KKCO 11 News
KKCO 11 News is an NBC-affiliated local television and digital news station serving Grand Junction and Western Colorado, owned by Scripps Media and operated by Gray Television, delivering local news, weather, sports, and community coverage across broadcast, web, mobile, and Amazon Alexa platforms.
- Company typePrivate
- Founded-
- HeadquartersGrand Junction, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What KKCO 11 News does
KKCO 11 News operates a local broadcast television station and digital news outlet serving Grand Junction and the broader Western Slope region of Colorado. The station is owned by Scripps Media, Inc. (NYSE: SSP) and operated by Gray Television as part of its western Colorado broadcast portfolio, functioning as an NBC affiliate (with CBS programming on a sub-channel) and producing local news, weather, sports, and community coverage under the umbrella brand KKCO 11 News and the sub-brand First Alert Weather.
The product surface extends beyond the over-the-air broadcast signal into digital channels: a website with live streaming video, two dedicated iOS/Android mobile applications (KKCO 11 News App and KKCO 11 First Alert Weather App with push alerts and animated radar), an Amazon Alexa skill, social accounts (Facebook, X, YouTube, Instagram), and NextGen TV compatibility. The technology stack is described as traditional local television broadcasting layered with digital streaming, mobile apps, and smart-device integration; no proprietary AI, ML, or data-asset capabilities are disclosed. Editorial awards include the 2025 Edward R. Murrow Award for Region 3 Small Market Television Newscast and 2025 Colorado Broadcasters Association 'Best Regularly Scheduled Newscast,' with content distributed via KKCO and shared through Gray Television's national content network including InvestigateTV, Local News Live, and PowerNation.
The business model is advertising-driven: the station sells local and regional ad inventory directly through Gray Digital Media ([email protected]) and monetizes consumer attention across its broadcast, digital, and voice properties. Pricing for ad inventory is not publicly disclosed, and no subscription, paywall, or consumer-paid revenue line is evidenced. The station's primary customer segments are (i) local community viewers in the Grand Junction DMA (residential audience on the demand side) and (ii) regional SMB and brand advertisers purchasing ad spots (revenue side); specific advertiser logos, ARR/customer counts, or contract values are not disclosed.
KKCO 11 News firmographics
Firmographics- Name
- KKCO 11 News
- Legal name
- Scripps Media, Inc.
- Website
- https://kkco11news.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KKCO 11 News is an NBC-affiliated local television and digital news station serving Grand Junction and Western Colorado, owned by Scripps Media and operated by Gray Television, delivering local news, weather, sports, and community coverage across broadcast, web, mobile, and Amazon Alexa platforms.
- Ownership category
- akta.pro rank
KKCO 11 News industry classification
Industry- Product category
- Local Television Broadcasting
- NAICS
- Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industries
- Local News & Weather Stations (MPABACAJ), News OTT & Live News Streaming Channels (MPABAHAK)
Keywords
Where KKCO 11 News is headquartered
LocationHeadquarters
- HQ city
- Grand Junction
- HQ country
- United States
- HQ region
- North America
Markets served
KKCO 11 News business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels3 records
Marketing channels4 records
KKCO 11 News product offering
Product offeringCore offering
KKCO 11 News is a local broadcast television station (NBC and CBS affiliate) operating in Grand Junction, Colorado, providing local, state, national, and international news coverage, weather forecasting under the First Alert Weather brand, sports coverage (including high school and CMU sports), and community event reporting. The station extends its broadcast reach through a website, mobile applications for iOS and Android with push alerts, live streaming video, and Amazon Alexa voice assistant integration.
Product overview
KKCO 11 News is a local television news station (NBC affiliate) serving Grand Junction and Colorado's western slope region. The station operates as a unified media platform combining traditional broadcast television with digital products including mobile applications for iOS and Android devices, Amazon Alexa voice assistant integration, and live streaming video services. The core product is local news broadcasting supplemented by the KKCO 11 News App for breaking news alerts and the KKCO 11 First Alert Weather App for weather tracking. These digital products extend the station's reach beyond traditional broadcast, providing on-demand access to news, weather forecasts, and live content across multiple platforms.
