lez.sh

What lez.sh does

LEZ.SH (Landeszentrum für E-Sport und Digitalisierung Schleswig-Holstein) is a non-profit gGmbH e-sport and digitalization center headquartered in Kiel, Germany, operating as Germany's first official state-sponsored E-Sport Landeszentrum. Founded in 2020 with initial funding from the state of Schleswig-Holstein and the city of Kiel, the organization functions as a community hub and networking platform bridging e-sport clubs, companies, institutions, private individuals, and public authorities. It operates under the sponsorship of the E-Sport-Verband Schleswig-Holstein (EVSH), which itself follows the federal eSport-Bund Deutschland.

The organization's core offering is built around four functional departments: Leistungszentrum (Performance Center, covering talent identification, coaching, and competitive structure), Medienbildung (Media Education, covering media literacy and responsible digital behavior), Digitalisierung (Digitalization, covering VR, AR, streaming, and innovative digital learning spaces), and Veranstaltungen (Events, covering tournaments, community formats, and workshops). Physical product assets include current-standard E-Sport training rooms available for rental, a Streaming Studio, a Sports Room for physical conditioning of e-sport athletes, and a deployable Mobile Kit (12 gaming laptops with peripherals plus mobile network infrastructure) that requires only power and internet access. The technology stack is described in terms of facility infrastructure rather than software platforms, and no AI/ML, proprietary algorithms, or API products are referenced.

The revenue model combines non-commercial public funding (state Anschubfinanzierung, municipal support) with commercial service revenues from room rentals, event infrastructure services, consulting, and small donations processed through a dedicated Förde Sparkasse account. Pricing is quote-based and not publicly disclosed. Go-to-market is community-led and event-driven, supplemented by direct outreach for media competence programs to schools and institutions across Schleswig-Holstein, with active engagement on Discord, Instagram, X, Facebook, Twitch, and YouTube. The organization currently operates in a test operation (Testbetrieb) phase.

Name

lez.sh

Legal name

LEZ.SH gGmbH

Website

https://lez.sh

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

LEZ.SH is a non-profit state e-sport and digitalization center in Kiel, Germany — Germany's first official E-Sport Landeszentrum — offering training facility rentals, events, mobile gaming kits, and media literacy programs to clubs, companies, institutions, and individuals across Schleswig-Holstein.

Ownership category

akta.pro rank

Product category

E-Sport Training and Event Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990), Services-Educational Services (8200)

akta.pro primary industry

Team Training Facilities & Bootcamps (Pro/Am Team Houses, Practice Centers) (MPAFALAG)

akta.pro secondary industries

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM), Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN)

Keywords

• E-sport training facilities
• Media literacy education
• Digital learning spaces
• Event infrastructure services
• Competitive gaming consulting

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Room Rental: E-sport training rooms available for rent to clubs, companies, institutions, and private individuals during test operation phase.
2. Event Infrastructure Services: Technical equipment and infrastructure for competitions and events focused on e-sport/gaming and digitalization.
3. Consulting Services: From basic education about e-sport to specialized consulting for private individuals, clubs, institutions, and companies.
4. Donations: Small donations and anonymous donations accepted; bank account maintained at Förde Sparkasse for LEZ.SH gGmbH.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

LEZ.SH operates Germany's first official state-level E-Sport and Digitalization Center, providing hardware-equipped training spaces, event infrastructure, consulting services, and media literacy education programs to e-sport clubs, companies, institutions, and private individuals in Schleswig-Holstein. The center also offers a mobile e-sport kit with 12 gaming laptops and a streaming studio for portable and content-creation use cases.

