Hyperion Field Club

What Hyperion Field Club does

Hyperion Field Club is a private, membership-based country club located at 7390 NW Beaver Drive in Johnston, Iowa. Founded on January 25, 1900, as a social club, it opened an 18-hole golf course in 1910 and rebuilt its current clubhouse in 1972. The club now serves over 500 member families in the Central Iowa market with a suite of interconnected amenities: an 18-hole championship golf course (named Iowa's 2020 18-hole Course of the Year), a heated zero-entry swimming pool, hard-surfaced tennis courts also configured for pickleball, a fitness center with cardio and strength equipment plus group classes and personal training, and multiple dining venues including a sports bar and fine-dining options with a professional culinary team.

The business operates on a recurring-dues model with tiered annual subscriptions structured by age bracket — Regular Golf (40+), Intermediate Golf (30-39 and 21-29), Junior Golf, and Social (21+) — providing differentiated access to golf versus non-golf amenities. Pricing is not publicly disclosed; prospective members submit inquiries and are contacted by the membership director, indicating a consultative sales motion. A secondary revenue stream is non-member event hosting for weddings, rehearsal dinners, corporate functions, and family celebrations, with the clubhouse's panoramic views over Johnston positioned as a key selling point. The technology footprint is minimal: the website and member portal are powered by Jonas Club Software, a third-party club management platform, and there are no proprietary software products or AI/ML capabilities referenced in available materials.

Distribution is entirely domestic and limited to a single physical asset. The go-to-market relies on organic website visibility, word-of-mouth referrals from the established 500+ family membership base, and direct outreach through the membership director and membership assistant. The club is privately held with no disclosed parent company, no external investment, and no public funding history, and is governed by professional management including a CCM-credentialed General Manager/COO overseeing operations, golf, food and beverage, events, fitness, facilities, and finance functions.

Name

Hyperion Field Club

Legal name

Hyperion Field Club

Website

https://hyperionfc.com

Company type

Private

Founded year

1900

Operating status

Operating

Short description

Hyperion Field Club is a private country club in Johnston, Iowa, serving 500+ member families since 1900 with 18-hole golf, pool, tennis, pickleball, fitness, dining, and private event hosting under recurring annual membership dues.

Ownership category

akta.pro rank

Product category

Private Country Club Services

NAICS

Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Golf course membership
• Country club amenities
• Event hosting services
• Fitness and dining

Headquarters

HQ city

Johnston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Golf Membership Dues: The club generates revenue primarily through annual and periodic membership dues from its private club members. Membership categories include Regular Golf (age 40+), Intermediate Golf (ages 30-39 and 21-29), Junior Golf, and Social memberships. The membership model provides exclusive access to club amenities for paying members.
2. Event Hosting: Revenue is generated from hosting external events including weddings, rehearsal dinners, corporate functions, dinner parties, and family celebrations. The club explicitly states that membership is not required to host events, making this an open revenue stream accessible to the general public.
3. Dining Services: The club offers dining experiences including indulgent dinners, sports bar dining, and take-out options. Revenue is generated from food and beverage sales to members and their guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hyperion Field Club operates a private membership-based country club in Johnston, Iowa, providing access to an 18-hole championship golf course, heated swimming pool, tennis and pickleball courts, fitness center, dining venues, and event hosting services. The club generates revenue through annual membership dues across age-based tiers (Regular Golf, Intermediate Golf, Junior Golf, Social) plus fee-based services for events, dining, and golf outings for members and non-member event hosts.

Product overview

Hyperion Field Club is a private country club offering a unified suite of recreational and social services centered around golf, fitness, dining, and event hosting. The club operates a single-property model with interconnected amenities including an 18-hole championship golf course, heated swimming pool, tennis/pickleball courts, fitness center, multiple dining venues, and comprehensive membership programs. The property has served Central Iowa families since 1900 and was named Iowa's 2020 18-hole course of the year. The club serves over 500 member families with tiered membership options based on age and desired access level.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf 18-hole championship golf course featuring well-kept fairways and panoramic views, providing challenges for players of all skill levels. Named Iowa's 2020 18-hole course of the year. Available exclusively to club members and their invited guests.
• Pool / Tennis Heated zero-entry swimming pool with drop-down slide and diving board, plus three hard-surfaced tennis courts taped for pickleball with lighting for night play. Available to club members.
• Fitness Fitness center with cardio and strength training equipment, group fitness room, yoga classes, small-scale fitness classes, and one-on-one personal training with a dedicated Fitness Director. Available to club members.
• Dining Club dining experience featuring innovative weekly chef features, family favorites menu, sports bar, fine dining using fresh local seasonal ingredients, and take-out options. Available to members and their guests.
• Membership Programs Family-friendly country club membership options including Regular Golf (age 40+), Intermediate Golf (ages 30-39 and 21-29), Junior Golf, and Social memberships (age 21+) with varying levels of access to club amenities. Subscription billed annually.
• Weddings & Events Event hosting services for rehearsal dinners, weddings, corporate functions, dinner parties, and family celebrations. Membership is not required to host events. Features panoramic views from the clubhouse and a professional culinary team.

Quantifiable outcome

• Over 500 families currently call Hyperion 'my club'

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wakonda Club: Historic private country club in Des Moines, Iowa offering golf, dining, pool, and event hosting to families. Directly comparable to Hyperion as a competing private family-oriented club in the same metro with similar membership-based model.
• Glen Oaks Country Club: Private country club in West Des Moines offering golf, tennis, pool, fitness, dining, and member events. Comparable to Hyperion as a competing private family club with a tiered membership structure and similar amenity mix in the Des Moines metro.
• Des Moines Golf and Country Club: Long-established private golf and country club in the Des Moines area with championship golf, dining, pool, and event facilities. Closely comparable to Hyperion's private membership country club model serving families.
• Echo Valley Country Club: Private member-owned country club in the Des Moines metro offering golf, pool, dining, and social events. Comparable to Hyperion's full-service private country club offering for families.
• Country Club of Iowa: Private member-owned country club in the Des Moines metro offering golf, tennis, pool, dining, and family programming. Directly comparable to Hyperion's traditional family-oriented private country club positioning.

Regional players

• Ankeny Golf & Country Club: Private country club in Ankeny, Iowa (adjacent to Johnston) offering golf, dining, and member amenities. Comparable as a regional private member club competing for the same Des Moines-area families.
• Veenker Memorial Golf Course: Semi-private/public golf course in Ames, Iowa offering golf memberships, lessons, and event hosting. Adjacent comparable in the Central Iowa golf/country club market, though more golf-centric than Hyperion's full amenity mix.

Others

• Jonas Club Software: Club management software provider that powers Hyperion's member portal and website. An ecosystem/enabler relationship rather than a direct competitor; included because it is the technology platform underlying Hyperion's member operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HyperionFieldClub

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyperion Field Club