Girls on the Run Sierras

What Girls on the Run Sierras does

Girls on the Run Sierras is a Reno, Nevada-based 501(c)(3) nonprofit council affiliated with Girls on the Run International, serving girls in 3rd through 8th grade across the Reno, Sparks, Carson City, and Tahoe Basin region. Founded in 2007, the organization delivers an evidence-based social-emotional learning curriculum integrated with physical activity, structured around the proprietary Five Plus One Cs framework (Confidence, Competence, Character, Care, Connection, plus Contribution). It operates through 41 school- and community-based site teams with cohorts of 8–15 girls meeting twice weekly across 10-week seasons, supported by 300+ trained volunteer coaches. Programs include the core 3rd–5th grade Girls on the Run offering, the middle school Heart & Sole program, and week-long Camp GOTR summer sessions at locations including Reno High School, Carson City Community Center, and Kings Beach Boys & Girls Club (the latter two integrated with PBS Reno's Curiosity Classroom content). All seasons culminate in celebratory 5K events held at University of Nevada Reno Mackay Stadium, with multiple registration tiers (Running Buddy $30, Sparkle Runner $30, Happy Sleeper $40, Alumnae $15).

The organization is governed by a 12-member board and staffed by a small executive team led by Executive Director Joy Heuer, with Senior Program Manager Elysa Kleidosty and Marketing Coordinator/Event Director Kylie Daniels. Supporting offerings include the Junior Coach leadership program for ages 16–18, the SoleMates peer-to-peer fundraising initiative, and the Coaches Corner online portal (delivered via the third-party Pinwheel registration platform). Need-based financial aid and a sliding-scale fee structure ($35 to $265 across programs) ensure no participant is excluded for financial reasons; 2023 program-level metrics indicate 680 girls in seasonal programs, 98 in camp, and 97–98% outcome scores on life-skills acquisition and likelihood to recommend.

Revenue is generated through five streams: per-girl program registration fees (~$225 per 10-week season), individual donations including the Confidence Crew recurring giving program, corporate sponsorships from regional and national partners (NV Energy, Bank of America, Renown Health, Northern Nevada Urgent Care, and national partners Adidas, Gamma Phi Beta, BAND, and Rowan), SoleMates peer fundraising, and 5K event fees. No revenue figure is publicly disclosed. The cumulative program has reached 7,753 girls regionally since founding, while the national Girls on the Run movement has served 2.25 million+ participants across North America since 1996.

Name

Girls on the Run Sierras

Legal name

Girls on the Run Sierras

Website

https://girlsontherunsierras.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Girls on the Run Sierras is a Reno-based 501(c)(3) nonprofit council delivering an evidence-based social-emotional learning and physical activity curriculum to girls in 3rd–8th grade across Reno, Sparks, Carson City, and the Tahoe Basin, supported by school-based teams, volunteer coaches, corporate sponsors, and donor contributions.

Ownership category

akta.pro rank

Product category

Youth Development Programs

NAICS

Sports and Recreation Instruction (611620), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO), After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)

Keywords

• Youth development programs
• Social emotional learning
• After school programs
• Girls empowerment
• Community running events

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Program Registration Fees: Registration fees from participants ($225 per girl for 10-week season, $150-265 for camp programs). Sliding scale pricing and scholarships ensure access for all.
2. Individual Donations: Direct donations from individuals supporting girls in the community. Monthly giving program (Confidence Crew) and one-time gifts.
3. Corporate Sponsorships: Local business sponsors providing financial support including NV Energy, Bank of America, Renown, and other regional companies. National partners include Adidas.
4. Fundraising Events: SoleMates program where individuals train for physical challenges while fundraising for the organization.
5. Race/Event Fees: 5K celebratory event fees including Running Buddy ($30), Sparkle Runner ($30), Happy Sleeper ($40), and Alumnae ($15) registrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Girls on the Run Sierras delivers evidence-based, after-school and summer youth development programs for girls in 3rd through 8th grade, combining physical activity with a proprietary social-emotional learning curriculum. Programs are delivered through site-based teams at schools and community centers across Northern Nevada and the Tahoe Basin, with each season culminating in a celebratory 5K event. The organization also supports participants through financial aid, volunteer coaching, and a junior coach leadership track for teen girls.

Product overview

Girls on the Run Sierras is a youth development organization offering a suite of programs designed to inspire girls to recognize their inner strength and increase physical activity. The core portfolio consists of three main programs: Girls on the Run (GOTR) for 3rd-5th graders, Heart & Sole for 6th-8th graders, and Camp GOTR for summer sessions—all culminating in celebratory 5K events. Supporting offerings include the SoleMates fundraising program, the Junior Coach leadership program for teenage volunteers, and a Coaches Corner portal. The organization also provides need-based financial aid to ensure accessibility for all participants.

