In'By AS

What In'By AS does

In'By AS is an Oslo-based, independent Norwegian consulting firm founded in 1983 that delivers landscape architecture, urban planning, project management, and place development services across Norway. The firm offers a portfolio of professional services spanning landscape plans, planning and regulatory processes, place and landscape analyses, urban space and streetscape design, residential area planning including rooftop gardens, parks and recreation areas, health-promoting and therapeutic landscapes, educational and play landscapes, circular/reuse-driven landscape design, urban ecology and biodiversity, blue-green infrastructure and stormwater management, BREEAM environmental assessment, BIM and 3D modeling, impact assessments, and operational cost analysis. Projects are acquired through Norwegian public tendering, design competitions (e.g., Nyhavna, Bamble youth school, NRK Marienlyst), and direct commissions, with clients split between municipal governments (Eidsvoll, Bærum, Gjøvik, Inderøy, Overhalla) and private real estate developers and contractors (Skanska, Veidekke, Oslobygg KF, Fornebuhøyden Utvikling). The firm operates as a multidisciplinary team of approximately 11 professionals, including architects and landscape architects trained at AHO, NMBU, and Aarhus School of Architecture and Design, several of whom previously worked at Plan- og bygningsetaten (PBE), the Oslo municipal planning authority.

Revenue is generated through professional consulting fees on a project basis; pricing is not publicly disclosed and contract values vary with project scope. The firm was employee-owned as of 2024 following a buyout from founder Ola Bettum, who had led the company for 39 years; Anders Winther, an in-house administrator since 2015, succeeded Bettum as CEO in January 2024. IN'BY has held Miljøfyrtårn (Environmental Lighthouse) certification continuously since 2012 and won the Statens byggeskikkpris (State Building Award) in 2006 for the Hausmanns gate 16 transformation that included the national design and architecture center DOGA. Operations are entirely domestic within Norway, with no disclosed revenue figures, no external funding, no subsidiaries, and no parent company.

Name

In'By AS

Legal name

IN'BY AS

Website

https://inby.no

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

In'By AS is an Oslo-based, employee-owned Norwegian consulting firm founded in 1983 that delivers landscape architecture, urban planning, regulatory process management, and place development services to Norwegian municipalities and private real estate developers across Norway.

Ownership category

akta.pro rank

Product category

Urban Planning & Landscape Architecture Services

NAICS

Landscape Architectural Services (54132), Architectural Services (54131), Environmental Consulting Services (541620)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Landscape Architecture & Site Design (BPAHAKAC)

akta.pro secondary industries

Urban Planning & Master Planning (BPAHAKAD), Community Engagement & Participatory Planning (BPAHAKAO)

Keywords

• Urban planning services
• Landscape architecture
• Site development consulting
• Project management
• Municipal planning

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting fees for landscape architecture, urban planning, regulatory processes, and project management services delivered to public and private clients

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

In'By AS is a Norwegian planning consultancy that provides urban planning, landscape architecture, project management, and site development services to public- and private-sector clients. The firm produces planning documents, master plans, and landscape design work for municipalities, public institutions, and developers, supported by a multidisciplinary team of architects and landscape architects.

Product overview

In'By AS is a multidisciplinary, independent consulting firm established in 1983, specializing in urban planning, landscape architecture, project management, and place development. The company offers a comprehensive suite of services including landscape plans, planning and regulatory processes, place and landscape analyses, urban spaces design, residential area planning, park and recreation design, health-promoting landscapes, educational landscapes, circular landscape approaches, safety measures, urban ecology, blue-green structures, BREEAM design, BIM modeling, and impact assessments. Rather than a single unified software product, the offering represents a portfolio of professional consulting services delivered through specialized expertise in landscape architecture and urban planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Planning
• Landscape Architecture
• Project Management
• Site Development (Prosjektering / planutarbeiding)

Quantifiable outcome

• Award-winning projects including Statens byggeskikkpris 2006
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

35 partnerships are on record, tiered core and minor.

