Hembiobutiken.se

What Hembiobutiken.se does

Hembiobutiken.se (legal entity: Hembiobutiken Sverige AB) is a Swedish specialist omnichannel retailer of home cinema, hi-fi, TV, and audio-visual equipment, founded in 2001 and headquartered in Västra Frölunda. The company sells across more than 25 product categories — including TVs, projectors, speakers, subwoofers, amplifiers, soundbars, headphones, Blu-ray/media players, vinyl turntables, multiroom systems, cables, furniture, projection screens, and accessories — featuring premium international brands such as Triangle, SVS, Sony, Samsung, Panasonic, Canton, Pioneer, KEF, Sonos, and Marantz. Distribution is via a nationwide e-commerce platform plus two physical showrooms located in Frölunda (Gothenburg) and Sundbyberg (Stockholm), with no disclosed presence outside Sweden despite a Nordic reach claim.

The business model is primarily direct-to-consumer retail of third-party hardware, complemented by a smaller professional services stream comprising ISF calibration, installation, and consultation (offered in-store and via video calls). Pricing follows a standard unit-pricing retail model with member-exclusive discounts through the Hembioklubben loyalty club, seasonal campaigns (Summer, Epson projector cashback, Triangle Solstice upgrade), and a clearance section (Fyndhörnan). Marketing is content-led, anchored by Hembioskolan — an in-house educational library covering acoustics, Dolby Atmos, HDR, HDMI 2.1, projectors, and related topics — supplemented by blog, Facebook, Instagram, and email newsletters. The company is privately held, has 11–50 employees, holds CEDIA trade membership, and was named Store of the Year 2025 in the Sound, Image and Music category and E-retailer of the Year 2023 by Pricerunner and Prisjakt.

Name

Hembiobutiken.se

Legal name

Hembiobutiken Sverige AB

Website

https://hembiobutiken.se

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Hembiobutiken.se is a Swedish specialist omnichannel retailer of home cinema, hi-fi, TV, and audio-visual equipment, serving Swedish consumers through two showrooms (Gothenburg and Stockholm), a nationwide e-commerce platform, and supporting installation and ISF calibration services.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

akta.pro primary industry

Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)

Keywords

• Home theater equipment
• Hi-fi audio systems
• Consumer electronics retail
• Home cinema projectors
• Speakers and amplifiers

Headquarters

HQ city

Västra Frölunda

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Primary revenue from selling home theater equipment, hi-fi systems, speakers, amplifiers, projectors, TVs, and related accessories through both physical retail stores and e-commerce.
2. Professional Services: Revenue from services including ISF calibration, installation services, and consultation. The company offers booking of consultation meetings and video calls for product guidance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hembiobutiken.se is a Swedish omnichannel retailer that sells home cinema, hi-fi, TV, and audio-visual equipment and accessories from brands such as Triangle, SVS, Sony, Samsung, Panasonic, Canton, Pioneer, KEF, and Sonos. The company operates two physical showrooms in Frölunda (Gothenburg) and Sundbyberg (Stockholm) and a nationwide e-commerce storefront, supplemented by professional services such as ISF calibration, in-store product demonstrations, consultation meetings, and video appointments.

Product overview

Hembiobutiken.se is a Swedish home theater and consumer electronics retailer offering a comprehensive portfolio of audio-visual products and related services. The core product offerings span TV sets and projectors for video display, speakers and subwoofers for audio reproduction, amplifiers and receivers for signal processing, and source components like Blu-Ray players and vinyl record players. These are complemented by speaker packages, soundbars, headphones, multiroom systems, and smart home integration products. Accessories include cables, furniture (HiFi racks, media benches), projection screens (dukar), lighting, and mounting solutions. Services include ISF calibration, expert consultation, and a loyalty program (Hembioklubben). The company operates two physical stores in Gothenburg (Frölunda) and Stockholm (Sundbyberg) alongside their e-commerce platform, selling internationally recognized brands such as Triangle, SVS, Sony, Samsung, Panasonic, Canton, Pioneer, KEF, Sonos, and Marantz. They also provide educational content through their Hembioskolan platform covering topics like acoustics, Dolby Atmos, HDR, and home theater setup.

Differentiator

Problem solved

Functional benefit

Brands

• Hembioklubben: The company's membership/loyalty club offering exclusive member prices and benefits to registered customers.