Differentiator

Problem solved

Functional benefit

Brands

• Girls on the Run: Core program for 3rd-5th grade girls combining physical activity with social-emotional learning
• Heart & Sole
• Camp GOTR

Products and services

• Girls on the Run (GOTR) 10-Week Program Fun, evidence-based after-school program for girls in 3rd-5th grade that combines physical activity with social-emotional learning. Participants develop life skills through dynamic discussions and running activities, culminating in a celebratory 5K event. Teams of 8-15 girls meet twice weekly over a 10-week season.
• Heart & Sole Middle School Program A 10-week program designed specifically for girls in 6th-8th grade that addresses the whole girl (body, brain, heart, spirit, and social connections). The program creates an inclusive space where participants explore emotions, cultivate empathy, and strengthen physical and emotional health, ending with a 5K.
• Camp GOTR Summer Camp A week-long summer camp combining the Girls on the Run curriculum with explorative learning, including interactive games, physical activity, creative expression via art and storytelling, and STEM activities through PBS Reno partnership. Full-day and half-day options available for girls ages 8-12.
• Celebratory 5K Events Season-ending celebratory 5K running events that give program participants of all abilities a tangible sense of accomplishment. Open to participants, family members, and community members with tiered registration (Running Buddy $30, Sparkle Runner $30, Happy Sleeper $40, Alumnae $15, Additional Family $25).
• SoleMates Fundraising Program A community of passionate individuals who raise money for Girls on the Run while training for a physical activity challenge of their choice. Participants receive a personalized online fundraising page, resources, and branded apparel.
• Junior Coach Program A volunteer leadership program for girls ages 16-18 in high school who want to develop leadership skills. Junior coaches work alongside lead coaches, supporting their own skill development while serving as role models for program participants.

Quantifiable outcome

• 97% of girls learned critical life skills including resolving conflict, helping others and making intentional decisions
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• PBS RenocoreStrategic or Co-development PartnerPartnership for Camp GOTR programming. PBS Reno provides Curiosity Classroom lessons as part of the camp curriculum, combining GOTR social-emotional learning with educational content.
• AdidasflagshipGTM or Marketing PartnerNational partner providing athletic apparel and brand support for Girls on the Run programs across North America.
• NV EnergycoreGTM or Marketing PartnerLocal corporate sponsor supporting Girls on the Run Sierras programs and events in the Reno/Tahoe community.
• Bank of AmericacoreGTM or Marketing PartnerPresenting sponsor for 5K events. Local corporate partner supporting GOTR Sierras mission and community programs.
• Renown HealthcoreGTM or Marketing PartnerLocal healthcare sponsor supporting girls' health and wellness programs in Northern Nevada.
• Gamma Phi BetacoreGTM or Marketing PartnerNational sorority partnership supporting girls' empowerment and leadership development programs.
• BANDminorGTM or Marketing PartnerNational partner supporting GOTR through app platform and marketing collaboration.
• RowanminorGTM or Marketing PartnerNational partner providing support for Girls on the Run programs and events.
• Reno AcesminorGTM or Marketing PartnerLocal minor league baseball team sponsor supporting community youth programs.
• Northern Nevada Urgent CarecoreGTM or Marketing PartnerFinish Line Sponsor for 5K events, supporting health and wellness of participants.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• YMCA of the USA: National nonprofit operating youth programming including sports, fitness, and SEL-style activities through local Y branches. Comparable mix of physical activity, youth development, and site-based delivery at schools/community facilities.
• Girls on the Run International: National parent organization and curriculum owner for all 200+ local GOTR councils, including Sierras. Most directly comparable as the umbrella brand and standard-setter for the same SEL-plus-running program model.
• Girls Inc. National nonprofit operating a network of local affiliates delivering girls-youth programming focused on empowerment, education, and healthy living. Comparable mission, audience, and local-affiliate structure.
• Big Brothers Big Sisters of America: National youth-mentoring nonprofit with local affiliates, volunteer-driven model, and outcome research on youth development. Comparable nonprofit/affiliate structure and evidence-based youth development focus.
• Boys & Girls Clubs of America: Large national youth-development nonprofit with site-based programming at schools and community centers, relying on volunteer engagement and donations. Comparable site-based, volunteer-intensive youth-development model, though gender-inclusive rather than girls-only.
• Girl Scouts of the USA: National girls-youth-development nonprofit offering structured programming, volunteer-led delivery, and council-based local chapters. Comparable target audience (girls) and similar nonprofit/local-council operating model.

Emerging players

• Girls Who Code: National nonprofit running girls-focused after-school and summer programs with curriculum + community-service components and corporate sponsorships. Comparable girls-only audience and program-based delivery model, though STEM rather than physical-activity focused.

Direct peers

• Girls on the Run of Atlanta: Another local GOTR council delivering the same SEL-plus-running curriculum in a defined metro region. Most directly comparable peer at the same scale of operations and program portfolio.
• Playworks: Nonprofit that delivers physical-activity and social-emotional learning programs in elementary schools through trained coaches and structured recess/after-school programming. Closest direct peer in combining physical activity with SEL curriculum in a school setting.

Others

• National Alliance for Youth Sports: Nonprofit supporting youth sports programs through coach training and standards. Comparable focus on structured youth physical-activity delivery and volunteer coach training infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/girls-on-the-run-sierras

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girls on the Run Sierras