Iridio

Name

Iridio

Legal name

R.R. Donnelley & Sons Company

Website

https://iridio.com

Company type

Private

Operating status

Operating

Short description

Iridio by RRD is an integrated marketing services brand within R.R. Donnelley that delivers strategy, creative, media, data + analytics, and technology solutions to enterprise brands, with healthcare as a focal vertical and proprietary AI-driven tooling across CTV, social, and digital out-of-home channels.

Ownership category

akta.pro rank

Product category

Integrated Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Marketing services
• Media planning
• Data analytics
• Creative services
• Advertising technology

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Services: Iridio generates revenue through integrated marketing services including strategy, creative, media planning/activation, and data + analytics. As a B2B services company, revenue is derived from client engagements that combine multiple service offerings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Iridio is an integrated marketing services brand of R.R. Donnelley & Sons Company that delivers performance-driven solutions across five core service pillars: Strategy, Creative, Media, and Data + Analytics, supported by a proprietary Technology pillar. The offering unifies creative content production, full-funnel media planning and activation (including Connected TV, social, digital out-of-home, and display), and data-driven analytics to help enterprise brands reach customers across defining moments in their day. Services are powered by a proprietary AI-driven automation platform that processes 124 billion daily intent signals, 33 billion daily location signals, reaches 130 million unique households, and delivers 500 million unique creative impressions.

Product overview

Iridio is a unified marketing platform by RRD that delivers integrated marketing solutions across strategy, creative, media, and data + analytics. The platform is built on proprietary AI-driven automation technology that processes 124 billion daily intent signals, 33 billion daily location signals, reaches 130 million unique households, and generates 500 million unique creative impressions. Iridio combines deep industry expertise with real-time intelligence to help brands own customer attention across defining moments. The service architecture includes five core service pillars (Strategy, Creative, Media, Data + Analytics, Technology) supported by multiple specialized sub-products including Content Automation, Social Media Marketing, Connected TV (with AI-powered channel identification), Digital Out-of-Home, Display + Dynamic Mobile, nCountR℠ (audience measurement), Media Mix Modeling, and Advanced Targeting. The platform scales from single-channel to fully integrated solutions.

Differentiator

Problem solved

Functional benefit

Brands

• nCountR℠: Media measurement and analytics service within the Iridio media portfolio

Quantifiable outcome

• 124 billion daily intent signals processed
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature9 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dentsu: Japanese-headquartered global marketing services group operating Dentsu Creative and Dentsu Media. Comparable full-service offering with strong technology/data capabilities and significant enterprise brand and healthcare client base.
• Omnicom Group: Global advertising holding company operating BBDO, DDB, TBWA, and other creative/media networks across strategy, creative, media, and data. Directly comparable to Iridio as a full-service marketing services provider targeting enterprise brands across verticals including healthcare.
• Interpublic Group (IPG): Global advertising holding company operating McCann, MullenLowe, FCB, and Mediabrands. Offers comparable integrated creative, media, and data + analytics services to enterprise clients, with growing healthcare practice that competes with Iridio's healthcare focus.
• WPP: World's largest advertising holding company operating Ogilvy, Grey, GroupM, and VMLY&R, offering integrated creative, media, data, and technology services to enterprise clients globally. Closely matches Iridio's full-service go-to-market model with similar enterprise brand focus.
• Publicis Groupe: Global marketing services holding company operating Leo Burnett, Saatchi & Saatchi, Publicis Media, and Epsilon. Direct competitor in full-service creative, media planning/activation, and data-driven marketing for enterprise and healthcare clients.
• Epsilon: Data-driven marketing platform owned by Publicis, specializing in identity resolution, targeting, and performance media. Closely comparable to Iridio's Data + Analytics and Advanced Targeting capabilities, with much larger scale household reach.

Broad incumbents

• Accenture Song: Global consulting giant's creative and technology-marketing arm, integrating strategy, creative, data, and tech services for enterprise clients. Overlaps with Iridio's integrated offering but operates at significantly larger scale with consulting-driven cross-sell.

Regional players

• Mediahub (MullenLowe Mediahub): Global media agency within IPG focused on integrated media planning and buying across CTV, digital, and out-of-home. Comparable to Iridio's Media services and Advanced Targeting sub-products, particularly in enterprise brand engagements.

Emerging players

• Stagwell: Challenger marketing holding company operating agencies including Assembly, Anomaly, and Forsman & Bodenfors. Competes with Iridio in integrated digital-first marketing services with strong data/tech investment narrative and growing healthcare presence.
• Tinuiti: Independent digital marketing performance agency specializing in paid media, programmatic, and commerce media for enterprise brands. Comparable on the media activation and data-driven targeting axes, though less full-service than Iridio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/showcase/iridio-by-rrd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iridio