Iddy Biddy Pool School

What Iddy Biddy Pool School does

Iddy Biddy Pool School is a privately held learn-to-swim school founded in 2001 and headquartered at a single facility inside the Energym Sports Campus in Sycamore, Illinois, serving families across Sycamore, DeKalb, and northern Illinois. The company runs a progressive aquatic education program spanning prenatal classes through school-age levels 1-10 and competitive-stroke instruction, alongside specialized offerings for special needs swimmers and Special Olympics athletes under the IBPS Killer Whales team (operating since 2007). Instruction is delivered in a 92°F warm-water pool by CPR/First Aid certified teachers with a minimum of 60 hours of shadowing, maintaining a 4:1 student-to-teacher ratio (averaging 3.2) in 30-minute classes structured as 9-week sessions. The proprietary IBPS teaching method was developed by founder Jeremy Stine, who has accumulated over 30,000 hours of in-water experience, in collaboration with national swim organizations and infant/special needs specialists.

The business operates on a direct-to-consumer model with four revenue streams: subscription-style 9-week swim lesson sessions across age-tiered levels, one-on-one private lessons (especially for special needs and fearful swimmers), one-time birthday party packages priced at $300 for up to 20 guests, and freemium prenatal/infant classes that function as a customer-acquisition funnel. Go-to-market is local and community-driven: a website, phone-based sales (815-991-9162), Facebook page, JackRabbit Class online registration, and affiliations with the United States Swim School Association, Special Olympics, Sycamore Chamber of Commerce, and J Ellis Lifeguarding. The company is founder-owned, with no disclosed institutional investors, parent company, or franchise network, and operates from a single physical site with no second location announced.

Name

Iddy Biddy Pool School

Legal name

Iddy Biddy Pool School

Website

https://iddybiddypoolschool.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Iddy Biddy Pool School is a privately held, founder-operated learn-to-swim school in Sycamore, Illinois, offering progressive infant-through-adult swim lessons, special needs private coaching, Special Olympics training, and birthday parties at a single warm-water facility serving northern Illinois families.

Ownership category

akta.pro rank

Product category

Swimming Instruction

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Swim lessons
• Aquatic education
• Infant swimming
• Water safety training
• Learn-to-swim

Headquarters

HQ city

Sycamore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Swim Lesson Sessions: 9-week session-based swim lessons with 30-minute classes, 4:1 student-to-teacher ratio. Pricing not publicly disclosed; customers call office for session costs. Includes various levels from Baby Amazing (infants 3+ months) through School Age (Levels 1-10).
2. Birthday Party Packages: Indoor swim birthday parties at Sycamore facility. $300 for 2 hours with up to 20 guests, $100 deposit required. Birthday child is free. Additional guests beyond 20 charged at $5 per child. Saturday and Sunday availability.
3. Private Lessons: One-on-one private lessons available for special needs students and fearful children/adults. Customized coaching with parent consultation on goals and progress.
4. Free Programs: Free prenatal swim classes and free infant classes for 3-8 month olds to establish early water safety foundation and generate future customer pipeline.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Iddy Biddy Pool School is a learn-to-swim school that delivers in-water swimming instruction to infants, preschoolers, school-age children, special-needs students, and adults in 30-minute classes run as 9-week sessions. Programs are organized by age (Baby Amazing for infants/parent-tot, Pre-School Levels 1–5, School Age Levels 1–10) and use a 92°F warm-water pool with maximum 4:1 student-to-teacher ratios. Complementary offerings include private special-needs lessons, free prenatal and 3–8 month baby classes, Special Olympics coaching (IBPS Killer Whales), free in-water assessments, and indoor birthday-party rentals.

Product overview

Iddy Biddy Pool School is a learn-to-swim school offering a comprehensive suite of aquatic education programs for infants through adults. The portfolio centers on age-differentiated swim lesson programs including the Baby Amazing Program (with free prenatal and newborn classes), Pre-School Swim Lessons (5 levels), School Age Swim Lessons (10 levels), Special Needs private lessons, and Special Olympics training. Supporting services include birthday party packages, free assessments, and general swim lessons with a 4:1 student-teacher ratio in warm 92-degree water pools. The programs share a unified teaching methodology developed by the founder emphasizing water safety, small class sizes, certified instructors, and progressive skill development.

