Juniata Valley Ymca

Name

Juniata Valley Ymca

Legal name

Juniata Valley YMCA

Website

https://jvymca.org

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Juniata Valley YMCA is a community 501(c)(3) nonprofit in Burnham, Pennsylvania, serving Mifflin and Juniata Counties with fitness, aquatics, youth sports, preschool, and summer camp programs for individuals, families, and seniors.

Ownership category

akta.pro rank

Product category

Community Fitness and Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Community fitness center
• Aquatic programs
• Youth development
• Summer day camp
• Corporate wellness memberships

Headquarters

HQ city

Burnham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Monthly or annual membership fees providing access to facility, pool, wellness center, group fitness classes, and reduced rates on programs. Members receive unlimited access to cardio/strength equipment and open gym time.
2. Program Fees: Fees for youth sports, summer camp, preschool, swim lessons, swim team, martial arts, gymnastics, and other recreational programs. Pricing differs between members and non-members.
3. Facility Rentals: Hourly rentals of pool, gym (half or full), and facility space for private events, birthday parties, and organizational gatherings.
4. Donations and Fundraising: Charitable contributions through the Strong Kids campaign and general donations support financial assistance programs, enabling the YMCA to offer subsidized programming for those who cannot afford membership.
5. Personal Training Sessions: Individual and buddy personal training sessions with certified trainers at varying price points for members and non-members.
6. Aquatic Program Fees: Fees for swim clinics, lifeguarding courses, swim lessons, and aquatic fitness classes like Aqua Zumba.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Juniata Valley YMCA is a nonprofit community organization that provides memberships and programs built around its wellness center (cardio and strength equipment), the area's only full-size indoor pool, two full-court gymnasiums, and racquetball courts. It sells individual and family memberships that grant access to facilities, group fitness, aquatic programs, youth and adult sports leagues, summer day camp, preschool, homeschool swim and gym, personal training, and facility rentals for private events. Offerings are supported by an Open Door financial assistance policy and corporate wellness partnerships with local employers.

Product overview

The Juniata Valley YMCA is a nonprofit community organization offering a diverse portfolio of health, fitness, and youth development programs. The core offerings center on a Wellness Center (fitness equipment and cardio/strength rooms) and Aquatics facilities (the area's only full-size pool). These facilities support an extensive class and program schedule including Group Fitness classes, Aquatic Fitness, Swim Lessons, Swim Team (Stingrays), Lifeguarding Certification, Youth Sports (competitive/recreational basketball, gymnastics, martial arts, indoor soccer), Adult Sports (basketball, volleyball, pickleball, martial arts), and Active Older Adults programming. Youth development programs include Summer Day Camp (K-5th grade), PreK Summer Camp (ages 3-5), YMCA Preschool, and Homeschool Swim & Gym. Additional services include Personal Training, Facility Rentals (pool and gym spaces), Membership with reciprocal YMCA access, the Open Door Policy (financial assistance), and Corporate Wellness Discounts. The organization operates as a 501(c)(3) nonprofit strengthening the Mifflin and Juniata County community through youth development, healthy living, and social responsibility initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Stingrays Swim Team: The competitive swim team program for boys and girls ages 5-18, including Baby Rays (Ages 5-8), Stingers (Ages 9-12), and Stingrays (13+) age groups.

