Hedin Automotive NL

What Hedin Automotive NL does

Hedin Automotive NL (Hedin Automotive B.V.) is a Dutch multi-brand automotive retail and mobility services group operating across the Netherlands as a wholly-owned subsidiary of Sweden's Hedin Mobility Group. The company sells new vehicles from 30 automotive brands and a 7,000+ unit used-car (occasion) inventory, alongside private lease, zakelijke (business) lease, occasion lease, and rental/short-lease via its MABI Mobility subsidiary. Service revenue is generated through a national workshop and schadeherstel (damage repair) network, plus financing intermediation (brokered through Bovemij Finance B.V., transitioning to BNP Paribas Personal Finance for used-car financing from June 2026), insurance intermediation, bedrijfswageninrichting (commercial upfit), and bestickering (vehicle signage). The company employs 2,350+ people and operates from its statutory seat in Amsterdam-Duivendrecht, with a Trustpilot score of 4.1/5 across 3,689 reviews.

The business model blends transactional revenue (one-time new and used vehicle sales at fixed, no-negotiation prices with a 99-puntencheck and 30-day exchange guarantee on used cars) with recurring subscription revenue (private lease, zakelijke lease, occasion lease, and MABI rental) and high-margin aftersales (workshop, damage repair, parts). Go-to-market is omnichannel: physical dealer showrooms organised by brand, a corporate salesforce for fleet accounts (Business Solutions team advising on wagenpark composition and pseudo-eindheffing mitigation), and an e-commerce platform handling inventory browsing, online quotes, workshop bookings, financing applications, and trade-in valuations. Customer segments are split between retail consumers and corporate/commercial fleet operators, with commercial-vehicle specialists (Fiat Professional, Ford, Citroën, Peugeot, Nissan, Ford F-150) serving SME operators.

Hedin Automotive NL was created when Hedin Mobility Group acquired the legacy Stern dealer group in early 2022 and completed the rebrand to Hedin Automotive on January 9, 2023. The technology stack is conventional for the sector: brand and inventory websites, lease calculators, online werkplaatsafspraak booking, and customer account portals — no proprietary AI/ML, data platform, or marketplace technology is disclosed. The core underlying assets are physical distribution (near-national showroom and workshop coverage), multi-brand franchise rights (including newer additions CHERY, Leapmotor, Hongqi, Lotus, and Lynk & Co), and integrated service capability across the vehicle ownership lifecycle.

Name

Hedin Automotive NL

Legal name

Hedin Automotive B.V.

Website

https://hedinautomotive.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hedin Automotive NL is a Dutch multi-brand automotive retailer and mobility services provider, selling and leasing vehicles from 30 brands, operating a national workshop and damage-repair network, and serving both retail consumers and corporate fleet customers as a subsidiary of Sweden's Hedin Mobility Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam-Duivendrecht

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (New & Used): Sale of new cars from 30 automerken (brands) and used car (occasion) sales. New stock is sold from existing forraad (inventory) at fixed, competitive prices. Occasions are sold at fixed, sharp prices with 99-puntencheck and 30-day exchange guarantee.
2. Private Lease & Zakelijke Lease: Recurring monthly lease payments for private individuals (private lease) and businesses (zakelijke lease). Private lease includes a Keurmerk Private Lease certification. Short lease and occasion lease are also offered via MABI Mobility.
3. Financing / Financial Services: Vehicle financing facilitated through Hedin Automotive. Financing brokered via Bovemij Finance B.V. under collective license. BNP Paribas Personal Finance serves as new financing partner for occasion financing starting June 2026.
4. Workshop / Maintenance / Repair: Revenue from vehicle maintenance, repair, APK (MOT inspection), tire replacement, airco service, and parts sales. Also (brand-certified) schadeherstel (damage repair).
5. Vehicle Rental: Car and van rental services operated via MABI Mobility (formerly Stern rental activities). Short lease, daily rental, and flex rental options.
6. Additional Services: Insurance intermediation, bedrijfswageninrichting (commercial vehicle fitting), bestickering (vehicle wrapping/signing), and vehicle exchange/trade-in services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Hedin Automotive NL is a Dutch automotive dealership group representing 30 automotive brands, offering new and used vehicle sales, private and business leasing, short-term rental via MABI Mobility, financing, insurance intermediation, workshop maintenance, brand-certified damage repair, and commercial vehicle outfitting and signage. It operates near-complete national coverage across the Netherlands through dozens of brand-specific dealership and service locations, supported by 2,350+ employees and 7,000+ vehicles in stock.

Product overview

Hedin Automotive is an all-round automotive company offering a comprehensive portfolio of vehicle sales, leasing, rental, maintenance, and ancillary services. The core offering centers on new and used car sales (representing 30 automotive brands), supplemented by flexible financing options including private lease, business lease, and occasion lease. The company provides full-service vehicle maintenance and damage repair through its workshop network, along with complementary services such as insurance intermediation, commercial vehicle fitting, and vehicle branding. The business also operates through subsidiaries including MABI Mobility for rental services and BNP Paribas Personal Finance for financing partnerships. Hedin Certified service packages (Budget, Premium, Excellent) add value to used car purchases with tiered warranty and roadside assistance options.

