Iridio
Iridio by RRD is an integrated marketing services brand within R.R. Donnelley that delivers strategy, creative, media, data + analytics, and technology solutions to enterprise brands, with healthcare as a focal vertical and proprietary AI-driven tooling across CTV, social, and digital out-of-home channels.
- Company typePrivate
- Founded-
- HeadquartersPortland, United States
- Headcount—
- GTM typeB2B
- OfferingServices
Iridio firmographics
Firmographics- Name
- Iridio
- Legal name
- R.R. Donnelley & Sons Company
- Website
- https://iridio.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Iridio by RRD is an integrated marketing services brand within R.R. Donnelley that delivers strategy, creative, media, data + analytics, and technology solutions to enterprise brands, with healthcare as a focal vertical and proprietary AI-driven tooling across CTV, social, and digital out-of-home channels.
- Ownership category
- akta.pro rank
Iridio industry classification
Industry- Product category
- Integrated Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Customer Journey Orchestration & Campaign Management (BPAFAFAF)
Keywords
Where Iridio is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Markets served
Iridio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketing Services: Iridio generates revenue through integrated marketing services including strategy, creative, media planning/activation, and data + analytics. As a B2B services company, revenue is derived from client engagements that combine multiple service offerings.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Iridio product offering
Product offeringCore offering
Iridio is an integrated marketing services brand of R.R. Donnelley & Sons Company that delivers performance-driven solutions across five core service pillars: Strategy, Creative, Media, and Data + Analytics, supported by a proprietary Technology pillar. The offering unifies creative content production, full-funnel media planning and activation (including Connected TV, social, digital out-of-home, and display), and data-driven analytics to help enterprise brands reach customers across defining moments in their day. Services are powered by a proprietary AI-driven automation platform that processes 124 billion daily intent signals, 33 billion daily location signals, reaches 130 million unique households, and delivers 500 million unique creative impressions.
Product overview
Iridio is a unified marketing platform by RRD that delivers integrated marketing solutions across strategy, creative, media, and data + analytics. The platform is built on proprietary AI-driven automation technology that processes 124 billion daily intent signals, 33 billion daily location signals, reaches 130 million unique households, and generates 500 million unique creative impressions. Iridio combines deep industry expertise with real-time intelligence to help brands own customer attention across defining moments. The service architecture includes five core service pillars (Strategy, Creative, Media, Data + Analytics, Technology) supported by multiple specialized sub-products including Content Automation, Social Media Marketing, Connected TV (with AI-powered channel identification), Digital Out-of-Home, Display + Dynamic Mobile, nCountR℠ (audience measurement), Media Mix Modeling, and Advanced Targeting. The platform scales from single-channel to fully integrated solutions.
Differentiator
Problem solved
Functional benefit
Brands
- nCountR℠: Media measurement and analytics service within the Iridio media portfolio
Quantifiable outcome
- 124 billion daily intent signals processed
- +3 more outcomes
Companies that use Iridio
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Iridio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature9 records
Iridio partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Iridio competitors and assessment
Company assessmentDirect peers
- Dentsu: Japanese-headquartered global marketing services group operating Dentsu Creative and Dentsu Media. Comparable full-service offering with strong technology/data capabilities and significant enterprise brand and healthcare client base.
- Omnicom Group: Global advertising holding company operating BBDO, DDB, TBWA, and other creative/media networks across strategy, creative, media, and data. Directly comparable to Iridio as a full-service marketing services provider targeting enterprise brands across verticals including healthcare.
- Interpublic Group (IPG): Global advertising holding company operating McCann, MullenLowe, FCB, and Mediabrands. Offers comparable integrated creative, media, and data + analytics services to enterprise clients, with growing healthcare practice that competes with Iridio's healthcare focus.
- WPP: World's largest advertising holding company operating Ogilvy, Grey, GroupM, and VMLY&R, offering integrated creative, media, data, and technology services to enterprise clients globally. Closely matches Iridio's full-service go-to-market model with similar enterprise brand focus.
- Publicis Groupe: Global marketing services holding company operating Leo Burnett, Saatchi & Saatchi, Publicis Media, and Epsilon. Direct competitor in full-service creative, media planning/activation, and data-driven marketing for enterprise and healthcare clients.
- Epsilon: Data-driven marketing platform owned by Publicis, specializing in identity resolution, targeting, and performance media. Closely comparable to Iridio's Data + Analytics and Advanced Targeting capabilities, with much larger scale household reach.
Broad incumbents
- Accenture Song: Global consulting giant's creative and technology-marketing arm, integrating strategy, creative, data, and tech services for enterprise clients. Overlaps with Iridio's integrated offering but operates at significantly larger scale with consulting-driven cross-sell.
Regional players
- Mediahub (MullenLowe Mediahub): Global media agency within IPG focused on integrated media planning and buying across CTV, digital, and out-of-home. Comparable to Iridio's Media services and Advanced Targeting sub-products, particularly in enterprise brand engagements.
Emerging players
- Stagwell: Challenger marketing holding company operating agencies including Assembly, Anomaly, and Forsman & Bodenfors. Competes with Iridio in integrated digital-first marketing services with strong data/tech investment narrative and growing healthcare presence.
- Tinuiti: Independent digital marketing performance agency specializing in paid media, programmatic, and commerce media for enterprise brands. Comparable on the media activation and data-driven targeting axes, though less full-service than Iridio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Iridio social profiles
Digital presenceIridio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iridio leadership team
Management profileNumber of profiles
Iridio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iridio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iridio
What does Iridio do?
Iridio is an integrated marketing services brand of R.R. Donnelley & Sons Company that delivers performance-driven solutions across five core service pillars: Strategy, Creative, Media, and Data + Analytics, supported by a proprietary Technology pillar. The offering unifies creative content production, full-funnel media planning and activation (including Connected TV, social, digital out-of-home, and display), and data-driven analytics to help enterprise brands reach customers across defining moments in their day. Services are powered by a proprietary AI-driven automation platform that processes 124 billion daily intent signals, 33 billion daily location signals, reaches 130 million unique households, and delivers 500 million unique creative impressions.
Is Iridio a public or private company?
Iridio is a private company. It is classified as corporate owned and is currently operating.
When was Iridio founded?
Iridio was founded in -1.
Where is Iridio based?
Iridio is headquartered in Portland, United States, in the North America region.
How does Iridio make money?
One revenue line is on record: marketing Services.
Who are Iridio's main competitors?
Direct peers on record are Dentsu, Omnicom Group, Interpublic Group (IPG), WPP, Publicis Groupe and Epsilon. Accenture Song is listed as a broad incumbent. Mediahub (MullenLowe Mediahub) is listed as a regional player. Emerging players are Stagwell and Tinuiti.
Does Iridio have an API?
No public API is recorded for Iridio.
What industry is Iridio in?
Iridio's product category is Integrated Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAFAF, Customer Journey Orchestration & Campaign Management. Its NAICS code is 54181 and its SIC code is 7311.