Kwekerij Duijn-hove B.v.

What Kwekerij Duijn-hove B.v. does

Kwekerij Duijn-Hove B.V. is a third-generation Dutch family nursery founded in 1997 and headquartered in Maasland, Netherlands, operating four greenhouse sites across the Westland region: Maasland (24,000 m² green plants), De Lier (7,000 m² green plants), Honselersdijk (42,000 m² green plants, via subsidiary Duynplant), and Maasdijk (30,000 m² Phalaenopsis in a doubled cultivation layer, via subsidiary Duijn-Orchids), for 73,000 m² of total production capacity. The company cultivates a broad assortment of green indoor plants — including Aglaonema, Beaucarnea, Cacti, Cordyline, Cryptanthus, Cycas, Dracaena, Euphorbia, Ficus, Hoya, Livistona, Sansevieria, and Zamioculcas — alongside Phalaenopsis orchids in standard, special-shape, multiflora, and scented varieties, with branded sub-ranges Decorum Concepts (self-sustaining terrariums) and Xanadu (luxury arrangements themed on world cities).

Cultivation is supported by an integrated energy stack — Combined Heat and Power (WKK), geothermal seasonal heat/cold storage, heat pumps, and residual heat from a neighboring grower at Maasland — together with biological pest control, which materially reduces chemical intervention and CO2 intensity per unit. The company holds A+ status in MPS-ABC plus MPS-GAP, MPS-SQ, and GRASP certifications, providing the compliance stack required to supply major European retailers, and in 2024 launched Potweb, an integrated pest management system for controlling potworm in Phalaenopsis that reduces chemical inputs.

The business model is wholesale B2B: Duijn-Hove sells potted plants to exporters and traders throughout Europe via direct relationships, the Floriday digital marketplace, and the Decorum Plants & Flowers growers cooperative, which provides brand recognition and a bundled quality-and-sustainability distribution network. Day-to-day operations are run by the third generation of the Van Duijn family, with Alex focused on sales and customer relations, Hugo on plant material purchasing and general affairs, and Guido on cultivation, personnel, and planning; the company operates from a private, family-owned base with no disclosed external investors.

Name

Kwekerij Duijn-hove B.v.

Legal name

Kwekerij Duijn-Hove B.V.

Website

https://duijn-hove.nl

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Duijn-Hove is a third-generation Dutch family nursery operating four greenhouse facilities totaling 73,000 m², cultivating green pot plants and Phalaenopsis orchids for wholesale export to European traders and exporters.

Ownership category

akta.pro rank

Product category

Ornamental Horticulture

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Floriculture Production (111422), Nursery and Floriculture Production (11142)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics) (AFAGAHAH)

Keywords

• Ornamental plant cultivation
• Potted plant wholesale
• Greenhouse horticulture
• Phalaenopsis orchid growing
• Green indoor plants

Headquarters

HQ city

Maasland

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Wholesale plant sales: Duijn-Hove generates revenue through the wholesale sale of potted plants to exporters and traders throughout Europe. The company grows green and flowering pot plants across four locations and sells these products through their distribution network to various international buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Kwekerij Duijn-Hove B.V. cultivates green and flowering pot plants across four greenhouse locations in the Netherlands, producing Phalaenopsis orchids and a broad assortment of tropical green plants including Aglaonema, Beaucarnea, Cacti, Cordyline, Cryptanthus, Cycas, Dracaena, Euphorbia, Ficus, Hoya, Livistona, Sansevieria, and Zamioculcas. The company supplies these wholesale plants to exporters and traders throughout Europe via direct sales, the Floriday marketplace, and the Decorum Plants & Flowers cooperative. Branded concepts include Decorum Concepts terrariums and Xanadu luxury plant arrangements.

Product overview

Kwekerij Duijn-Hove B.V. is a family business specializing in the cultivation of green and flowering pot plants. The company operates across four locations (Maasdijk, Maasland, De Lier, and Honselersdijk) with green plants grown in 66,000 m² of greenhouse space and Phalaenopsis in 30,000 m² with double cultivation layers. Their product portfolio centers on two main categories: (1) Green Plants including Aglaonema, Beaucarnea, Cacti, Cordyline, Cryptanthus, Cycas, Dracaena, Euphorbia, Ficus, Hoya, Livistona, Sansevieria, and Zamioculcas; and (2) Phalaenopsis Orchids available in Recht, Vormen, Multiflora, and Perfíum varieties. They also offer branded concepts including Decorum Concepts (self-sustaining terrariums) and Xanadu (luxury plant arrangements named after world cities). The company is a member of Decorum Plants & Flowers cooperative and sells throughout Europe to various exporters and traders.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Plants (Groene Planten) A broad assortment of green indoor tropical plants including Aglaonema, Beaucarnea, Cacti, Cordyline, Cryptanthus, Cycas, Dracaena, Euphorbia, Ficus Ginseng, Hoya, Livistona Rotundifolia, Sansevieria, and Zamioculcas. Cultivated in 66,000 m² of greenhouse space across Maasland, De Lier, and Honselersdijk locations for wholesale distribution to European exporters and traders.
• Phalaenopsis Orchids
• Decorum Concepts
• Xanadu

Quantifiable outcome

• A+ status in MPS-ABC environmental certification
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Decorum Plants & FlowerscoreStrategic or Co-development PartnerDuijn-Hove is a member of the Decorum Plants & Flowers growers cooperative. Decorum represents quality, sustainability, and innovation - a brand promise that seamlessly aligns with Duijn-Hove's core values. Through membership, they guarantee quality and bundle forces with other entrepreneurs to expand their network, knowledge, and future resilience.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Royal Van Zanten: Established Dutch breeder and grower of cut flowers and pot plants; broader portfolio than Duijn-Hove but overlapping customer channels and comparable cultivation expertise.
• Dümmen Orange: Global floriculture breeding and propagation leader with extensive pot plant and cut flower portfolio; large-scale incumbent whose customers overlap with Duijn-Hove's European retail channel.
• Syngenta Flowers: Major global breeder and propagator of ornamental seeds and cuttings; broader incumbent across the floriculture value chain that competes at the propagation and finished-plant level.

Direct peers

• Beekenkamp Group: Large Dutch family-owned ornamental horticulture group active in pot plants and Phalaenopsis; directly comparable as a multi-site Dutch grower supplying European retail with similar certifications.
• Florensis: Dutch propagator of young ornamental plants supplying growers across Europe; directly comparable in cultivation expertise and customer base, though positioned upstream of Duijn-Hove's finishing stage.
• Ter Laak Orchids: Dutch Phalaenopsis specialist operating large-scale greenhouses with sustainability credentials comparable to Duijn-Hove's Maasdijk site; directly comparable as an orchid producer serving European wholesale.
• Sion Orchids: Dutch Phalaenopsis grower competing in the same orchid category and European B2B wholesale channel; comparable scale and technology positioning to Duijn-Hove's Maasdijk facility.
• Stolk Brothers: Dutch Phalaenopsis grower with multi-hectare greenhouse capacity; competes with Duijn-Hove in the same orchid segment and B2B European export channel.
• Opti-flor: Phalaenopsis specialist with a focus on sustainability and innovation, similar to Duijn-Hove's positioning; overlapping customer base among European retailers and traders.

Others

• Koppert: Leading Dutch supplier of biological pest control solutions; ecosystem participant that supplies inputs (e.g., natural predators) directly relevant to Duijn-Hove's biological pest control strategy.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kwekerij Duijn-hove B.v.