Products and services

• TV-Apparater (TV Sets) Television sets including 4K and 8K Smart TVs from brands such as Sony, Samsung, and Panasonic in various screen sizes including 98-inch models, intended for residential home viewing.
• Projektorer (Projectors) Home theater projectors including 4K, laser, and portable models from Epson, JVC, and other manufacturers, paired with projector screens and mounting solutions for home cinema installations.
• Högtalare (Speakers) Floor-standing, bookshelf, center, surround, satellite, wall-mounted, ceiling, outdoor, active, and wireless speakers from brands including Triangle, SVS, Canton, KEF, and Sonos.
• Förstärkare (Amplifiers) AV receivers, stereo receivers, integrated amplifiers, preamplifiers, power amplifiers, monoblock amplifiers, DACs, and headphone amplifiers from brands such as Marantz, Yamaha, and Advance Acoustic.
• Subwoofers Active and passive subwoofers from SVS, ELAC, and Perlisten Audio for home theater and stereo applications.
• Soundbars Soundbar speakers with Dolby Atmos support from Sony and other manufacturers for enhanced TV audio.
• Hörlurar (Headphones) Headphones including wireless, in-ear wireless, closed-back, open-back, and gaming headsets from Focal, Technics, Audeze, and HIFIMAN.
• Blu-Ray/Mediaspelare (Blu-Ray/Media Players) 4K Ultra HD Blu-Ray players, standard Blu-Ray players, CD players, network streamers, media players, cassette decks, and vinyl record players.
• Vinyl/Skivspelare (Vinyl/Record Players) Vinyl record players and turntables including models from Pro-Ject and Rega, along with vinyl accessories.
• Högtalarpaket (Speaker Packages) Pre-configured speaker packages including 5.1 systems, 5.0 systems, 2.1 systems, Dolby Atmos packages, and stereo packages from Triangle, Jamo, and SVS.
• Multiroom Audio Systems Multi-room audio systems enabling music playback in multiple rooms throughout the home.
• Bluetooth högtalare (Bluetooth Speakers) Portable Bluetooth speakers including Sonos Move and other wireless speaker options.
• Smarta hem (Smart Home) Smart home integration products for home theater and audio systems.
• Möbler (Furniture) HiFi racks, media benches, speaker stands, TV benches, acoustic products, and accessories from Clic and unnu.
• Kablar (Cables) HDMI cables, speaker cables, subwoofer cables, optical/Toslink cables, coaxial cables, USB cables, network cables, RCA cables, XLR cables, and power cables.
• Dukar (Projection Screens) Projection screens including fixed frame screens, motorized screens, and ALR (ambient light rejecting) screens from Elite Screens.
• Tillbehör (Accessories) Various accessories including TV mounts, speaker brackets, speaker stands, projector mounts, and projector lamps.
• Popcornmaskiner (Popcorn Machines) Home theater popcorn machines and supplies from Great Northern and other brands for an authentic cinema experience.
• ISF-kalibrering (ISF Calibration Service) Professional ISF (Imaging Science Foundation) calibration services for TV and projector setup to optimize picture quality.
• Rådgivning (Consultation Service) Expert consultation services for home theater setup and product selection, available through in-store, video call, and appointment-based formats at the Gothenburg and Stockholm locations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CEDIAcoreOthersHembiobutiken is an active member of CEDIA (Custom Electronic Design and Installation Association), the professional association for custom electronic design and installation companies. This membership indicates professional certification and adherence to industry standards for home theater and audio-visual installation services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Best Buy: North America's largest consumer electronics specialty retailer with Geek Squad installation services. Comparable in combining retail plus installation/calibration services, though much broader assortment and global scale.
• Crutchfield: US-based specialty AV retailer known for expert advice, broad hi-fi/home theater assortment, and installation support. Comparable business model focused on enthusiast customers, though serving the US market rather than Sweden.
• Elgiganten: Sweden's largest consumer electronics retailer with nationwide stores. Competes on commodity TVs, soundbars, and increasingly on premium hi-fi, but does not specialize in home theater installation or calibration services.
• NetOnNet: Swedish online-led consumer electronics retailer with warehouse-style outlets. Competes on price and assortment breadth rather than specialist home theater expertise or premium hi-fi curation.
• Kjell & Company: Swedish consumer electronics and accessories retailer with strong omnichannel presence. Overlaps in cables, networking, and basic AV accessories but is not focused on premium home theater installations.
• MediaMarkt: Major pan-European consumer electronics retailer operating large-format Swedish stores. Overlaps on TVs, projectors, and AV receivers but lacks the dedicated hi-fi specialist focus and CEDIA-grade installation services.

Direct peers

• HiFi Klubben: Scandinavian specialty hi-fi and home audio retailer with multiple stores across Sweden, Norway, and Denmark. Directly comparable as a premium hi-fi specialist competing for the same enthusiast customer base in Sweden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Hembiobutiken
• Instagraminstagram.com/hembiobutiken
• LinkedInlinkedin.com/company/hembiobutiken-se

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hembiobutiken.se