CONNECTICUT CHORAL ARTISTS INC

What CONNECTICUT CHORAL ARTISTS INC does

CONNECTICUT CHORAL ARTISTS INC (CONCORA) is a New Britain, Connecticut-based nonprofit professional choral organization founded in 1974 as Connecticut's first professional choir. The organization presents high-level choral concerts spanning Baroque to contemporary repertoire, with a special focus on the works of J.S. Bach, and serves concert audiences, avocational singers, school choral programs, and youth across the Greater Hartford region and broader New England. CONCORA operates an interconnected portfolio of programs: professional concert performances, an annual week-long Summer Festival (approaching its 25th year), a Youth Choir (CYC) for young singers, the Choral Mentors school outreach program launched in Fall 2023, and the multi-site BIG SING community singing events. Education and community engagement are tightly woven into the core concert mission rather than treated as ancillary.

CONCORA's revenue model combines ticket sales from concerts and the Summer Festival (with pricing tiers such as adult early-bird registration at $275 and standard at $325, free student registration, and $25 workshop drop-ins), charitable donations via Donorbox and two named funds (the Richard M. Coffey Fund and the Chris Shepard Music with a Mission Fund), youth choir tuition ($300 per semester with financial aid available), program advertising and sponsorship packages to local businesses (starting at less than $200 per season), and merchandise such as a 50th anniversary commemorative book ($50). Distribution occurs through a mix of direct concert-venue sales, an online Simpletix storefront, school outreach, and community partnerships, with marketing driven by email newsletters and organic social media.

The organization is governed by a Board of Directors and led by Artistic Director Chris Shepard (in his tenth year) and Executive Director Dr. Colette Hall. Strategic positioning is anchored by long-tenured institutional partnerships, including designation as resident choir of the CT Early Music Festival, recurring collaboration with the Hartford Symphony Orchestra, and a major partnership in THE COMPLETE BACH (a 132-concert, 11-year project under Music Worcester running 2024-2035). CONCORA has received the 2003 Connecticut Governor's Arts Award and additional recognition from ACDA and the Greater New Britain Arts Alliance, reflecting a 50-year track record of state-level cultural credibility.

Name

CONNECTICUT CHORAL ARTISTS INC

Legal name

Connecticut Choral Artists Inc

Website

https://concora.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

CONNECTICUT CHORAL ARTISTS INC (CONCORA) is a New Britain, Connecticut nonprofit professional choir, founded in 1974, that presents Baroque-to-contemporary choral concerts and operates education programs (Summer Festival, Youth Choir, Choral Mentors school outreach) for concert patrons, singers, and Connecticut schools.

Ownership category

akta.pro rank

Product category

Performing Arts (Choral Music)

NAICS

Musical Groups and Artists (71113), Performing Arts Companies (7111)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

akta.pro secondary industries

Music Schools & Conservatory Prep (Pre-College) (EDAMANAE), Theatre Education, Training & Conservatories (MPAGABAN)

Keywords

• Professional choral concerts
• Choral education programs
• Community choral singing
• Youth choir training
• Baroque to contemporary repertoire

Headquarters

HQ city

New Britain

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from concert performances and Summer Festival events. Programs are seen by over 1,000 patrons every season.
2. Donations and Fundraising: Charitable donations through Donorbox platform and named funds including the Richard M. Coffey Fund and Chris Shepard Music with a Mission Fund.
3. Advertising and Sponsorship: Program advertising and sponsorship packages for businesses, with packages starting at less than $200 per season, reaching audiences in Hartford, New Britain, and Shoreline regions.
4. Education Program Tuition: Youth Choir tuition at $300 per semester. Summer Festival registration fees ranging from free for students to $325 for adult registration.
5. Merchandise Sales: Sale of commemorative books and merchandise, such as the 50th Anniversary Commemorative Book at $50.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Connecticut Choral Artists (CONCORA) is a professional choral ensemble that presents high-level choral concerts spanning Baroque to contemporary repertoire across New England venues. The organization operates complementary programs including an annual Summer Festival for avocational and student singers, a Youth Choir for young people, the Choral Mentors school outreach initiative, and community BIG SING events, supported by donations, program advertising, tuition, and ticket sales.