Product overview

LEZ.SH operates as a state-level E-Sport and Digitalization Center for Schleswig-Holstein, Germany, offering a unified portfolio of physical facilities and advisory services. The core offering consists of rental E-Sport training spaces and event venues equipped with current-standard hardware, complemented by consulting services, media literacy programs, and an E-Sport Mobile Kit for portable event solutions. The organization also houses specialized departments for Performance Training (Leistungszentrum), Media Competence (Medienkompetenz), Digitalization (featuring VR/AR/streaming technologies), and Events.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Sport Training Rooms (E-Sport Trainingsräume) Rental of hardware-equipped training facilities following current standards, available to clubs, companies, institutions, and private individuals for e-sport teams and events.
• Event Infrastructure (Event-Infrastruktur) Technical equipment and infrastructure services for competitions and events focused on e-sport, gaming, and digitalization, including space rental for event organizers.
• E-Sport Consulting (Beratung) Advisory services ranging from basic education about e-sport to specialized consulting for private individuals, clubs, institutions, and companies.
• Media Competence Education (Medienkompetenz) Educational programs promoting digital media literacy and responsible use of digital games and social media platforms, delivered through workshops, school projects, and youth protection initiatives.
• E-Sport Mobile Kit Mobile e-sport solution consisting of 12 gaming laptops with peripherals and mobile network infrastructure that requires only power and internet connection for deployment at event locations.
• Performance Center (Leistungszentrum) Training and promotion structures in e-sport including talent identification, coaching, and competitive organization with unified professional standards for sustainable performance development.
• Digitalization Programs (Digitalisierung) Development and testing of innovative digital learning and experience spaces including VR, AR, and streaming technologies, as well as educational formats such as hackathons and maker projects.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Land Schleswig-HolsteincoreStrategic or Co-development PartnerState government of Schleswig-Holstein providing initial funding and institutional support for the establishment of Germany's first official e-sport state center.
• Landeshauptstadt KielcoreStrategic or Co-development PartnerCity of Kiel providing initial funding and support, co-founding the state center initiative.
• E-Sport-Verband Schleswig-Holstein (EVSH)coreStrategic or Co-development PartnerEVSH functions as the carrier/trustee of LEZ.SH and represents the state association for e-sport in Schleswig-Holstein. It follows the federal association eSport-Bund Deutschland. EVSH engages in societal education, regional networking and promotion, building sustainable e-sport structures, political work, connection to traditional sports, and supporting scientific work.
• eSport-Bund DeutschlandmajorStrategic or Co-development PartnerFederal e-sport association that EVSH follows as carrier; provides national framework and guidelines including the Ethics and Code of Conduct that LEZ.SH follows.
• Local Youth Welfare and Media Literacy OrganizationsminorStrategic or Co-development PartnerCooperation with local actors in youth welfare, youth protection, and media literacy education to promote media competence and responsible use of digital games and platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• mousesports / MOUZ: Long-established German esports club with competitive rosters and training infrastructure. Comparable as a German-based esports organization that develops talent and hosts competitive events, contrasting with LEZ.SH's regional public-sector approach.
• GamerzEvent: German event services provider specializing in gaming and esports tournaments with mobile equipment deployments. Comparable to LEZ.SH in delivering event infrastructure, mobile gaming setups, and tournament hosting services across Germany.
• Berlin International Gaming (BIG): Premier German esports organization fielding competitive teams across multiple titles. Comparable to LEZ.SH in the German esports ecosystem, with overlapping audiences (clubs, institutions, talent) but a private commercial orientation versus LEZ.SH's state-sponsored community model.
• eSport-Bund Deutschland (ESBD): Federal German e-sport association that LEZ.SH's sponsor EVSH follows. Comparable as the national governance and ethics body for esports in Germany, providing LEZ.SH with national legitimacy and the Code of Conduct framework.
• Landessportbund Schleswig-Holstein: State sports confederation for Schleswig-Holstein representing traditional sports clubs. Comparable to LEZ.SH as a state-level institutional body that bridges sport with politics and education in the same German federal state, although operating in the traditional rather than e-sport domain.
• E-Sport-Verband Schleswig-Holstein (EVSH): LEZ.SH's parent sponsoring entity and the state e-sport association for Schleswig-Holstein. Directly comparable as the regional governance counterpart that enables LEZ.SH's role and shares its mission of societal education, regional networking, and political advocacy for esports.

Broad incumbents

• Freaks 4U Gaming: German gaming media company operating major esports properties including the ESL Pro Series and content brands. Comparable as a German-based esports infrastructure operator running leagues, content, and event services that overlap with LEZ.SH's mission areas.
• ESL Gaming: Global esports tournament organizer and ecosystem operator that runs leagues, events, and content production. Comparable to LEZ.SH as a major force in the German and European esports infrastructure landscape, though operating at vastly larger commercial scale and as a private esports business rather than a public-sector hub.
• Deutsche Sporthilfe: National foundation supporting elite German athletes across disciplines. Comparable to LEZ.SH in bridging sport with policy and institutional support, though operating at federal scale and across traditional sports rather than focusing on e-sport.

Regional players

• StadtSportBund Kiel: Local sports confederation for Kiel, one of LEZ.SH's municipal co-founders. Comparable as a regional sports organizing body in the same geography, sharing audiences (clubs, institutions, citizens) and overlapping political/institutional relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LEsportZ_SH
• YouTubeyoutube.com/channel/UCMV541HGUyoZbr3WuDrX-Sw
• Facebookfacebook.com/LEsportZ.SH
• Instagraminstagram.com/lesportz_sh
• LinkedInlinkedin.com/company/lezsh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lez.sh