37.
• HEALing Labor Trafficking: Case Studies & Best Practices Workbook A workbook of real-world case studies, discussion prompts, and best practices designed to help healthcare professionals recognize and respond to labor trafficking using the PEARR Tool and trauma-informed care principles. Co-developed with Justice at Work.
• Human Trafficking: Foundations for Recognition and Response A 90-minute live virtual training that introduces HEAL's public health framework for understanding, identifying, and responding to human trafficking. Registration priced at $50 early bird and $65 standard.
• HEAL Essentials Certificate in Anti-Trafficking Response A four-part structured learning program that provides a learning arc from foundational understanding to ethical engagement, trauma-informed practice, and coordinated systems response, with continuing education credit through NASW VT. Includes Public Health Approaches to Human Trafficking, Culturally Responsive and Ethical Engagement with Survivors, Essentials of Trauma-Informed Care, and coordinated systems response training.
• Technical Assistance Services Customized consulting engagements that help healthcare organizations develop comprehensive, survivor-centered response protocols and training programs tailored to their specific operational and clinical settings.
• Speakers Bureau Service that connects organizations and events with experienced healthcare professionals, survivor leaders, and subject matter experts from HEAL's global community to deliver tailored, evidence-based presentations.
• Train the Trainer Academy An interactive two-day virtual program for healthcare, public health, advocacy, and allied professionals that empowers participants to teach others about trauma-informed identification and response to trafficking.
• HEAL Hour A free monthly virtual education series offering ongoing learning on survivor-centered response, labor trafficking, trauma-informed care, and related topics through expert-led sessions.
• HEAL Community Forum A collaborative online forum where 5,500+ multidisciplinary professionals discuss critical issues at the intersection of healthcare and human trafficking, exchange ideas, share resources, and foster cross-disciplinary connections.
• Brazilian Adaptation of the Protocol Toolkit A Portuguese-language adaptation of the Protocol Toolkit for Brazil, supporting the development of healthcare-based responses to human trafficking within the Brazilian Unified Health System (SUS).

Quantifiable outcome

• The right training increases identification of trafficking survivors by up to 50%
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and regional.