Product overview

CONNECTICUT CHORAL ARTISTS INC (CONCORA) operates as a professional choral organization offering a portfolio of interconnected programs. The core offering is the professional choir presenting concerts of choral music spanning Baroque to contemporary repertoire. The portfolio includes the Summer Festival (annual week-long intensive with workshops), Choral Mentors (school outreach program), Youth Choir (CYC for young singers), BIG SING (multi-location community singing events), and two named funds supporting commissioning and socially-conscious programming. The products function together to fulfill CONCORA's mission of presenting choral music at the highest level while providing education and community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• CONCORA Professional Choir Performances Professional choral ensemble presenting performances of choral music at the highest level, from Baroque to contemporary repertoire, across New England venues including Hartford, New Britain, Shoreline, Stamford, Storrs, Stonington, New London, and Worcester.
• CONCORA Summer Festival

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Music WorcesterflagshipStrategic or Co-development Partner · 1 May 2024CONCORA is a major partner in THE COMPLETE BACH project from 2024 to 2035, the first project in America to present everything that Johann Sebastian Bach ever wrote. This 132-concert project brings together local ensembles and internationally recognized performers.
• Asylum Hill Congregational ChurchcoreStrategic or Co-development PartnerPartner for Music for Humanity Concerts, including performances of Considering Matthew Shepard, A Passion for the Planet, and Ed Tyler's An American Requiem. Created the Music with a Mission Fund to support socially-conscious programming.
• Music at the MeetinghouseminorGTM or Marketing PartnerPartnership for presenting the BIG SING event at the First Congregational Church of Madison, Connecticut.
• Hartford Symphony OrchestracoreStrategic or Co-development PartnerCONCORA has appeared on many occasions with the Hartford Symphony Orchestra. Also partnered for performances including Beethoven's Symphony IX in 2003.
• CT Early Music FestivalcoreStrategic or Co-development PartnerCONCORA is the resident choir of the CT Early Music Festival under the direction of Ian Watson.
• WMNR (Media Sponsor)minorGTM or Marketing PartnerRadio station providing media support and broadcast exposure for CONCORA.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chanticleer: Internationally touring professional male vocal ensemble based in San Francisco, performing a wide range of choral repertoire from Renaissance to contemporary. Comparable as a small professional vocal ensemble with education and community programs.
• Hartford Chorale: Hartford-based professional chorus that performs major choral-orchestral works in the same Connecticut market. Operates with a comparable nonprofit, classical repertoire focus and overlapping patron base with CONCORA.
• Boston Cecilia: One of the oldest continuously performing choral ensembles in the U.S., presenting classical choral concerts in New England. Directly comparable as a regional nonprofit professional chorus with subscription concert programming.
• Handel and Haydn Society: Boston-based professional chorus and period-instrument orchestra founded in 1815, focused on Baroque and classical choral works. Highly comparable to CONCORA on repertoire emphasis and nonprofit professional-ensemble model.
• Bach Choir of Bethlehem: Pennsylvania-based professional chorus singularly devoted to Bach's music, including the Bach Festival. Directly comparable to CONCORA's Bach emphasis (THE COMPLETE BACH) and similar professional nonprofit scale.
• Providence Singers: New England-based nonprofit choral ensemble presenting classical and contemporary choral works. Comparable on mission, region, nonprofit structure, and community-educational programming.
• VocalEssence: Minneapolis-based choral nonprofit presenting concerts across genres alongside robust educational and community singing programs. Comparable on the combination of performance and education/community engagement.
• New York Choral Society: NYC-based nonprofit professional chorus performing major classical choral-orchestral works. Comparable as a similarly sized professional choir with subscription season and educational outreach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ConnecticutChoralArtists
• Instagraminstagram.com/concora.sings
• LinkedInlinkedin.com/company/connecticut-choral-artists-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONNECTICUT CHORAL ARTISTS INC