CONSUMERS SUPPLY COMPANY
Consumers Supply Company is a family-owned Chicago plumbing, heating, kitchen, and bath supply showroom and e-commerce retailer founded in 1939, serving homeowners, contractors, designers, and commercial buyers with wholesale pricing and free in-house design services.
- Company typePrivate
- Founded-
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What CONSUMERS SUPPLY COMPANY does
Consumers Supply Company is a family-owned, single-location plumbing, heating, kitchen, and bath supply retailer and showroom based at 1110 W. Lake St, Chicago, Illinois, operating continuously since 1939. The company serves three primary customer segments: homeowner renovation customers, licensed trade professionals (plumbers and HVAC contractors), and interior designers/architects, alongside a smaller commercial and institutional segment (restaurants, schools, and building operators). Its offering bundles a curated multi-brand product catalog and a service layer. The product catalog spans four categories — Kitchen (faucets, sinks, disposals, filtration, cabinetry, countertops), Bathroom (faucets, toilets, TOTO Washlets, tubs, showers, vanities, medicine cabinets, tile), Plumbing Supply (water heaters, pumps, commercial fixtures, valves, fittings), and Heating Supply (furnaces, boilers, radiators) — with authorized lines including Grohe, Delta, Brizo, TOTO, Elkay, Rheem, Schrock, Kitchen Craft, Decora, Cambria, Silestone, and Virginia Tile. The service layer consists of free in-house kitchen and bathroom design consultations plus coordinated cabinet, countertop, tile, and fixture specification for full remodels.
The business model is a hybrid physical retail and e-commerce distribution model with wholesale-style pricing made available to the general public without a contractor account. The company does not operate as a technology firm: there is no proprietary platform, no AI or software product, and no third-party marketplace presence. Pricing is unit-based with displayed discounts of 25%–50% off MSRP across categories, and revenue is generated almost entirely through product sales (hardware_sales) to walk-in traffic, phone orders, and online orders, with no subscription, SaaS, advertising, or financing revenue streams. The company employs 11–50 staff and serves only the Chicago metropolitan area through its single Chicago showroom, its e-commerce site (consumersplumbing.com), phone orders, and local delivery. It has no parent company, no institutional investors, no disclosed funding history, and no public listing. Marketing is anchored by the physical storefront, the website, phone outreach, and in-store design consultations; no paid digital, social media, or content marketing channels are referenced.
Independence, longevity, and the integration of product, parts counter, and design service are the defining structural attributes of the business. The company has remained under family ownership for over 85 years, carries three semi-custom cabinet lines and five vanity brands, and maintains a large in-stock parts inventory across plumbing and heating categories for same-day pickup. Trade professionals, designers, and homeowners are served through the same channels without segmentation or trade-account gating, and the entire operation is concentrated at one address with a defined store footprint (Mon–Fri 8am–4pm, Sat 8am–12pm). The result is a tightly scoped, durable small business whose value proposition rests on brand trust, parts availability, and embedded design expertise rather than scale, technology, or geographic reach.
CONSUMERS SUPPLY COMPANY firmographics
Firmographics- Name
- CONSUMERS SUPPLY COMPANY
- Legal name
- Consumers Supply Company
- Website
- https://consumersplumbing.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Consumers Supply Company is a family-owned Chicago plumbing, heating, kitchen, and bath supply showroom and e-commerce retailer founded in 1939, serving homeowners, contractors, designers, and commercial buyers with wholesale pricing and free in-house design services.
- Ownership category
- akta.pro rank
CONSUMERS SUPPLY COMPANY industry classification
Industry- Product category
- Plumbing & Kitchen-Bath Supply Retail
- NAICS
- Hardware, and Plumbing and Heating Equipment and Supplies Merchant Wholesalers (4237), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730), Furniture Merchant Wholesalers (42321)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
Keywords
Where CONSUMERS SUPPLY COMPANY is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CONSUMERS SUPPLY COMPANY business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Retail & Wholesale Pricing): The company generates revenue by selling plumbing fixtures, faucets, cabinetry, heating equipment, water heaters, and related supplies directly to consumers and contractors at wholesale pricing. Customers include homeowners, plumbing contractors, and designers purchasing for renovation projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Open to public at wholesale pricing — no account or contractor license required |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
CONSUMERS SUPPLY COMPANY product offering
Product offeringCore offering
Consumers Supply Company is a family-owned Chicago retailer that sells plumbing, heating, kitchen, and bath products through a single physical showroom, an in-store parts counter, and an e-commerce website. The company stocks and displays fixtures, faucets, sinks, toilets, water heaters, cabinetry, countertops, tile, and heating equipment from brands such as Grohe, Delta, Brizo, TOTO, Rheem, Elkay, Schrock, Kitchen Craft, and Decora, offering wholesale-style pricing to the general public without requiring a trade account. It also provides complimentary in-house kitchen and bathroom design consultation services to support residential and light-commercial renovation projects.
