Broadway Dance Academy

What Broadway Dance Academy does

Broadway Dance Academy & Performing Arts (BDA) is a privately held performing arts studio founded in 2008 by Christine Roselli and operating from a single facility at 5604 Merrick Road in Massapequa, New York, on Long Island. The studio delivers in-person dance, vocal, and theater instruction across age-segmented programs including early childhood creative movement (ages 1.5-4), recreational dance for ages 5 and up, theatrical and musical theater training, competitive Premiere and Elite teams, special needs workshops, and adult jazz and hip hop classes. Three studios feature sprung hardwood floors, mirrors, and colorful ceiling lights, supported by an on-site vocal room, lobby viewing area, and adjacent Backstage Dance Boutique retail store.

Revenue is generated through five streams: recurring weekly class tuition, premium competition team fees, annual recital production fees, themed birthday party packages priced at $325-$400, and retail sales of dancewear and accessories through Backstage Dance Boutique. Pricing for core tuition is not publicly disclosed. Distribution is direct-to-consumer, with registration handled by phone, email, or via the Jackrabbit Class parent portal. Go-to-market relies on community word-of-mouth, parent testimonials, social media presence (Facebook, Instagram, YouTube, Vimeo, Flickr), community event participation, and visibility from competitive performances and large-scale theatrical productions.

BDA holds no external funding and is operated independently by the founder. The studio has received Bethpage "Best of Long Island" awards in 2015 and 2018 and markets itself with the tagline "Bringing Broadway to Long Island." Technology is limited to third-party registration and standard social channels, with no proprietary platform, mobile application, or AI-enabled features. The competitive positioning rests on the founder's professional performing arts credentials, the production quality of annual recitals, and an 18-year community tenure.

Name

Broadway Dance Academy

Legal name

Broadway Dance Academy

Website

https://broadwaydanceacademy.net

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Broadway Dance Academy is a privately held, single-location performing arts studio in Massapequa, NY, founded in 2008, offering dance, vocal, and theater instruction to children and adults on Long Island through recurring classes, competitive teams, birthday parties, and an on-site boutique.

Ownership category

akta.pro rank

Product category

Performing Arts Education

NAICS

Fine Arts Schools (61161), Dance Companies (71112), Theater Companies and Dinner Theaters (71111), Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Performing Arts (Acting, Improv, Theater) (EDAAAGAE), Youth/Student & Community Dance Recitals (MPAGADAI), Dance Theatre (Narrative/Experimental) (MPAGADAC)

Keywords

• Dance instruction
• Performing arts education
• Musical theater training
• Children's dance classes
• Competitive dance teams

Headquarters

HQ city

Massapequa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Dance and Performing Arts Classes: Tuition-based weekly dance, music, and theater classes for children and adults across multiple skill levels and disciplines including ballet, tap, jazz, hip hop, contemporary, lyrical, acro, vocal lessons, and musical theater.
2. Competition and Performance Teams: Premium competitive team programs (Premiere and Elite) requiring additional fees for competitions, conventions, and intensive training beyond regular class tuition.
3. Recital and Performance Fees: Fees associated with end-of-year recitals and theatrical productions where students perform on stage.
4. Birthday Parties and Events: Birthday party packages (Packages 1-3) ranging from $325-$400 for up to 12 children with additional per-child fees. Theme parties include dance, gymnastics, hip hop, and pop star options.
5. Backstage Dance Boutique: Retail dancewear, dance shoes, tights, costumes, gifts and accessories sold through the on-site boutique open to the public.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Broadway Dance Academy is a Long Island-based dance and performing arts studio offering tuition-based weekly dance, vocal, and theater classes for children (ages 1.5 and up) and adults. Programs span early childhood creative movement, recreational dance (ballet, tap, jazz, hip hop, contemporary, lyrical, acro), musical theater and vocal lessons, and audition-based competitive teams. The studio also hosts birthday parties, runs a summer intensive program, and operates an on-site retail dancewear boutique.

Product overview

Broadway Dance Academy & Performing Arts is a dance studio offering a unified portfolio of dance, music, and theater education programs for all ages. The core offerings include the Beginner Broadway Stars Program (ages 1.5-4), Shining Stars Recreational Program (ages 5+), Theatrical Stars Glee & Musical Theater Program, and competitive team programs (Premiere and Elite). Additional services include Birthday Parties & Events, Backstage Dance Boutique retail store, Summer Programs, and Free Trial Classes. The academy operates from a single studio facility in Massapequa, NY.

Differentiator

Problem solved

Functional benefit

Products and services

• Beginner Broadway Stars Program

Quantifiable outcome

• 18 years of continuous operation with growing enrollment
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• STEPS on Broadway: New York City-based studio with a broad performing arts class catalog across dance, voice, and theater for children through adults. Comparable to BDA's age-spanning curriculum and its mix of recreational and pre-professional pathways.
• Millennium Dance Complex: Dance studio network best known for commercial/hip-hop instruction across multiple locations, with children's and competitive programs. Comparable to BDA in offering hip hop, competition prep, and multi-level class structures, though focused on commercial/street styles.
• Peridance Capezio Center: NYC dance school and performance venue offering open classes, children's programs, and intensives across multiple dance styles. Comparable operating model to BDA's studio-based instruction plus recital/performance programming.
• Debbie Allen Dance Academy: Los Angeles-based nonprofit dance academy founded by a high-profile choreographer, offering multi-discipline instruction for children and teens. Comparable to BDA in its celebrity-pedigreed founder, youth focus, and emphasis on producing large-scale theatrical dance works.
• Broadway Dance Center: Long-running NYC drop-in and class-based dance studio offering open ballet, jazz, contemporary, hip hop, and theater classes to all ages and levels. Most directly comparable to BDA's multi-discipline performing arts class model and adult/recreational track.

Broad incumbents

• Alvin Ailey American Dance Theater (Ailey Extension / Ailey School): Premier U.S. modern dance organization with both a professional company and an open/community school (Ailey Extension) offering drop-in and multi-level classes for children and adults. Comparable as a high-pedigree dance education brand, though at significantly larger scale than BDA.
• Fred Astaire Dance Studios: Largest franchised dance studio network in the U.S., primarily focused on social/ballroom dance for adults. Comparable as a multi-site dance instruction business, though its franchise model and adult ballroom focus differ from BDA's children's performing arts niche.
• School of American Ballet: Official training academy of New York City Ballet, offering children's and pre-professional ballet programs. Comparable to BDA's classical ballet track and competition pipeline, but operates at a much larger institutional scale with selective admissions.
• Arthur Murray Dance Studios: National franchised dance instruction chain offering ballroom, Latin, and social dance for adults and youth. Comparable as a scaled dance education operator, though focused on social/ballroom rather than BDA's Broadway-style performing arts programming.

Emerging players

• The Rock Center for Dance: Suburban U.S. dance studio offering recreational and competitive programs in ballet, jazz, tap, hip hop, and lyrical. Comparable as a community-rooted multi-discipline studio with competition teams, similar in size and positioning to BDA on Long Island.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4I6IJvmdjP_hPUf-Jt9nlg
• Facebookfacebook.com/broadwaydanceacademyandperformingarts
• Instagraminstagram.com/bdapa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway Dance Academy