Differentiator
Problem solved
Functional benefit
Brands
- First Alert Weather: The station's weather brand providing severe weather alerts and forecasts for the Western Slope region.
Products and services
- KKCO 11 News App
Companies that use KKCO 11 News
Customer profileSegments1 record
Ideal customer profiles2 records
KKCO 11 News technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KKCO 11 News partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
KKCO 11 News competitors and assessment
Company assessmentBroad incumbents
- TEGNA Inc. Owner of large-market affiliates including 9News Denver; comparable in premium network-affiliate positioning and growing digital/OTT advertising capabilities that compete for regional ad budgets.
- Gray Television, Inc. Operator of KKCO and one of the largest US local-TV station groups. Operationally the closest comparable at the station-portfolio level, with shared services, sales infrastructure, and digital ad platforms.
- 9NEWS (KUSA): Denver-market NBC affiliate (TEGNA-owned) that overlaps KKCO's NBC programming and competes for regional Colorado audience attention, including digital and streaming viewership in Western Colorado.
- Hearst Television: Operates a portfolio of network-affiliated local TV stations across the US with significant news production. Comparable in station-level operating model and in competing for syndicated/national content deals.
- Nexstar Media Group: Largest US television broadcaster, operating hundreds of local stations across multiple networks. Comparable in business model (network-affiliated local broadcast + digital) and a likely counterparty in any station M&A.
- Sinclair Broadcast Group: Major US broadcast group operating local TV and regional sports networks. Comparable in station portfolio economics, local news production model, and exposure to linear-TV ad trends.
- Scripps Media, Inc. Listed owner of KKCO (NYSE: SSP) and operator of dozens of local stations and national networks such as InvestigateTV and Local News Live that supply syndicated content to affiliates including KKCO.
Direct peers
- KJCT 8 News: ABC affiliate serving the same Grand Junction DMA, providing directly competing local news, weather, and sports coverage. It is the most direct head-to-head competitor in Western Colorado.
- KKTV 11 News: CBS affiliate in Colorado Springs operated by Gray Television. Same operating company as KKCO and a comparable small-market CBS-affiliate playbook, making it a strong operational peer.
- KREX-TV: CBS/MyNetworkTV affiliate also broadcasting in the Grand Junction market, offering overlapping local news and weather content and competing for the same advertising base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
KKCO 11 News social profiles
Digital presenceKKCO 11 News financial estimates
Financial estimateRevenue estimate
Valuation estimate
KKCO 11 News leadership team
Management profileNumber of profiles
Profiles3 records
KKCO 11 News funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KKCO 11 News M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KKCO 11 News
What does KKCO 11 News do?
KKCO 11 News is a local broadcast television station (NBC and CBS affiliate) operating in Grand Junction, Colorado, providing local, state, national, and international news coverage, weather forecasting under the First Alert Weather brand, sports coverage (including high school and CMU sports), and community event reporting. The station extends its broadcast reach through a website, mobile applications for iOS and Android with push alerts, live streaming video, and Amazon Alexa voice assistant integration.
Is KKCO 11 News a public or private company?
KKCO 11 News is a private company. It is classified as corporate owned and is currently operating.
When was KKCO 11 News founded?
KKCO 11 News was founded in -1. It employs 11 to 50 people.
Where is KKCO 11 News based?
KKCO 11 News is headquartered in Grand Junction, United States, in the North America region.
Who are KKCO 11 News's main competitors?
Broad incumbents on record are TEGNA Inc., Gray Television, Inc., 9NEWS (KUSA), Hearst Television, Nexstar Media Group, Sinclair Broadcast Group and Scripps Media, Inc.. Direct peers are KJCT 8 News, KKTV 11 News and KREX-TV.
Does KKCO 11 News have an API?
No public API is recorded for KKCO 11 News.
What industry is KKCO 11 News in?
KKCO 11 News's product category is Local Television Broadcasting. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 516120 and its SIC code is 4833.