Miyashita Consulting

What Miyashita Consulting does

Miyashita Consulting is a privately held Brazilian marketing training and consulting firm headquartered in São Paulo, founded by Marcelo Miyashita and operating since 2003. The company delivers professional development across 12 distinct marketing courses covering relationship marketing, services marketing, networking, marketing planning, pricing, promotional marketing, digital relationship marketing, and trade marketing, supported by proprietary frameworks including the Customer Lifecycle Matrix and the Service Marketing Matrix. As of the latest data, Miyashita has trained 9,309+ professionals across 580 class editions in 23 Brazilian capitals, reporting a 95.5% satisfaction rate and a 9.2 NPS on corporate training programs.

The business operates through five primary revenue streams: open-enrollment public courses priced between R$597 and R$1,297 depending on city and buyer type (individual PF vs. corporate PJ), closed in-company corporate training delivered at client premises, one-on-one private classes conducted via Google Meet at R$1,297, keynote speaking engagements by Marcelo Miyashita at corporate events, and individual networking mentorship. Supporting offerings include a Networking book, an alumni refresher program (Programa de Atualização para Ex-alunos), and strategic marketing consulting. GTM combines content marketing, an SEO-driven online registration platform, a Facebook alumni community, and direct enterprise field sales for in-company engagements.

The company is bootstrapped, founder-led, and structurally dependent on Marcelo Miyashita, who simultaneously teaches at USP/Esalq and USP/ECA MBAs and holds the Hall of Fame induction at the Brazilian Marketing Academy (2015). Enterprise client logos span banking (Banco do Brasil), automotive (Volkswagen), healthcare (Unimed), pharmaceuticals (Astellas), and retail/services (Liquigas, Sesc, Senac, FCDL, Ortonews). The operating model is service-intensive with no disclosed AI/ML capabilities and a small (1-10) employee base.

Name

Miyashita Consulting

Legal name

Miyashita Consulting

Website

https://miyashita.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Miyashita Consulting is a São Paulo-based, founder-led marketing training and consulting firm founded in 2003 by Marcelo Miyashita, delivering 12 in-person and live-online courses plus corporate in-company training, mentorship, and keynote speaking to professionals and enterprise teams across Brazil.

Ownership category

akta.pro rank

Product category

Marketing Training and Consulting Services

NAICS

Professional and Management Development Training (61143), Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Learning, Training & Corporate Education Consulting (BPAHAGAE)

akta.pro secondary industries

Sales Operations, Process & CRM (Pipeline/Forecasting) (EDABABAJ), Customer, Marketing & Sales Consulting (BPAHACAG), Sales, Marketing & Digital Marketing Certifications (EDAAANAF)

Keywords

• Marketing training courses
• Corporate training services
• Professional development courses
• Executive education programs
• Marketing consulting services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Open Enrollment Courses: In-person group courses delivered in various Brazilian cities with ticket prices ranging from R$ 597 to R$ 1,297. The company offers tiered pricing for individuals (PF) and corporations (PJ), with discounts for early registration and combo packages.
2. Corporate In-Company Training: Customized marketing training programs delivered at client organizations. These are exclusive closed courses for corporate teams with customized content and scheduling based on company needs.
3. Private Individual Classes: One-on-one live coaching sessions via Google Meet with personalized orientation, directed content, evolution reports, and same certification as group courses.
4. Speaking Engagements: Keynote speeches and presentations by Prof. Marcelo Miyashita at corporate conventions, meetings, and events on marketing topics including relationship marketing, networking, and customer service.
5. Networking Mentorship: Online individual guidance sessions for professionals seeking career development and networking skills improvement.
6. Consulting Services: Marketing consulting services for corporate projects and strategic initiatives.
7. Book Sales: Sale of the Networking book authored by Prof. Marcelo Miyashita.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Miyashita Consulting delivers in-person marketing professional development courses, customized corporate in-company training, one-on-one mentorship, keynote speaking engagements, and strategic marketing consulting services in Brazil. The firm runs a portfolio of 12 distinct marketing course themes—covering relationship marketing, services marketing, networking, marketing planning, pricing strategy, promotional marketing, digital relationship, trade marketing, and advanced CRM—held as open enrollment classes in 23 Brazilian capitals and as exclusive programs inside client companies.

