Broadway Dance Academy
Broadway Dance Academy is a privately held, single-location performing arts studio in Massapequa, NY, founded in 2008, offering dance, vocal, and theater instruction to children and adults on Long Island through recurring classes, competitive teams, birthday parties, and an on-site boutique.
- Company typePrivate
- Founded2008
- HeadquartersMassapequa, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Broadway Dance Academy does
Broadway Dance Academy & Performing Arts (BDA) is a privately held performing arts studio founded in 2008 by Christine Roselli and operating from a single facility at 5604 Merrick Road in Massapequa, New York, on Long Island. The studio delivers in-person dance, vocal, and theater instruction across age-segmented programs including early childhood creative movement (ages 1.5-4), recreational dance for ages 5 and up, theatrical and musical theater training, competitive Premiere and Elite teams, special needs workshops, and adult jazz and hip hop classes. Three studios feature sprung hardwood floors, mirrors, and colorful ceiling lights, supported by an on-site vocal room, lobby viewing area, and adjacent Backstage Dance Boutique retail store.
Revenue is generated through five streams: recurring weekly class tuition, premium competition team fees, annual recital production fees, themed birthday party packages priced at $325-$400, and retail sales of dancewear and accessories through Backstage Dance Boutique. Pricing for core tuition is not publicly disclosed. Distribution is direct-to-consumer, with registration handled by phone, email, or via the Jackrabbit Class parent portal. Go-to-market relies on community word-of-mouth, parent testimonials, social media presence (Facebook, Instagram, YouTube, Vimeo, Flickr), community event participation, and visibility from competitive performances and large-scale theatrical productions.
BDA holds no external funding and is operated independently by the founder. The studio has received Bethpage "Best of Long Island" awards in 2015 and 2018 and markets itself with the tagline "Bringing Broadway to Long Island." Technology is limited to third-party registration and standard social channels, with no proprietary platform, mobile application, or AI-enabled features. The competitive positioning rests on the founder's professional performing arts credentials, the production quality of annual recitals, and an 18-year community tenure.
Broadway Dance Academy firmographics
Firmographics- Name
- Broadway Dance Academy
- Legal name
- Broadway Dance Academy
- Website
- https://broadwaydanceacademy.net
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Broadway Dance Academy is a privately held, single-location performing arts studio in Massapequa, NY, founded in 2008, offering dance, vocal, and theater instruction to children and adults on Long Island through recurring classes, competitive teams, birthday parties, and an on-site boutique.
- Ownership category
- akta.pro rank
Broadway Dance Academy industry classification
Industry- Product category
- Performing Arts Education
- NAICS
- Fine Arts Schools (61161), Dance Companies (71112), Theater Companies and Dinner Theaters (71111), Sports and Recreation Instruction (611620)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Performing Arts (Acting, Improv, Theater) (EDAAAGAE), Youth/Student & Community Dance Recitals (MPAGADAI), Dance Theatre (Narrative/Experimental) (MPAGADAC)
Keywords
Where Broadway Dance Academy is headquartered
LocationHeadquarters
- HQ city
- Massapequa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Broadway Dance Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Dance and Performing Arts Classes: Tuition-based weekly dance, music, and theater classes for children and adults across multiple skill levels and disciplines including ballet, tap, jazz, hip hop, contemporary, lyrical, acro, vocal lessons, and musical theater.
- Competition and Performance Teams: Premium competitive team programs (Premiere and Elite) requiring additional fees for competitions, conventions, and intensive training beyond regular class tuition.
- Recital and Performance Fees: Fees associated with end-of-year recitals and theatrical productions where students perform on stage.
- Birthday Parties and Events: Birthday party packages (Packages 1-3) ranging from $325-$400 for up to 12 children with additional per-child fees. Theme parties include dance, gymnastics, hip hop, and pop star options.
- Backstage Dance Boutique: Retail dancewear, dance shoes, tights, costumes, gifts and accessories sold through the on-site boutique open to the public.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Basic 1.5 hour party with dancing, games, pizza, soda/juice, and paper goods |
| One time/ perpetual license | Pay-as-you-go | Basic party plus themed activities with 2 special giveaways and BDA t-shirt for birthday child |
| One time/ perpetual license | Pay-as-you-go | Full party package with Package 1 & 2 features plus face painting, tattoos, candy, and gift certificates for free dance class |
| Unit Pricing | Pay-as-you-go | Add 30 minutes to any package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Broadway Dance Academy product offering
Product offeringCore offering
Broadway Dance Academy is a Long Island-based dance and performing arts studio offering tuition-based weekly dance, vocal, and theater classes for children (ages 1.5 and up) and adults. Programs span early childhood creative movement, recreational dance (ballet, tap, jazz, hip hop, contemporary, lyrical, acro), musical theater and vocal lessons, and audition-based competitive teams. The studio also hosts birthday parties, runs a summer intensive program, and operates an on-site retail dancewear boutique.