Product overview
Consumers Supply Company is a family-owned plumbing, heating, kitchen, and bathroom supply retailer operating since 1939. The company operates as a physical showroom and e-commerce platform selling a comprehensive range of plumbing products organized into four main categories: Kitchen (faucets, sinks, garbage disposals, water filtration, cabinetry, countertops), Bathroom (faucets, toilets, TOTO Washlets, bathtubs, showers, vanities, medicine cabinets, tile), Plumbing Supply (water heaters, pumps, commercial fixtures, valves, pipes, fittings), and Heating Supply (furnaces, boilers, radiators). The company carries multiple brand product lines including Grohe, Delta, Brizo, Elkay, TOTO, Rheem, Schrock, Decora, and Kitchen Craft for cabinets, offering both retail and wholesale pricing to homeowners, contractors, and designers. Design services for kitchens and bathrooms are available through in-house designers at their Chicago showroom.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchen Faucets
Companies that use CONSUMERS SUPPLY COMPANY
Customer profileSegments4 records
Ideal customer profiles4 records
CONSUMERS SUPPLY COMPANY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CONSUMERS SUPPLY COMPANY partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
CONSUMERS SUPPLY COMPANY competitors and assessment
Company assessmentBroad incumbents
- Ferguson: The largest U.S. wholesale distributor of plumbing, heating, and waterworks products, operating showrooms and supply counters nationally. Comparable to Consumers Supply in core plumbing/heating distribution model but vastly broader in scale, geography, and customer base.
- Winsupply: Major U.S. wholesale distributor of plumbing, HVAC, and industrial supplies with a decentralized network of local operating companies. Compares to Consumers Supply as a plumbing/heating wholesaler serving contractors and trade professionals, but at national scale.
- The Home Depot: Largest U.S. home improvement retailer selling plumbing fixtures, faucets, water heaters, and cabinetry across thousands of stores. Comparable to Consumers Supply in product categories served, but competes on price, assortment, and convenience at national scale.
- Lowe's: Second-largest U.S. home improvement retailer carrying plumbing, kitchen, and bath products through both physical stores and online. Overlaps with Consumers Supply's kitchen/bath remodel and plumbing supply categories, with substantially broader reach.
- Menards: Midwest-focused home improvement retailer with strong presence in Illinois and the Chicago region. Competes directly with Consumers Supply on plumbing fixtures, water heaters, and kitchen/bath products, particularly for Do-It-Yourself homeowners.
- Wayfair: Large online home goods and furniture retailer carrying vanities, bathroom fixtures, and kitchen/bath accessories. Overlaps with Consumers Supply's bathroom and kitchen product categories but competes purely on e-commerce delivery vs. showroom experience.
Direct peers
- Kohler Signature Store (Ferguson Showrooms): Premium kitchen and bath showrooms operated by Ferguson that carry Kohler, KOHLER, and other premium brands with showroom design services. Direct overlap with Consumers Supply's premium showroom, design consultation, and kitchen/bath remodel offering.
- Build.com (Ferguson): Online-focused retailer of plumbing, kitchen, and bath products acquired by Ferguson. Overlaps with Consumers Supply's e-commerce site in product categories and contractor/household customer base, but operates purely digitally at national scale.
Regional players
- Rex Plumbing: Regional Chicago-area plumbing supply distributor serving both contractors and homeowners. Direct overlap with Consumers Supply's Chicago trade-counter and retail model, with similarly local footprint.
Emerging players
- Faucet Face: Online retailer specializing in premium kitchen and bathroom faucets and fixtures. Comparable in product depth within the faucet category, but competes purely online versus Consumers Supply's showroom-based model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CONSUMERS SUPPLY COMPANY financial estimates
Financial estimateRevenue estimate
Valuation estimate
CONSUMERS SUPPLY COMPANY leadership team
Management profileNumber of profiles
CONSUMERS SUPPLY COMPANY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CONSUMERS SUPPLY COMPANY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CONSUMERS SUPPLY COMPANY
What does CONSUMERS SUPPLY COMPANY do?
Consumers Supply Company is a family-owned Chicago retailer that sells plumbing, heating, kitchen, and bath products through a single physical showroom, an in-store parts counter, and an e-commerce website. The company stocks and displays fixtures, faucets, sinks, toilets, water heaters, cabinetry, countertops, tile, and heating equipment from brands such as Grohe, Delta, Brizo, TOTO, Rheem, Elkay, Schrock, Kitchen Craft, and Decora, offering wholesale-style pricing to the general public without requiring a trade account. It also provides complimentary in-house kitchen and bathroom design consultation services to support residential and light-commercial renovation projects.
Is CONSUMERS SUPPLY COMPANY a public or private company?
CONSUMERS SUPPLY COMPANY is a private company. It is classified as family owned and is currently operating.
When was CONSUMERS SUPPLY COMPANY founded?
CONSUMERS SUPPLY COMPANY was founded in -1. It employs 11 to 50 people.
Where is CONSUMERS SUPPLY COMPANY based?
CONSUMERS SUPPLY COMPANY is headquartered in Chicago, United States, in the North America region.
How does CONSUMERS SUPPLY COMPANY make money?
One revenue line is on record: product Sales (Retail & Wholesale Pricing).
Who are CONSUMERS SUPPLY COMPANY's main competitors?
Broad incumbents on record are Ferguson, Winsupply, The Home Depot, Lowe's, Menards and Wayfair. Direct peers are Kohler Signature Store (Ferguson Showrooms) and Build.com (Ferguson). Rex Plumbing is listed as a regional player. Faucet Face is listed as an emerging player.
Does CONSUMERS SUPPLY COMPANY have an API?
No public API is recorded for CONSUMERS SUPPLY COMPANY.
What industry is CONSUMERS SUPPLY COMPANY in?
CONSUMERS SUPPLY COMPANY's product category is Plumbing & Kitchen-Bath Supply Retail. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution. Its NAICS code is 4237 and its SIC code is 5070.