Haflinger Gestüt Meura

Name

Haflinger Gestüt Meura

Legal name

Haflinger Gestüt Meura e.K.

Website

https://haflinger-in-meura.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Equestrian Services & Horse Breeding

NAICS

Horses and Other Equine Production (11292), Horses and Other Equine Production (112920), Support Activities for Animal Production (11521)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Horse Breeding & Stud Farms (AFAEAGAA)

akta.pro secondary industries

Stallion Services & Semen Collection/Distribution (AFAEAGAB), Yearling/Weanling Raising & Sales Prep (AFAEAGAD), Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH), Training, Stables & Equine Services (MPAEADAI)

Keywords

• Horse breeding services
• Equestrian tourism
• Mare's milk cosmetics
• Riding holidays
• Horse training

Headquarters

HQ city

Meura

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Horse Breeding & Sales: Sale of Haflinger and Edelbluthaflinger horses at various ages and training levels. Foals are presented at annual foal show, two-year-old young horses sold to buyers who want to handle their own training, and three-year-old horses trained as leisure horses or mare performance-tested for breeding.
2. Equestrian Tourism & Holidays: Guest rooms, mobile homes, riding holidays for children, day rides, riding lessons, pony rides, carriage rides to Talsperre Leibis-Lichte, stable tours, and cafe/grill hut facilities.
3. Mare's Milk Products: Sale of frozen mare's milk for drinking cures (30-day and 60-day courses) and mare's milk-based cosmetic products including creams, lotions, shampoos, and gift sets. Also includes mare's milk liqueur.
4. Training & Education Services: Mare performance testing, horse training, riding and driving courses, riding lessons, and educational programs.
5. Veterinary Plasma: Plasma extracted from pregnant mares is processed to produce hormones used in pig breeding, particularly for smaller and medium-sized farms. Hormone is extracted under veterinary supervision with official authorization.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Haflinger Gestüt Meura is Europe's largest Haflinger and Edelbluthaflinger breeding stud (~300 horses), breeding, raising, training and selling horses for sport and leisure. The business also operates equestrian tourism (riding holidays, guest rooms, mobile homes, lessons, day rides), produces mare's milk products including drinking cures, cosmetics and liqueur, and runs training/education services such as mare performance testing. A smaller plasma collection operation from pregnant mares supplies hormones for veterinary use.

Product overview

Haflinger Gestüt Meura operates as a diversified equestrian and agricultural enterprise combining Haflinger and Edelbluthaflinger horse breeding with wellness/tourism services. The product portfolio centers on three core pillars: (1) Horse breeding and sales - the company is Europe's largest Haflinger breeding operation (~300 horses) offering breeding services, horse training, and sales of horses at various ages; (2) Mare's milk products - including drinking cure packages (30/60-day Stutenmilch-Kur) and an extensive mare's milk cosmetics line (24h creams, eye creams, serums, Vitalgel); and (3) Branded merchandise (Gestütskollektion) featuring apparel and accessories. Additional revenue streams include vacation accommodations, riding lessons, trail rides, and gift vouchers. The company also produces a mare's milk liqueur (Stutenmilch-Likör) and premium Sendig's Special Edition cosmetics. The Stud Collection merchandise includes T-shirts (€25), jackets (€76-95), functional wear, scarves, bags, and cups.

Differentiator

Problem solved

Functional benefit

Brands

• Sendig's Stutenmilch: Brand for mare's milk (Stutenmilch) cosmetics and wellness products, including creams, serums, and the Stutenmilch drinking cure.