Product overview

Miyashita Consulting is a Brazilian marketing training and consulting firm offering a portfolio of professional development courses, corporate training, mentorship, speaking engagements, and consulting services. The core offering consists of 12 distinct marketing courses covering relationship marketing, service marketing, networking, pricing strategy, promotional marketing, digital relationship, trade marketing, and advanced CRM topics. Courses are delivered in open enrollment formats (public workshops), on-demand formats, and exclusively in-company formats. The company also provides individual mentorship programs, corporate in-company training with customizable content, keynote speeches by founder Marcelo Miyashita, and strategy consulting services. Since 2003, the company has trained over 9,300 professionals across 580+ course editions in 23 Brazilian capitals. The product architecture is structured around the Course offerings (including open enrollment courses like the flagship Customer Relationship Marketing course with 154 editions, Service Marketing course with 104 editions, and Networking course with 119 editions), complemented by Mentorship, Corporate Training, Speaking, and Consulting service lines, with a networking book and alumni refresher program as supporting offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Curso de Gestão e Marketing de Relacionamento (Customer Relationship Management Course) Open enrollment training on customer relationship management and CRM strategies for generating business and maintaining reputation; the most applied customer relationship marketing course in Brazil with 154 editions and 2,802 professionals certified.
• Curso de Marketing de Serviços e Gestão de Atendimento (Services Marketing and Service Management Course) Training on managing services, customer service, and post-sales under the Customer Experience perspective; the most applied service marketing course in Brazil with 104 editions and 1,574 professionals certified.
• Curso de Networking e Marketing Pessoal (Networking and Personal Marketing Course) Training on personal branding and professional networking for generating referrals, opportunities, and business; the first networking course launched in Brazil (2007) and most applied in the country with 119 editions.
• Curso de Plano de Marketing e Estratégia de Negócios (Marketing Plan and Business Strategy Course)
• Curso de Marketing de Preço e Táticas de Precificação (Pricing Marketing and Pricing Tactics Course)
• Curso de Marketing Promocional e Live Marketing (Promotional and Live Marketing Course)
• Curso de Marketing de Relacionamento Digital (Digital Relationship Marketing Course)
• Curso de Trade Marketing e Gestão de Canais de Vendas (Trade Marketing and Sales Channels Course)
• Curso de Marketing e Vendas Digitais (Digital Marketing and Sales Course)
• Curso de Marketing de Relacionamento Avançado (Advanced Relationship Marketing Course)
• Mentoria de Networking (Networking Mentorship)
• Treinamentos Corporativos In Company (In-Company Corporate Training)
• Palestras (Speaking Engagements)
• Consultoria (Marketing Consulting)
• Livro de Networking (Networking Book)

Quantifiable outcome

• 580 classes conducted since 2003 with 9,309 professionals certified
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Resultado Educação Corporativa: Resultado Educação Corporativa is a Brazilian provider of in-company corporate training and open courses on commercial and marketing topics, competing for the same training budgets as Miyashita among Brazilian enterprise customers.

Broad incumbents

• PUC Minas Business School: PUC Minas runs corporate extension and executive education programs covering marketing, sales, and customer management. It is a comparable Brazilian source for in-company marketing training bids from large corporate accounts.
• FGV EAESP: FGV EAESP is a top-tier Brazilian business school delivering MBAs, executive education, and corporate training, including marketing programs. It co-awarded Marcelo Miyashita the Prêmio Marketing Best, and competes for the same enterprise training budget pool across São Paulo.
• FIA (Fundação Instituto de Administração): FIA is a major Brazilian business education institution offering executive programs, in-company training, and certification courses. Its corporate marketing and management development programs overlap with Miyashita's in-company training and open course offerings.
• ESPM: ESPM is a major Brazilian business school that also operates executive education, in-company programs, and short marketing courses. Marcelo Miyashita himself is post-graduated from ESPM, and ESPM competes for the same corporate training and postgraduate marketing learners in Brazil.
• Cegos Brazil: Cegos is an international corporate training and consulting group with Brazilian operations, offering open courses and in-company programs on management, sales, and customer relations. It competes for the same mid-market and enterprise in-company engagement pipeline.

Direct peers

• Dale Carnegie Training Brazil: Dale Carnegie delivers open-enrollment and corporate training in interpersonal skills, sales, customer service, and leadership across Brazil. Its format — branded methodology, in-company customization, public courses — directly mirrors Miyashita's training-and-certification model.
• HSM Group: HSM is a leading Brazilian executive education and business content company offering in-person training, events, and digital courses on management, marketing, and leadership — directly comparable to Miyashita's training events, corporate programs, and C-suite speaking engagements in the Brazilian market.
• FranklinCovey Brazil: FranklinCovey operates in Brazil with proprietary leadership, sales, and customer-engagement methodologies licensed to certified trainers and delivered through in-company and open formats — structurally similar to Miyashita's proprietary-matrix-based course franchise.

Regional players

• BSPRO (Brazilian School of Public Relations): BSPRO provides training and executive education in communications, PR, and marketing in Brazil. Its target learner profile (corporate communications and marketing professionals) overlaps with Miyashita's in-company customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/miyashitaconsulting
• LinkedInlinkedin.com/company/miyashita-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miyashita Consulting