Fonden Drive - School Of Motivation

What Fonden Drive - School Of Motivation does

Fonden Drive is a Danish non-profit foundation (CVR 4153 7426) headquartered in Billund that operates Drive School of Motivation, a treatment and special education school for grades 0–9 serving typically intelligent students with special needs such as ADHD, ADD, OCD, and ASD. The foundation's pedagogical approach centers on the proprietary COPE methodology (Context, Objectives, Plan, Evaluation), which integrates play-based learning, motivation theory, co-creation with families, and SMART objectives into a single framework designed to help students re-engage academically, socially, and personally. Alongside the core school, Drive delivers a coordinated suite of programs including Forward Drive (school refusal treatment), parent counseling and free parenting courses, tailored training and supervision for professionals, after-work meetings, the Drive Club spare-time program, and the Drivecast podcast series.

The business model blends recurring B2G revenue — municipal teaching agreements (undervisningsoverenskomst) with Billund and Frederiksberg municipalities, where students are placed via Pædagogisk Psykologisk Vurdering (PPV) referrals — with discrete professional services revenue from parent counseling (1,000 DKK/hour), professional supervision (1,500 DKK/hour), and training courses (1,000 DKK per course or 2,500 DKK for a three-course bundle). Free parenting courses and after-work meetings in Billund and Copenhagen function as top-of-funnel community-building rather than revenue lines. Go-to-market is hybrid: sales-led via municipal caseworker relationships for the school, and event-led via Billetto-registered courses and after-work meetings for professional and parent audiences. Drive augments its offerings through strategic partnerships with the International School of Billund (ISB), Capital of Children, CoC Playful Minds, and Konfront (a VR-based treatment platform), positioning the foundation as the special-needs flagship within the Billund "Capital of Children" ecosystem.

Operations span two Danish locations: the headquarters and school at Skolesvinget 8 in Billund, and a Copenhagen-area office and training site at Martinsvej 7-9 in Frederiksberg, with a new treatment and special education offering launched on Frederiksberg in 2024. The foundation is governed by a board chaired by founder Christopher Moyell Juul, with an internal CEO transition completed in August 2024. While revenue is not publicly disclosed, the foundation's scale — a single school plus ancillary services and small headcount — implies modest annual operating revenue, with growth concentrated in geographic expansion and productization of adjacent professional and family services.

Name

Fonden Drive - School Of Motivation

Legal name

Fonden Drive

Website

https://fondendrive.dk

Company type

Private

Operating status

Operating

Short description

Fonden Drive is a Danish non-profit foundation operating Drive School of Motivation, a treatment and special education school (grades 0–9) in Billund and Frederiksberg serving students with ADHD, ADD, OCD, and ASD using its proprietary COPE methodology, supplemented by professional training, counseling, and school-refusal programs.

Ownership category

akta.pro rank

Product category

Special Education Services

NAICS

Child Care Services (62441), Child and Youth Services (62411), Child and Youth Services (624110)

SIC

Services-Child Day Care Services (8351), Services-Social Services (8300)

akta.pro primary industry

Special Needs Early Intervention & Preschool Programs (EDAKAAAE)

akta.pro secondary industries

Transition & School-Readiness Support for Special Needs Children (HSAAAIAO), Mental Health & Emotional/Trauma-Informed Childcare (anxiety, PTSD) (HSAAAIAI), Parenting Education for Special Needs & Developmental Differences (EDACALAK), Trauma-Informed & Resilience-Building Programs (Early Childhood) (EDACAOAD)

Keywords

• Special needs education
• School refusal intervention
• Parent counseling services
• Professional training courses
• Treatment school programs

Headquarters

HQ city

Billund

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Special Needs School Services: Drive operates a treatment and special education school (grades 0-9) for typically intelligent students with special needs. The school is funded through municipal teaching agreements (undervisningsoverenskomst) with Billund Municipality and potentially other municipalities whose children are referred.
2. Professional Counseling and Supervision: Counseling, case supervision, and staff supervision services offered to municipalities, schools, and other professionals. Price is 1500 DKK per hour. Sessions can take place at Drive's premises, online, or via visits to staff groups.
3. Parent Counseling: Individual counseling, guidance, and psycho-education for families facing challenges such as school absenteeism, anxiety, and well-being issues. Price is 1000 DKK per hour.
4. Training Courses for Professionals: A series of three training courses on school absenteeism and school refusal, priced at 1000 DKK per individual course or 2500 DKK for all three courses. Available in both Billund and Copenhagen. Also includes tailored competence development programs.
5. Parenting Courses: Free online parenting courses (Help! My child is struggling) for parents of children with psychiatric diagnoses. One or all three courses in the series can be attended free of charge.
6. After-work Meetings (Fyraftensmøder): Free professional insight events for professionals working with children and youth. Topics include autism and anxiety, children's voices, parental collaboration, and distress to motivation. Held in Billund and Copenhagen.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Fonden Drive operates a treatment and special education school (grades 0–9) for typically intelligent children with special needs such as ADHD, ADD, OCD, and ASD, delivered through the proprietary COPE methodology. Around the school, the foundation sells parent counseling, parenting courses, professional training and tailored competence development, school refusal interventions (Forward Drive), and the Drive Club after-school program.

