What C&C Apple Premium Partner does

C&C S.p.A. (doing business as C&C Apple Premium Partner) is an authorized Apple Premium Partner and Authorized Apple Service Provider headquartered in Bari, Italy (Viale Luigi Einaudi, 10). The company operates multiple physical retail stores across Italy, supplemented by an owned e-commerce storefront at shop.cec.com, and serves three customer segments: individual consumers (the primary segment), B2B buyers via a dedicated enterprise sales channel, and Education (Edu) buyers including students and institutions. Its core activity is resale of the full Apple hardware catalog — iPhone, Mac, iPad, Apple Watch, AirPods and accessories — alongside certified refurbished iPhones (iPhone Rigenerati).

C&C generates revenue through unit-priced hardware sales, with disclosed Apple retail pricing in Italy ranging from €729 (iPhone 17) to €1,339 (iPhone 17 Pro) and €1,089 (iPhone 16 Air), and through C&C Care device protection/insurance subscriptions, Trade-In/Permuta credit-based transactions, authorized Apple repair services using genuine parts, Personal Shopper assisted-selling services, and the Fidelity Card loyalty program. The technology stack is non-proprietary retail e-commerce, with the company's strategic value residing in its authorized reseller and service-provider relationship with Apple rather than in any internally developed software or platform.

The company holds ISO 9001:2015 and ISO 14001 certifications for quality and environmental management, maintains a marketing presence on Instagram (@cec_italy), email newsletter, and a news/blog channel, and is privately held with no disclosed parent company, institutional investors, funding rounds, or M&A activity in the input data. Recent visible activity includes the March 2026 launch coverage of Apple's MacBook Neo, indicating continued active assortment onboarding as Apple releases new product categories.

Name

C&C Apple Premium Partner

Legal name

C&C S.p.A.

Website

https://cecconsulting.it

Company type

Private

Operating status

Operating

Short description

C&C S.p.A. is an Apple Premium Partner and Authorized Apple Service Provider headquartered in Bari, Italy, operating multiple retail stores and an e-commerce platform that resell the full Apple hardware catalog and offer device protection, trade-in, refurbished units, and repairs to consumer, B2B, and education customers.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (44921), Electronics and Appliance Retailers (4492)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ)

akta.pro secondary industry

Warranty, Protection Plans & Extended Service Contracts (CRACAJAH)

Keywords

• Apple premium reseller
• Consumer electronics retail
• Authorized device repair
• Refurbished smartphones
• Device protection plans

Headquarters

HQ city

Bari

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Apple Hardware Sales: Revenue from selling Apple products including iPhone, Mac, iPad, Apple Watch, AirPods, and accessories through physical retail stores and e-commerce platform.
2. C&C Care Protection Plans: Device protection and insurance services for Apple devices, providing extended coverage and support.
3. Refurbished Apple Products: Sales of certified refurbished Apple products (iPhone rigenerati), providing an alternative to new device purchases.
4. Trade-In/Permuta Service: Customers can trade in their used Apple devices for credit toward new purchases.
5. Authorized Repair Services: Apple-authorized repair and assistance services for Apple devices.

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

C&C S.p.A. operates as an authorized Apple Premium Partner in Italy, running multiple physical retail stores and an e-commerce platform (shop.cec.com) that resell the full Apple hardware lineup including iPhone, Mac, iPad, Apple Watch, AirPods, and accessories. The company complements hardware sales with a suite of services: C&C Care device protection plans, Personal Shopper purchase assistance, Trade-In/Permuta for used devices, certified refurbished iPhones (iPhone Rigenerati), and Authorized Apple Repair services using genuine parts, plus dedicated B2B and Education segment offerings.