• Schmidt Hammer Lassen ArchitectscoreStrategic or Co-development Partner · 1 January 2022Partnership in Nyhavna urban transformation competition in Trondheim. IN'BY served as plan lead in multidisciplinary team for 'Nyveven' proposal.
• Tredje NaturcoreStrategic or Co-development PartnerPartner in Nyhavna competition team for Trondheim port transformation project
• HUS arkitektercoreStrategic or Co-development PartnerPartner in Nyhavna competition and Inderøyheimen healthcare facility project
• FRAGMENT arkitektercoreStrategic or Co-development PartnerPartner for Smådyrmottak animal rescue center project in Oslo
• BiofokusminorStrategic or Co-development PartnerPartner for Smådyrmottak animal rescue center ecological consulting
• CODE Arkitektur AScoreStrategic or Co-development PartnerLong-term partner for multiple residential and urban development projects including Tigergården, Montebello Terrasse, Studentboliger M299
• Reiulf Ramstad ArkitektercoreStrategic or Co-development PartnerPartner for Søndre Tåsen gård regulatory plan project in Oslo
• HENT AScoreImplementation/ SI/ Consulting PartnerMain contractor and partner for Vilberg school project in Eidsvoll
• Filter Arkitekter AScoreStrategic or Co-development PartnerArchitecture partner for Vilberg school project
• Ola Roald ArkitekturcoreStrategic or Co-development PartnerArchitecture partner for Emma Hjort school project in Bærum
• Backe Stor-Oslo ASminorImplementation/ SI/ Consulting PartnerConstruction partner for Emma Hjort school project
• Enerhaugen ArkitektcoreStrategic or Co-development PartnerPartner for Grønvoldkvartalet transformation project in Oslo
• LeVa urban designminorStrategic or Co-development PartnerPartner for Grønvoldkvartalet urban design project
• Fosse og Aasen ArkitektercoreStrategic or Co-development PartnerPartner for Kvartal 15 Lillestrøm and Kvartal 33 projects
• Dyrvik arkitekterminorStrategic or Co-development PartnerPartner for Kongsløkken project in Oslo
• Spinn arkitektercoreStrategic or Co-development PartnerArchitecture partner for Bamble youth school project, winner of design competition
• Backe Vestfold TelemarkminorImplementation/ SI/ Consulting PartnerConstruction partner for Bamble youth school project
• HRTB ArkitekturcoreStrategic or Co-development PartnerArchitecture partner for Vollebekk barnehage and Løkenåsen barnehage projects
• SkanskacoreImplementation/ SI/ Consulting PartnerDevelopment and construction partner for Inderøyheimen healthcare project
• Veidekke Bolig AScoreStrategic or Co-development PartnerDeveloper partner for Grønvoldkvartalet transformation project with 400 new residences
• 4B ArkitekterminorStrategic or Co-development PartnerPartner for NRK Marienlyst parallel competition project
• NSW arkitekter og planleggerecoreStrategic or Co-development PartnerPartner in Designmanual Oslo development
• JAF Arkitektkontor ASminorStrategic or Co-development PartnerArchitecture partner for Jernbaneparken Gjøvik project
• Overhalla kommunecoreStrategic or Co-development PartnerClient and partner for Overhalla helsehus healthcare facility opportunity study
• Georg Andresen og sønner ASminorImplementation/ SI/ Consulting PartnerPartner for Nansenparken barnehage project
• ASAS arkitektur AScoreStrategic or Co-development PartnerPartner for Overhalla helsehus opportunity study
• Fornebuhøyden utvikling AScoreStrategic or Co-development PartnerClient for Poulssons kvarter infrastructure (PKI) project at Fornebu, Bærum
• Stener StenersenminorStrategic or Co-development PartnerPartner for Poulssons kvarter infrastructure project
• Civitas AScoreStrategic or Co-development PartnerPartner for Sandefjord byutvikling strategic consulting project
• Architectopia ASminorStrategic or Co-development PartnerArchitecture partner for Thor Olsens barnehage project
• CH Prosjekt ASminorImplementation/ SI/ Consulting PartnerProject management for Thor Olsens barnehage
• Skaaret Landskap ASminorImplementation/ SI/ Consulting PartnerLandscape contractor for Thor Olsens barnehage project
• LandskapDesign v/Arne SælencoreStrategic or Co-development PartnerPartner for Kong Oscars gate Bergen project and Johanneskirketrappene Bergen project
• FuggiBaggi v/Lasse BerntzenminorStrategic or Co-development PartnerPartner for Kong Oscars gate Bergen medieval street project
• LandskapDesign ved Arne SælencoreStrategic or Co-development PartnerPartner for Johanneskirketrappene landscape project in Bergen

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Norconsult AS: Norway's largest engineering and architecture consultancy. Partners with IN'BY on Fornebu infrastructure work and competes for integrated urban development commissions with in-house landscape capabilities.
• Sweco Norge AS: European architecture and engineering consultancy with significant Norwegian operations. Competes with IN'BY in public tenders (e.g., partner role on Vilberg skole) and offers broader service portfolios that can subsume landscape architecture.
• Asplan Viak AS: Large Norwegian multi-disciplinary engineering and planning consultancy. Competes with and partners alongside IN'BY (e.g., Kongsløkken project), bundling landscape architecture with civil engineering, transport, and planning in integrated tenders.
• Rambøll Norge AS: Global engineering, design, and consultancy firm with Norwegian operations. Partners with IN'BY on student housing (M299) and competes for large multi-disciplinary tenders where landscape architecture is bundled with engineering.
• Multiconsult ASA: Major Norwegian engineering consultancy with landscape and urban planning capabilities. Engages IN'BY as a sub-consultant on Vilberg skole and Jernbaneparken, while also competing directly for larger integrated assignments.

Direct peers

• Dyrvik Arkitekter: Oslo-based architecture firm partnering with IN'BY on the Kongsløkken landscape plan. Comparable in scale, Norwegian focus, and project types (residential and urban development), making it a directly comparable peer in the Oslo design community.
• Bjørbekk & Lindheim Landskapsarkitekter AS: Established Norwegian landscape architecture firm offering urban landscape design, master planning, and detailed site design. Closely comparable discipline and Norwegian market focus to IN'BY, serving public and private developers with similar project types.
• Civitas AS: Norwegian urban planning and landscape architecture consultancy headquartered in Oslo. Directly comparable to IN'BY in service mix and client base — the two firms are co-partners on the Sandefjord byutvikling strategic consulting project, indicating overlapping capabilities and shared clientele.
• SLA (Schønherr Landscape Architects): International landscape architecture firm specializing in urban nature, blue-green infrastructure, and climate-adaptive design — directly overlapping IN'BY's sustainability-focused service lines (stormwater management, urban ecology, BREEAM) at a larger international scale.
• LPO Arkitekter: Norwegian architecture and urban design practice active on residential, public, and landscape projects including recent collaborations with IN'BY (Staffeldts gate 2). Comparable in Norwegian market position and project typologies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In'By AS