Product overview

Fonden Drive operates as a not-for-profit foundation running Drive School of Motivation — a treatment and special education school for students from 0–9th grade with special needs such as ADHD, ADD, OCD, and ASD. The school provides individually tailored, holistic education in both Danish and English. Surrounding the school, Drive offers a coordinated suite of programs: the Forward Drive school refusal program, parent counseling and parenting courses, professional training and tailored programs for practitioners, after-work meetings, and the Drivecast podcast series. Together these form a 'full circle' approach spanning school, family, and community.

Differentiator

Problem solved

Functional benefit

Brands

• Forward Drive: School refusal program helping students who suffer from school refusal from early stages to more severe cases.
• Drive Practice Lab
• Drive Club

Quantifiable outcome

• Children regain motivation and actively participate in life, school, and social communities
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• International School of Billund (ISB)coreStrategic or Co-development PartnerDrive has a close collaboration with ISB, who like Drive believes in an approach to learning where play takes a central role. Both organizations share the Billund location and a commitment to innovative, play-based education for children.
• Capital of ChildrencoreStrategic or Co-development PartnerDrive is a proud partner in Capital of Children, a broad partnership of organizations, authorities, and companies sharing a vision to give Billund's children the opportunity to learn through play and be creative world citizens. Drive's focus is ensuring Billund embraces all children, including those with special needs and learning difficulties, giving them equal access to fantastic education.
• CoC Playful MindsminorStrategic or Co-development PartnerCoC Playful Minds shares Drive's belief that adults can learn at least as much from children as children can learn from adults, especially when it comes to thinking innovatively. Together with other partners, CoC Playful Minds and Drive are part of the Place Brand group in Capital of Children, collaborating toward the vision of creating the Children's Capital (Børnenes Hovedstad).
• KonfrontcoreTechnology or IntegrationKonfront is an online teaching platform combining evidence-based conversation and schedule methods with virtual reality. Drive and Konfront share the vision that digital solutions open fantastic opportunities in the pedagogical and psychological field for working with children and young people. They collaborate on a special program supporting treatment of children with concerning school refusal. Konfront sets new standards for working with children with special needs.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• Socialstyrelsen: Danish Social Affairs agency responsible for the national service catalogue, including VISO, and oversight of special-needs provision. Highly relevant ecosystem counterpart whose policies and funding decisions directly shape demand for Drive's services.
• Center for ADHD: Danish national center providing advice, courses, and treatment programs for ADHD (referenced in Drive's board member background). Comparable on serving the ADHD sub-segment with structured counseling and parent education; ecosystem counterpart rather than direct competitor.
• VISO (Denmark): Danish national specialist consultancy providing expert advice on complex disability and special-needs cases. Comparable as an ecosystem participant that municipalities and caseworkers route Drive-eligible families through; relevant for understanding the referral pipeline rather than as a direct competitor.

Direct peers

• Egmont Højskolen: Danish folk high school with programs for young people with special needs, including autism and ADHD. Comparable as a Danish residential/special-needs education provider competing for similar students and overlapping with Drive's mission to re-engage disengaged youth.
• Langagerskolan: Swedish special-needs school for students with autism and severe ADHD, providing day treatment and educational services. Directly comparable on target population (autism/ADHD), treatment-oriented pedagogy, and proximity to Drive's Nordic operating environment.
• Specialisterne: Globally operating organization supporting people with autism and developmental differences through employment, training, and education programs. Comparable on serving the autism/IDD population with structured pedagogical and motivational support; overlaps with Drive's segment but operates a broader portfolio.
• Behandlingsskolerne: Denmark's largest group of day treatment schools (referenced in Drive's board member background), offering treatment and special-education placements for vulnerable children and youth. Directly comparable as a multi-site Danish day-treatment provider competing for the same municipal referrals and student cohort.

Regional players

• International School of Billund (ISB): Play-based international school sharing the Billund location and pedagogical philosophy with Drive. Comparable on local ecosystem positioning, play-centric learning approach, and bilingual delivery, though focused on mainstream rather than special-needs students.
• Chrysalis (Billund): Special needs school in Billund where Drive board member Anna Bak-Nielsen previously served as Project Manager. Operates in the same local market as Drive's headquarters with overlapping student population and municipal stakeholders, making it a directly relevant regional peer.

Emerging players

• Konfront: Online teaching platform combining evidence-based conversation methods with VR for children and youth. Already a strategic partner of Drive for the school-refusal program; comparable as an emerging technology-enabled player in the same special-needs treatment space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fondendrive
• LinkedInlinkedin.com/company/fondendrive

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fonden Drive - School Of Motivation