Differentiator

Problem solved

Functional benefit

Products and services

• Baby Amazing Program Multi-level infant and toddler aquatic program including free prenatal classes, free 3–8 month baby classes, parent-tot Diaper Divers classes (8–20 months), and Big Kids Swim transition classes (20+ months) taught in warm 92°F water with Baby Amazing instructors receiving 12+ hours of specialized training.
• Pre-School Swim Lessons Five-level progressive swim program for preschool-aged children focused on water comfort, bubbles, back-floating, submersion, and beginning front crawl in warm 92°F small-group classes.
• School Age Swim Lessons Ten-level progressive curriculum for school-aged children covering water adaptation, floats, glides, kicks, freestyle, backstroke, breaststroke, butterfly, tread water, and Individual Medley in 30-minute small-group classes.
• Special Needs Swim Lessons One-on-one private swim coaching for students with special needs, with parent consultation to set goals around water safety, stroke development, or muscle development, taught in a comfortable 92°F pool.
• Special Olympics Program (IBPS Killer Whales) Special Olympics swim training program serving athletes from adolescence through seniors at various ability levels, staffed by volunteer IBPS coaches for seven months each year since 2007.
• Birthday Parties Indoor swim birthday party package priced at $300 (with a $100 deposit), offering 2 hours of pool access for up to 20 guests, lifeguard, 92°F pool with fountains, party room with fridge/freezer, and cleanup, available Saturdays and Sundays.
• Free Assessments Complimentary in-water evaluation to determine the appropriate swim class placement for children, scheduled by calling 815-991-9162.
• Private Adult and Fearful-Child Lessons One-on-one private swim lessons for adults and fearful children, taught in a comfortable warm-water environment with customized coaching and parent/individual consultation on goals and progress.

Quantifiable outcome

• Most swimmers show skill improvement after approximately 9 lessons
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Special OlympicscoreStrategic or Co-development Partner · 1 January 2007IBPS Killer Whales team participates in Special Olympics, training and coaching athletes from adolescence through seniors since 2007. All coaching staff volunteer their time for seven months annually. No compensation received for this program.
• United States Swim School Association (USSA)minorOthersAffiliation with national swim school association providing industry credentials and best practices alignment. Logo displayed on website indicating membership/certification status.
• Sycamore Chamber of CommerceminorOthersLocal business chamber membership providing community presence and local business network connections in the Sycamore region.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SafeSplash Swim School: National swim lesson franchise (owned by LA Fitness parent) focused on year-round lessons for infants through adults with proprietary curriculum and small class sizes. Competes directly for the same parent demographic in suburban markets.
• Goldfish Swim School: National franchise offering learn-to-swim programs for children 4 months to 12 years with small class sizes, warm pools, and a structured progression curriculum. Highly comparable business model to Iddy Biddy but operates at national scale via franchising.
• British Swim School: Franchise swim school with a water-survival-first methodology serving infants through adults, with programs held in partner hotel/community pools. Comparable baby-and-toddler focus and franchise-driven scaling model.
• Aqua-Tots Swim Schools: International franchise operating year-round swim schools with programs for infants through adults, including specialized instruction. Mirrors Iddy Biddy's age-tiered curriculum (8 months through adults) and family-focused positioning.
• Sunsational Swim School: National provider of private, in-home, and community-pool swim lessons for infants through adults. Overlaps with Iddy Biddy's private lessons for fearful swimmers and special needs students via a similar one-on-one model.
• Emler Swim School: Texas-based swim school chain offering small-group lessons from 6 months through adults with proprietary curriculum and certified instructors. Comparable teaching philosophy and progression-based programs.

Regional players

• Hubbard Family Swim School: Connecticut-based multi-location swim school offering lessons for infants through adults with small class sizes. Comparable local-chain positioning and multi-level curriculum approach.
• SwimJim: NYC-area swim school offering year-round lessons for all ages with a reputation for quality instruction. Comparable curriculum depth and adult/children program mix, though concentrated in a different metro.
• Big Blue Swim School: Illinois-headquartered (Downers Grove) swim school franchise founded in 2009 with a similar warm-water, small-class philosophy and child-focused curriculum. Most directly comparable on geography and founding philosophy among larger peers.

Broad incumbents

• YMCA of the USA: National nonprofit offering swim lessons across age groups as part of broader aquatics programming at community facilities. Serves as the ubiquitous low-cost incumbent alternative that any boutique swim school competes against on convenience and price.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Iddy-Biddy-Pool-School/161129037265979
• LinkedInlinkedin.com/company/iddy-biddy-pool-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iddy Biddy Pool School