Products and services

• YMCA Membership Individual and family YMCA membership providing unlimited access to the wellness center, indoor pool, gymnasiums, racquetball courts, and group fitness classes, plus reduced program rates, early registration, and reciprocal access to participating YMCAs nationwide.
• Wellness Center Full fitness facility featuring cardio equipment, free weights, and strength training machines targeting all body parts, open to members 16+ with supervised access for ages 11-15.
• Aquatics The only full-size indoor pool in the area, offering open and lap swim hours, swim lessons, lifeguarding classes and certifications, swim team, aquatic fitness classes, parent/child swim, and pool rentals.
• Group Fitness Over a dozen different types of group fitness classes including AOA, Cardio Sculpt, Body Blast, PIYO, Fit in 45, Yoga, Interval Training, and Indoor Cycling, held in the second floor group fitness studio; the first class is always free.
• Swim Lessons Private 30-minute one-on-one lessons and group lessons for all ages, including parent-child tot classes for ages 6 months to 5 years.
• Stingrays Swim Team Competitive swim team for ages 5-18 with three skill levels (Baby Rays 5-8, Stingers 9-12, Stingrays 13+), practicing November through February with meets at the JVYMCA and other league YMCAs.
• Swim Clinics Preseason training programs for prior swim team participants ages 9+ and group stroke improvement classes running September through October.
• Lifeguarding Courses American Red Cross lifeguard certification courses with CPR/AED and First Aid training for individuals 15+ seeking lifeguard employment, priced $150 for members and $200 for non-members.
• Aquatic Fitness Classes Water-based fitness programs including Splish Splash, Aqua Zumba, Water Workout, and Active Older Adults pool time, with per-class pricing such as $6 per class for members.
• Active Older Adults (AOA) Health and wellness programs for adults 55+ including Silver Sneakers classes, land fitness, water fitness, and socialization activities.
• Personal Training One-on-one certified personal training with customized programs, including buddy training options for two people at reduced rates (single session $35; 5 sessions $125; buddy single session $50; buddy 5 sessions $170).
• Youth Sports Year-round youth sports programs including competitive and recreational basketball, gymnastics, martial arts, and indoor soccer for various age groups.
• Gymnastics & Tumbling Recreational gymnastics and tumbling classes for ages 18 months to 12 years, including Jellybean, Roller, and Twister levels in six-week sessions.
• Competitive Basketball Elementary through middle school competitive basketball league with March Madness tournament and summer league options for team registration.
• Recreational Basketball Fun-damentals recreational league teaching basketball skills and teamwork for boys and girls ages 3 through 8th grade with Sunday games.
• Youth Martial Arts Judo/Jujitsu classes for ages 6-9 on Monday evenings with age-appropriate instruction.
• Indoor Soccer Indoor soccer classes and teams for ages 3-11 teaching skills, coordination, fair play, and teamwork in a six-weekend league (members $40/$50, non-members $70/$80 depending on early bird vs regular).
• Adult Sports Adult recreational and league sports including basketball, volleyball, pickleball, and martial arts for adults seeking fitness and competition.
• Adult Martial Arts Judo (Monday evenings) and Karate (Tuesday evenings) martial arts instruction for ages 6+ with separate class times by age group.
• Adult Pickleball Pickleball for ages 16+ running October through May indoors and June through October outdoors at Mifflin County Middle School.
• Adult Volleyball League Eight-week co-ed volleyball league on Thursday nights with fall and winter sessions, next registration opening Fall 2026.
• Men's Winter Basketball League Weekday evening basketball league running February through April 2025 with six weeks of games.
• Summer Day Camp Full summer camp experience for children K through 5th grade with games, activities, swimming, field trips, and weekly themes running 11 weeks June through August ($165/week members, $200/week non-members, 10% discount for 9+ weeks).
• PreK Summer Camp Summer camp for children ages 3-5 featuring storytelling, outdoor play, creative arts, swimming, and educational activities with flexible weekly options ($80/week members, $100/week non-members).
• YMCA Preschool Preschool program for children ages 3-5 combining classroom learning with gym and swimming pool activities, meeting either 2 or 3 days per week (members $80–$120/month; non-members $120–$160/month).
• Homeschool Swim & Gym Weekly extracurricular activities for homeschooled children providing gym and pool time from November through March on Wednesday afternoons ($3 per child or $10 per family).
• Facility Rentals Rental of pool ($100/hour for up to 50 people), half gym ($50/hour), full gym ($100/hour), volleyball net setup ($25), and combined pool/gym packages for events such as birthday parties.
• Corporate Wellness Discounts Corporate membership discounts of 10–20% on monthly dues for employees of participating businesses including FAME, First Quality, Geisinger-Lewistown, MCSD, Mifflin County Employees, Nittany Paper Mill, Overhead Door, Standard Steel, and Trinity.
• Open Door Policy Financial assistance program providing reduced-rate memberships to individuals and families who cannot afford standard membership costs, funded through the Strong Kids campaign and general donations.