• Hope for JusticecoreStrategic or Co-development PartnerCollaboration on the Human Trafficking Protocol Toolkit for Healthcare Settings. Hope for Justice co-developed the toolkit that helps healthcare institutions develop protocols to respond to human trafficking across various settings including emergency departments, hospitals, clinics, and private offices.
• CommonSpirit HealthcoreStrategic or Co-development PartnerCo-developed the PEARR Tool (Provide Privacy, Educate, Ask, Respect, Respond), a trauma-informed conversation guide for healthcare professionals to recognize and respond to human trafficking and violence.
• Pacific Survivor CentercoreStrategic or Co-development PartnerCollaborated with CommonSpirit Health and HEAL Trafficking to develop the PEARR Tool for victim assistance in healthcare settings.
• Laboratory to Combat Human TraffickingcoreStrategic or Co-development PartnerCollaboration on the Training Assessment Rubric, a self-scoring rubric for evaluating anti-trafficking training effectiveness. Tool featured in 2020 U.S. State Department's TIP Report and used in 8 countries.
• Justice at WorkcoreStrategic or Co-development PartnerCo-developed HEALing Labor Trafficking: Case Studies & Best Practices workbook for healthcare professionals to recognize and respond to labor trafficking using the PEARR Tool.
• Boston Children's HospitalcoreStrategic or Co-development PartnerCollaboration on Train the Trainer Academy and virtual summit programming. Partnership with Boston Children's Hospital Center for Educational Excellence for CE-accredited labor trafficking training courses.
• Dignity Health Medical Safe HavencoreStrategic or Co-development PartnerPartnership on Backpage Remission Clinician Assessment Guide. Dignity Health contributed experience from over 8,000 patient encounters to create tool for clinicians assessing survivor compensation needs.
• National Center for Missing and Exploited Children (NCMEC)coreStrategic or Co-development PartnerPartnership with Dignity Health Medical Safe Haven and HEAL Trafficking on Backpage Remission Program resources. $200 million federal program for survivor compensation.
• Cast LAcoreStrategic or Co-development PartnerCreated SB 963 Guide – 5 Initial Steps to Compliance providing hospitals with strategies to implement California SB 963 requirements for human trafficking response.
• Grupo de Enfrentamento ao Tráfico de Pessoas em PernambucoregionalStrategic or Co-development PartnerPartnership for Brazilian adaptation of Protocol Toolkit. Translation and adaptation for Brazil supporting healthcare-based responses to human trafficking in Brazilian Unified Health System (SUS).
• NGO Gestos, Soropositividade, Comunicação e GêneroregionalStrategic or Co-development PartnerPartnered with Grupo de Enfrentamento ao Tráfico de Pessoas for Brazilian adaptation of Protocol Toolkit, enabling Portuguese version for Brazil's healthcare system.
• Human Trafficking Health Alliance of CanadaregionalStrategic or Co-development PartnerAdapted the Curriculum Assessment Tool to Canada's unique healthcare context for health professional human trafficking education.
• Los Angeles County Department of Public HealthregionalStrategic or Co-development PartnerDr. Susie Baldwin, HEAL Co-Founder, serves as Medical Director of Office of Women's Health at Los Angeles County Department of Public Health.
• U.S. Department of Health and Human Services Office on Trafficking in Persons (OTIP)coreStrategic or Co-development PartnerDeveloped Core Competencies for Human Trafficking Response in Health Care and Behavioral Health Systems in partnership with OTIP, ICMEC, and NAPNAP. Funded by OTIP.
• National Human Trafficking Training and Technical Assistance Center (NHTTAC)coreGTM or Marketing PartnerCollaborated on American Hospital Association webinar series. NHTTAC provides training and technical assistance for anti-trafficking efforts.
• American Hospital Association (AHA)coreGTM or Marketing PartnerAHA's Hospitals Against Violence initiative partnered with NHTTAC and HEAL Trafficking for webinars on human trafficking response resources for health care professionals.
• H.E.A.T. Institute (Alameda County District Attorney's Office)regionalStrategic or Co-development PartnerHEAL provided technical assistance to develop and implement trafficking response protocols in four local California hospitals using HEAL Protocol Toolkit.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pacific Survivor Center: Co-developer of the PEARR Tool. Survivor-led advocacy and training organization with deep overlap on trauma-informed healthcare protocols and survivor-leader engagement practices.
• Laboratory to Combat Human Trafficking: Co-developer of HEAL's Training Assessment Rubric. A research-and-training focused peer with overlapping curriculum-development work for anti-trafficking professionals.
• Hope for Justice: International anti-trafficking nonprofit that co-developed HEAL's Protocol Toolkit. Both develop healthcare-based response frameworks, share an evidence-based orientation, and operate survivor-centered training programs.
• National Center for Missing and Exploited Children (NCMEC): Co-partner on the Backpage Remission Clinician Assessment Guide. Operates parallel survivor-resource infrastructure and government-funded programs that intersect HEAL's healthcare training work.
• Coalition to Abolish Slavery and Trafficking (CAST): LA-based anti-trafficking nonprofit that co-developed HEAL's SB 963 compliance guide. Both focus on survivor-centered services and healthcare-system engagement in California, making CAST the most directly comparable peer.
• CommonSpirit Health Human Trafficking Response Program: One of the largest U.S. hospital systems with a dedicated anti-trafficking response program. Co-developed the PEARR Tool with HEAL and operates clinical training at scale comparable in scope to HEAL's enterprise offerings.
• Dignity Health Medical Safe Haven: Healthcare-system anti-trafficking program and HEAL partner. Operates with 8,000+ patient encounters of experience; develops clinical protocols and assessment tools for trafficking survivors, overlapping directly with HEAL's Protocol Toolkit work.

Broad incumbents

• Polaris Project: Largest U.S. anti-trafficking organization, operating the National Human Trafficking Hotline. A broader incumbent with wider scope (hotline, policy, victim services) but overlapping on healthcare-trafficking training and policy advocacy.
• International Justice Mission: Large global anti-trafficking organization with survivor-aftercare programming. Operates at greater scale and geographic breadth, with overlapping training/professional-education initiatives.
• A21: Global anti-trafficking organization offering awareness curriculum (CanYouSeeMe) to schools and professionals. A broader incumbent with similar education-and-training mission, but with more global programmatic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/healtrafficking

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heal Trafficking