Products and services

• Haflinger & Edelbluthaflinger Breeding Services Specialist breeding, raising and sale of Haflinger and Edelbluthaflinger (Noble Haflinger) horses at Europe's largest Haflinger stud (~300 horses). Designed for individual riders, hobby breeders and small equestrian operations seeking horses for sport, leisure and breeding.
• Horse Sales (Verkaufspferde) Sale of Haflinger horses at multiple life stages: foals, yearlings, two-year-olds for buyers who want to do their own training, three-year-olds started under saddle, and trained riding and driving horses. Current catalog lists 18 young horses for sale.
• Horse Training & Education (Stutenleistungsprüfung, Pferdeausbildung, Fahrlehrgang, Reitlehrgang) Professional training and education services including mare performance testing (Stutenleistungsprüfung), horse training (Pferdeausbildung), driving courses (Fahrlehrgang) and riding courses (Reitlehrgang), delivered at Meura's testing station.
• Vacation & Leisure Services (Riding Holidays, Guest Rooms, Mobile Homes, Tours) On-site tourism services for families and individual guests, including guest rooms, mobile homes, children's riding holidays, trail rides (Wanderritt & Sternenritt), pony walks, stud farm tours, riding lessons, day rides and Club Car excursions. DTV-certified holiday farm operator.
• Stutenmilch-Kur (Mare's Milk Drinking Cure) Packaged fresh/frozen mare's milk drinking cures for wellness consumers, available as a 30-day course (€149 / 7.5L) and a 60-day course (€249 / 15L). Shipped in temperature-controlled packaging via DHL Express.
• 24 h-Creme (Mare's Milk 24h Cream) Daily moisturizer cream with mare's milk for demanding, sensitive and normal skin, available in 200ml (€33), 50ml (€16) and 15ml (€5.50) sizes as part of the Sendig's cosmetics line.
• 24h Cream with Sun Protection Factor (LSF) Mare's milk day cream with integrated UV protection (Lichtschutzfaktor), available in 15ml (€6.50) and 50ml (€19.50) sizes within the Sendig's cosmetics line.
• Sendig's Kosmetik Special Edition (Intensiv-Pflege-Serum, Spezialcreme Vier Jahreszeiten, Vitalgel) Premium mare's milk skincare line including Intensiv-Pflege-Serum (€14.10), Spezialcreme 'Vier Jahreszeiten' (€16.45) and Sendig's Vitalgel for muscles and joints (€13.75).
• Stutenmilch-Likör (Mare's Milk Liqueur) Specialty liqueur produced from the stud's mare's milk (~40% pure mare's milk, ~17% alcohol), available in 0.5L (€23), 0.2L (€12), 0.04L (€3.50) and 0.02L (€2.20) bottles.
• Gestütskollektion (Stud Collection Merchandise) Branded merchandise including T-shirts (€25), quilted jackets (€95), blouson jackets (€78), functional thermal shirts (€53), softshell jackets (€76), scarves, bags and drinking cups featuring the stud farm logo.
• Gutscheine (Gift Vouchers) Gift vouchers available in fixed denominations of €25, €50, €75 and €100, redeemable on Meura stud farm products and services.

Quantifiable outcome

• More than 2,100 mares have successfully completed the mare performance test since 1992
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Thuringian Ministry for Infrastructure and Agriculture (TMIL)coreStrategic or Co-development PartnerFunding coordination through Förderrichtlinie for EIP (European Innovation Partnership) 'Agricultural Productivity and Sustainability'. Support for cooperation in agriculture, forestry and food economy.
• DHL ExpressminorOthersDelivery partner for frozen mare's milk products, delivering Tuesday to Friday 7:00-12:00 in styrofoam containers with telephone confirmation required.
• European Innovation Partnership (EIP)coreStrategic or Co-development PartnerPart of operation groups for EIP 'Agricultural Productivity and Sustainability' focusing on agricultural innovation and cooperation.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Stutenmilchhof Nussdorf: Specialized German mare's milk farm producing drinking cures and cosmetic products. Comparable niche competitor in the same mare's milk DTC consumer category that Meura's Sendig's brand addresses.
• Fohlenhof Ebbs: Austrian Haflinger breed center of international renown in Tyrol, operated as a tourism and breeding destination. Most direct peer in scale and focus on the Haflinger breed, with comparable tourism, breeding, and event programming.
• Stutenmilchprodukte Bavaria / Naturhof Stutenmilch: German producer of mare's milk drinking cures and cosmetics, directly competing with Meura's Sendig's Stutenmilch line. Similar DTC online shop model focused on health and skincare benefits of mare's milk.

Broad incumbents

• Gestüt Sprehe: Major German horse breeding and sales operation. Comparable as a large-scale German horse breeding business with broad sport-horse focus, though operating at much larger scale and broader breed scope than Meura.
• Gestüt Marbach: German state stud (Haupt- und Landgestüt Marbach) with a long history of horse breeding, performance testing, and equestrian education. Comparable on the training/education and mare testing dimensions but focused on warmbloods rather than Haflingers.
• Haflinger Pferdezuchtverband Tirol (HPT): Tyrolean Haflinger breeding association maintaining the world studbook for the Haflinger breed. Broader incumbent governing pedigree standards, performance testing, and breeding programs that Meura participates in.
• Landgestüt Redefin: State stud in Mecklenburg-Vorpommern with breeding, training, and public tourism programming. Comparable as a German stud farm combining equestrian tourism with horse breeding, though focused on warmblood breeds.

Others

• Urlaub auf dem Bauernhof (LandTouristik): German agritourism association and booking platform for farm-stay holidays. Not a direct competitor but the distribution channel and category-defining network that Meura's DTV-certified vacation offerings are listed within.
• Deutschen Reiterliche Vereinigung (FN): German national equestrian federation. Not a competitor but the governing industry body whose rules, mare performance testing standards, and certifications underpin Meura's training and breeding services.

Regional players

• Haflinger Horse Breeders Association Tyrol / Haflinger Weltbund: International federation of national Haflinger breeding organizations, with Tyrol as the historical breed origin. Adjacent governing body that defines breed standards Meura's horses are judged against.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@haflingergestutmeura5468
• Facebookde-de.facebook.com/haflingergestuetmeura
• Instagraminstagram.com/haflingergestuetmeura

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haflinger Gestüt Meura