Quantifiable outcome

• 2,600+ local citizens improve their health through active YMCA involvement
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• American Heart AssociationcoreStrategic or Co-development PartnerThe American Heart Association partnered with the Juniata Valley YMCA for CPR and emergency response training at Summer Day Camp. Tamara from the American Heart Association visited camp to teach campers about the importance of CPR and emergency response skills.
• FAME (Corporate Partner)minorGTM or Marketing PartnerFAME is one of nine corporate employers offering discounted YMCA memberships to employees as part of the corporate wellness partnership program.
• First Quality (Corporate Partner)minorGTM or Marketing PartnerFirst Quality is one of nine corporate employers offering discounted YMCA memberships to employees as part of the corporate wellness partnership program.
• Geisinger-Lewistown Hospital (Corporate Partner)minorGTM or Marketing PartnerGeisinger-Lewistown Hospital is one of nine corporate employers offering discounted YMCA memberships to employees as part of the corporate wellness partnership program.
• MCSD - Mifflin County School District (Corporate Partner)minorGTM or Marketing PartnerMCSD is one of nine corporate employers offering discounted YMCA memberships to employees as part of the corporate wellness partnership program.
• Mifflin County Employees (Corporate Partner)minorGTM or Marketing PartnerMifflin County Employees are one of nine corporate employers offering discounted YMCA memberships as part of the corporate wellness partnership program.
• Nittany Paper Mill, Inc (Corporate Partner)minorGTM or Marketing PartnerNittany Paper Mill is one of nine corporate employers offering discounted YMCA memberships to employees as part of the corporate wellness partnership program.
• Overhead Door (Corporate Partner)minorGTM or Marketing PartnerOverhead Door is one of nine corporate employers offering discounted YMCA memberships to employees as part of the corporate wellness partnership program.
• Standard Steel (Corporate Partner)minorGTM or Marketing PartnerStandard Steel is one of nine corporate employers offering discounted YMCA memberships to employees as part of the corporate wellness partnership program. They also provide scheduled power shutdowns affecting YMCA operations.
• Trinity (Corporate Partner)minorGTM or Marketing PartnerTrinity is one of nine corporate employers offering discounted YMCA memberships to employees as part of the corporate wellness partnership program.
• Mifflin County School DistrictcoreStrategic or Co-development PartnerPartnership with Mifflin County School District for program coordination. YMCA inclement weather policy is tied to school district closures. Preschool and homeschool programs run concurrent with school district calendar.
• Mifflin County Middle SchoolminorOthersMifflin County Middle School provides outdoor pickleball facilities from June to October when YMCA outdoor space is needed for the adult pickleball program.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• YMCA of Greater Scranton: Another Pennsylvania-based YMCA offering aquatics, wellness, youth programs, and preschool under the same national YMCA brand — serves a similar small/mid-sized Pennsylvania community footprint.
• Boys & Girls Clubs of America: National nonprofit offering youth development, sports, and community programs in small-town America; competes for the same youth/family segment and charitable dollars as community YMCAs.
• York YMCA (YMCA of York and York County): Regional Pennsylvania YMCA with comparable pool, gym, youth sports, and camp programming — relevant peer for benchmarking program pricing and facility utilization in PA markets.
• Capital Region YMCA: Regional Pennsylvania YMCA serving the greater Harrisburg area; operates as the same nonprofit membership-club model with fitness, aquatics, youth sports, and summer camps — directly comparable to Juniata Valley YMCA in mission and operating structure.

Broad incumbents

• YMCA of the USA: The national parent federation of which JVYMCA is an affiliate; sets brand standards, reciprocal access networks, and operational frameworks that shape every local YMCA's offerings.
• Jewish Community Center (JCC) of Greater Pittsburgh: Multi-purpose community center offering fitness, aquatics, preschool, summer camps, and senior programs — operates the same membership-club model with broader cultural programming.
• Planet Fitness: Low-cost national fitness chain that competes primarily on the adult wellness/membership segment; benchmark for low-fee subscription fitness economics.
• Anytime Fitness: 24-hour franchise fitness model with broad access; competes with JVYMCA for adult wellness members in non-metropolitan markets like central PA.

Regional players

• YMCA Camp Leadership (Pennsylvania Resident Camps): PA resident camps competing for the same summer-camp enrollment dollars in the same regional family market, particularly for multi-day/overnight experiences that JVYMCA's day camp does not offer.
• Boys & Girls Club of Mifflin County: Direct local competitor within Mifflin County specifically for youth development, sports leagues, and after-school programming — likely the closest geographic substitute for JVYMCA's youth segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/JVYMCA
• Facebookfacebook.com/334977259700880
• Instagraminstagram.com/jvymca
• LinkedInlinkedin.com/company/juniata-valley-ymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juniata Valley Ymca