Product overview
Broadway Dance Academy & Performing Arts is a dance studio offering a unified portfolio of dance, music, and theater education programs for all ages. The core offerings include the Beginner Broadway Stars Program (ages 1.5-4), Shining Stars Recreational Program (ages 5+), Theatrical Stars Glee & Musical Theater Program, and competitive team programs (Premiere and Elite). Additional services include Birthday Parties & Events, Backstage Dance Boutique retail store, Summer Programs, and Free Trial Classes. The academy operates from a single studio facility in Massapequa, NY.
Differentiator
Problem solved
Functional benefit
Products and services
- Beginner Broadway Stars Program
Quantifiable outcome
- 18 years of continuous operation with growing enrollment
- +1 more outcomes
Companies that use Broadway Dance Academy
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
Broadway Dance Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Broadway Dance Academy partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Broadway Dance Academy competitors and assessment
Company assessmentDirect peers
- STEPS on Broadway: New York City-based studio with a broad performing arts class catalog across dance, voice, and theater for children through adults. Comparable to BDA's age-spanning curriculum and its mix of recreational and pre-professional pathways.
- Millennium Dance Complex: Dance studio network best known for commercial/hip-hop instruction across multiple locations, with children's and competitive programs. Comparable to BDA in offering hip hop, competition prep, and multi-level class structures, though focused on commercial/street styles.
- Peridance Capezio Center: NYC dance school and performance venue offering open classes, children's programs, and intensives across multiple dance styles. Comparable operating model to BDA's studio-based instruction plus recital/performance programming.
- Debbie Allen Dance Academy: Los Angeles-based nonprofit dance academy founded by a high-profile choreographer, offering multi-discipline instruction for children and teens. Comparable to BDA in its celebrity-pedigreed founder, youth focus, and emphasis on producing large-scale theatrical dance works.
- Broadway Dance Center: Long-running NYC drop-in and class-based dance studio offering open ballet, jazz, contemporary, hip hop, and theater classes to all ages and levels. Most directly comparable to BDA's multi-discipline performing arts class model and adult/recreational track.
Broad incumbents
- Alvin Ailey American Dance Theater (Ailey Extension / Ailey School): Premier U.S. modern dance organization with both a professional company and an open/community school (Ailey Extension) offering drop-in and multi-level classes for children and adults. Comparable as a high-pedigree dance education brand, though at significantly larger scale than BDA.
- Fred Astaire Dance Studios: Largest franchised dance studio network in the U.S., primarily focused on social/ballroom dance for adults. Comparable as a multi-site dance instruction business, though its franchise model and adult ballroom focus differ from BDA's children's performing arts niche.
- School of American Ballet: Official training academy of New York City Ballet, offering children's and pre-professional ballet programs. Comparable to BDA's classical ballet track and competition pipeline, but operates at a much larger institutional scale with selective admissions.
- Arthur Murray Dance Studios: National franchised dance instruction chain offering ballroom, Latin, and social dance for adults and youth. Comparable as a scaled dance education operator, though focused on social/ballroom rather than BDA's Broadway-style performing arts programming.
Emerging players
- The Rock Center for Dance: Suburban U.S. dance studio offering recreational and competitive programs in ballet, jazz, tap, hip hop, and lyrical. Comparable as a community-rooted multi-discipline studio with competition teams, similar in size and positioning to BDA on Long Island.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Broadway Dance Academy social profiles
Digital presenceBroadway Dance Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadway Dance Academy leadership team
Management profileNumber of profiles
Profiles1 record
Broadway Dance Academy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Broadway Dance Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadway Dance Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadway Dance Academy
What does Broadway Dance Academy do?
Broadway Dance Academy is a Long Island-based dance and performing arts studio offering tuition-based weekly dance, vocal, and theater classes for children (ages 1.5 and up) and adults. Programs span early childhood creative movement, recreational dance (ballet, tap, jazz, hip hop, contemporary, lyrical, acro), musical theater and vocal lessons, and audition-based competitive teams. The studio also hosts birthday parties, runs a summer intensive program, and operates an on-site retail dancewear boutique.
Is Broadway Dance Academy a public or private company?
Broadway Dance Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Broadway Dance Academy founded?
Broadway Dance Academy was founded in 2008.
Where is Broadway Dance Academy based?
Broadway Dance Academy is headquartered in Massapequa, United States, in the North America region.
How does Broadway Dance Academy make money?
Five revenue lines are on record. Dance and Performing Arts Classes are the primary driver. The others are competition and Performance Teams, recital and Performance Fees, birthday Parties and Events and backstage Dance Boutique.
Who are Broadway Dance Academy's main competitors?
Direct peers on record are STEPS on Broadway, Millennium Dance Complex, Peridance Capezio Center, Debbie Allen Dance Academy and Broadway Dance Center. Broad incumbents are Alvin Ailey American Dance Theater (Ailey Extension / Ailey School), Fred Astaire Dance Studios, School of American Ballet and Arthur Murray Dance Studios. The Rock Center for Dance is listed as an emerging player.
Does Broadway Dance Academy have an API?
No public API is recorded for Broadway Dance Academy.
What industry is Broadway Dance Academy in?
Broadway Dance Academy's product category is Performing Arts Education. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of EDAAAGAE, Performing Arts (Acting, Improv, Theater). Its NAICS code is 61161 and its SIC code is 7900.