Product overview

C&C Apple Premium Partner operates as a multi-channel Apple retailer offering the complete Apple product ecosystem including iPhone, Mac, iPad, Apple Watch, and AirPods, with starting prices ranging from €729 for iPhone 17 to €1,339 for iPhone 17 Pro. The company provides a comprehensive suite of services: C&C Care for device protection and insurance, Personal Shopper for guided purchasing, Fidelity Card loyalty program, Trade In/Permuta for device trade-ins, and authorized Apple repair services. C&C also sells certified refurbished iPhones (iPhone Rigenerati) as a more affordable sustainable option. Additional services include dedicated B2B enterprise solutions and Education sector offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• iPhone Resale of Apple's iPhone lineup through physical retail stores and the shop.cec.com e-commerce platform, targeting individual consumers, business customers, and students. Latest models priced from €729 for iPhone 17 up to €1,339 for iPhone 17 Pro.
• iPad Apple iPad tablets resold through C&C stores and online, with starting prices from €799, available for consumer, education, and business buyers.
• Mac Apple Mac computers including MacBook, iMac, and Mac mini resold through C&C retail and e-commerce, with pricing available in store.
• Apple Watch Apple Watch smartwatch and fitness tracker devices resold through C&C retail stores and online storefront.
• AirPods Apple AirPods wireless earbuds and audio products resold via C&C retail and e-commerce channels.
• Apple Accessories Apple-branded accessories including cases, chargers, cables, and other peripherals sold alongside Apple devices through C&C retail and online channels.
• iPhone Rigenerati (Refurbished) Certified pre-owned and refurbished Apple iPhones sold by C&C as a more affordable, sustainable alternative to new devices, with quality assurance backing.
• C&C Care Subscription-based device protection and insurance service for Apple devices, providing extended coverage, repairs, and ongoing support for enrolled customers.
• Personal Shopper Personalized in-store shopping assistance service that helps customers select the right Apple product based on their needs and use case.
• Fidelity Card Customer loyalty program providing rewards, exclusive benefits, and community membership for registered C&C customers.
• Trade In / Permuta Trade-in service that lets customers exchange their used Apple devices for credit toward new purchases through C&C stores and online valuation.
• Assistenza Autorizzata Apple (Authorized Apple Repair) Authorized Apple Service Provider offering professional technical support and device repairs using genuine Apple parts for in-warranty and out-of-warranty Apple devices.
• B2B Services Business-to-business solutions for corporate customers and enterprise Apple deployments, including volume purchasing, business pricing, and dedicated sales support.
• Education (Edu) Specialized offerings, pricing, and solutions for educational institutions and students, including education discounts and institution deployment support.
• C&C Time (Assistenza su misura) Customized after-sales support service providing personalized assistance to help customers get the most out of their Apple devices.
• MacBook Neo New Apple MacBook model featured by C&C as the latest addition to the Mac lineup, planned for resale through C&C's retail and online channels.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Apple Inc.coreChannel Partner/ Reseller/ DistributorC&C is an official Apple Premium Partner, authorized to sell Apple products including iPhone, Mac, iPad, Apple Watch, and AirPods. Additionally, C&C holds Assistenza Autorizzata Apple status, authorized to perform device repairs using genuine Apple parts.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Expert Italy: Italian consumer electronics retail chain (part of the international Expert group) with a network of affiliated stores. Sells Apple products as part of a multi-brand assortment and overlaps with C&C on consumer electronics demand.
• Trony: Italian consumer electronics chain with physical stores and an online store. Sells Apple products alongside other brands and competes with C&C for value-oriented Italian consumer electronics buyers.
• ePRICE: Italian online-led consumer electronics retailer with fulfillment infrastructure. Competes with C&C's shop.cec.com on price, range, and delivery for Apple hardware and accessories, especially with price-sensitive online buyers.
• MediaWorld: Italy's leading big-box consumer electronics chain (part of the MediaMarkt group) with extensive national retail coverage and e-commerce. Sells Apple products as one of many brands and competes for the same walk-in consumer traffic in Italy.
• Apple Store (Apple Inc. direct retail): Apple's own direct retail and online channel in Italy. The most direct competitive threat to C&C: same products, same brand experience, same authorized service capability, plus Apple's growing push toward direct customer relationships.
• Amazon Italy: Dominant Italian e-commerce marketplace and authorized Apple reseller. Competes primarily on price, convenience, and breadth of selection, and is a key alternative purchasing channel for Italian Apple consumers.
• Unieuro: Listed Italian consumer electronics and appliance big-box retailer with a national store footprint and online channel. Carries the full Apple product line alongside competing brands, competing head-on with C&C for Italian Apple hardware buyers.

Direct peers

• Juice (Apple Premium Reseller): One of the largest independent Apple Premium Resellers in Italy and Europe, with multiple physical stores and online sales. Operates the same Premium Partner + Authorized Service Provider model as C&C and competes for the same Italian Apple customer base.
• Smartworld (Apple Premium Reseller): Independent Apple Premium Reseller operating Apple-branded retail and authorized service in Italy. Closely comparable to C&C in authorization tier, service offering, and target customer base.
• Melinformatic: Italian Apple Premium Reseller with physical stores and online sales. Directly comparable to C&C in business model — authorized Apple retail plus service — and competes in overlapping Italian regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cec_italy
• Facebookfacebook.com/cecapplepremiumpartneritalia
• LinkedInlinkedin.com/company/cec-it

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C&C Apple Premium Partner