Differentiator

Problem solved

Functional benefit

Products and services

• Hedin Automotive New Car Sales Sale of new cars from dealer stock across 30 automotive brands including Mercedes-Benz, BMW, Renault, Nissan, Ford, Volvo, Kia, Peugeot, Citroën, and Opel. Vehicles are sold at fixed, competitive prices from existing inventory, enabling immediate delivery versus factory order.
• Hedin Automotive Used Car Sales (Occasions) Sale of pre-owned vehicles with 99-point inspection, 30-day exchange guarantee, and a minimum of 12 months BOVAG, factory, or brand warranty. Priced at fixed rates without negotiation.
• Private Lease Personal lease contracts for new and used vehicles with fixed monthly payments, certified with the Keurmerk Private Lease quality mark from Stichting Keurmerk Private Lease.
• Zakelijke Lease (Business Lease) Commercial fleet leasing solutions for businesses with customizable contract terms, vehicle selection, and wagenpark management support.
• Occasion Lease Lease options specifically for pre-owned vehicles, subject to vehicle age and BTW/margin classification.
• Auto Rental (MABI Mobility) Short-term and long-term car and commercial vehicle rentals through the MABI Mobility subsidiary, including short lease, daily rental, and flex options.
• Workshop Services Maintenance and repair services including small and large services, camper maintenance, APK (vehicle inspection), tire replacement, air conditioning service, and parts sales at service locations across the Netherlands.
• Schadeherstel (Damage Repair) Brand-certified and general damage repair services for vehicles, with multiple repair locations across the Netherlands.
• Auto Insurance Vehicle insurance products offered as intermediation through partner insurance companies, with online premium calculation.
• Auto Financing Vehicle financing solutions brokered through Bovemij Finance B.V. under a collective license, including credit checks and financial assessment prior to approval.
• Business Solutions Fleet management and business mobility solutions including vehicle fleet advisory, transition planning for electric vehicles, pseudo-eindheffing advisory, and replacement vehicle coordination for employers managing employee vehicle benefits.
• Bedrijfswageninrichting (Commercial Vehicle Fitting) Custom interior fitting and outfitting services for commercial vehicles to meet specific business operational requirements.
• Bestickering (Vehicle Signage) Vehicle branding and signage services applied to commercial and private vehicles for corporate identity and advertising purposes.

Quantifiable outcome

• Fixed pricing — no negotiation required on any vehicle (new or used)
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SpijkstaalcoreStrategic or Co-development PartnerHedin Automotive entered an exclusive partnership with Spijkstaal, a vehicle manufacturer. The partnership expands Hedin Automotive's commercial vehicle and specialty vehicle offering for the business market.
• MABI MobilitycoreChannel Partner/ Reseller/ DistributorMABI Mobility provides car and van rental services (short lease, daily rental) and is the continuation of Stern's rental activities. Cross-referred from Hedin Automotive's website as a mobility partner. Sibling brand under Hedin Mobility Group.
• BOVAGcoreOthersHedin Automotive is a member of BOVAG (Bond van Automobielhandelaren en Garagehouders), the Dutch automotive trade association. BOVAG membership enables BOVAG guarantees, dispute resolution, and industry standards compliance. Hedin Automotive adheres to BOVAG terms for data retention in rental and after-sales services.
• CHERYminorChannel Partner/ Reseller/ DistributorHedin Automotive was appointed as CHERY dealer in the Netherlands. CHERY models are added to the brand portfolio, making Hedin Automotive the exclusive dealer for this Chinese automaker in parts of the Netherlands.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Pendragon plc: UK-based multi-brand automotive retailer with new/used sales, leasing, and aftersales. Comparable as an established European multi-brand dealer group, though UK-focused.
• Vertu Motors plc: UK-based multi-franchise automotive retailer offering sales, service, and fleet solutions. Operates a comparable full-service dealership model at scale, albeit in the UK.
• Inchcape plc: Global automotive distributor and retailer operating across multiple markets with multi-brand representation. Broader geographic footprint but similar distribution and aftersales model.
• Cox Automotive Europe: Global provider of automotive services including dealer software, remarketing, and financing solutions. Adjacent infrastructure provider serving similar dealer and fleet customers across Europe.

Direct peers

• Louwman Group: Dutch automotive group with multi-brand dealerships, leasing, and import/distribution activities. Highly comparable as a competing full-service NL mobility group.
• Broekhuis: Mid-to-large Dutch multi-brand dealer group with sales, lease, and aftersales across multiple NL regions. Closely comparable on breadth of services and geographic market to Hedin Automotive.
• Van Mossel Automotive Group: Largest Dutch multi-brand automotive dealer group offering new/used sales, leasing, maintenance, and fleet services. Directly comparable in geography, business model, and customer segments to Hedin Automotive NL.
• Wensink Automotive Group: Family-owned Dutch dealer group with multi-brand new/used sales, lease, and service operations. Comparable scale and full-service offering in the same NL market.

Regional players

• KBC Auto Lease: NL-focused leasing provider affiliated with KBC Bank, operating private and business lease. Directly comparable on lease products and NL customer base, though without dealership operations.

Emerging players

• Auto1 Group SE: European online used-car marketplace (Autohero, wirkaufendeinauto.de) with growing adjacent services. Comparable on used-vehicle sales and digital channel model, though operating without physical dealerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hedin-automotive-nl

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hedin Automotive NL